一般百科全書 > 財經類 >企業管理

.訂書方式說明

掃描QRcode加
文景Line訂書服務好友

一般百科全書 > 財經類 > 企業管理

VC02-1304

The Sage Handbook of Industrial Marketing(文景書局)

SAGE工業行銷手冊

ISBN: 9781036201272　Year: 2025 　Price: GBP 135.00

Author: Adam Lindgreen

A b s t r a c t

The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, and charts a course for its future. It aims to be a benchmark, offering both retrospective and prospective international perspectives to frame, assess, and synthesize the current state of industrial marketing.

Emphasizing the industrial context, the handbook defines the boundaries of industrial marketing, differentiating it from consumer-focused approaches. It explores the distinctive characteristics of business-to-business products and services within industrial markets, acknowledging the specialized nature of these transactions.

The edited collection aims for a holistic view of industrial marketing, encompassing organizational aspects, customer behavior, market research, customer value proposition, market segmentation, product innovation, product management, marketing communications, channels of distribution, and emerging industrial trends. This breadth ensures that readers gain a deep understanding of the multifaceted nature of industrial marketing.

Recognizing the global nature of industrial markets, the handbook brings together leading scholars from around the world. This inclusivity ensures diverse perspectives, addressing global variations and challenges inherent in industrial marketing practices.

VC02-1303

The Sage Handbook of Digital Labour(文景書局)

SAGE數位勞動手冊

ISBN: 9781529669831　Year: 2025 　Price: GBP 135.00

Author: Ergin Bulut

A b s t r a c t

The Sage Handbook of Digital Labour is a comprehensive exploration of the multifaceted and evolving concept of digital labour. Originally coined in Marxist analyses to explain the exploitation of user data in the digital economy, the term has since expanded to encompass a wide range of paid work influenced by digital technologies. This includes traditional jobs transformed by platforms, new roles emerging in today's digital society, and cultural producers like influencers and online creators. The handbook also addresses the material aspects of digital labour, highlighting its dependence on traditional manufacturing and manual labour.

This volume brings together leading scholars from diverse disciplines to examine the intersections of labour and digital technologies. It approaches digital labour as an interdisciplinary field of inquiry, exploring the material and ideological conditions of work in contemporary society. The handbook aims to chart the extensive territory of digital labour studies, covering theoretical traditions, key concepts, emblematic sites of production, normative cultures, and worker subjectivities. It also showcases the spectrum of worker organizing repertoires and tactics across the world.

The handbook is organized into seven sections. Section 1 highlights major theoretical traditions, while Section 2 focuses on the material sites along production chains. Sections 3 and 4 delve into key concepts and sites of production, and Section 5 explores normative cultures and worker subjectivities. Section 6 examines worker organizing tactics, and Section 7 introduces research methods for scholars in the field. The volume concludes with discussions on how digital labour studies can provide unique perspectives to imagine digital futures.

VC02-1302

The Sage Handbook of Brand Management(文景書局)

SAGE品牌管理手冊

ISBN: 9781529692952　Year: 2025 　Price: GBP 135.00

Author: Lia Zarantonello

A b s t r a c t

The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, presenting a multi-perspective view that evolves from traditional models to socially constructed and technology-mediated understandings of brands.

The handbook is organized into six parts. It begins with an introduction to brand management, exploring its history and evolution. The second part focuses on core concepts like brand identity, image, reputation, and equity. The third part views brand management as a dynamic and strategic process, covering topics like corporate brand management, brand portfolio management, and consumer-brand relationships. The fourth part examines the measurement and evaluation of branding strategies, while the fifth part addresses contemporary issues in brand management. The final part explores future directions, anticipating the evolving landscape of brand management.

Through its diverse chapters, the handbook provides both theoretical frameworks and actionable insights, allowing organizations to strategically align their brand portfolios, build meaningful consumer relationships, and implement effective branding strategies across various sectors. It emphasizes the importance of adaptability and responsiveness in a competitive environment, encouraging readers to reflect on the ethical and societal implications of brand management.

VC02-1301

Project Management Maturity Models for Organizational Performance (9798369350362)(文景書局)

ISBN: IGI97950362　Year: 2025 　Price: US$ 150.00

Author: Christina Chin

A b s t r a c t

Project Management Maturity Models for Organizational Performance addresses this question by analyzing the obstacles to PM3 adoption and the factors contributing to high project failure rates. The book, gathering feedback from over 1,200 PM practitioners, sheds light on the limitations of existing PM3s and offers solutions to overcome these challenges. The proposed solution, the Duplex Project Management Maturity Model (DPM3), provides a more user-friendly and adaptable approach to assessing PM3 capabilities for different project types and scales.

