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VSC02-003 The Routledge Companion to European Business
  Gabriele Suder/ 9781138226586/ Price:¢G 165.00
 
Book Cover International Business is a well-established research field, in which regionalisation has recently gained significant prominence. Europe comprises marketplaces characterised by unique patterns of highly advanced economic integration. No other marketplace in the world has progressed to the same levels of harmonisation across sovereign countries and economies. European Business is a subject in its own right with its own research momentum. Contemporary research evidences that firms view Europe as a challenging, mostly ¡V yet not entirely ¡V mature market location. Yet this location, often seen from a multi-country perspective, is subject to complexities revealing strategic corporate strengths and weaknesses. Theory, concepts and models known from International Business hence often vary in their applicability and relevance in this business environment. This comprehensive reference volume brings together a global team of contributors to analyse and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives, the book covers crucial themes that any European Business research needs to acknowledge, including business cultures and identity, entrepreneurship and innovation, M&A and institutional trends, European HRM, migration, climate change issues, Brexit, and more. The selection of authors, from 17 countries worldwide, reflects the international scope of this research field and its agenda. A unique resource, this book provides an essential guide to researchers, research students and scholars of business and the social sciences, as well as the informed business community.
   
VSC02-003 Routledge Companion to Coopetition Strategies
  Ann-Sophie Fernandez/ 9781138736894/ Price:¢G 175.00
 
Book Cover As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking. This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world¡¦s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing. This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.
   
VSC02-003 The Routledge Companion to Critical Marketing
  Mark Tadajewski/ 9781138641402/ Price:¢G 125.00
 
Book Cover The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world¡¦s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
   
VSC02-003 The Routledge Companion to Risk, Crisis and Emergency Management
  Robert P. Gephart/ 9781138208865/ Price:¢G 165.00
 
This volume provides a comprehensive, up-to-date overview of the latest management and organizational research related to risk, crisis, and emergency management. It is the first volume to present these separate, but related, disciplines together. Combined with a distinctly social and organizational science approach to the topics (as opposed to engineering or financial economics), the research presented here strengthens the intellectual foundations of the discipline while contributing to the development of the field. The Routledge Companion to Risk, Crisis and Emergency Management promises to be a definitive treatise of the discipline today, with contributions from several key academics from around the world. It will prove a valuable reference for students, researchers, and practitioners seeking a broad, integrative view of risk and crisis management.
   
VSC02-003 The Routledge Companion to Management Buyouts
  Mike Wright/ 9781138713840/ Price:¢G 175.00
 
Book Cover Management Buyouts (MBOs) first came to prominence in the US during the early 1980s, and have subsequently become a global phenomenon and a highly significant transaction within the corporate restructuring landscape Although much recent attention has focused on private equity (PE) backed buyouts, these are only a subset of the total MBO market. The Routledge Companion to Management Buyouts takes a much broader definition, reviewing the current state of research and theory and where further developments are likely to occur and incorporating PE and non-PE backed buyouts, as well as variations such as management buy-ins and management-employee buyouts. It goes beyond the purely financial perspective, exploring the many different aspects of management buyouts and incorporating related disciplines including strategy, organizational change, and HRM providing the first truly comprehensive authoritative resource on the topic. Expertly edited, and drawing on international scholarship, this unique volume will be an invaluable sourcebook on MBOs for researchers and advanced students as well as those interested in the broader areas of corporate restructuring and ownership change.
   
VSC02-003 Routledge Handbook of Organizational Change in Africa
  Franca Ovadje/ 9781138642164/ Price:¢G 175.00
 
Book Cover Although change management and therefore effective adaptation to environmental complexity is considered a uniquely human cultural activity, the extensive change management literature is largely based on the experiences of organizations in the advanced economies of the West. As the economies of African countries become increasingly open, African organizations will need to be agile in order to adapt and grow in a dynamic, global environment. Currently, there is a dearth of contextualized knowledge on change management within Africa, but this handbook aims to address this by bringing together a wide range of experts to explore organizational change and change management from an African context. The handbook adopts a multidisciplinary (historical, philosophical, processual, and strategic) perspective as well as empirical accounts of change management. It addresses such issues as: What are the external and internal pressures for change? What is the content and process of change management? What are the essentials of effective change management? How can change management be theorized from an African perspective? What sort of leadership can best align with change management demands in an African context? How do organizations build internal change management capability?¡@ It is hoped that answers to these questions contained in the handbook will provide a contextualized understanding of change management which African organizations and scholars can leverage to respond to the threats and opportunities inherent in their increasingly dynamic environment.¡@ The handbook should constitute an essential reference for academics, researchers, and advanced students of change management, development studies, and African studies, as well as practitioners.
   
VC02-756 Handbook of Research on Managerial Thinking in Global Business Economics
  Hasan Dincer/ 9781522571803/ Price:US$ 275.00
 
In a highly competitive global market, companies need to equip themselves with best practices and strategies to survive. Strategic management, innovative managerial thinking, and a clear decision-making process must be utilized to boost company performance and ultimately drive the company¡¦s success. The Handbook of Research on Managerial Thinking in Global Business Economics identifies the importance of strategic decision making in competitive environments and analyzes the impacts of managerial thinking on global financial economics. The content within this publication examines globalization, consumer behavior, and risk management. It is designed for researchers, academicians, policymakers, government officials, and managers, and covers topics centered on innovation and development within organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConsumer Behavior ¡EDigital Marketing ¡EEthics ¡EFinancial Innovation ¡EGlobalization ¡EHealth Tourism ¡EHuman Resource Management ¡ELeadership ¡EMarketing Environment ¡ENeoliberalism ¡ERisk Management ¡ESocial Media ¡EWearable Technology
   
VC02-755 Advanced Macroergonomics and Sociotechnical Approaches for Optimal Organizational Performance
  Arturo Realyvasquez/ 9781522571926/ Price:US$ 225.00
 
The overall design and strategies that create work systems within organizations must be evaluated and analyzed in order to ensure that all structures of a company are properly harmonized. Harmonizing all aspects of a company serves to optimize workflow and support all interactions between employees, machines, and software utilized by the company. Advanced Macroergonomics and Sociotechnical Approaches for Optimal Organizational Performance provides emerging research exploring the theoretical and practical aspects of system harmonization and applications within macroergonomics. Featuring coverage on a broad range of topics such as stress-related conditions, organizational culture, and worker health, this book is ideally designed for ergonomists, human resource professionals, manufacturing engineers, industrial engineers, industrial designers, researchers, industry practitioners, research scientists, and academics seeking current research on the optimization of workflow and work systems. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECommunication ¡EError Identification ¡EHuman Reliability ¡EOrganizational Behavior ¡EOrganizational Culture ¡EPsychosocial Work Factors ¡ESociotechnical Systems ¡EStress-Related Conditions ¡EWork Systems Design ¡EWorker Health
   
VC02-754 University-Industry Technology Transfer in the UK: Emerging Research and Opportunities
  Martin Wynn/ 9781522574088/ Price:US$ 145.00
 
Since the turn of the century, technology transfer and innovation has played an increasingly important role in government policy for reinvigorating and supporting a country's industry. This has been fueled by technology transfer from third parties such as universities, but due to the rapid evolution of the external environment of technology, companies require regular upgrades to information systems and technical infrastructure and adjustments. University-Industry Technology Transfer in the UK: Emerging Research and Opportunities provides innovative insights into how technology transfer has operated in university-company projects undertaken in small- to medium-sized enterprises. Highlighting 19 different cases drawn from companies in the regions adjoining the University of Gloucestershire, UK, from a qualitative case study approach, the content within this publication analyzes contract packers, the manufacturing industry, and research organizations. It is a vital reference source for managers, business owners, education administrators, researchers, academicians, professionals, policymakers, and graduate-level students seeking coverage on topics centered on case examples of technology transfer projects in different industry sectors. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConstruction ¡EContract Packers ¡EEntrepreneurship ¡EManufacturing Industry ¡EMarketing ¡EProduct Assembly ¡EResearch Organizations ¡ESales Strategy ¡EService Industry ¡ESoftware Companies
   
VC02-753 Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
  Muhammad Sabbir Rahman/ 9781522578918/ Price:US$ 155.00
 
The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs¡¦ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Equity ¡EBusiness Ethics ¡ECustomer Experiences ¡ECustomer Support ¡EIntegrated Marketing Communication ¡EMarketing Implications ¡ERelationship Development ¡EService Marketing ¡EService Quality ¡ESmall and Medium Businesses
   
VC02-752 The Evolution of Black African Entrepreneurship in the UK
  Sanya Ojo/ 9781522576310/ Price:US$ 195.00
 
