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VB04-27 Handbook of Research on Digital Media and Advertising: User Generated Content Consumption.
  Eastin, Matthew S./ 9781605667928
 
  Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism. Topics Covered *Media regulation *Product placement effectiveness *Media and Web 2.0 *Audience engagement *Virtual environments and virtual identities *Marketing in virtual worlds *Digital metrics *Consumer-generated blog advertising *In-game ad placement *Web advertising
VB04-25 Encyclopedia of Science and Technology Communication, 2-Vols/Set.
  Priest, Susanna Hornig/ 9781412959209
 
 
VB04-23 Communication Theory, 4-Vols/set.
  Schulz, Peter J/ 9781848601130
 
  The nature of communication has been argued about since the beginning of Western culture and the debate still rages in academic circles as to what actually constitutes communication. Currently, many definitions of communication are used to conceptualize the processes by which people navigate and assign meaning. Communication is also understood as the exchanging of understanding. This set of four volumes provides a range of essays both canonical in, and at the cutting edge of, communication theory. The essays included represent communication theory in a fashion cognisant with the breadth of communication - theories from humanities as well as from social sciences - that takes place in the universe. The collection is thematic, dealing with intra-individual, interpersonal, organization (group-level) and macroscopic (society-level) approaches across the volumes.
VB04-22 Handbook of Global Communication Ethics.
  FORTNER/ 9781405188128
 
 
VB04-21 Advertising: Critical Readings, 4-Vols/set.
  Moeran, Brian/ 9781847885500
 
  The whole work is presented with an introduction and the writings are divided into 4 volumes, organised thematically: Volume 1: History North and South Americas, Europe, Other Markets. Volume 2: Industry Economic Approaches, Overviews, Clients, Agencies, Media, Internet. Volume 3: Communication Communication, Rhetoric of Images, Deconstructing Ads, Design. Volume 4: Culture Cultural Critiques, Advertising and Consumerism, Magic, Art, Lifestyles, Ethnicity and Minorities, Gender.
VB04-20 Book Publishing, 4-Vols/Set.
  Feather, John/ 9780415490092
 
 
VB04-26 Continuum Companion to Religion and Film.
  Blizek, William L./ 9780826499912
 
  The Continuum Companion to Religion and Film offers the definitive guide to study in this growing area. The book covers all the most pressing and important themes and categories in the field - areas that have continued to attract interest historically as well as topics that have emerged more recently as active areas of research. Twenty-nine specifically commissioned essays from a team of experts reveal where important work continues to be done in the field and provide a map of this growing area. Featuring a series of indispensable research tools, including a detailed list of resources, chronology and diagrams summarizing content, this is the essential reference tool for anyone with an interest in the intersections between religion and film. The Continuum Companions series is a major new series of single volume companions to key research fields in the humanities, aimed at postgraduate students, scholars and academic libraries. Each companion offers a comprehensive reference resource giving an overview of key topics, research areas, new directions and a manageable guide to beginning or developing research in the field. They offer a survey of current research and also give more practical guidance on advanced study and research in the chosen area, including research methods and subject-specific resources. Table of Contents PART I: The Study of Religion and Film PART II: Religions and Film PART III: Religious Themes in Movies
VB04-24-33 Communication Yearbook 33.
  Beck, Christina S./ 9780415999618
 
  The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.
VB04-2 Mass Communication Research Methods, 4-Vols/Set.
  Hansen, Anders/ 9781412930048
 
  Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. This major work combines 'pure' methods articles or discussions with a range of 'exemplary' applications - within particular theoretical frameworks - of each particular method or approach. The content is divided into five sections: " Section I: Asking the right questions " Section II: Researching media institutions, organisations, professionals and production " Section III: Researching media content and representation " Section IV: Researching media and communication in society: consumption, audiences, politics, problems and pleasures " Section V: Doing communication research
VB04-19 Encyclopedia of Television Film Directors, 2-Vols/Set.
  Roberts, Jerry/ 9780810861381
 
  From live productions of the 1950s like Requiem for a Heavyweight to big budget mini-series like Band of Brothers, long-form television programs have been helmed by some of the most creative and accomplished names in directing. Encyclopedia of Television Film Directors brings attention to the directors of these productions, citing every director of stand alone long-form television programs: made for TV movies, movie-length pilots, mini-series, and feature-length anthology programs, as well as drama, comedy, and musical specials of more than 60 minutes. Each of the nearly 2,000 entries provides a brief career sketch of the director, his or her notable works, awards, and a filmography. Many entries also provide brief discussions of key shows, movies, and other productions. Appendixes include Emmy Awards, DGA Awards, and other accolades, as well as a list of anthology programs. A much-needed reference that celebrates these often-neglected artists, Encyclopedia of Television Film Directors is an indispensable resource for anyone interested in the history of the medium.
VB04-18 Social Interactive Television: Immersive Shared Experiences and Perspectives.
  Cesar, Pablo/ 9781605666563
 