This book is valuable for project managers, organizations, and stakeholders looking to improve project outcomes, as well as for researchers studying business management and organizational efficiency. By providing a nuanced understanding of PM3 adoption barriers and project failure trends, the DPM3 offers a practical framework for enhancing organizational performance. It guides practitioners to PM maturity that aligns with international standards and best practices. This book is essential for those seeking to transform modern management practices and drive project success.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Conceptualization of DPM3
‧Current Project Management Maturity Models
‧Data Analysis, Result and Discussion
‧Duplex Project Management Maturity Model (DPM3)
‧High Organizational Project Failure Rates
‧Implication to Theory and Practice of PM3
‧Levels of PM Maturity & Key Characteristics of PM3
‧Project Management Role Evolution
‧Research Design and Approach

VC02-1300

Revolutionizing Supply Chains Through Digital Transformation (9798369344286)(文景書局)

ISBN: IGI97944286　Year: 2025 　Price: US$ 195.00

Author: Manal Benatiya Andaloussi

A b s t r a c t

In the modern business landscape, the confluence of digital technologies with supply chain management (SCM) has ushered in an era of unprecedented change and opportunity. The concept of SCM, once rooted in traditional logistics and operational efficiency, has evolved into a sophisticated, technology-driven discipline. It is essential to leverage advanced tools to optimize supply chain processes, enhance transparency, and drive more informed decision-making. These innovations not only improve efficiency but also offer businesses a competitive edge in an increasingly complex global market.

Revolutionizing Supply Chains Through Digital Transformation offers a comprehensive examination of how digital innovations are not only transforming supply chains but are also fundamentally redefining the value creation process across industries. It delves into the integration of technologies reshaping the way businesses manage their supply chains. Covering topics such as 5G technology, decarbonized transportation, and waste management, this book is an excellent resource for academicians, researchers, supply chain and operations management professionals, executives, managers, decision makers, and graduate and postgraduate students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧5G Technology
‧Agri-Food Supply Chains
‧Artificial Intelligence (AI)
‧Big Data Analytics
‧Blockchain Technology
‧Consumer Preferences
‧Decarbonized Transportation
‧Decision-Making
‧Digital Transformation
‧Economics
‧Internet of Things (IoT)
‧Lean Manufacturing
‧Production Management
‧Purchasing Practices
‧Service-Oriented Computing
‧Smart Manufacturing
‧Supply Chain Management (SCM)
‧Vaccine Supply Chains
‧Value Creation
‧Waste Management

VC02-1298

Impacts of Entrepreneurial Orientation on Supply Chain Management (9798369349731)(文景書局)

ISBN: IGI97949731　Year: 2025 　Price: US$ 260.00

Author: Muhammad Nawaz Tunio

A b s t r a c t

Entrepreneurial orientation requires entrepreneurs, managers, and executives to design plans and policies for improved supply chain processes. In response to global trends, supply chains must adopt sustainable practices while considering environmental factors, institutional policies, and risk-management solutions. Organizations with effective supply chain management in mind will implement sustainable development solutions using entrepreneurial opportunities for pollution prevention, carbon footprint reduction, and green management.

Impacts of Entrepreneurial Orientation on Supply Chain Management explores the impact of entrepreneurial solutions for business operations and supply chains. It examines the challenges of green supply chains and sustainability in business while acknowledging the role entrepreneurs play in future-focused digital technology and eco-friendly practices. This book covers topics such as entrepreneurship, digital technology, and sustainable development, and is a useful resource for business owners, entrepreneurs, managers, environmental scientists, computer engineers, academicians, and researchers.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Carbon Footprint Reduction
‧Digital Technology
‧E-Commerce
‧Entrepreneurial Orientation
‧Entrepreneurship
‧Environmental Science
‧Global Distribution
‧Knowledge Management
‧Supply Chains
‧Sustainable Development
‧Talent Management

VC02-1296

Data Visualization Tools for Business Applications (9798369365380)(文景書局)

ISBN: IGI97965380　Year: 2025 　Price: US$ 260.00

Author: M. Anandhavalli Muniasamy

A b s t r a c t

In today’s data-driven business landscape, the ability to extract insights and communicate complex information effectively is paramount. Data visualization has emerged as a powerful tool for businesses to make informed decisions, uncover patterns, and present findings in a compelling manner. From executives seeking strategic insights to analysts delving into operational data, the demand for intuitive and informative visualizations spans across all levels of an organization.

Data Visualization Tools for Business Applications comprehensively equips professionals with the knowledge and skills necessary to leverage data visualization tools effectively. Through a blend of theory and hands-on case studies, this book explores a wide range of data visualization tools, techniques, and methodologies. Covering topics such as business analytics, cyber security, and financial reporting, this book is an essential resource for business executives and leaders, marketing professionals, data scientists, entrepreneurs, academicians, educators, students, decision-makers and stakeholders, and more.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Advertising Industry
‧Artificial Intelligence (AI)
‧Business Analytics
‧Business Decision-Making
‧Business Insights
‧Consumer Behavior
‧Cyber Security
‧Data Tools
‧Data Visualization
‧Ethics
‧Financial Reporting
‧Healthcare
‧Machine Learning (ML)
‧Marketing Strategies
‧Predictive Analytics
‧Sales Forecasting
‧Supply Chains
‧Virtual Reality

VC02-1295

Creating AI Synergy Through Business Technology Transformation (9798369349113)(文景書局)

ISBN: IGI97949113　Year: 2025 　Price: US$ 245.00

Author: Balaji Sundaramurthy

A b s t r a c t

Companies constantly strive to adopt the latest technological advancements in order to stay ahead in today's interconnected world. However, many organizations need guidance to fully leverage the potential of artificial intelligence (AI) and digital transformation. Without this direction, their ability to drive growth and efficiency is thwarted.