Migrating to a different country can be difficult, especially when attempting to start a business. Africans who migrate to the UK manage to negotiate and forge relationships among themselves and with the members of their host society. In doing so, they not only demonstrate tactics to form self-employment relationships, but they also unveil socio-cultural patterns and identity formation. The Evolution of Black African Entrepreneurship in the UK explains why people leave Africa, what they encounter, their interactions with the host community, their strategies of inclusion, and perceived exclusions from the mainstream of British society. This publication also provides information on the social changes and policies that African countries are adopting to negotiate the immigration and emigration processes of the diaspora communities. Illustrating multiple aspects of Black African entrepreneurship that serve as a vehicle not only for self-employment relationships but also for the unveiling of socio-cultural patterns and identity formation, this publication covers gender biases, forced vs. voluntary migration, and diaspora entrepreneurship. It is designed for policymakers, managers, entrepreneurs, consultants, practitioners, professionals, scholars, students, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDiaspora Entrepreneurship ¡EEthnic Entrepreneurship ¡EForced vs. Voluntary Migration ¡EGender Biases ¡EInclusion Strategies ¡EMigration to Europe ¡EPost-Migration ¡ESecond-Generation Entrepreneurship ¡ESSA Socio-Culture ¡ETransnational Entrepreneurship
   
VC02-751 Global Perspectives on Human Capital-Intensive Firms
  Cecile Cezanne/ 9781522574262/ Price:US$ 185.00
 
A firm¡¦s productivity has mainly been based on human capital resources, with organizational value and performance dependent on the knowledge and skills of their managers and employees. Because human capital research captures the transformation and complexity of productive organizations in today¡¦s globalized economy, it is crucial to grasp the scope and breadth of human capital-intensive firms (HCIF) and their impact in relation to value creation. Global Perspectives on Human Capital-Intensive Firms is an essential reference source that provides an advanced analysis of modern firms at an analytical and empirical level, as well as a transdisciplinary approach to how human capital will impact the economics and management of a firm. Featuring research on topics such as firm performance, knowledge creation, and organizational management, this book is ideally designed for accountants, researchers, professionals, business managers, human resource managers, graduate-level students, academicians, consultants, and practitioners seeking coverage on the evolution of HCIF in different sectors, their internal and external organizations, and their performance. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAccounting ¡EBibliometric Analysis ¡EFirm Performance ¡EFreelance ¡EHuman Resources ¡EKnowledge Creation ¡ENatural Resources ¡EOrganizational Learning ¡EOrganizational Management ¡ESupply Chain Management
   
VC02-750 Strategic Collaborative Innovations in Organizational Systems
  Mambo Mupepi/ 9781522573906/ Price:US$ 195.00
 
Organizations today need to continually implement new strategies that increase the sustainability and competitiveness of a business. By sharing experiences in a collaborative environment where the collective experience of its membership can lead to the design and implementation of new technology and product improvement, a company can differentiate itself to successfully compete in the business realm. Strategic Collaborative Innovations in Organizational Systems is a collection of research on the methods and applications of collaborative strategies in advancing the efficiency and effectiveness of a firm. Highlighting a range of topics including organizational design, productivity strategies, and workforce diversity, this book is ideally designed for academicians, business managers, entrepreneurs, human resources managers, researchers, graduate students, and scholars seeking current research on business and competitive strategies within a collaborative and organizational context. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Management ¡ECloud Technology ¡ECompetitive Strategy ¡EData Analytics ¡EData Privacy ¡EHigher Education ¡EIndependent Learning ¡EIntellectual Assets ¡EJob Training ¡EOrganizational Design ¡EProductivity Strategies ¡ESocial Media ¡ESwarm Intelligence ¡EVirtual Reality ¡EWorkforce Diversity
   
VC02-749 Corporate Social Responsibility and the Inclusivity of Women in the Mining Industry: Emerging Research and Opportunities
  Nattavud Pimpa/ 9781522538110/ Price:US$ 135.00
 
The importance of corporate social responsibility with a focus on gender diversity has been widely debated in modern businesses. Of specific issue is the importance of gender diversity and its impact on the mining industry including the communities in which they are established. Corporate Social Responsibility and the Inclusivity of Women in the Mining Industry: Emerging Research and Opportunities is a pivotal reference source that explores how multinational mining corporations influence the life of women in international mining communities. While highlighting topics such as corporate social responsibilities, socioeconomics, and management systems, this publication is ideally designed for industry professionals, engineers, managers, policymakers, academicians, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECorporate Social Responsibility ¡EData Collection Techniques ¡EGender Diversity ¡EManagement Systems ¡EMining Corporations ¡EMining Impacts ¡EMining Industry ¡ESkill Development ¡ESocial Issues ¡ESocioeconomics
   
VC02-748 Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities
  Joana Coutinho Sousa/ 9781522571551/ Price:US$ 175.00
 
The world is witnessing an increase in innovation both in start-ups and in SMEs, and the implementation of innovation is having a substantial impact on the knowledge of the economy. The ability of human beings to create new knowledge can be defined as a basic skill in a global economy, which involves learning as an essential dynamism of the competition. Following this and considering the need for developing standards and guidelines for innovation, organizations have been working on developing and updating a set of documents to help the innovators and the innovative companies work better. Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of standardization and guideline creation in business innovation, such as those implemented by the Organisation for Economic Co-operation and Development (OECD). While highlighting topics including business analysis, market research, and intellectual property, this book is ideally designed for market researchers, business professionals, academicians, and students seeking current research on innovative processes and approaches for organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Analysis ¡EBusiness Planning ¡ECompany Innovation ¡EInnovation Types ¡EIntellectual property ¡EMarket Feedback ¡EMarket Research ¡EMarketing Strategy ¡EProduct Development ¡ER&D Activities ¡ETechnical Benchmarking
   
VC02-747 Handbook of Research on Value Creation for Small and Micro Social Enterprises
  Chi Maher/ 9781522562986/ Price:US$ 295.00
 
In the corporate world, businesses are focused on increasing their revenues but ignore the cries of social and environmental concerns from nearby communities. At the other end of the spectrum, nonprofits seek to help their local communities but are constantly required to create fundraisers without having adequate time to put those collected donations to use. The world needs an industry to combine civic engagement and public service with wealth and value creation to provide self-sustaining opportunities for public services that are sometimes overlooked or ignored. The Handbook of Research on Value Creation for Small and Micro Social Enterprises defines the concept of social enterprise and provides vital insight into the importance of rebalancing, creating, and promoting economic activities that achieve social fairness, cultural fulfillment, and the protection of the environment. While highlighting topics such as marketing strategies, cross-cultural frameworks, and public policy, this publication focuses on empowering rather than controlling sustainable solutions for various communities and consumers. This book is ideally designed for researchers, policymakers, academicians who teach and/or research small and micro social enterprises, and advanced-level students furthering their research exposure to pertinent topics in this field. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECross-Cultural Framework ¡ECrowdfunding and Financing ¡EEthical Practices ¡EImpact of Globalization ¡EMarketing Strategies ¡EPartnerships ¡EPublic Policy ¡ERegional and National Development ¡ESocial Responsibility ¡EStart-Up Capital
   
VC02-746 Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
  Mehdi Khosrow-Pour, D.B.A./ 9781522577669/ Price:US$ 315.00
 
As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Communication ¡EBusiness Education ¡ECrowdsourcing ¡ECustomer Relationship Management ¡ECustomer Retention ¡EDigital Marketing ¡EE-Retail Adoption ¡ESearch Engine Optimization ¡ESmall and Medium Enterprises ¡ESocial Media Marketing ¡ETourism Management
   
VC02-745 Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
  Margarida M. Pinheiro/ 9781522562955/ Price:US$ 190.00
 
Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students¡¦ future roles within this discipline. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Schools ¡EEnglish Education ¡EEthical Marketing ¡EGraduate Employability ¡EMarketing Curricula ¡EMarketing Programs ¡EProfessional Development ¡EService Learning ¡ESocial Marketing ¡EStudent Engagement
   
VC02-744 Handbook of Research on Contemporary Approaches in Management and Organizational Strategy
  Caglar Dogru/ 9781522563013/ Price:US$ 295.00
 
The importance of effective use of resources within a business is paramount to the success of the business. This includes the effective use of employees as well as efficient strategies for the direction of those employees and resources. A manager¡¦s ability to adapt and utilize contemporary approaches for maximizing both individuals and organizational knowledge is essential. The Handbook of Research on Contemporary Approaches in Management and Organizational Strategy is a pivotal reference source that provides vital research on the application of contemporary management strategies. While highlighting topics such as e-business, leadership styles, and organizational behavior, this publication explores strategies for the achievement of organizational goals, as well as the methods of effective resource allocation. This book is ideally designed for academicians, students, managers, specialists, and consultants seeking current research on strategies for the management of people and knowledge within an organization. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetitive Advantage ¡ECorporate Governance ¡EE-Business ¡EEmployee Relations ¡EHuman Resources Politics ¡ELeadership Styles ¡ELearning Organizations ¡EManagement Information ¡EOrganizational Behavior ¡EPopulation Ecology ¡EStrategic Management
   
VC02-743 Managing Diversity, Innovation, and Infrastructure in Digital Business
  Nilanjan Ray/ 9781522559931/ Price:US$ 195.00
 
In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data ¡EConsumer Decision Making ¡EDigital Communication ¡EE-Business ¡EElectronic Word of Mouth ¡EInternet Marketing ¡EMarketing ¡EOpinion Leaders ¡ESocial Media Marketing ¡ESupply Chain
   
