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VC02-1282 Cases on Economic Crisis Impact on Multinational Corporations (9798369315446)(文景書局)

ISBN: IGI97915446 Year: 2024  Price: US$ 275.00
Author: Kyla Latrice Tennin
A b s t r a c t


Adaptability and strategic acumen are paramount in global business. Cases on Economic Crisis Impact on Multinational Corporations is a comprehensive reference book meticulously crafted by a group of industry practitioners, consulting firm owners, academics, and business scholars. This robust resource offers an incisive exploration of real-world challenges multinational corporations face amidst economic upheaval, delivering actionable insights that resonate with leaders and learners alike.

Drawing inspiration from consulting icons such as McKinsey & Company, Boston Consulting Group, Bain & Company, Huron Consulting, PwC, and FTI Consulting, this case book is tailored to serve as a base of knowledge for a multitude of industries’ leaders and schools of business, and may even help to provide a deeper understanding of potential solutions to the problems they face. It encapsulates a unique mission: to confront prevailing economic issues head-on, dissect their nuances, and present innovative solutions.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Agribusiness Management
•Automotive Industry
•Aviation Industry
•Banking Industry
•Business Analytics
•Business Challenges
•Business Education
•Consumer Goods
•Corporate Governance
•Corporate Strategy
•Crisis Management
•Data Security
•Digital Transformation
•Economic Crisis
•Economic Impact
•Finance
•Financial Services
•Fintech
•Food & Beverage Industry
•Healthcare Industry
•Higher Education
•Hospitality Industry
•Human Resources
•Industry Analysis
•Industry Resilience
•Inflation and Economic Downturn
•Manufacturing
•Marketing
•Multinational Corporations
•Organization Behavior
•Restaurant Industry
•Retail Environments
•Strategic Adaptability
•Supply Chain Management


VC02-1277 AI and Machine Learning Impacts in Intelligent Supply Chain (9798369313473)(文景書局)

ISBN: IGI97913473 Year: 2024  Price: US$ 275.00
Author: Binay Kumar Pandey
A b s t r a c t


Businesses are facing an unprecedented challenge - the urgent need to adapt and thrive in a world where intelligent factories and supply chains are the new norm. The digital transformation of supply chains is essential for staying competitive, but it is a complex journey fraught with uncertainties. How can organizations harness the power of emerging technologies like Artificial Intelligence (AI) and Machine Learning (ML) to increase profitability, cut supply chain costs, elevate customer service, and optimize their networks? The answers to these questions are crucial for business survival and success.

AI and Machine Learning Impacts in Intelligent Supply Chain is a groundbreaking book that offers a comprehensive solution to the challenges posed by the Industry 4.0 revolution. This book is your indispensable guide to navigating the intricate world of supply chain digital transformation using innovative technologies. It provides real-world examples and insights that illustrate how AI and ML are the keys to solving complex supply chain problems, from inventory management to route optimization and beyond.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Artificial Intelligence (AI)
•Blockchain Technology
•Climate Change Mitigation
•Digital Transformation
•E-commerce Revolution
•Green Energy Solutions
•Internet of Things (IoT)
•Machine Learning (ML)
•Natural Language Processing (NLP)
•Quantum Computing
•Renewable Energy Sources
•Sustainable Agriculture
•Virtual Reality (VR)
•Wearable Technology
•Zero-Emission Vehicles


VC02-1276 Achieving Secure and Transparent Supply Chains With Blockchain Technology (9798369304822)(文景書局)

ISBN: IGI97904822 Year: 2024  Price: US$ 275.00
Author: Mustafa Rehman Khan
A b s t r a c t


The advent of Industry 5.0 has introduced unprecedented challenges for organizations in maintaining the effectiveness, transparency, and security of their operations, leading to disruptions in supply chain management. The traditional methods of managing transactions and data sharing in supply chain networks are proving inadequate in the face of these complexities. The need for a comprehensive solution that addresses these issues has become critical.