Creating AI Synergy Through Business Technology Transformation offers a comprehensive guide to leveraging AI and digital transformation for strategic advantage. By combining insightful research, practical case studies, and innovative strategies, this book provides a roadmap for organizations to maximize the benefits of AI across their operations. From optimizing decision-making processes to enhancing customer experiences, the book demonstrates how AI can revolutionize business practices and drive sustainable growth.

The holistic approach presented in this book equips leaders, executives, and technology professionals with the practical knowledge and tools needed to navigate the complexities of AI implementation successfully. With its actionable advice and real-world examples, Creating AI Synergy Through Business Technology Transformation is an essential resource for any organization looking to harness the transformative power of AI and thrive in today's fast-paced business environment.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧AI and Supply Chain Management
‧AI in Cloud Computing
‧AI in Decision-Making Processes
‧AI in Finance and Banking
‧AI in IT Infrastructure Management
‧AI in Software Engineering and Development
‧AI Innovation in Product Development
‧Cognitive Computing for Data Analysis
‧Cybersecurity and AI
‧Digital Transformation through AI
‧Predictive Analytics and Business Intelligence
‧Project Management in the Age of AI
‧Strategic Integration of AI in Business

VC02-1293

Impact of Sensory Marketing on Buying Behavior (9798369393529)(文景書局)

ISBN: IGI97993529　Year: 2025 　Price: US$ 245.00

Author: Reena Malik

A b s t r a c t

In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today’s sensory-driven economy.

Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Buying Intention
‧Cognitive Biases
‧Cognitive Insights
‧Cognitive Responses
‧Consumer Attention
‧Consumer Behavior
‧Consumer Psychology
‧Financial Decision Making
‧Managerial Decision-Making
‧Neuro Marketing Techniques
‧Neuropricing
‧Neurosensory Packaging
‧Online Shopping Experiences
‧Product Display
‧Promotional Campaigns
‧Sensible Selling
‧Sensory Perception

VC02-1292

Advancing the Marketing Technology (MarTech) Revolution (9798369348765)(文景書局)

ISBN: IGI97948765　Year: 2025 　Price: US$ 150.00

Author: Minh Tung Tran

A b s t r a c t

Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth.

Advancing the Marketing Technology (MarTech) Revolution is an invaluable resource for scholars, researchers, and students seeking to understand the intersection of marketing and technology. It dissects the latest trends and advancements in MarTech. It provides in-depth analyses, real-life case studies, and insights into the ever-evolving MarTech ecosystem. This book documents the present state of marketing technology. It fosters ongoing discussions and future research, making it a must-read for anyone interested in the future of marketing.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Content Marketing Technology
‧Customer Relationship Management (CRM) Technology
‧Data Analytics and Reporting Technology
‧Email Marketing Technology
‧Influencer Marketing Technology
‧Marketing Automation Technology
‧Mobile Marketing Technology
‧Search Engine Optimization (SEO) Technology
‧Social Media Marketing Technology
‧The Future of MarTech
‧Transforming Marketing with MarTech
‧Video Marketing Technology

VC02-1274-1

Organizational Risks, Challenges, and Barriers in Developing Sustainability Start-Ups(文景書局)

ISBN: 9781668498736　Year: 2025 　Price: US$ 155.00

Author: Kyla Latrice Tennin

A b s t r a c t

The survival and growth of social enterprises present a critical challenge, exacerbated by the disruptions caused by the COVID-19 pandemic. The interplay between social entrepreneurship and sustainability remains underexplored, leaving a significant gap in academic research. This gap urgently demands the development of a comprehensive conceptual framework that links social entrepreneurship with various dimensions of sustainability – social, economic, behavioral, and governance. With the threat of global economic downturns looming, the need to address this issue has never been more pressing.

Organizational Risks, Challenges, and Barriers in Developing Sustainability Start-Ups emerges as a groundbreaking solution to this pressing issue. This book provides a structured approach to bridge the divide between social entrepreneurship and sustainability, offering a clear path for organizations and researchers to construct more robust social entrepreneurship frameworks. With a dual aim, the book seeks to empower social enterprises to navigate economic fluctuations effectively and to enhance their capacity to attain social, environmental, and economic sustainability.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Academic Research
‧Behavioral Dimensions
‧COVID-19 Pandemic
‧Economic Fluctuations
‧Entrepreneurship
‧Organizational Disruptions
‧Organizational Risk Assessment
‧Social and Organizational Governance
‧Social Enterprises
‧Societal Advancement
‧Structured Approach
‧Sustainable Development

VC02-1254-1

The Economics of Talent Management and Human Capital(文景書局)

ISBN: 9781668466421　Year: 2025 　Price: US$ 155.00

Author: Sharif Uddin Ahmed Rana

A b s t r a c t

The Economics of Talent Management and Human Capital is an academic book that offers a comprehensive overview of the concept of talent and its relationship with human capital and creativity. Written by leading experts in the field, the book highlights the shift in the US economy towards valuing talent, resulting in growing income inequality. The book proposes critical steps to address this issue: talent acquisition departments must lower expectations and practice self-discipline, investors should prioritize value creation over short-term gains, and the government must regulate the relationship between hedge funds and pension funds, tax carried interest as ordinary income, and revisit the overall tax structure.