VC02-742 Servant Leadership Styles and Strategic Decision Making
  Yasir Hayat Mughal/ 9781522549963/ Price:US$ 195.00
 
Today, it is essential for leaders to interact closely within an organization¡¦s community to effectively promote its organizational development. Understanding trust at the individual level allows for business improvement. Servant Leadership Styles and Strategic Decision Making provides the relevant theoretical framework and the latest empirical research on servant leadership styles and cognitive styles from an Eastern perspective. Featuring coverage on a variety of topics including autocratic leadership, leadership effectiveness, and organizational support, this book explores decision-making theories as moderators and mediators for leadership effectiveness. This book is designed for managers, professionals, researchers, educators, and administrators seeking current research on participative leader decision making and philosophy. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAutocratic Leadership ¡ECognitive Models ¡ECognitive Styles ¡EDemocratic Leadership ¡EFollowership Dimensions ¡EIntuitive Cognition ¡ELeadership Effectiveness ¡ELeadership Theories ¡EOrganizational Support ¡ETransformational Leadership
   
VC02-741 Dynamic Perspectives on Globalization and Sustainable Business in Asia
  Patricia Ordonez de Pablos/ 9781522570950/ Price:US$ 215.00
 
In the increasingly turbulent political climate, there has been growing interest in economic and international relations with Asia. Understanding the business practices in countries of this region, particularly uncertainties, risks, and opportunities associated with doing business in Asia, will be key for competing in a global economy. Dynamic Perspectives on Globalization and Sustainable Business in Asia provides perspectives on the challenges and opportunities of business growth in Asia with strategic insights on knowledge production, innovation, and disruptive technologies. Featuring coverage on a broad range of topics such as consumer behavior, financial literacy, and value perception, this book is ideally designed for academicians, researchers, government officials, policymakers, and practitioners seeking current research on the development of networks to support competitive advantage in the global economy and viable enterprises. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConsumer Behavior ¡ECustomer Demographics ¡EDigital Banking Services ¡EEntrepreneurship Education ¡EFinancial Literacy ¡EInternational Cooperation ¡EMarket Development Strategy ¡EPerformance Evaluation ¡EPharmaceutical Promotion ¡EPlace Branding ¡ETrade Relations ¡EValue Perception
   
VC02-740 Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
  Luisa Cagica Carvalho/ 9781522563075/ Price:US$ 365.00
 
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECorporate Social Responsibility ¡EDigital Commerce ¡EDigital Marketing ¡EDigital Start-Ups ¡EE-Business ¡EEconomic Policy ¡EFemale Entrepreneurship ¡ESearch Engines ¡ESocial Entrepreneurship ¡ESocial Networks
   
VC02-739 Entrepreneurial Orientation and Opportunities for Global Economic Growth
  Orlando Lima Rua/ 9781522569428/ Price:US$ 215.00
 
Developments in the global economy have drastically transformed traditional businesses and trading systems. New communications and computing technology have not only opened global trade but have also provided customers with more choices and transparent supply alternatives. As such, modern firms are forced to adapt effective strategies that allow them to stay competitive in a global economy. Entrepreneurial Orientation and Opportunities for Global Economic Growth provides innovative insights into the present-day trends and applications of entrepreneurship and innovation in relation to different countries¡¦ economic and social development. The content within this publication encompasses topics including female entrepreneurship, internationalization, and social development. It is a vital reference source for policymakers, economists, academicians, researchers, entrepreneurs, business students, managers, and stakeholders seeking coverage on topics centered on adopting and implementing entrepreneurship in a modern setting. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetitive Advantage ¡EDigital Marketing ¡EEconomic Development ¡EFemale Entrepreneurship ¡EFirm Growth ¡EInternationalization ¡EPublic Sector ¡EResource Acquisition ¡ESocial Development ¡ESocial Entrepreneurs ¡EStartups ¡EVenture Capital
   
VC02-738 Big Data Governance and Perspectives in Knowledge Management
  Sheryl Kruger Strydom/ 9781522570776/ Price:US$ 195.00
 
The world is witnessing the growth of a global movement facilitated by technology and social media. Fueled by information, this movement contains enormous potential to create more accountable, efficient, responsive, and effective governments and businesses, as well as spurring economic growth. Big Data Governance and Perspectives in Knowledge Management is a collection of innovative research on the methods and applications of applying robust processes around data, and aligning organizations and skillsets around those processes. Highlighting a range of topics including data analytics, prediction analysis, and software development, this book is ideally designed for academicians, researchers, information science professionals, software developers, computer engineers, graduate-level computer science students, policymakers, and managers seeking current research on the convergence of big data and information governance as two major trends in information management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBioinformatics ¡ECloud Computing ¡EData Analytics ¡EData Management ¡EData Mining ¡EData Patents ¡EFinancial Stability ¡EHealth Monitoring ¡EHuman Resource Managers ¡EPrediction Analysis ¡ESemantic Modeling ¡ESoftware Development ¡EStatistics
   
VC02-737 Corporate Social Responsibility and Opportunities for Sustainable Financial Success
  Julia Margarete Puaschunder/ 9781522576198/ Price:US$ 200.00
 
Throughout recent decades, corporate and financial social responsibility has steadily become recognized worldwide in the wake of globalization and political trends. These factors, as well as the current state of the world economy, have leveraged a demand for implementing responsibility into market systems. Studying the emergence of social responsibility will allow businesses to address future economies that align profit maximization with a concern for societal well-being and environmental sustainability. Corporate Social Responsibility and Opportunities for Sustainable Financial Success provides innovative insights into the historical, socio-psychological, cognitive, political, and economic processes that impact social responsibility within corporate and financial markets. The content within this publication highlights topics such as global governance, financial social responsibility, and political divestiture. It is a vital reference source for researchers, business owners, managers, graduate students, scholars, policy makers, economists, environmental professionals, and academicians seeking coverage on topics centered on innovative ways in which corporations and financial markets can create sustainable value for society to improve the living conditions for this generation and the following. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EFinancial Social Responsibility ¡EGlobal Governance ¡EInstitutional Frameworks ¡EMarket Agent ¡EOperationalization ¡EPolitical Divestiture ¡EPublic Private Partnerships ¡EPublic Servants ¡ESocial Representations ¡ESocially Responsible Investment ¡EStakeholder Management
   
VC02-736 Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution
  Alicia Guerra Guerra/ 9781522570745/ Price:US$ 215.00
 
With the growth and advancement of business and industry, there is a growing need for the advancement of the strategies that manage these modernizations. Adaptation to advancement is essential for the success of these organizations and using the proper methods to accomplish this essential adaptation is paramount. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution provides innovative insights into the management of advancements and the implementation of strategies to accommodate these changes. The content within this publication examines social engagement, cyber-journalism, and educational innovation. It is designed for managers, consultants, academicians, researchers, and professionals, and covers topics centered on the growth of businesses and how they change alongside the economy and infrastructure. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Models ¡EComputational Intelligence ¡ECyber-Journalism ¡EDigital Innovation ¡EEducational Innovation ¡EFinancial Institutions ¡EOrganizational Development ¡EOrganizational Structures ¡ESocial Engagement ¡ESocial Entrepreneurship
   
VC02-734 Big Data Analytics for Entrepreneurial Success
  Soraya Sedkaoui/ 9781522576099/ Price:US$ 215.00
 
Book Cover In a resolutely practical and data-driven project universe, the digital age changed the way data is collected, stored, analyzed, visualized and protected, transforming business opportunities and strategies. It is important for today¡¦s organizations and entrepreneurs to implement a robust data strategy and industrialize a set of ¡§data-driven¡¨ solutions to utilize big data analytics to its fullest potential. Big Data Analytics for Entrepreneurial Success provides emerging perspectives on the theoretical and practical aspects of data analysis tools and techniques within business applications. Featuring coverage on a broad range of topics such as algorithms, data collection, and machine learning, this publication provides concrete examples and case studies of successful uses of data-driven projects as well as the challenges and opportunities of generating value from data using analytics. It is ideally designed for entrepreneurs, researchers, business owners, managers, graduate students, academicians, software developers, and IT professionals seeking current research on the essential tools and technologies for organizing, analyzing, and benefiting from big data. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAlgorithms ¡EBusiness Data ¡EComputational Intelligence ¡EData Collection ¡EData Strategy ¡EData-Driven Projects ¡EEntrepreneurship ¡EGlobal Market ¡EMachine Learning ¡EVisualization
   
VC02-733 New Perspectives on Information Systems Modeling and Design
  Antonio Miguel Rosado da Cruz/ 9781522572718/ Price:US$ 235.00
 