In response, editors Mustafa Khan, Naveed R. Khan, and Arsalan Ghouri present Achieving Secure and Transparent Supply Chains With Blockchain Technology, a groundbreaking edited collection that offers a compelling solution. This book provides a thorough overview of blockchain technology and its potential to enhance supply chain efficiency, security, and resilience. By leveraging its decentralized and secure platform, blockchain emerges as a game-changing technology that can transform supply chain management.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Blockchain-Based Supply Chain Financing
•Carbon Footprint Tracking
•Circular Supply Chains
•Ethical Sourcing
•Future Directions
•Legal and Regulatory Issues
•Resilience
•Smart Contracts
•Supply Chain Efficiency
•Supply Chain Security
•Supply Chain Transparency
•Sustainability
•Sustainable Development Goals
•Traceability
•Transparency


VC02-1269 Trends, Challenges, and Practices in Contemporary Strategic Management (9798369311554)(文景書局)

ISBN: IGI97911554 Year: 2024  Price: US$ 275.00
Author: Filiz Mizrak
A b s t r a c t


Covering from disruptive innovation and strategic leadership in a digital epoch to sustainability, global strategy, and the pivotal role of artificial intelligence in shaping strategies, this book mirrors the ever-evolving cadence of contemporary strategic management. Its pages harbor pragmatic wisdom on fostering innovation, the strategic choreography of financial decisions, the art of crisis mitigation, and the orchestration of collaborative strategies.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Artificial Intelligence in Strategy
•Business Challenges
•Contemporary Business Trends
•Corporate Social Responsibility
•Crisis Management
•Digital Marketing
•Digital Transformation
•Disruptive Innovation
•Globalization Strategies
•Human Resource Alignment
•Innovation and Design Thinking
•Organizational Sustainability
•Strategic Alliances
•Strategic Leadership
•Strategic Management


VC02-1267 Overcoming Cognitive Biases in Strategic Management and Decision Making (9798369317662)(文景書局)

ISBN: IGI97917662 Year: 2024  Price: US$ 285.00
Author: Enis Siniksaran
A b s t r a c t


Overcoming Cognitive Biases in Strategic Management and Decision Making unravels the complex tapestry of biases that infiltrate decision-making processes at all levels. From social injustice biases and reasoning errors to action-inaction and social biases, the book confronts the myriad of ways that biases manifest in critical moments. These pose a significant threat to sound decision-making in various fields, impacting professionals ranging from judges and doctors to public officials. The repercussions of unchecked biases are far-reaching, leading to flawed outcomes that echo through society. The urgent need for a strategic response to mitigate these biases and enhance decision-making processes forms the crux of the problem this book seeks to address.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Action-Inaction Biases
•Cognitive Biases
•Decision-Making Processes
•Foundational Assumptions
•Governmental Inefficiency
•Memory Biases
•Overcoming Cognitive Biases
•Rational Decisions
•Reasoning Errors
•Social Injustice Biases
•Sound Decision-Making
•Strategic Management


VC02-1266 Strengthening Industrial Cybersecurity to Protect Business Intelligence (9798369308394)(文景書局)

ISBN: IGI97908394 Year: 2024  Price: US$ 275.00
Author: Saqib Saeed
A b s t r a c t


This book addresses the importance of cybersecurity controls in mitigating financial losses and reputational damage caused by cyber-attacks. The content spans a spectrum of topics, including advances in business intelligence, the role of artificial intelligence in various business applications, and the integration of intelligent systems across industry 5.0. Moreover, it delves into prescriptive, descriptive, and diagnostic analytics, exploring the frontiers of deep learning and cognitive computing. The book investigates cybersecurity implications for business intelligence, organizational risk management, and cyber policies. It explores the transformative potential of blockchain in enhancing cybersecurity across diverse sectors, including the challenges posed by emerging financial technologies.