One of the book's unique contributions is its interdisciplinary approach, bringing together insights from economics, psychology, sociology, and management. This approach makes the book relevant for researchers and practitioners in a range of fields. This book serves as a guiding influence for policy and practice. It provides valuable insights into talent management and human capital, and is essential reading for academics, policymakers, business leaders, and anyone interested in the future of work and economic development.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Economy
‧Entrepreneurship
‧Governance and Organizational Structure
‧Innovative Approaches to Strategic Talent Management
‧Management
‧Talent
‧Talent Management
‧Talent Systems

VC02-1299

Green Supply Chain Management Practice and Principles (9798369349656)(文景書局)

ISBN: IGI97949656　Year: 2024 　Price: US$ 245.00

Author: Javier Martinez-Falco

A b s t r a c t

The global economy's growth has come at a cost: environmental degradation and resource depletion. As businesses strive to meet increasing consumer demands, traditional supply chains prioritize cost and efficiency over sustainability. This approach is no longer viable in a world facing climate change and resource scarcity. The problem is apparent: how can businesses transition to sustainable practices without compromising profitability and operational efficiency?

Green Supply Chain Management Practice and Principles promotes the establishment of a green supply chain as the key. It offers a comprehensive guide to integrating eco-friendly practices into every aspect of the supply chain, from sourcing raw materials to waste management. By adopting a green supply chain approach, businesses can reduce their environmental impact and improve their bottom line through cost savings and enhanced brand reputation. This book provides the knowledge and strategies needed to make this transition effective and sustainable.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Eco-Friendly Sourcing
‧Efficient Transportation Modes and Routes
‧Embracing Technological Innovations
‧Environmental Impact Assessment
‧Evolution of Supply Chain Management
‧Green Manufacturing Processes
‧Introduction to Green Supply Chain
‧Minimizing Waste in the Supply Chain
‧Navigating Regulatory Hurdles
‧Predictions and Trends
‧Principles of a Green Supply Chain
‧Recycling and Reusing Strategies
‧Renewable vs. Non-renewable Resources
‧Sustainable Packaging Solutions
‧The Rise of Sustainability in Business

VC02-1297

New Strategy Models in Digital Entrepreneurship (9798369347263)(文景書局)

ISBN: IGI97947263　Year: 2024 　Price: US$ 275.00

Author: Ayse Meric Yazici

A b s t r a c t

New Strategy Models in Digital Entrepreneurship emerges as the definitive solution for academic scholars seeking clarity and guidance in the realm of digital strategy. The book offers a comprehensive collection of papers that explore traditional paradigms, contemporary approaches, and innovative research methodologies. It serves as a beacon for practitioners, academicians, postgraduate and undergraduate students, and librarians, providing a roadmap for formulating and executing robust digital strategies. From theoretical foundations to the application of innovative business models, the book presents a holistic approach to navigating the complexities of digital transformation.

Covering a broad spectrum of theoretical and methodological approaches, the book welcomes both qualitative and quantitative contributions. Multidisciplinary and interdisciplinary submissions are encouraged, providing evidence-based insights on digital technologies, transformation, e-business, data strategy, and other key facets of digital strategy. This edited volume goes beyond simply identifying the problem—it serves as a practical guide, offering scholars a deep collection of theories, methodologies, and real-world insights to help organizations thrive in the ever-evolving landscape of digital strategy.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Analytics Strategy
‧Business Transformation
‧Competitive Strategy
‧Data Strategy
‧Decision-Making in Entrepreneurship
‧Digital Business Strategy
‧Digital Communication in Business
‧Digital Culture
‧Digital Disruption
‧Digital Marketing
‧Digital Media
‧Digital Organizations
‧Digital Technologies
‧Digital Transformation
‧E-Business
‧New Business Models
‧Social Media
‧Systematic Literature Review

VC02-1294

Smart Technologies and Innovations in E-Business(文景書局)

ISBN: 9781668478448　Year: 2024 　Price: US$ 210.00

Author: Elena G. Popkova

A b s t r a c t

Under the conditions of the Fifth Industrial Revolution, there appears e-business 5.0, a new model of entrepreneurship in which humans and artificial intelligence (AI) are not opposed but systematically combined and effectively used. Because the core of e-business 5.0 is intelligent systems, the most important role in its development belongs to the management of technologies and innovations. Smart technologies may supplement or replace human resources in business processes, which involves various options of their combination and distribution of labor. This complicates things and requires a new approach to management in e-business 5.0.

Smart Technologies and Innovations in E-Business is devoted to comprehensive research of e-business 5.0. This book discusses the systematization of international experience, determination of prospects, and development of recommendations for the improvement of the management of smart technologies and innovations in e-business 5.0. Covering topics such as big data, entrepreneurial development and dynamics, and mobile payment systems, this book is an essential resource for entrepreneurs, business executives and managers, e-commerce professionals, digital marketing experts, technology developers and engineers, academicians and researchers, policy makers and regulators, postgraduate educators and students, and more.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence (AI)
‧Big Data
‧Chatbots
‧Digital Transformation
‧E-Business
‧E-Commerce
‧Entrepreneurial Development and Dynamics
‧Innovations
‧Mobile Payment Systems
‧Omnichannel Supply Chain
‧Personalized Healthcare
‧Petrochemical Industry
‧Smart Technologies

VC02-1291

Reshaping Marketing Science in Wholesaling and Retailing (9798369361467)(文景書局)

ISBN: IGI97961467　Year: 2024 　Price: US$ 255.00

Author: Theodore K. Tarnanidis

A b s t r a c t

As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies.

Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Agricultural Marketing
‧Artificial Intelligence
‧Brand Personality
‧Consumer Behavior
‧Customer Engagement
‧Digital Technology
‧E-Commerce
‧Economics
‧Influencer Marketing
‧Marketing Science
‧Retailing
‧Social Media
‧Sustainable Fashion
‧Wholesaling

VC02-1290

Improving Service Quality and Customer Engagement With Marketing Intelligence (9798369368145)(文景書局)

ISBN: IGI97968145　Year: 2024 　Price: US$ 195.00

Author: Mudita Sinha

A b s t r a c t

To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex.

Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence Technologies
‧Artificial Neural Networks
‧B2B Marketing
‧Big Data
‧Blockchain
‧Customer Decision-Making
‧Customer Experiences
‧Customer Relationship Manager (CRM)
‧Customer Satisfaction
‧Customer Service
‧Data Mining
‧Digital Transformation
‧Emotional Intelligence
‧Industry 4.0
‧Internet of Things (IoT)

VC02-1288

Digital Transformation in Public Sector Human Resource Management (9798369349267)(文景書局)

ISBN: IGI97949267　Year: 2024 　Price: US$ 225.00

Author: Elvin Shava

A b s t r a c t

This book is not just a theoretical exploration, but a practical tool for driving change in public institutions. Organizations can improve employee performance, enhance decision-making, and ultimately deliver better public services by implementing the strategies and best practices outlined in the book. With a focus on digital talent management, workforce planning, and intelligent HR systems, this book equips public sector professionals with the knowledge and tools they need to thrive in the digital age.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Best Practices in Tech Implementation
‧Challenges of Tech Adoption in HRM
‧Deployment of Digital Technologies
‧Digital Hiring in the Public Sector
‧Digital Transformation in Public Sector HRM
‧Digital Workforce Planning
‧Disruptive HRM Innovations
‧Ensuring Digital Talent Management
‧HR Analytics and Decision Making
‧Human Resources Management
‧Investment in Workforce Skills
‧Managing Performance in the Public Sector
‧Role of HRM in Change
‧Smart HR Systems
‧Talent Acquisition for Transformation
‧Talent Poaching in the Public Sector
‧Talent Retention Strategies
‧Talent Wastage in Public Sector HRM
‧Tech Adoption Opportunities
‧Understanding Digital Transformation in Public Sector HRM

VC02-1287

Organizational Behavior and Human Resource Management for Complex Work Environments (9798369350232)(文景書局)

ISBN: IGI97950232　Year: 2024 　Price: US$ 260.00

Author: Dimitrios Belias

A b s t r a c t

Navigating the complexities of organizational behavior and human resource management can be daunting in today's fast-paced workplaces. The ever-changing landscape, driven by technological advancements and evolving employee expectations, challenges professionals and academics alike. Many struggle to fully grasp and adapt to these shifts, which can lead to low employee engagement, ineffective leadership, and ethical dilemmas. What is needed now is a comprehensive solution that provides insights and strategies to address these challenges head-on.

Organizational Behavior and Human Resource Management for Complex Work Environments takes on this role, and delves into critical topics such as leadership, employee well-being, team dynamics, and ethical decision-making. By exploring these subjects, readers gain a deeper understanding of the intricacies of modern workplaces and how to navigate them effectively. The book bridges the gap between theory and practice, offering actionable insights applied in real-world scenarios. It is a valuable resource for professionals looking to enhance their skills and knowledge in organizational behavior and human resource management.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Adult Education
‧Collaboration
‧Communication Channels
‧Culture and Behavior
‧Employee Assistance Programs
‧Employee Development
‧Employee Engagement
‧Ethical Leadership
‧Flexible Work Arrangements
‧High-Performing Teams
‧Leadership Practices
‧Mental Health Awareness
‧Organizational Structures
‧Professional Growth
‧Remote Work Strategies
‧Team Dynamics

VC02-1284

Generative AI for Transformational Management (9798369355794)(文景書局)

ISBN: IGI97955794　Year: 2024 　Price: US$ 255.00

Author: Jeganathan Gomathi Sankar

A b s t r a c t

The business world today is changing at a breakneck pace. Traditional management practices need help keeping up with the uncertainties and complexities of the digital age. Leaders face a lot of pressure to innovate, adapt, and drive transformative change within their organizations. However, they need more than just conventional wisdom to navigate this terrain. A deep understanding of emerging technologies like artificial intelligence (AI) and their practical applications in management is essential.

Generative AI for Transformational Management offers a compelling solution to these challenges. This book provides a roadmap for leveraging AI to drive organizational transformation by exploring the intersection of generative AI and visionary leadership. By examining real-world case studies and practical applications, readers can learn how AI can be integrated into leadership practices to promote innovation and proactive decision-making and effectively navigate the complexities of the digital age.