Book Cover Information modeling plays an important role in every level of the enterprise information system¡¦s architecture. Modeling allows organizations to adapt and become more efficient, helping top managers and engineers outline tactics to reach strategic objectives, understand organizational needs, and design information systems that are aligned with business goals. New Perspectives on Information Systems Modeling and Design is an essential reference source that discusses organizational adaptation through the integration of new information technologies into existing processes and underlying supporting applications. Featuring research on topics such as application integration, change management, and mobile process activities, this book is ideally designed for managers, researchers, system developers, entrepreneurs, graduate-level students, business professionals, information system engineers, and academicians seeking coverage on emerging technological developments and practical solutions for system modeling and design. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EApplication Integration ¡EBusiness Applications ¡EBusiness Process Agility ¡EChange Management ¡EEnterprise 4.0 ¡EMobile Process Activities ¡EOperations Catalog ¡EOrganizational Information Systems ¡EOrganizational Transformation ¡ESocial Media ¡ESoftware Systems
   
VC02-732 Contemporary Multicultural Orientations and Practices for Global Leadership
  Sulaiman Olusegun Atiku/ 9781522562863/ Price:US$ 210.00
 
Book Cover With the rise of the global economy, business operations and activities are no longer restricted by geographic territory. Therefore, development of diverse and adaptive leadership practices are necessary in order to succeed in a multicultural, complex, and often uncertain global environment. Contemporary Multicultural Orientations and Practices for Global Leadership is an essential reference source that seeks to enhance multicultural competencies and leadership attributes of contemporary global leadership practice to better navigate global business environments. Featuring research on topics such as human resource strategies, social responsibility, and psychological capital, this book is ideally designed for managers, business leaders, and researchers seeking coverage on multicultural intelligence and its relation to leadership development and the success of organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Environments ¡ECultural Orientations ¡EGreen Behavior ¡EHuman Resource Strategies ¡EMonitoring Technology ¡EMultinational Corporations ¡EOrganizational Behavior ¡EPsychological Capital ¡ESocial Responsibility ¡ESustainable Leadership ¡EWork-Life Balance
   
VC02-731 Smart Specialization Strategies and the Role of Entrepreneurial Universities
  Nuno Caseiro/ 9781522561521/ Price:US$ 205.00
 
Book Cover One of the most pivotal tasks of a regional government is to find different and innovative ways to develop their economies. Formulating universities, in that respect, potentially holds the key to competitive global economic success. Smart Specialization Strategies and the Role of Entrepreneurial Universities is a crucial reference source that examines a new competitive paradigm where universities can act as a partner institution, policy actor, and producer of knowledge that can affect the potential for economic growth and development of regions. While highlighting topics such as economic development, entrepreneurship ecosystem evolution, and regional competitiveness, this publication explores the varying dynamics that are evolving toward the successful mobilization of university resources on regional economies. This book is ideally designed for policymakers, administrators, researchers, developers, academicians, marketers, and business professionals. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEconomic Development ¡EEntrepreneurship Ecosystem Evolution ¡EFundamental Goals ¡EPolitical Directions ¡ERegional Competitiveness ¡ERegional Development Policy ¡ERegionally Differentiated Strategies ¡ES3 Involvement ¡EStrategy Formulation ¡ETheoretical Approaches
   
VC02-730 Global Supply Chains in the Pharmaceutical Industry
  Hamed Nozari/ 9781522559214/ Price:US$ 215.00
 
Book Cover In a rapidly growing global economy, where there is a constant emergence of new business models and dynamic changes to the business ecosystem, there is a need for the integration of traditional, new, and hybrid concepts in the complex structure of supply chain management. Within the fast-paced pharmaceutical industry, product strategy, life cycles, and distribution must maintain the highest level of agility. Therefore, organizations need strong supply chain capabilities to profitably compete in the marketplace. Global Supply Chains in the Pharmaceutical Industry provides innovative insights into the efforts needed to build and maintain a strong supply chain network in order to achieve efficient fulfillment of demand, drive outstanding customer value, enhance organizational responsiveness, and build network resiliency. This publication is designed for supply chain managers, policymakers, researchers, academicians, and students, and covers topics centered on economic cycles, sustainable development, and new forces in the global economy. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBest Practices in Pharmacy ¡EDevelopment Processes ¡EFuture of Pharmacy ¡ELocating Distribution Centers ¡ENew and Traditional Logistics Strategies ¡EOptimization of Transportation Routes ¡EOrder and Shipping Improvements ¡ESales and Distribution Management ¡ESupply Chain Risks ¡EValue Chain Management
   
VC02-729 Diverse Applications and Transferability of Maturity Models
  Shadrack Katuu/ 9781522570806/ Price:US$ 215.00
 
Book Cover Previously, professionals had to make judgment calls based on subjective criteria, including their own acumen, in their decision making. In order to combat this subjectivity, maturity models can be implemented to allow organizations a means of assessing everyday processes and to offer a path towards advancement using transparent objective criteria. Diverse Applications and Transferability of Maturity Models is a pivotal reference source that provides vital research on the application of maturity models in organizational development in a variety of work environments. While highlighting topics such as open government, archives and records management, enterprise content management, and digital economy, this publication explores methods to help organizations effectively implement plans in any given management system. This book is ideally designed for professionals and researchers seeking current research on a variety of social science and applied science fields including business studies, computer science, digital preservation, information governance, information science, information systems, public administration, records management, and project management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EArchives and Records Management ¡EBanking ¡EDigital Economy ¡EDigital Government ¡EEnterprise Content Management ¡EGovernance Policy ¡EInformation Management ¡EMaturity Models ¡EOpen Government ¡EProject Management ¡ESocial Media Usage
   
VC02-728 Emerging Applications in Supply Chains for Sustainable Business Development
  M. Vijaya Kumar/ 9781522554240/ Price:US$ 225.00
 
Book Cover The application of sustainability practices at the system level begins with the supply chain. In the business realm, incorporating such practices allows organizations to redesign their operations more effectively. Emerging Applications in Supply Chains for Sustainable Business Development is a pivotal reference source that provides vital research on the models, strategies, and analyses that are essential for developing and managing a sustainable supply chain. While highlighting topics such as agile manufacturing and the world food crisis, this publication is ideally designed for business managers, academicians, business practitioners, researchers, academicians, and students seeking current research on sustainable supply chain management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data ¡ECustomer Service ¡EEconomic Infrastructures ¡EEnvironmental Management ¡EGreen Management ¡EMulti-Agent Systems ¡ESmart Manufacturing ¡ESocial Responsibility ¡ESupply Chain Management ¡ESustainable Development ¡EWorld Food Crisis
   
VC02-727 Modern Perspectives on Virtual Communications and Social Networking
  Jyotsana Thakur/ 9781522557159/ Price:US$ 175.00
 
Book Cover With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConsumer Behavior ¡EData Analysis ¡EDigital Storytelling ¡EE-Pedagogy ¡EE-Services ¡EMarketing Strategies ¡EOnline Social Capital ¡ERequirements Modeling ¡ESocial Media ¡EUser Accounts
   
VC02-726 Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
  David J. Burns/ 9781522561200/ Price:US$ 215.00
 
Book Cover Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConsumer Culture ¡EConsumer Engagement ¡EConsumer Value ¡EConsumer vs. Producer ¡ECulture and Media ¡EDigital Marketing ¡EMarketing Ethics
   
VC02-725 Personal Values as Drivers of Managerial Innovation: Emerging Research and Opportunities
  Zlatko Nedelko/ 9781522532507/ Price:US$ 185.00
 
Book Cover In order for organizations to be successful, managers must continuously contribute new innovations and support new business ideas and methods. Addressing the link between personal values and managerial ingenuity can accelerate innovativeness in organizations and allow a business to thrive in competitive environments. Personal Values as Drivers of Managerial Innovation: Emerging Research and Opportunities explores how a manager¡¦s personal values can be used for the development of innovative working strategies to influence organizations and their individual employees. Taking a cross-cultural approach, the authors compare managers¡¦ ideals between organizations worldwide to determine best leadership strategies. While highlighting topics including organizational structure, management roles, and ethics, this book is ideally designed for researchers, managers, professionals, and students seeking current research on ways to improve innovation within organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Environment ¡ECultural Dimensions ¡EEthics ¡EFree Market Economy ¡EInnovative Behavior ¡ELeadership Styles ¡EManagement Roles ¡EOrganizational Knowledge ¡EOrganizational Structure ¡EPersonal Values ¡EValue Systems
   
VC02-724 Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522571162/ Price:US$ 2150.00
 
Book Cover The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAdvertising ¡EBrand Communication ¡EBrand Equity ¡EBrand Loyalty ¡EBrand Management ¡EConsumer Behavior ¡EConsumer Engagement ¡EEmotional Branding ¡EMarketing
   
VC02-723 Global Cyber Security Labor Shortage and International Business Risk
  Bryan Christiansen/ 9781522559276/ Price:US$ 245.00
 