Ideal for academics in information systems, cybersecurity, and organizational science, as well as government officials and organizations, this book serves as a vital resource for understanding the intricate relationship between business intelligence and cybersecurity. It is equally beneficial for students seeking insights into the security implications of digital transformation processes for achieving business continuity. Including case studies, research contributions, and empirical analyses makes this book an indispensable asset for university libraries.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Artificial Intelligence Applications
•Blockchain Usage
•Business Intelligence
•Cognitive Computing
•Cyber Threats
•Cybersecurity Controls
•Data Mining in Industry
•Deep Learning
•Digital Transformation
•Emerging Financial Technologies
•Industrial Organizations
•Intelligent Systems
•Organizational Risk Management
•Prescriptive Analytics
•Smart Cities


VC02-1264 Digital Twin Technology and AI Implementations in Future-Focused Businesses (9798369318188)(文景書局)

ISBN: IGI97918188 Year: 2024  Price: US$ 285.00
Author: Sivaram Ponnusamy
A b s t r a c t


In the modern and data-driven business landscape, organizations face an increasingly complex challenge: how to harness the power of Artificial Intelligence (AI) and digital twin technology to stay competitive and relevant. This challenge is exacerbated by the rapid evolution of these technologies and the urgent need for businesses to adapt. AI continues to advance in areas such as language comprehension, pattern recognition, decision-making, and experiential learning, while digital twins are transforming into electronic replicas of real-world entities. Consequently, businesses grapple with the complexities of navigating this transformative convergence.

Digital Twin Technology and AI Implementations in Future-Focused Businesses addresses the pressing issue of how AI and digital twin technology are altering the very fabric of business operations. It delves into the profound implications for productivity, creativity, and decision-making in organizations across diverse industries. Staying ahead of the technical curve is crucial, and this book equips readers with the knowledge and insights needed to thrive in this evolving business landscape.


Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Artificial Intelligence
•Business Challenges
•Decision-Making
•Digital Twin Technology
•Evolution and Innovation of Business Models
•Technology Applications in Business
•Technology Convergence


VC02-1263 Smart and Sustainable Interactive Marketing (9798369313398)(文景書局)

ISBN: IGI97913398 Year: 2024  Price: US$ 265.00
Author: Hamid Reza Irani
A b s t r a c t


This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

This resource offers a compelling solution for academic scholars, students, and professionals alike. Smart and Sustainable Interactive Marketing emphasizes the impact of transformative technologies and their role in the sustainability of marketing and sales systems. The book equips readers with the knowledge and tools necessary to address the challenges and opportunities presented by Industry 5.0 and Society 5.0. This is a must-read for those seeking to usher in a new era of marketing that is not only smart but also eco-conscious and ready to meet the demands of the fourth industrial revolution.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Contemporary Economies
•Digital Technologies
•Eco-Conscious Consumers
•Fourth Industrial Revolution
•Industry 5.0
•Marketing Strategies
•Sales Systems
•Smart Marketing
•Sustainable Development
•Sustainable Marketing
•Traditional Marketing
•Transformative Technologies


VC02-1262 Navigating the Shifting Landscape of Consumer Behavior (9798369315941)(文景書局)

ISBN: IGI97915941 Year: 2024  Price: US$ 275.00
Author: Fatih Sahin
A b s t r a c t


This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes.

The book illuminates the transformative trends of e-commerce, mobile shopping, and omnichannel strategies in digital retail. It scrutinizes how customers navigate the digital economy, the influence of social media on their decisions, and the ethical implications of data-driven marketing. Ethical considerations take center stage, addressing issues such as the ethical implications of artificial intelligence, corporate accountability in the digital environment, and the delicate balance between innovation and ethics.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Brand Accountability
•Brand Activism
•Brand Loyalty
•Consumer Behavior
•Corporate Responsibility
•Data-Driven Marketing
•Digital Retail Trends
•Digital Transformation
•Ethical Considerations
•Ethical Marketing
•Marketing Ethics
•Omnichannel Strategies
•Purpose-Driven Marketing
•Social Media Influence
•Sustainable Marketing