  Television, since its invention, has been considered to be a social link between people. Continually enhanced by innovation, the next frontier for this technological phenomenon will focus on the actual natural capabilities of the medium. Social Interactive Television: Immersive Shared Experiences and Perspectives combines academic and industry research to provide the first publication of its kind to discuss the future emergence of experiences and services through interactive television. Concentrating on system and interaction design, as well as evaluation methods that focus on social experiences around interactive television, this book provides practitioners, academicians, researchers, and developers with the most relevant, current, and interesting findings on the topic.
VB04-17 Encyclopedia of Communication Theory, 2-Vols/Set.
  Littlejohn, Stephen W./ 9781412959377
 
  The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.
VB04-16 Encyclopedia of Journalism, 6-Vols/Set.
  Sterling, Christopher H./ 9780761929574
 
  Journalism permeates our lives and shapes our thoughts in ways that we've long taken for granted. Whether it's National Public Radio in the morning or the lead story on the Today show, the morning newspaper headlines, up-to-the-minute Internet news, grocery store tabloids, Time magazine in our mailbox, or the nightly news on television, journalism is woven throughout our day. The six-volume Encyclopedia of Journalism will cover all significant dimensions of journalism including: print, broadcast, and Internet journalism; U.S. and international perspectives; and history, technology, legal issues and court cases, ownership, and economics. The set will contain approximately 3,000 pages in all and approximately 350 signed entries from scholars, experts, and journalists, under the direction of leading editor Christopher Sterling of The George Washington University.
VB04-14 Media Audiences, 4-Vols/Set.
  Gunter, Barrie/ 9781847875792
 
  The relationship between the media and viewers, readers and listeners is complex and consequently 'audiences' have become a key area in media and communications research in the social sciences and humanities. This major reference collection brings together a range of theoretical, methodological and thematically diverse articles and chapters that comprehensively map the most important kinds of work and ideas in international audience studies. Volume I overviews the history of audience research and the ways that audiences have been conceptualised. It includes papers that consider how debates and discussions about audiences have changed in the context of different media developments. Volume II deals with different ways that audiences and their responses/uses of media have been measured. This volume pays particular attention to the way that audience studies have responded to the challenges of different media. Volume III focusses on specific genres of entertainment, specific media, or on specific media groups. Finally, Volume IV looks specifically at audience research that has tested the way that the media influence society, attitudes and behaviours. The papers reflect a range of the different topics that have been tested and also to give a sense of different methodologies used to test these.
VB04-13 21st Century Communication: A Reference Handbook, 2-Vols/Set.
  Eadie, William F./ 9781412950305
 
  Via 100 entries or "mini-chapters," the SAGE 21st Century Reference Series volumes on Communication will highlight the most important topics, issues, questions, and debates any student obtaining a degree in the field of communication ought to have mastered for effectiveness in the 21st Century. The purpose is to provide undergraduate majors with an authoritative reference source that will serve their research needs with more detailed information than encyclopedia entries but not as much jargon, detail or density as a journal article or a research handbook chapter.
VB04-11 New Media, 4-Vols/Set.
  Livingstone, Sonia/ 9781412947107
 
  In the past 20 years, 'new media' has emerged as one of the most dynamic research fronts in media and communication, addressing the diversity and proliferation of new information and communication technologies and their social contexts. This growing field is both international and transdisciplinary. The editors have mined a rich collection of published material covering the historical, economic, social and behavioural issues at stake to trace the development and implications of new media. Vol 1. Visions & Histories The first volume offers an historical overview, as well as the 'visions' of a society influenced by new media put forward by such influential scholars as McLuhan, Innis and Debord. Vol. 2 Technology: Artefacts, Systems, Design The second evolume introduces new media as comprised of artifacts (technologies, hardware, systems themselves & how they're designed and made Vol. 3 Social Institutions, Structures, Arrangements The third volume covers the social 'arrangements' behind new media: institutions, social structures, and culture broadly conceived) Vol. 4 Practices: Interaction, Identity, Organizing, Culture The fourth volume focuses on practices, or what people do, covering human interaction, organizing, identity and cultural practices
Morning Drive: Things I Wish I Knew Before I Started Talking.
  Smerconish, Michael A./ 9781599215174
 