Book Cover Global events involving cybersecurity breaches have highlighted the ever-growing dependence on interconnected online systems in international business. The increasing societal dependence on information technology has pushed cybersecurity to the forefront as one of the most urgent challenges facing the global community today. Poor cybersecurity is the primary reason hackers are able to penetrate safeguards in business computers and other networks, and the growing global skills gap in cybersecurity simply exacerbates the problem. Global Cyber Security Labor Shortage and International Business Risk provides emerging research exploring the theoretical and practical aspects of protecting computer systems against online threats as well as transformative business models to ensure sustainability and longevity. Featuring coverage on a broad range of topics such as cybercrime, technology security training, and labor market understanding, this book is ideally designed for professionals, managers, IT consultants, programmers, academicians, and students seeking current research on cyber security¡¦s influence on business, education, and social networks. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAutomated Business Systems ¡EBlockchain ¡ECyber Attack ¡ECybercrime ¡EEnterprise Architecture Framework ¡EFuture Challenges ¡ELabor Market Understanding ¡EOnline Management ¡ESocial Network ¡EStrategic Messaging
   
VC02-722 Six Sigma Improvements for Basel III and Solvency II in Financial Risk Management: Emerging Research and Opportunities
  Vojo Bubevski/ 9781522572800/ Price:US$ 165.00
 
Book Cover Ever-increasing attacks against individual and corporate finances over the past few decades prompt swift action from the realm of financial management. Advances in protection as well as techniques for controlling these disasters is instrumental for financial security and threat prevention. Six Sigma Improvements for Basel III and Solvency II in Financial Risk Management: Emerging Research and Opportunities explores the theoretical and practical aspects of Six Sigma DMAIC methods and tools to improve the financial risk management process and applications within finance, research and development, and software engineering. Featuring coverage on a broad range of topics such as controlling VAR, financial institution evaluations, and global limit systems, this book is ideally designed for financial managers, risk managers, researchers, and academics seeking current research on financial risk management to ensure that uncertainty does not affect, or at least has a minimal impact on, the achievement of goals within a financial institution. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAlternative Measures ¡EBanking Analysis ¡ECash Flow ¡EFinancial Institution Analysis ¡EForeign Exchange Options ¡EGlobal Limit Systems ¡ERetail Banking ¡ERisk Management ¡ESix Sigma ¡EStochastic Optimization
   
VC02-721 The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
  Manuela Epure/ 9781522557784/ Price:US$ 205.00
 
Book Cover In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBranding ¡ECelebrity Endorsement ¡EConsumer Consumption ¡ECultivation Theory ¡EEthical Marketing ¡ENeuromarketing ¡EShock Advertising ¡ESocial Media Marketing
   
VC02-720 Application of Gaming in New Media Marketing
  Pratika Mishra/ 9781522560647/ Price:US$ 215.00
 
Book Cover The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDemonetization ¡EDigital Advertising ¡EGamification ¡EMedia Planning ¡EMobile Games ¡EOptimal Gaming Experience ¡EPsychodynamics ¡EPsychology ¡ESocial Media Marketing ¡EVirtual Reality
   
VC02-719 The Role of Knowledge Transfer in Open Innovation
  Helena Almeida/ 9781522558491/ Price:US$ 195.00
 
Book Cover The ways in which codified and tacit knowledge are sourced, transferred, and combined are critical in furthering open innovation. When used effectively, knowledge sharing and organizational success are significantly increased, improving products and services. The Role of Knowledge Transfer in Open Innovation is a collection of innovative research on a set of analyses, reflections, and recommendations within the framework of knowledge transfer practices in different areas of knowledge and in various industries. While highlighting topics including tacit knowledge, organizational culture, and knowledge representation, this book is ideally designed for professionals, academicians, and researchers seeking current research on the best practices for transfer of knowledge as an intermediate open innovation. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAbsorptive Capacity ¡EHuman Capital Development ¡EKnowledge Creation ¡EKnowledge Management ¡EKnowledge Representation ¡EKnowledge Transfer ¡EOpen Innovation ¡EOrganizational Culture ¡EOrganizational Learning ¡ETacit Knowledge
   
VC02-718 Advanced Methodologies and Technologies in Business Operations and Management, 2-Vols/Set.
  Mehdi Khosrow-Pour, D.B.A./ 9781522573623/ Price:US$ 495.00
 
Book Cover Businesses consistently work on new projects, products, and workflows to remain competitive and successful in the modern business environment. To remain zealous, businesses must employ the most effective methods and tools in human resources, project management, and overall business plan execution as competitors work to succeed as well. Advanced Methodologies and Technologies in Business Operations and Management provides emerging research on business tools such as employee engagement, payout policies, and financial investing to promote operational success. While highlighting the challenges facing modern organizations, readers will learn how corporate social responsibility and utilizing artificial intelligence improve a company¡¦s culture and management. This book is an ideal resource for executives and managers, researchers, accountants, and financial investors seeking current research on business operations and management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Intelligence Framework ¡EBusiness-to-Business ¡ECognitive Ergonomics ¡ECorporate Social Responsibility ¡ECrowdsourcing ¡EFinancial Investment ¡EHuman Resource Management ¡ELoop Supply Chain ¡ESupply Chain Collaboration
   
VC02-717 Co-Manufacturing and New Economic Paradigms
  Giulio Focardi/ 9781522570899/ Price:US$ 185.00
 
Book Cover Workspaces and their design have a vast impact on the comfort and productivity of employees. Therefore, the structure of a workspace can be used to determine the socio-economic characteristics and elements that will appear in the employees that utilize them. Co-Manufacturing and New Economic Paradigms provides innovative insights into shared workspaces as independent socio-economic environments. The content within this publication explores the ideas of knowledge sharing, work culture, and economic planning. It is a vital reference source for entrepreneurs, business professionals, and researchers, and it covers topics centered on the importance of workspace design and organization. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECollaborative Spaces ¡ECommunity Economy ¡ECrowdsourcing ¡EEconomic Planning ¡EGovernance ¡EKnowledge Sharing ¡EMulti-Factory Model ¡EWork Culture
   
VC02-716 Sentiment Analysis and Knowledge Discovery in Contemporary Business
  Dharmendra Singh Rajput/ 9781522549994/ Price:US$ 215.00
 
Book Cover In the era of social connectedness, people are becoming increasingly enthusiastic about interacting, sharing, and collaborating through online collaborative media. However, conducting sentiment analysis on these platforms can be challenging, especially for business professionals who are using them to collect vital data. Sentiment Analysis and Knowledge Discovery in Contemporary Business is an essential reference source that discusses applications of sentiment analysis as well as data mining, machine learning algorithms, and big data streams in business environments. Featuring research on topics such as knowledge retrieval and knowledge updating, this book is ideally designed for business managers, academicians, business professionals, researchers, graduate-level students, and technology developers seeking current research on data collection and management to drive profit. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EData Mining ¡EDeep Learning ¡EGenetic Algorithm ¡EMachine Learning ¡ENeural Networks ¡EOpinion Mining ¡ESocial Media ¡ESupervised Learning
   
VC02-715 Technological Developments in Industry 4.0 for Business Applications
  Luis Ferreira/ 9781522549369/ Price:US$ 225.00
 
Book Cover One of the most important issues businesses face is how to adapt to changing operational and administrative processes. Globalization and high competition highlight the importance of technological innovation and its contribution to the organizational performance of businesses. Technological Developments in Industry 4.0 for Business Applications is a collection of innovative research on the methods and applications of developing new services related to industrial processes in order to improve organizational well-being. It also looks at the technological, organizational, and social aspects of Industry 4.0. Highlighting a range of topics including enterprise integration, logistic models, and supply chain, this book is ideally designed for computer engineers, managers, business and IT professionals, business researchers, and post-graduate students seeking current research on the evolution and development of business applications in the modern industry era. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECyber-Physical Systems ¡EData Solutions ¡EEnterprise Integration ¡EEntrepreneurship ¡EInternet of Things ¡ELogistic Models ¡EMicrogrid ¡ESmart Networks ¡ESupply Chain ¡ESustainable Manufacturing
   
VC02-714 Institutional and Organizational Transformations in the Robotic Era: Emerging Research and Opportunities
  Albena Antonova/ 9781522562702/ Price:US$ 155.00
 
Book Cover Scholars agree that change has become a staple in organizational life and will likely remain as such beyond the twenty-first century. As the rate of change continues to accelerate, organizations must strive to develop and implement new initiatives in order to obtain significant benefits for organizational survival, economic viability, and human satisfaction. Institutional and Organizational Transformations in the Robotic Era: Emerging Research and Opportunities is an essential reference source that explores some of the common characteristics of the recent technology transformations and the characteristics of the industrial revolutions. It analyzes recent changes in the global economy, providing evidence of expanding social issues that can undermine further sustainable development. This book is ideally designed for policymakers, academics, professionals, managers, administrators, and others interested in organizational change through technological advances. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Models ¡EDigital Transformation ¡EDigitalization ¡EEmerging technologies ¡EInstitutional Framework ¡EOrganizational Change ¡ESocial Enterprises
   
VC02-712 Utilizing Big Data Paradigms for Business Intelligence
  Jerome Darmont/ 9781522549635/ Price:US$ 210.00
 