VC02-1252 Innovative Human Resource Management for SMEs (9798369309728)(文景書局)

ISBN: IGI97909728 Year: 2024  Price: US$ 250.00
Author: Shuja Iqbal
A b s t r a c t


By delving into various areas such as recruitment, employee engagement, performance management, employee well-being, and organizational transformation, the book presents actionable insights and real-world case studies. Through these examples, readers can grasp the acute impact of innovative HR practices on businesses of all sizes. Whether an SME is looking to stay competitive or a larger organization seeking to optimize HR management, this book offers valuable information to drive organizational success and foster a positive workplace culture.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Agile Business
•Business and Human Resources Innovation
•Change Management
•Employee Engagement
•Human Resources
•Leadership Approaches
•Organizational Culture
•Performance Management
•Recruitment Practices and Talent Acquisition
•Small and Medium-sized Enterprises
•Training and Development
•Worker Well-Being
•Workforce Management


VC02-1251 Human Resources Management in the Tourism Sector (9798369313220)(文景書局)

ISBN: IGI97913220 Year: 2024  Price: US$ 275.00
Author: Marco Valeri
A b s t r a c t


With globalization intensifying market competition, differentiation becomes a key driver for organizations. The book thoroughly explores how internal marketing and employee satisfaction and empowerment play pivotal roles in shaping tourism management. As work practices and human resource guidelines undergo transformation in response to the pandemic context, the book provides a thoughtful reflection on the new trends and practices emerging in Human Resources and Marketing Management within the tourism industry.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Best Practices
•Corporate Events
•Employee Empowerment
•Employee Satisfaction
•Globalization
•Green Human Resources
•HR Balanced Scorecard
•Human Resources
•Marketing Management
•Multisensory Dimensions
•Occupational Stress
•Pandemic
•Post Pandemic Context
•Team Building
•Tourism Management


VC02-1246 Reshaping Entrepreneurial Education Within an Industry 4.0 Context (9798369304099)(文景書局)

ISBN: IGI97904099 Year: 2024  Price: US$ 265.00
Author: Vannie Naidoo
A b s t r a c t


This publication addresses a diverse audience, making it an essential resource for students, academicians, and higher education administrators seeking an in-depth understanding of Reshaping Entrepreneurial Education Within an Industry 4.0 Context. For practitioners, it provides valuable insights to enrich their work in the realm of higher education. The book covers a broad spectrum of key themes, including the impact of the 4th industrial revolution on entrepreneurial education, the transformative power of online learning in global universities, and the hurdles faced in adopting digital education. Additionally, the experts behind this research delve into how information and communication technologies (ICTs) are influencing educational policies and teaching methods worldwide, as well as the role of metaverse technologies in designing curricula for entrepreneurial education.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Access to Education
•Case Studies
•Collaborative Efforts
•Digital Transformation
•Entrepreneurial Education
•Global Universities
•Higher Education
•Industry 4.0
•Information and Communication Technologies
•Metaverse Technologies
•Online and Distance Learning
•Resilient Systems
•Tertiary Education


VC02-1238 Convergence of Digitalization, Innovation, and Sustainable Development in Business (9798369307984)(文景書局)

ISBN: IGI97907984 Year: 2024  Price: US$ 275.00
Author: Alper Erturk
A b s t r a c t


In today's business landscape, a pressing challenge looms large – the harmonious integration of digitalization, innovation, and sustainable development. As organizations grapple with the dizzying pace of digital transformation, they also confront the imperative of sustainability. Yet, the synergy between these two crucial facets remains uncharted territory, leaving a void in both academic discourse and practical application. This knowledge gap poses a considerable risk, hindering our collective progress toward a sustainable future.