This book goes beyond theoretical exploration to be a practical guide that empowers leaders to harness AI's full potential in driving transformative outcomes. By providing a comprehensive understanding of generative AI and its impact on management, Generative AI for Transformational Management equips readers with the knowledge and tools they need to thrive in today's dynamic business environment.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧AI in Decision-Making
‧Ethical Considerations in AI
‧Future Trends in AI and Management
‧Generative AI and Business Strategy
‧Generative AI and Cybersecurity
‧Generative AI and Human Collaboration
‧Generative AI in Fintech
‧Generative AI in Human Resource Management
‧Generative AI in Logistics
‧Generative AI in Marketing
‧Generative AI in Research
‧Generative AI in Robotics
‧Generative AI in SCM
‧Generative AI in Tourism
‧Generative AI Tools and Frameworks

VC02-1283

Management Model for Building Trust and Upskilling the Workforce (9798369349953)(文景書局)

ISBN: IGI97949953　Year: 2024 　Price: US$ 185.00

Author: B. D. Sharma

A b s t r a c t

How are organizations expected to foster innovation and expertise among employees when they lack trust and collaboration between their management and staff? This common problem in workplaces stifles creativity that is a driving element of innovation, creating an environment of stagnation. These organizations need the book, Management Model for Building Trust and Upskilling the Workforce, which provides a practical framework that addresses these issues. It emphasizes shared affiliations and trust-building, enabling managers to move toward building an environment that nurtures innovation and expertise.

The Sharing Affiliations, Innovation, and Expertise (SHINE) model encourages managers to adopt a mindset that values collaboration and open communication, providing a practical and applicable solution. Organizations can overcome obstacles and drive meaningful change by implementing the SHINE model. This book offers real-world examples and case studies demonstrating how organizations can leverage the SHINE model to break free from outdated practices and empower their workforce to embrace a culture of innovation and learning.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧21st Century Water Cooler Substitutes
‧Collaboration Knowledge Management
‧Connecting Visuals/ Enacted Visuals
‧Dilemma, Duality and Paradoxes
‧Introduction to SHINE
‧Measurement
‧Mindset Cache
‧Passing from Discrete Experiences
‧Plumbing the Set
‧Sets Within the Mind
‧Stop Thinking and Start Listening
‧Tacit and Explicit Knowledge
‧Technovation

VC02-1282

Cases on Economic Crisis Impact on Multinational Corporations (9798369315446)(文景書局)

ISBN: IGI97915446　Year: 2024 　Price: US$ 275.00

Author: Kyla Latrice Tennin

A b s t r a c t

Adaptability and strategic acumen are paramount in global business. Cases on Economic Crisis Impact on Multinational Corporations is a comprehensive reference book meticulously crafted by a group of industry practitioners, consulting firm owners, academics, and business scholars. This robust resource offers an incisive exploration of real-world challenges multinational corporations face amidst economic upheaval, delivering actionable insights that resonate with leaders and learners alike.

Drawing inspiration from consulting icons such as McKinsey & Company, Boston Consulting Group, Bain & Company, Huron Consulting, PwC, and FTI Consulting, this case book is tailored to serve as a base of knowledge for a multitude of industries’ leaders and schools of business, and may even help to provide a deeper understanding of potential solutions to the problems they face. It encapsulates a unique mission: to confront prevailing economic issues head-on, dissect their nuances, and present innovative solutions.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Agribusiness Management
‧Automotive Industry
‧Aviation Industry
‧Banking Industry
‧Business Analytics
‧Business Challenges
‧Business Education
‧Consumer Goods
‧Corporate Governance
‧Corporate Strategy
‧Crisis Management
‧Data Security
‧Digital Transformation
‧Economic Crisis
‧Economic Impact
‧Finance
‧Financial Services
‧Fintech
‧Food & Beverage Industry
‧Healthcare Industry
‧Higher Education
‧Hospitality Industry
‧Human Resources
‧Industry Analysis
‧Industry Resilience
‧Inflation and Economic Downturn
‧Manufacturing
‧Marketing
‧Multinational Corporations
‧Organization Behavior
‧Restaurant Industry
‧Retail Environments
‧Strategic Adaptability
‧Supply Chain Management

VC02-1281

Strategies for Environmentally Responsible Supply Chain and Production Management (9798369306697)(文景書局)

ISBN: IGI97906697　Year: 2024 　Price: US$ 275.00

Author: Yanamandra Ramakrishna

A b s t r a c t

Anchored in the Sustainable Development Goals (SDGs) of the United Nations, this publication underscores the theoretical underpinnings of SSCM and furnishes practical insights to overcome the challenges in implementation. It delineates strategies to weave sustainability into supply chain operations, fostering a convergence between ecological responsibility and organizational objectives. Through an exploration of metrics, measurement, and stakeholder management, the book equips practitioners, students, and sustainability professionals with the tools to navigate the evolving terrain of responsible supply chain practices.