 
VB04-9 Blackwell International Encyclopedia of Communication, 12-Vols/Set.
  Donsbach, Wolfgang/ 9781405131995
 
  The International Encyclopedia of Communication represents the definitive reference work in this interdisciplinary and dynamic field. This authoritative twelve-volume set is jointly published by Wiley-Blackwell and the International Communication Association (ICA), the leading academic association of the discipline in the world. ¡EDEFINITIVE - A ground-breaking collection of 1,339 original entries within a 12 volume set, spanning the scholarship, evidence, and methodology of communication research ¡EREPUTABLE - Jointly published by Blackwell Publishing and the prestigious International Communication Association (ICA) ¡EAUTHORITATIVE - Newly-commissioned entries divided into 29 editorial areas representing major fields of inquiry within communication, each of which is headed by a leading expert in their respective field ¡EINTERDISCIPLINARY - Editorial areas include: communication theory and philosophy, interpersonal communication, journalism, intercultural and intergroup communication, media effects, strategic communication/PR, communication and media law and policy, media systems in the world, and communication and technology ¡EWIDE-RANGING - Spans the breadth of communication studies, including coverage of theories, media and communication phenomena, research methods, problems, concepts, and geographical areas within this dynamic and interdisciplinary field ¡EINTERNATIONAL - Brings together new entries written and edited by an international team of the world's best scholars and teachers, representing the international character of the ICA ¡EACCESSIBLE - Reader-friendly A-Z entries ranging from extended explorations of major topics to short descriptions of key concepts, with sophisticated cross-referencing and search facilities, lexicon by subject area, and a comprehensive index ¡EMULTI-FORMAT - The Encyclopedia will publish simultaneously in print and electronic formats, both of which will be fully accessible and searchable.
VB04-8 SAGE Handbook of Film Studies, The.
  Donald, James/ 9780761943266
 
  Written by a team of veteran scholars and exciting emerging talents, the Handbook of Film Studies maps the field internationally, drawing out regional differences in the way that systematic intellectual reflection on cinema and film has been translated into an academic discipline. It examines the conversations between Film Studies and its contributory disciplines that not only defined a new field of discourse but also modified existing scholarly traditions. It reflects on the field's dominant paradigms and debates and evaluates their continuing salience. Finally, it looks forward optimistically to the future of the medium of film, the institution of cinema and the discipline of Film Studies at a time when the very existence of film and cinema are being called into question by new technological, industrial and aesthetic developments.
VB04-24-32 Communication Yearbook 32.
  Beck, Christina S./ 9780415988599
 
  The Communication Yearbook annuals publish diverse, state-of-the-art literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.
VB04-15 Radio, 3-Vols/Set.
  Crisell, Andrew/ 9780415448642
 
  Over the last sixty years or so academic interest in the mass media has burgeoned. It is not, perhaps, surprising that this interest at first focused principally on the visual media of film and television, where it has remained intensive. Nevertheless, serious thinking about radio soon followed. Despite its apparent limitations, were there some advantages that radio enjoyed over the visual media? Scholars have also examined radio¡¦s use of words in comparison with both the image-dominated media of film and television, and the spatial, stable medium of print. Questions in radio studies also abound about the special qualities of sound per se¡Xsuch as the meaning and functions of music and the ontology of pure sound artefacts known as ¡¥soundscapes¡¦, a mainstay of much experimental radio. Other lines of inquiry in the field have included investigations into the social, political, and cultural contexts of radio, prompted by questions about. And, more recently, radio researchers have grappled with notions of ¡¥community¡¦, whether defined by geographical proximity or by commonality of identity or interest. Furthermore, the growth of new media technologies has profound implications for sound broadcasting. How will webcasting and podcasting modify or even transform radio? Indeed, does the growth of interactivity, including audience-generated content, and of time-shifted listening, mean the end of radio as we currently know it? As research on and around these kinds of question continues to flourish as never before, this new title in the Routledge Major Works series, Critical Concepts in Media and Cultural Studies, meets the need for an authoritative reference work to make sense of a rapidly growing and ever more complex corpus of literature, and to provide a map of the area as it has emerged and developed.
VB04-12 SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research, The.
  Hayes, Andrew F./ 9781412927901
 
