Addressing core questions about prejudice and stereotyping—their causes, consequences, and how to reduce them—this noted text is now in a thoroughly revised third edition with 50% new material. Written in an engaging, conversational style, the book brings social psychological theories and research to life with compelling everyday examples. The text explores the personal and societal impacts of different forms of prejudice. Students learn about the cognitive, emotional, motivational, contextual, and personality processes that make stereotyping and prejudice more (or less) likely to occur. The book reviews anti-bias interventions and critically evaluates the evidence for their effectiveness. Every chapter concludes with an instructive glossary and discussion questions.