Convergence of Digitalization, Innovation, and Sustainable Development in Business emerges as the much-needed solution to the complex interplay of digitalization, innovation, and sustainable development. Drawing from the insights of leading scholars and practitioners convened at the International Conference on Digitalization, Innovations, and Sustainable Development, this book offers a meticulously curated selection of papers that illuminate the path forward.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Artificial Intelligence
•Blockchain Technology
•Circular Economy
•Climate Change Mitigation
•Digital Marketing Strategies
•Environmental Sustainability
•Green Energy Innovations
•Industry 4.0
•Renewable Energy Sources
•Social Responsibility in Business
•Sustainable Supply Chains
•Technological Disruption
•Urban Planning for Sustainability
•Virtual Reality Applications
•Water Resource Management


VC02-1232 Fostering Global Entrepreneurship Through Business Model Innovation(文景書局)

  透過商業模式創新培養全球創業精神
ISBN: 9781668469767 Year: 2024  Price: US$ 210.00
Author: Varun Gupta
A b s t r a c t


Fostering Global Entrepreneurship Through Business Model Innovation answers the pressing predicament faced by entrepreneurs, startups, and business leaders in this age of uncertainty. This book has meticulously documented and analyzed real-world practices of startups that not only survived the pandemic but thrived through groundbreaking business model innovations.

This book offers a comprehensive roadmap for entrepreneurial businesses to not only survive unprecedented change but to thrive despite it. We provide actionable frameworks and validated models for inventing and reinventing business models in both tumultuous times and the "new normal." Through our meticulously researched insights, readers gain a deep understanding of the innovative strategies that can set them on the path to global success. Fostering Global Entrepreneurship Through Business Model Innovation is not just a book; it is a strategic guide, a beacon of hope, and a catalyst for global entrepreneurship.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Business Crisis Response
•Business Model Innovation
•Change Management
•Entrepreneurial Success
•Global Business Landscape
•Innovative Pathways
•Pandemic Response
•Profound Reevaluation
•Startups and Enterprises
•Thriving in Turbulence
•Unpredictable Futures


VC02-1231 Using Influencer Marketing as a Digital Business Strategy (9798369305522)(文景書局)

  運用影響力行銷作為數位商業策略
ISBN: IGI-97905522 Year: 2024  Price: US$ 200.00
Author: Sandrina Teixeira
A b s t r a c t


Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike.

The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Digital Business Models
•Digital Communication
•Digital Influencers
•Digital Marketing
•Digital Transformation on Society
•Digital Trends
•Influencer And Brand Strategy
•Influencer And Customer Intention and Habits
•Influencer Types of Content
•Meta-Influencer
•Metrics Of Influencer Marketing
•Nano-Influencers
•Organic and Paid Influencers
•Role of Digital Influencers in Digital Culture
•Social Media and Influencers
•Technological Skills of Digital Influencers


VC02-1230 Data-Driven Intelligent Business Sustainability (9798369300534)(文景書局)

  數據驅動的智慧業務永續發展
ISBN: IGI-97900534 Year: 2024  Price: US$ 200.00
Author: Sonia Singh
A b s t r a c t


businesses face challenges in adopting evidence-based decision making. Data-Driven Intelligent Business Sustainability is a comprehensive guide that examines the challenges and opportunities presented by data-driven decision making. It covers new technologies like blockchain, IoT, and AI, explores their potential for sustainable business success, and provides guidance on managing cybersecurity threats.

The book also includes case studies and examples of successful implementations of data-driven decision making, making it a practical resource for those seeking to upskill or reskill in this field. Targeted at computer science and engineering professionals, researchers, and students, the book provides valuable insights into the role of data-driven decision making in business sustainability, helping businesses achieve long-term success.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Blockchain
•Business
•Channel Optimization
•Climate Change
•Cryptocurrency
•Cybersecurity
•Data-Driven
•Digital Economy
•Environmental Implications
•Ethics
•Explainable AI
•Future Management
•IoT
•Metaverse
•Pricing Optimization
•Social Welfare
•Strategy


VC02-1229 Cases on the Interplay Between Family, Society, and Entrepreneurship(文景書局)

  家庭、社會與創業之間互動案例
ISBN: 9781668487495 Year: 2024  Price: US$ 180.00
Author: Ethel Ndidiamaka Abe
A b s t r a c t


Cases on the Interplay Between Family, Society, and Entrepreneurship adopts a multi-disciplinary approach to appraising and managing the subject matter. This book is underpinned by the need to offer a repository for policymakers in organizations, governments, Small, Medium and Micro Enterprises (SMMEs), and community leaders to appreciate the role and importance of the family and SMMEs in the scheme of things in nations. The book is impactful in creating awareness about the importance and role of family and family support to members, the community, and society at large.