  This sourcebook provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. Written by authors who use these methods in their own research, each chapter gives a nontechnical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher in dealing with difficult data problems. Most chapters include an example based on real data to illustrate basic concepts. Students and faculty interested in diving into a new statistical topic, such as latent growth modeling, multilevel modeling, propensity scoring, or time series analysis, will find each chapter an excellent springboard for acquiring the background needed to jump into more advanced, technical readings.
VB04-1 International Handbook of Children, Media & Culture.
  Livingstone & Drotner/ 9781412928328
 
  This essential volume brings together the work of internationally-renowned researchers, each experts in their field, in order to capture the diversity of children and young people's media cultures around the world. Why are the media such a crucial part of children's daily lives? Are they becoming more important, more influential, and in what ways? Or does a historical perspective reveal how past media have long framed children's cultural horizons or, perhaps, how families - however constituted - have long shaped the ways children relate to media? In addressing such questions, the contributors present detailed empirical cases to uncover how children weave together diverse forms and technologies to create a rich symbolic tapestry which, in turn, shapes their social relationships. At the same time, many concerns - even public panics - arise regarding children's engagement with media, leading the contributors also to inquire into the risky or problematic aspects of today's highly mediated world. Deliberately selected to represent as many parts of the globe as possible, and with a commitment to recognizing both the similarities and differences in children and young people's lives - from China to Denmark, from Canada to India, from Japan to Iceland, from - the authors offer a rich contextualization of children's engagement with their particular media and communication environment, while also pursuing cross-cutting themes in terms of comparative and global trends. Each chapter provides a clear orientation for new readers to the main debates and core issues addressed, combined with a depth of analysis and argumentation to stimulate the thinking of advanced students and established scholars. Since children and young people are a focus of study across different disciplines, the volume is thoroughly multi-disciplinary. Yet since children and young people are all too easily neglected by these same disciplines, this volume hopes to accord their interests and concerns they surely merit.
SB04-372 New Media: The Key Concepts.
  Gane, Nicholas/ 9781845201326
 
  Digital media are rapidly changing the world in which we live. Global communications, mobile interfaces and Internet cultures are re-configuring our everyday lives and experiences. To understand these changes, a new theoretical imagination is needed, one that is informed by a conceptual vocabulary that is able to cope with the daunting complexity of the world today. This book draws on writings by leading social and cultural theorists to assemble this vocabulary. It addresses six key concepts that are pivotal for understanding the impact of new media on contemporary society and culture: information, network, interface, interactivity, archive and simulation. Each concept is considered through a range of concrete examples to illustrate how they might be developed and used as research tools. An inter-disciplinary approach is taken that spans a number of fields, including sociology, cultural studies, media studies and computer science.
SB04-366 New Media: The Key Concepts.
  Gane, Nicholas/ 9781845201333
 
  Digital media are rapidly changing the world in which we live. Global communications, mobile interfaces and Internet cultures are re-configuring our everyday lives and experiences. To understand these changes, a new theoretical imagination is needed, one that is informed by a conceptual vocabulary that is able to cope with the daunting complexity of the world today. This book draws on writings by leading social and cultural theorists to assemble this vocabulary. It addresses six key concepts that are pivotal for understanding the impact of new media on contemporary society and culture: information, network, interface, interactivity, archive and simulation. Each concept is considered through a range of concrete examples to illustrate how they might be developed and used as research tools. An inter-disciplinary approach is taken that spans a number of fields, including sociology, cultural studies, media studies and computer science.
VB04-7 African Americans in the Media Today, 2-Vols/Set.
  Riley, Sam G./ 9780313336799
 
  The history of African Americans in the news media is a relatively recent story of firsts. Consider Dorothy Gilliam, who in 1961 became the first black woman reporter hired by The Washington Post, or Bob Herbert, who in 1993 became the first black columnist at The New York Times, or even Mark Whitaker, who in 1998 became the first black editor of one of America's three major newsweeklies, Newsweek. These are just a few of the trailblazers who overcame obstacles to rise to the highest echelons of the media world. Prior to the 1960s, however, African Americans working for the predominantly white media were few and far between. After the subsiding of the dramatic civil rights demonstrations that shook most of America out of complacent acceptance of the status quo, the hiring of African-American news people slowed for a time before accelerating in the 1970, gaining real speed in the 1980s and 1990s. By the dawning of the new millennium, African Americans in the news media had achieved a sort of critical mass. This two-volume biographical encyclopedia chronicles the success stories and considerable strides made by over 240 African American media figures from newspapers, magazines, radio, television, and the Internet. The most influential and often groundbreaking reporters, columnists, editors, publishers, broadcasters, and even talk show hosts are all included here. Each in-depth biography discusses the individual's achievements and struggles along with more personal and career information. Numerous primary source documents-including newspaper and magazine articles, columns, and radio and television transcripts-give readers first-hand accounts from the newsrooms. Unlike other reference works currently available, this timely encyclopedia emphasizes those African Americans who are currently working in the news media.
VB04-6 Jouralism, 4-Vols/Set.
  Tumber, Howard/ 9780415380874
 