Book Cover Because efficient compilation of information allows managers and business leaders to make the best decisions for the financial solvency of their organizations, data analysis is an important part of modern business administration. Understanding the use of analytics, reporting, and data mining in everyday business environments is imperative to the success of modern businesses. Utilizing Big Data Paradigms for Business Intelligence is a pivotal reference source that provides vital research on how to address the challenges of data extraction in business intelligence using the five ¡§Vs¡¨ of big data: velocity, volume, value, variety, and veracity. This book is ideally designed for business analysts, investors, corporate managers, entrepreneurs, and researchers in the fields of computer science, data science, and business intelligence. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EData Mining ¡EData Privacy ¡EData Warehouses ¡EHeterogeneous Computing ¡EMachine Learning ¡EMobility ¡EMulti-User Communication ¡ETrajectory Clustering ¡ETrend Analysis
   
VC02-711 Burstiness Management for Smart, Sustainable and Inclusive Growth: Emerging Research and Opportunities
  Andreas Ahrens/ 9781522554424/ Price:US$ 185.00
 
Book Cover Intervals of high-activity alternating with long low-activity periods can be found in many areas of daily life, with researchers coining the phenomenon as bursts. As burstiness has become prevalent in many fields, understanding it and knowing how to manage it are crucial in order to be able to get all the benefits associated with it. Burstiness Management for Smart, Sustainable and Inclusive Growth: Emerging Research and Opportunities provides innovative insights into burstiness¡¦s role in decision-making in business and its function as a predictor of performance. The content within this publication covers topics such as burstiness in business and e-business applications, as well as consumer behavior and sustainable development. It is a vital reference source for business managers, business professionals, academicians, researchers, and graduate-level students interested in understanding how burstiness and its consequences are processed in diverse and dynamic environments. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAgent-Based Modeling ¡EBinary Customer Behavior ¡EBusiness Practices ¡ECognitive Theory ¡EConsumer Behavior ¡EModeling Traffic Flow Patterns ¡EMulti-Agent Systems ¡EOptimization of Business Processes ¡ESustainable Development
   
VC02-710 Crowdsourcing and Knowledge Management in Contemporary Business Environments
  Regina Lenart-Gansiniec/ 9781522542001/ Price:US$ 195.00
 
Book Cover In an era of an economy based on knowledge and Web 2.0 technology, knowledge is the foundation for improving the decision-making processes and relations between people both in and outside of an organization. Providing new and unique sources of knowledge outside organizations enables innovation and shapes competitive advantage. Crowdsourcing and Knowledge Management in Contemporary Business Environments is a collection of innovative research on the methods and applications of crowdsourcing in collaboration, idea implementation, and organizational development. Highlighting a range of topics including data analytics, crowd computing, and open innovation, this book is ideally designed for business managers, business professionals, business and social researchers, graduate-level students, and academicians seeking current research on the mechanisms of knowledge management in crowdsourcing. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECrowd Computing ¡EData Analytics ¡EGovernance Technologies ¡EKnowledge Acquisition ¡EKnowledge Sharing ¡EOpen Innovation ¡EOrganizational Learning ¡EPublic Management ¡ESocial Cognitive Theory ¡ESocial Media
   
VC02-709 Managerial Competencies for Multinational Businesses
  Macarena Lopez-Fernandez/ 9781522557814/ Price:US$ 215.00
 
Book Cover There is a growing interaction between companies and countries, illustrated by a constant flow of trade, capital, and work. With the rapid emergence of other countries with sufficient potential to join the globalization process, it is necessary to provide techniques for managerial planning, organization, and control in an international context. Managerial Competencies for Multinational Businesses is a collection of innovative research on the methods of leadership styles and skills required for managers to be successful in an international company. Highlighting a range of topics, including human resource management, industrial relations, and international careers, this book is ideally designed for senior managers, business professionals, team leaders, and human resource managers seeking current research on the key aspects of managing a company in a developing globalized market. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECorporate Social Responsibility ¡EDecision Making ¡EEmotional Intelligence ¡EHuman Resource Management ¡EIndustrial Relations ¡EInternational Careers ¡EInternational Projects ¡EMeeting Management ¡ENetwork Management ¡EStrategic Management ¡EStress Management
   
VC02-708 Technological Innovations in Knowledge Management and Decision Support
  Nilanjan Dey/ 9781522561644/ Price:US$ 195.00
 
Book Cover Organizations are showing a remarkable interest in realizing knowledge management technologies and processes to adopt knowledge management as part of their overall strategy. However, even with the current advancement in technology, few organizations are entirely capable of developing critical organizational knowledge to achieve improved performance. Technological Innovations in Knowledge Management and Decision Support is a vital research publication that examines different knowledge management areas for organizational competitiveness, survival, and effectiveness. It also provides cutting-edge research techniques in related optimization methods and other automated techniques in real-world processes. Featuring a broad range of topics such as enterprise resource planning, neural networks, and image segmentation, this book is a critical resource for managers, IT specialists, healthcare and social sciences professionals, engineers, academicians, and researchers seeking research on effective knowledge management systems. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAlgorithms ¡EBiologically-Inspired Metaheuristic Algorithms ¡EClinical Decision Support Systems ¡EDecision Support Systems ¡EEnterprise Resource Planning ¡EImage Segmentation ¡ENeural Networks ¡ESupply Chain Management ¡EWireless Sensor Networks
   
VC02-707 Effective Knowledge Management Systems in Modern Society
  Murray E. Jennex/ 9781522554271/ Price:US$ 195.00
 
Book Cover Within the past ten years, tremendous innovations have been brought forth in information technology and knowledge management. Some of the key technical innovations have included the introduction of social media, artificial intelligence, as well as improved network connectivity and capacity. Effective Knowledge Management Systems in Modern Society is a critical scholarly resource that presents an overview of how technical, social, and process changes are impacting the way knowledge systems are being designed. Featuring coverage on a broad range of topics such as knowledge engineering, cognitive ergonomics, and interorganizational knowledge, this book is geared toward consultants, practitioners, and researchers seeking current research on how new approaches in knowledge management impact information technology professionals. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECognitive Ergonomics ¡EEnterprise Risk Management ¡EIntegrating IS Security ¡EInterorganizational Knowledge ¡EKnowledge Engineering ¡EManagement Research
   
VC02-706 Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics
  George Leal Jamil/ 9781522562252/ Price:US$ 245.00
 
Book Cover Recent advancements in data collection will affect all aspects of businesses, improving and bringing complexity to management and demanding integration of all resources, principles, and processes. The interpretation of these new technologies is essential to the advancement of management and business. The Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics is a vital scholarly publication that examines technological advancements in data collection that will influence major change in many aspects of business through a multidisciplinary approach. Featuring coverage on a variety of topics such as market intelligence, knowledge management, and brand management, this book explores new complexities to management and other aspects of business. This publication is designed for entrepreneurs, business managers and executives, researchers, business professionals, data analysts, academicians, and graduate-level students seeking relevant research on data collection advancements. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Management ¡EInformation Strategy ¡EIntellectual Property ¡EKnowledge Management ¡ELocational Analysis ¡EMarket Intelligence ¡EOrganizational Intelligence
   
VC02-705 Smart Marketing With the Internet of Things
  Dora Simoes/ 9781522557630/ Price:US$ 205.00
 
Book Cover The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAugmented Reality ¡EBrand Management ¡ECustomer Management ¡EDigital Analytics ¡EDigital Category Management ¡EDigitalization ¡EE-Commerce ¡ESensor Networks ¡EWearable Technology
   
VC02-704 Optimizing Millennial Consumer Engagement With Mood Analysis
  Sabyasachi Dasgupta/ 9781522556909/ Price:US$ 215.00
 
Book Cover Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Quality ¡EBranding ¡EBuying Behavior ¡EConsumer Behavior ¡EConsumer Satisfaction ¡ELifestyle Branding ¡EMillennial Marketing ¡EMood Analysis ¡EProduct Presentation ¡EPurchase Intention ¡ESocial Media
   
VC02-703 Creating Business Value and Competitive Advantage With Social Entrepreneurship
  N. Oyku Iyigun/ 9781522556879/ Price:US$ 205.00
 
Book Cover The field of social entrepreneurship is attracting attention from multiple industries. Social entrepreneurs are responsible for finding ways to creatively contribute to society by providing affordable products and services. Creating Business Value and Competitive Advantage With Social Entrepreneurship is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. Focused on topics such as creating business value, promoting social entrepreneurship, and enacting programs of social change, this book provides the latest research and practical solutions concerning social entrepreneurship. The source proves valuable to academicians, researchers, entrepreneurship practitioners, and individuals interested in learning more about social entrepreneurship. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Models ¡ECompetitive Advantage ¡EHuman Resource Management ¡EMarketing ¡ENetworking ¡ESocial Innovation ¡ESustainability ¡EUpcycling ¡EValue Creation ¡EWomen Social Entrepreneurship Promotion
   
VC02-702 Corporate Social Responsibility and Strategic Market Positioning for Organizational Success
  Carlton Brown/ 9781522554097/ Price:US$ 195.00
 
Book Cover The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ethics ¡EBusiness Profitability ¡EBusiness Strategy ¡EGreenwashing ¡EMarketing Strategies ¡EOrganizational Culture ¡EPurchasing Social Responsibility ¡EShared Value ¡ESocial Media ¡ESustainability
   