As a well-referenced, peer-reviewed, and expertly written multi-disciplinary book, this research publication covers the humanities, entrepreneurship, human resource management, psychology, leadership, innovative technology, governance/political sciences, and education, add value to extant literature. The book is principally targeted at entrepreneurs, scholars, governments, opinion leaders/influencers, and entities who need competent referenced data on the subject matter as outlined. Others who are targeted by the book include human resource managers, educators, psychologists/psychotherapists, university and college students, consultants, family experts, legal practitioners, policymakers, and software developers.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Entrepreneurial Resilience
•Entrepreneurial Self-Efficacy
•Entrepreneurship Concept
•Family Cohesion
•Family Structure
•Family support
•Governmental Interventions
•Historical roles
•Innovations and technology
•Mental Health
•Pandemic impact on entrepreneurial mindset
•People development
•Personal success stories
•Post-Covid Challenges
•Resilient families
•Resolutions and Implementations
•Small, Medium and Micro Enterprises (SMMEs)
•SMME Management Principles
•Strategies for Building Resilient Businesses
•Traits and Skills


VC02-1228 Building Smart and Sustainable Businesses With Transformative Technologies (9798369302118)(文景書局)

  利用變革性技術打造智慧和可持續的企業
ISBN: IGI-97902118 Year: 2024  Price: US$ 190.00
Author: Hamed Nozari
A b s t r a c t


Building Smart and Sustainable Businesses With Transformative Technologies offers a comprehensive solution to the pressing problem of sustainable business transformation. This book provides academic scholars, students, and professionals with invaluable insights into integrating digital transformation and sustainability in business models. By exploring key dimensions, components, and indicators that shape digital businesses in the age of transformative technologies, this complete reference equips readers with practical strategies and approaches.

Covering topics such as digital supply chain management, smart production, and the utilization of artificial intelligence and machine learning, this book offers a holistic understanding of how businesses can thrive in the digital era while addressing sustainability challenges. With a focus on the Internet of Things (IoT), blockchain, and other emerging technologies, readers gain the knowledge and tools necessary to navigate the complex landscape of digital transformation and sustainability.


Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Artificial Intelligence
•Big Data Analysis
•Blockchain
•Digital Supply Chain
•Digital Transformation
•Intelligent Systems
•Internet of Things
•Machine Learning
•Quantitative Models
•Resilience
•Smart Production
•Smart Sales and Distribution
•Sustainability
•Transformative Technologies
•Undergraduate Students


VC02-1227 Cases on Uncovering Corporate Governance Challenges in Asian Markets(文景書局)

  亞洲市場公司治理挑戰的案例
ISBN: 9781668498682 Year: 2024  Price: US$ 180.00
Author: Rashedul Hasan
A b s t r a c t


Corporate governance challenges in Asian markets have troubled many companies, leading to high-profile scandals and negative consequences for stakeholders. Weak governance structures, transparency deficiencies, and insufficient accountability have hindered the stability, growth, and overall success of businesses in the region. Cultural and societal influences have further exacerbated these challenges, necessitating a comprehensive understanding of the underlying factors at play.