From the macrocosm of government influence to the microcosm of industry-specific approaches, the book transcends theoretical discourse to offer tangible guidance for diverse stakeholders. It unfolds a future-oriented perspective, delving into circular economy paradigms, smart supply chain management, and the ethical considerations underpinning environmental responsibility. Readers are empowered to transcend barriers, build resilient supply chains, and contribute to a sustainable future. This book is ideal for managers, academics, and students and unfolds environmental responsibility within the intricate fabric of supply chain operations.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Circular Economy
‧Eco-Design
‧Environmental Responsibility
‧Ethical Governance
‧Green Logistics
‧Green Procurement
‧Industry-Specific Approaches
‧Metrics for Sustainability
‧Resilient Supply Chains
‧Reverse Logistics
‧Stakeholder Engagement
‧Supply Chain Management Technologies
‧Sustainable Development Goals
‧Sustainable Production
‧Sustainable Supply Chain Management

VC02-1279

Convergence of Industry 4.0 and Supply Chain Sustainability (9798369313633)(文景書局)

ISBN: IGI97913633　Year: 2024 　Price: US$ 275.00

Author: Muhammad Rahies Khan

A b s t r a c t

The answer to this pressing challenge lies within the pages of the book, Convergence of Industry 4.0 and Supply Chain Sustainability. It serves a meticulously curated collection of research that illuminates the intricacies of implementing Industry 4.0 and the ramifications for sustainable supply chains. Our work focuses on the associated challenges and opportunities encountered by the adoption of Industry 4.0 in supply chain management (SCM).

This book is an academic endeavor and a practical guide and resource for industry professionals and academics alike. Industry stakeholders can now navigate the complex terrain of Industry 4.0, understand its implications for sustainability, and chart a path toward future proofing supply chain operations with the knowledge within this book. Sustainability is a current necessity, and this essential resource joins changemakers in the journey towards a resilient, ethical, and efficient future in supply chain management.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Adaptation for Survival
‧Additive Manufacturing
‧Artificial Intelligence
‧Blockchain Technology
‧Competitive Advantage
‧Futureproofing
‧Industry 4.0
‧Internet of Things
‧Manufacturing Operations
‧Supply Chain Management
‧Sustainability Imperative
‧Sustainable Business Strategies
‧Sustainable Development Goals
‧Technology Integration

VC02-1278

Applications of New Technology in Operations and Supply Chain Management (9798369315781)(文景書局)

ISBN: IGI97915781　Year: 2024 　Price: US$ 445.00

Author: Atour Taghipour

A b s t r a c t

The book delves into the adoption of digital technologies, the shift to cloud technology, and the emergence of real-time operational insights that can be accessed from anywhere. For instance, 2026 ushers in integrating digital tools for measuring carbon footprints and the increased use of robots in unconventional domains, such as remote inspection and maintenance. By 2027, augmented reality technology will take center stage, reducing operator and field worker errors. Furthermore, remote operations embrace satellite-based artificial intelligence or machine learning technologies, revolutionizing data collection and analysis at the edge.

At its core, this book is a resource for exploring innovative pathways to integrate these transformative technologies into operations and supply chain management. This book is ideal for practitioners, researchers, and government entities.

Within its pages, readers will embark on a comprehensive journey encompassing many topics. These include the role of chatbots and emerging technologies in research and teaching operations, the profound impact of blockchain technology on operations and decentralized supply chains, innovations in platform operations fueled by emerging technologies, and the transformative potential of digital twin technology in supply chain and operations management.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧5G Connectivity
‧Artificial Intelligence (AI)
‧Augmented Reality (AR)
‧Blockchain Applications
‧Cybersecurity Measures
‧Data-Driven Enterprise
‧Digital Transformation
‧Emerging Technologies
‧Industry 4.0 Adoption
‧IoT Solutions
‧Operations Management
‧Remote Operations
‧Supply Chain Innovation
‧Sustainability Metrics
‧Technology Integration

VC02-1277

AI and Machine Learning Impacts in Intelligent Supply Chain (9798369313473)(文景書局)

ISBN: IGI97913473　Year: 2024 　Price: US$ 275.00

Author: Binay Kumar Pandey

A b s t r a c t

Businesses are facing an unprecedented challenge - the urgent need to adapt and thrive in a world where intelligent factories and supply chains are the new norm. The digital transformation of supply chains is essential for staying competitive, but it is a complex journey fraught with uncertainties. How can organizations harness the power of emerging technologies like Artificial Intelligence (AI) and Machine Learning (ML) to increase profitability, cut supply chain costs, elevate customer service, and optimize their networks? The answers to these questions are crucial for business survival and success.

AI and Machine Learning Impacts in Intelligent Supply Chain is a groundbreaking book that offers a comprehensive solution to the challenges posed by the Industry 4.0 revolution. This book is your indispensable guide to navigating the intricate world of supply chain digital transformation using innovative technologies. It provides real-world examples and insights that illustrate how AI and ML are the keys to solving complex supply chain problems, from inventory management to route optimization and beyond.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence (AI)
‧Blockchain Technology
‧Climate Change Mitigation
‧Digital Transformation
‧E-commerce Revolution
‧Green Energy Solutions
‧Internet of Things (IoT)
‧Machine Learning (ML)
‧Natural Language Processing (NLP)
‧Quantum Computing
‧Renewable Energy Sources
‧Sustainable Agriculture
‧Virtual Reality (VR)
‧Wearable Technology
‧Zero-Emission Vehicles

VC02-1276

Achieving Secure and Transparent Supply Chains With Blockchain Technology (9798369304822)(文景書局)

ISBN: IGI97904822　Year: 2024 　Price: US$ 275.00

Author: Mustafa Rehman Khan

A b s t r a c t

The advent of Industry 5.0 has introduced unprecedented challenges for organizations in maintaining the effectiveness, transparency, and security of their operations, leading to disruptions in supply chain management. The traditional methods of managing transactions and data sharing in supply chain networks are proving inadequate in the face of these complexities. The need for a comprehensive solution that addresses these issues has become critical.