VC02-701 Mission-Driven Approaches in Modern Business Education
  Brent Smith/ 9781522549727/ Price:US$ 215.00
 
Book Cover In a globalized world, it is essential for business courses to adapt to the current economic climate by integrating cross-cultural and transnational approaches while remaining focused on the mission of the curriculum. Mission-Driven Approaches in Modern Business Education provides innovative insights into the ways that mission values can be seamlessly, efficiently, and effectively integrated into the core of any business course to inspire and influence quality business education. The content within this publication represents the work of educators in finance, management, marketing, international business, and other fields. It is designed for business managers, academicians, upper-level students, researchers, administrators, and organizational developers, and covers topics centered on mission as it relates to teaching, leadership, experiential learning, mission statements, sustainability, cultural engagement, and several other topics. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Policy ¡EFinance Teaching ¡ELeadership Development ¡ELearning Assessment ¡EManagement Theory ¡EMission Values ¡EMultiple Identity Organizations ¡EService Learning ¡ESocial Entrepreneurship ¡EStrategic Decision-Making ¡ETransnational Education
   
VC02-700 Global Information Diffusion and Management in Contemporary Society
  Zuopeng (Justin) Zhang/ 9781522553939/ Price:US$ 195.00
 
Book Cover Changing business environments and information technology advancements fundamentally reshaped the traditional information landscape in our contemporary society, urging companies to seek innovative ways to diffuse and manage assets on a global scale. It is crucial for society to understand the new methodologies and common practices that organizations can utilize to leverage their knowledge into practice. Global Information Diffusion and Management in Contemporary Society is an essential reference source featuring research on the development and implementation of contemporary global information management initiatives in organizations. Including coverage on a multitude of topics such as data security, global manufacturing, and information governance, this book explores the importance of information management in a global context. This book is ideally designed for managers, information systems specialists, professionals, researchers, and administrators seeking current research on the theories and applications of global information management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EData Security ¡EE-Commerce ¡EGlobal Enterprise ¡EGlobal Manufacturing ¡EGlobal Marketing ¡EHuman Resource Management ¡EInformation Governance ¡EInformation Infrastructure ¡ELibrary Information Management ¡ETelecommunications
   
VC02-699 Digital Currency: Breakthroughs in Research and Practice
  Information Resources Management Association/ 9781522562016/ Price:US$ 345.00
 
Book Cover Digital technology has revitalized the landscape of the global economy. As digital currency, such as bitcoin and IOTA, continues to become more prominent in society, conducting further research in this area is vital to promoting economic advancements. Digital Currency: Breakthroughs in Research and Practice is a critical source of academic knowledge on the use of computers, smartphones, and the internet to purchase goods and services using virtual currency. The security and privacy aspects of using digital currency are also explored. Highlighting a range of pertinent topics such as electronic commerce, online transaction payment, and web-based electronic money, this book is an ideal reference source for business executives, financial analysts, business professionals, economists, IT professionals, and researchers interested in emerging trends in digital currency and finance. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAltcoins ¡EBitcoin ¡ECrypto-Currencies ¡EElectronic Commerce ¡EElectronic Payment Systems ¡EInternet Trade ¡EOnline Transaction Payment ¡EVirtual Currencies ¡EWeb-Based Electronic Money
   
VC02-698 Knowledge Management and Innovation in Network Organizations: Emerging Research and Opportunities
  Jerzy Kisielnicki/ 9781522559306/ Price:US$ 135.00
 
Book Cover Organizations of all types are consistently working on new initiatives, product lines, or implementation of new workflows as a way to remain competitive in the modern business environment. No matter the type of project, employing the best methods for effective execution and timely completion of the task at hand is essential to project success. The implementation of computer technology has provided further opportunities for innovation and progress in the daily operations and initiatives of corporations. Knowledge Management and Innovation in Network Organizations: Emerging Research and Opportunities is an essential scholarly resource that explores the use of information communication technologies in management models and the development of network organizations operating in various sectors of the economy. Highlighting coverage on a wide range of topics such as cloud computing, organizational development, and business management, this book is ideal for business professionals, organizational researchers, and academicians interested in the latest research on network organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Management ¡ECloud Computing ¡ECommunication Systems ¡EDecision-Making Tools ¡EGlobal Organizations ¡EKnowledge Management ¡EManagement Infrastructure ¡EOrganizational Development ¡ETransnational Cooperation
   
VC02-697 Machine Learning Techniques for Improved Business Analytics
  Dileep Kumar G./ 9781522535348/ Price:US$ 195.00
 
Book Cover Analytical tools and algorithms are essential in business data and information systems. Efficient economic and financial forecasting in machine learning techniques increases gains while reducing risks. Providing research on predictive models with high accuracy, stability, and ease of interpretation is important in improving data preparation, analysis, and implementation processes in business organizations. Machine Learning Techniques for Improved Business Analytics is a collection of innovative research on the methods and applications of artificial intelligence in strategic business decisions and management. Featuring coverage on a broad range of topics such as data mining, portfolio optimization, and social network analysis, this book is ideally designed for business managers and practitioners, upper-level business students, and researchers seeking current research on large-scale information control and evaluation technologies that exceed the functionality of conventional data processing techniques. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EArtificial Neural Networks ¡EBig Data Analytics ¡EData Mining ¡EModeling Techniques ¡EPortfolio Optimization ¡ERecommendation Systems ¡ERisk Behavior ¡ESocial Network Analysis ¡ESoftware Security
   
VC02-696 Strategic Optimization of Medium-Sized Enterprises in the Global Market
  Milan Vemic/ 9781522557845/ Price:US$ 215.00
 
Book Cover To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business managers, medium-sized enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises across the world and their broader supply chain. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECrowdfunding ¡EGlobalization ¡EManagement Education ¡EMarketing Optimization ¡EMarketplace Lending ¡ESocial Entrepreneurship ¡ETrade Finance ¡ETransformation Leadership
   
VC02-695 Applying Business Intelligence Initiatives in Healthcare and Organizational Settings
  Shah J. Miah/ 9781522557180/ Price:US$ 215.00
 
Book Cover Data analysis is an important part of modern business administration, as efficient compilation of information allows managers and business leaders to make the best decisions for the financial solvency of their organizations. Understanding the use of analytics, reporting, and data mining in everyday business environments is imperative to the success of modern businesses. Applying Business Intelligence Initiatives in Healthcare and Organizational Settings incorporates emerging concepts, methods, models, and relevant applications of business intelligence systems within problem contexts of healthcare and other organizational boundaries. Featuring coverage on a broad range of topics such as rise of embedded analytics, competitive advantage, and strategic capability, this book is ideally designed for business analysts, investors, corporate managers, and entrepreneurs seeking to advance their understanding and practice of business intelligence. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data ¡ECompetitive Advantage ¡EDecision Support Systems ¡EDiagnostic Analytics ¡EEmbedded Analytics ¡EKnowledge Management ¡EPerformance Management ¡EPredictive Analytics ¡EStrategic Capability
   
VC02-694 Qualitative Techniques for Workplace Data Analysis
  Manish Gupta/ 9781522553663/ Price:US$ 215.00
 
Book Cover In businesses and organizations, understanding the social reality of individuals, groups, and cultures allows for in-depth understanding and rich analysis of multiple research areas to improve practices. Qualitative research provides important insight into the interactions of the workplace. Qualitative Techniques for Workplace Data Analysis is an essential reference source that discusses the qualitative methods used to analyze workplace data, as well as what measures should be adopted to ensure the credibility and dependability of qualitative findings in the workplace. Featuring research on topics such as collection methods, content analysis, and sampling, this book is ideally designed for academicians, development practitioners, business managers, and analytic professionals seeking coverage on quality measurement techniques in the occupational settings of emerging markets. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAction Research ¡EBehavioral Event ¡ECase Studies ¡ECollection Methods ¡EConflict Research ¡EContent Analysis ¡EEthnographic Studies ¡ENarrative Analysis ¡ESampling ¡EThematic Analysis
   
VC02-693 Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522561927/ Price:US$ 2250.00
 
Book Cover The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ethics ¡ECompany Culture ¡ECorporate governance ¡ECorporate Sustainability ¡EEmployee Value ¡EGreen Business ¡EHuman Resource Management ¡EJob Enrichment ¡EKnowledge Management ¡EOrganizational Diversity ¡EOrganizational Performance
   
VC02-687 Software Engineering for Enterprise System Agility: Emerging Research and Opportunities
  Sergey V. Zykov/ 9781522555896/ Price:US$ 165.00
 
Book Cover Sustaining a competitive edge in today¡¦s business world requires innovative approaches to product, service, and management systems design and performance. Advances in computing technologies have presented managers with additional challenges as well as further opportunities to enhance their business models. Software Engineering for Enterprise System Agility: Emerging Research and Opportunities is a collection of innovative research that identifies the critical technological and management factors in ensuring the agility of business systems and investigates process improvement and optimization through software development. Featuring coverage on a broad range of topics such as business architecture, cloud computing, and agility patterns, this publication is ideally designed for business managers, business professionals, software developers, academicians, researchers, and upper-level students interested in current research on strategies for improving the flexibility and agility of businesses and their systems. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAgility Patterns ¡EBusiness Analysis ¡EBusiness Architecture ¡EBusiness Process Modeling ¡ECloud Computing ¡ERisk Analysis ¡ESocio-Cultural Systems ¡ESpiral Model
   
VC02-642 The SAGE Handbook of Service-Dominant Logic
  Stephen L. Vargo/ 9781526402837/ Price:¢G 120.00
 
Book Cover Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ¡¥goods/product¡¦ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.
   