  This new Major Work from Routledge¡¦s Critical Concepts in Media and Cultural Studies series is a four-volume set of key theoretical, empirical, and historical writings on journalism. Adopting a pluralist theoretical approach, the collection brings together the very best foundational and cutting-edge scholarship from the various disciplines that make up the field to comprise an internationally oriented reference work which contributes significantly to the social, economic, political, cultural, and practical understanding of journalism. The editorial scope of the collection is wide and inclusive and incorporates diverse perspectives from both current developments and historical changes within journalism and journalism studies. The collection is divided into ten parts. Parts 1 (¡¥Histories¡¦), 2 (¡¥Definitions¡¦), and 3 (¡¥Socialization and the Newsroom¡¦) are contained in Volume I. Volume II consists of Parts 4 (¡¥Theories and Models¡¦) and 5 (¡¥Journalist¡XSource Models¡¦) while Parts 6 (¡¥Professionalism and Occupation¡¦), 7 (¡¥Education¡¦), and 8 (¡¥Ethics and Objectivity¡¦) make up Volume III. Finally, Parts 9 (¡¥Global News and Global Journalism¡¦) and 10 (¡¥Journalism and its Futures¡¦) can be found in Volume IV. Journalism is fully indexed and has a comprehensive introduction, newly written by the editor, which places the collected material in its historical and intellectual context. It is an essential work of reference and is destined to be valued by scholars and students as a vital one-stop research and pedagogic resource.
VB04-5 Media Literacies, 4-Vols/Set.
  Mackey, Margaret/ 9780415422673
 
  The volumes in the collection gather both canonical and the finest cutting-edge scholarship on media literacies, exploring media technologies from a variety of perspectives. As well as focusing on the theoretical questions and the practical educational issues arising out of the constantly changing nature of the technological revolution, Media Literacies also examines the behaviours of media users themselves, from their first tacit understandings of how to make sense of a new kind of text to their later articulated and critical responses. This attention to users is reflected in the organization of the volumes. The editor, a leading scholar in the field, has organized the collection under the ¡¥verbs¡¦ of media behaviour: viewing, listening, game-playing, using the Internet, interacting with other people, information-seeking, and reading and writing in new times. The set also comprises a general introductory section and a final section exploring some of the engines that have driven media change (such as aesthetic developments, corporate priorities, political pressures, and a few select ¡¥global accelerators¡¦ of change: sports, religion, and the movement of people across national boundaries).
VB04-4 Language of Advertising, The., 4-Vols/Set.
  Cook, Guy/ 9780415412155
 
  Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention across a range of academic disciplines including linguistics, media studies, politics, semiotics, and sociology. The reasons for this academic interest are far from superficial. The study of advertising brings together many of the key social and political issues of our time: the new capitalism; globalization; overconsumption and the environment; cultural and individual identities; and the communications revolution. It provides insight into the ideologies and values of contemporary societies. Advertising's creative use of language makes it a particularly rich site for language and discourse analysis. Operating in all media and exploiting the interaction between word, sound, and image, it provides a key location for studies of multimodal communication. Simultaneously poetic and commercial, it raises questions about the nature of creativity and art. Ever since the intensification of advertising in the 1950s, leading scholars have analysed its use of language. This new four-volume Routledge Major Work brings together for the first time the most seminal and controversial works, allowing users to obtain a wide and inclusive view of this rewarding topic. It will be welcomed by scholars and other researchers in the field as an invaluable 'mini library' on the language of advertising.
VB04-24-31 Communication Yearbook 31.
  Beck, Christina S./ 9780805863581
 
  Communication Yearbook 31 continues the tradition of publishing rich, state-of-the-discipline literature reviews. This volume offers insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline. Chapters in this volume include reviews of literature on silence in dispute, communicating about cancer, interpersonal conflict, trauma, identity, work relationships, communication and community, and media content diversity. This volume will be valuable to scholars across the communication discipline. Communication Yearbook 31 will be particularly beneficial to scholars in the areas of interpersonal, health, organizational, family, and intercultural communication; language and social interaction, and media studies.
 

 

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