Cases on Uncovering Corporate Governance Challenges in Asian Markets offers a compelling solution to address these pressing issues. This book provides a thorough analysis of prominent corporate scandals in Asia, investigating their origins, effects, and the cultural influences that have contributed to their escalation. By scrutinizing these cases, the book presents actionable recommendations to enhance corporate governance practices and promote transparency, accountability, and ethical conduct within companies.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Accountability
•Asian Markets
•Board Composition
•Business Ethics
•Corporate Governance
•Corporate Scandals
•Cultural Influences
•Financial Reporting
•Governance Failures
•Institutional Investors
•Policy Recommendations
•Stakeholder Management
•Transparency Deficiencies
•Weak Governance Structures
•Women's Representation on Corporate Boards


VC02-1226 Innovation Capabilities and Entrepreneurial Opportunities of Smart Working(文景書局)

  智慧工作的創新能力與創業機會
ISBN: 9781799887980 Year: 2024  Price: US$ 180.00
Author: Beatrice Orlando
A b s t r a c t


To address this critical need for comprehensive understanding, Innovation Capabilities and Entrepreneurial Opportunities of Smart Working, edited by Beatrice Orlando from the University of Ferrara, Italy, is a powerful resource to explore the multifaceted effects of the increasing and widespread use of SW and DL. It delves into crucial topics such as efficiency and effectiveness, knowledge management, impact on individuals, and the broader social, economic, and business implications.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Cognitive Capabilities
•Differences Between Economies
•Digital Innovation
•Efficiency and Effectiveness
•Entrepreneurial Opportunities
•Entrepreneurial Orientation
•Impact on Individuals
•Interplay Between Tools
•Knowledge Management
•Knowledge Sharing
•Long-Term Negative Effects
•Performance Outcomes
•Real Impact
•Short-Term Negative Effects
•Social, Economic, and Business Levels


VC02-1225 Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs(文景書局)

ISBN: 9781668489857 Year: 2024  Price: US$ 180.00
Author: Ines Veiga Pereira
A b s t r a c t


The book is aimed at management and marketing academics, researchers, digital marketing managers, and consultants working for non-profit and for-profit organizations, social marketers, and brand communication managers seeking to optimize message creativity and storytelling focused on diversity and inclusion. By covering a wide range of knowledge areas, including circular economy and SDGs, corporate social responsibility, internal communication and inclusion, marginalized communities, feminism, and LGBTQ+ issues, the book provides readers with the necessary skills to understand and apply different digital marketing and communication strategies.

Through this book, readers will gain valuable insights into how digital marketing and communication strategies can contribute to improving society through behavior surrounding DEI and SDGs. With its focus on topics such as non-profit marketing, storytelling for DEI, and sustainability index, the book provides practical guidance that can be applied by organizations to measure their impact. As a result, the book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Business Communication and DEI
•Business Communication and SDGs
•Circular Economy and SDGs
•Corporate Social Responsibility
•Digital Marketing and DEI
•Digital Marketing for NPOs
•Digital Marketing Strategies and SDGs Goals
•Diversity Strategies for For-Profit Organizations
•Feminism
•Internal Communication and Inclusion
•LGBTQ+
•Marginalized Communities
•Marketing Strategies to Achieve SDGs
•Social Marketing
•Storytelling for DEI


VC02-1224 The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics(文景書局)

  人工智慧在數位行銷中的應用
ISBN: 9781668493250 Year: 2024  Price: US$ 190.00
Author: Sandrina Teixeira
A b s t r a c t


of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing.

Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers.

The book also addresses the pressing need for visibility and knowledge sharing in the realm of AI-driven digital marketing. Targeting a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Chatbots
•Content Creation
•Customer Relationship Management Systems
•E-Mail Marketing Strategies
•Innovation In Product and Service Development
•Knowing In-Depth the Consumer Behavior
•Machine Learning
•Marketing
•Personalization
•Predictive Analytics
•Programmatic Advertising
•Purchase Recommendations
•Sales Automation


VC02-1223 The Rise of Blockchain Applications in Customer Experience(文景書局)

  區塊鏈應用在客戶體驗中的興起
ISBN: 9781668476505 Year: 2024  Price: US$ 190.00
Author: Mohammed Majeed
A b s t r a c t


Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers.