In response, editors Mustafa Khan, Naveed R. Khan, and Arsalan Ghouri present Achieving Secure and Transparent Supply Chains With Blockchain Technology, a groundbreaking edited collection that offers a compelling solution. This book provides a thorough overview of blockchain technology and its potential to enhance supply chain efficiency, security, and resilience. By leveraging its decentralized and secure platform, blockchain emerges as a game-changing technology that can transform supply chain management.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Blockchain-Based Supply Chain Financing
‧Carbon Footprint Tracking
‧Circular Supply Chains
‧Ethical Sourcing
‧Future Directions
‧Legal and Regulatory Issues
‧Resilience
‧Smart Contracts
‧Supply Chain Efficiency
‧Supply Chain Security
‧Supply Chain Transparency
‧Sustainability
‧Sustainable Development Goals
‧Traceability
‧Transparency

VC02-1273

Fostering Innovation in Venture Capital and Startup Ecosystems (9798369313268)(文景書局)

ISBN: IGI97913268　Year: 2024 　Price: US$ 270.00

Author: Renuka Sharma

A b s t r a c t

Addressing the evolution of the startup ecosystem from traditional to tech-driven industries, the book meticulously examines venture capital trends, investment strategies, and their impact. It scrutinizes the potential of each emerging technology, evaluating risks and rewards, ethical considerations, and the symbiotic relationship between startups and corporate partnerships. This book is ideal for venture capitalists, angel investors, entrepreneurs, startup founders, and policymakers.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence
‧Blockchain
‧Corporate Partnerships
‧Disruptive Technologies
‧Emerging Technologies
‧Ethical Considerations
‧Internet of Things
‧Investment Strategies
‧Risk and Reward Assessment
‧Startup Ecosystem
‧Sustainable Development
‧Tech-driven Industries
‧Venture Capital

VC02-1272

Entrepreneurship and Creativity in the Metaverse (9798369317341)(文景書局)

ISBN: IGI97917341　Year: 2024 　Price: US$ 275.00

Author: Shivani Inder

A b s t r a c t

Entrepreneurship and Creativity in the Metaverse serves as a guide to comprehending and harnessing the Metaverse's vast potential. As a space with fewer limitations than the physical world, creativity and entrepreneurship have immense potential to flourish within the Metaverse. It provides a much-needed roadmap for scholars, entrepreneurs, educators, industry experts, and policymakers to navigate this uncharted territory and thrive within it.

The book's objective is to fill the existing void in the understanding of Metaverse entrepreneurship. Through insightful contributions from experts in the field, this book will tackle pressing questions, such as how the Metaverse serves as a platform for entrepreneurial ventures, the dynamics between entrepreneurs and Metaverse ecosystems, and the transformative role of innovation and creativity. By reading this book, you will gain a profound insight into the entrepreneurial processes and creative forces that will shape the Metaverse's future. Join us in exploring and conquering the unique challenges and opportunities that the Metaverse offers. Entrepreneurship and Creativity in the Metaverse is your definitive guide to becoming a trailblazer in this remarkable digital realm.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Digital Innovation
‧Digital Realms
‧Entrepreneurial Challenges
‧Entrepreneurial Ecosystems
‧Entrepreneurial Ventures
‧Future of the Metaverse
‧Metaverse Potential
‧Role of Entrepreneurs
‧Technological Revolution

VC02-1271

Cases on Social Media and Entrepreneurship (9798369317815)(文景書局)

社群媒體與創業案例

ISBN: IGI97917815　Year: 2024 　Price: US$ 255.00

Author: Syed Far Abid Hossain

A b s t r a c t

A historical perspective of media entrepreneurship unfolds, providing a foundational understanding of its evolution. With the advent of artificial intelligence (AI), the narrative progresses to establishing an AI-based social media entrepreneurship system, unveiling the transformative potential of technology. Real industry analyses are presented through enlightening case studies, uncovering various issues, and offering viable solutions. This unique approach enhances entrepreneurial knowledge and skills, empowering practitioners to confidently navigate the complex social media landscape.

The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧21st-Century Social Media Entrepreneurship
‧Advertisement Cost Reduction
‧AI-Driven Social Media Entrepreneurship
‧Artificial Intelligence in Social Media Entrepreneurship
‧Business Performance Analysis
‧Business Strategy Development
‧Establishing Social Media Presence
‧Gender Disparities
‧Historical Perspective of Media Entrepreneurship
‧Limitations of AI-Driven Social Media
‧Poverty Reduction
‧Social Media Entrepreneurship Techniques
‧The Power of Social Media
‧Women Entrepreneurs


文景書局有限公司
門市營業時間: 8:30 ~ 18:00
地址：	台北市和平東路一段91號4樓	電話：	(02) 2391-4280 / 2394-2749
E-mail :	winjoin@ms12.hinet.net	傳真：	(02) 2394-3103 / 2322-2676
轉載之資料版權為原著作者所有，若有版權問題敬請與我們連繫，我們會迅速更正