The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Blockchain
•Consumer Behavior
•Customer Experience
•Customer Order Management
•Customer Satisfaction
•Digital Customer Experiences
•Online Customer Experiences
•Supply Chain
•Technology
•Telecommunication


VC02-1222 Smart Strategies and Societal Solutions for Sustainable International Business (9798369305331)(文景書局)

  永續國際商業的明智策略和社會解決方案
ISBN: IGI-97905331 Year: 2024  Price: US$ 210.00
Author: Abdelkader Mohamed Sghaier Derbali
A b s t r a c t


Smart Strategies and Societal Solutions for Sustainable International Business solves this issue with chapters developed specifically for academic scholars. This book serves as a comprehensive guide to unleash the untapped potential of international business in promoting the SDGs. Covering a wide range of disciplines, from information sciences to sociology and environmental studies, it equips scholars with the knowledge and tools they need to push sustainable international business to the forefront of the global agenda. With a meticulous exploration of crucial topics such as corporate governance, digital transformation, environmental sustainability, social responsibility, and more, this book offers a blueprint for academic scholars to spearhead the charge toward a more sustainable and equitable world.

This book caters not only to academics but also to professionals and executives concerned with the management of expertise, knowledge, information, and organizational development in various work environments. Whether you are a researcher striving to make a scholarly impact or an executive working to integrate sustainable practices into your organization, Smart Strategies and Societal Solutions for Sustainable International Business provides the knowledge and insights you need to drive meaningful change. It is a vital resource for anyone dedicated to achieving the SDGs and making a lasting, positive impact on our world.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Corporate Social Responsibility
•Digital Transformation
•Environmental Concerns
•Environmental Sustainability
•Ethical Governance
•International Business Scholars
•Organizational Development
•Responsible Governance
•Scholarly Impact
•Smart Strategies and Societal Solutions
•Sustainable Development Goals
•Sustainable Practices
•Transformative Agenda


SC02-518 Sustainability in Art, Fashion and Wine: Critical Perspectives(文景書局)

現貨供應 ISBN: 9783110783896 Year: 2024  Price: EUR 54.95
Author: Annamma Joy

SC02-518 Relational Skills Development for Next Generation Leaders: A Business Insider's Perspective(文景書局)

現貨供應 ISBN: 9783111335148 Year: 2024  Price: EUR 24.95
Author: Nathalie Milian

SC02-518 Rethinking Talent Decisions: A Tale of Complexity, Technology and Subjectivity(文景書局)

現貨供應 ISBN: 9783110756265 Year: 2024  Price: EUR 39.95
Author: Sharna Wiblen

SC02-518 Hegarty on Advertising: Turning Intelligence into Magic(文景書局)

現貨供應 ISBN: 9780500296967 Year: 2024  Price: GBP 16.99
Author: John Hegarty

SC02--517 Enterpreneurship Development and Planning (with Access code)(文景書局)

現貨供應 ISBN: 9781984688477 Year: 2024 Editon: 2  Price: US$ 95.00
Author: Chu Yuan Cheng
A b s t r a c t


Provides a comprehensive guide for individuals interested in starting their own businesses, covering topics such as idea generation, market analysis, financial planning, and risk assessment.
The book offers valuable insights into the entrepreneurial process, highlighting key strategies and techniques for successful business development and growth.
In its updated edition, this book has been extensively revised on a chapter by chapter basis. Some new chapters are also added.


SC02-517 Web Advertising and Online Marketing (with Access code)(文景書局)

ISBN: 9781984688484 Year: 2024 Editon: 2  Price: US$ 95.00
Author: Chuang Cheng Keng
A b s t r a c t


Explores the dynamic world of digital advertising and marketing strategies, providing up-to-date insights and practical advice.
This book covers a wide range of topics, including social media marketing, search engine optimization, display advertising, content marketing, and data analytics
In its updated edition, this book has been extensively revised on a chapter by chapter basis. Some new chapters are also added.


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