SC02-479 Employee to Entrepreneur: How to Earn Your Freedom and Do Work that Matters
  Steve Glaveski/ 9780730363866/ Price:US$ 22.00
 
   
SC02-479 Solving Cyber Risk: Protecting Your Company and Society
  Andrew Coburn/ 9781119490937/ Price:US$ 49.95
 
   
SC02-478 Smart Cities, Smart Future: Showcasing Tomorrow
  Mike Barlow/ 9781119516187/ Price:US$ 49.95
 
   
SC02-478 Global Marketing and Advertising: Understanding Cultural Paradoxes
  Marieke de Mooij/ 9781544318141/ Price:¢G 49.99
 
   
SC02-478 A Practical Introduction to Mixed Methods for Business and Management
  Pat Bazeley/ 9781526462497/ Price:¢G 21.99
 
   
SC02-478 International Marketing
  Daniel W. Baack/ 9781506389226/ Price:¢G 46.99
 
   
SC02-478 Hubristic Leadership
  Eugene Sadler-Smith/ 9781526431172/ Price:¢G 28.99
 
   
SC02-478 Basic Research and Industrial Innovation in China
  Liu Xielin/ 9789813235588/ Price:US$ 138.00
 
   
SC02-478 Wisdom, Analytics and Wicked Problems: Integral Decision Making for the Data Age,
  Ali Intezari/ 9781472463784/ Price:¢G 95.00
 
   
SC02-478 Transforming an Idea Into a Business with Design Thinking: The Structured Approach from Silicon Valley for Entrepreneurs and Leaders
  Muhammad Mashhood Alam/ 9781138577596/ Price:¢G 30.99
 
   
SC02-478 Green Supply Chain Management
  Charisios Achillas/ 9781138644618/ Price:¢G 29.99
 
   
SC02-478 Five Superpowers for Co-Creators: How change makers and business can achieve the Sustainable Development Goals
  Katrin Muff/ 9781138608429/ Price:¢G 29.99
 
   
SC02-478 Responsible Research and Innovation: From Concepts and Practices
  Robert Gianni/ 9781138209343/ Price:¢G 115.00
 
   
SC02-478 Blockchain: Transforming Your Business and Our World
  Mark Van Rijmenam/ 9781138313248/ Price:¢G 29.99
 
   
SC02-478 Global Talent Management
  David G. Collings/ 9781138712454/ Price:¢G 29.99
 
   
SC02-478 Corporate Innovation: Disruptive Thinking in Organizations
  Donald F. Kuratko/ 9781138594050/ Price:¢G 29.99
 
   
SC02-478 Supply Chain Management and Logistics in Latin America: A Multi-Country Perspective
  Hugo T. Y. Yoshizaki/ 9781787568044/ Price:¢G 65.00
 
   
SC02-478 The Technology Takers: Leading Change in the Digital Era
  Jens P. Flanding/ 9781787694644/ Price:¢G 24.99
 
   
SC02-478 Digital PR
  Danny Whatmough/ 9781787566224/ Price:¢G 14.99
 
   
SC02-478 The Challenges of Corporate Entrepreneurship in the Disruptive Age
  Donald F. Kuratko/ 9781787544444/ Price:¢G 66.95
 
   
SC02-477 Humane Capital: How to Create a Management Shift to Transform Performance and Profit
  Vlatka Hlupic/ 9781472957641/ Price:¢G 25.00
 
   
SC02-477 E-marketing
  Raymond Frost/ 9781138731370/ Price:¢G 135.00
 
   
SC02-477 Qualitative Marketing Research: Understanding Consumer Behaviour
  Dominika Maison/ 9781138607767/ Price:¢G 34.99
 
   
SC02-477 Intellectual Capital as a Management Tool: Essentials for Leaders and Managers
  Goran Roos/ 9781138329744/ Price:¢G 46.99
 
   
SC02-477 Business Ethics
  K. Praveen Parboteeah/ 9781138745346/ Price:¢G 49.99
 
   
SC02-477 Work is Love Made Visible: A Collection of Essays About the Power of Finding Your Purpose From the World's Greatest Thought Leaders
  Frances Hesselbein/ 9781119513582/ Price:US$ 27.95
 
   
SC02-477 Linear Programming and Resource Allocation Modeling
  Michael J. Panik/ 9781119509448/ Price:US$ 119.95
 
   
SC02-477 Strategic Analytics: Integrating Management Science and Strategy
  Martin Kunc/ 9781118907184/ Price:US$ 115.00
 
   
SC02-477 Lean Impact: How to Innovate for Radically Greater Social Good
  Ann Mei Chang/ 9781119506607/ Price:US$ 29.95
 
   
SC02-476 Business Writing Today: A Practical Guide (International Student Edition)
  Natalie Canavor/ 9781544327860/ Price:¢G 34.99
 
   
SC02-476 Entrepreneurial Management Theory and Practice: With Cases of Taiwanese Business
  Tzong-Ru Lee/ 9789813228283/ Price:US$ 148.00
 
   
SC02-476 Wellbeing for Sustainability in the Global Workplace
  Paola Ochoa/ 9781138600898/ Price:¢G 115.00
 
   
SC02-476 Corporate Accountability under Socio-Economic Rights
  Jernej Letnar Cernic/ 9781138288782/ Price:¢G 115.00
 
   
SC02-476 Extra-Dependent Teams: Realising the Power of Similarity
  David Kesby/ 9781138106536/ Price:¢G 34.99
 
   
SC02-476 Shaping Sustainable Change: The Role of Partnership Brokering in Optimising Collaborative Action
  Leda Stott/ 9781783537365/ Price:¢G 29.99
 
   
SC02-476 e-HRM: Digital Approaches, Directions & Applications
  Mohan Thite/ 9781138043978/ Price:¢G 39.99
 
   
SC02-476 Leading Science and Technology-Based Organizations: Mastering the Fundamentals of Personal, Managerial, and Executive Leadership
  Anthony Graffeo/ 9780815393702/ Price:¢G 69.99
 
   
SC02-476 Developing Masterful Management Skills for International Business
  Thomas A. Cook/ 9781482226102/ Price:¢G 57.99
 
   
SC02-476 Outcome-Driven Business Architecture: Synergizing Strategies and Intelligence with Architecture
  Amit Tiwary/ 9781498724296/ Price:¢G 61.99
 
   
SC02-476 Strategic Marketing: Concepts and Cases
  Russell Abratt/ 9781138593640/ Price:¢G 29.99
 
   
SC02-476 Training and Development in Organizations: An essential guide for trainers
  Stanley C. Ross/ 9781138097315/ Price:¢G 39.99
 
   
SC02-476 Marketing and Globalization
  Aurelia Durand/ 9781138202344/ Price:¢G 39.99
 
   
SC02-476 Business Strategies for Sustainability
  Helen Borland/ 9781138311343/ Price:¢G 45.00
 
   
SC02-476 Markets, Ethics, and Business Ethics
  Steven Scalet/ 9781138580992/ Price:¢G 55.99
 
   
SC02-476 Building a Resilient Organisation: The Design of Risk-Based Reasoning Chains in Large Distributed Systems
  John Arthur/ 9781472482358/ Price:¢G 29.99
 
   
SC02-476 Project Success and Quality: Balancing the Iron Triangle
  Andrew Wright/ 9780815380399/ Price:¢G 29.99
 
   
SC02-476 Employee Engagement for Organizational Change: The Theory and Practice of Stakeholder Engagement
  Julie Hodges/ 9781138331273/ Price:¢G 43.99
 
   
SC02-476 The Practical Guide to Managing Event Venues
  Philip Berners/ 9781138486409/ Price:¢G 31.99
 
   
SC02-476 The Handbook of Communication Training: A Best Practices Framework for Assessing and Developing Competence.
  J. D. Wallace/ 9781138736528/ Price:¢G 45.00
 
   
SC02-476 Transformational Entrepreneurship
  Vanessa Ratten/ 9781138484757/ Price:¢G 115.00
 
   
SC02-476 Human Resource Management: A Critical Approach
  David G. Collings/ 9781138237551/ Price:¢G 49.99
 
   
SC02-476 Working with External Quality Standards and Awards: The Strategic Implications for Human Resource and Quality Management
  Angela Mulvie/ 9781138064027/ Price:¢G 34.95
 
   
SC02-476 Macro Talent Management: A Global Perspective on Managing Talent in Developed Markets
  Vlad Vaiman/ 9781138712409/ Price:¢G 44.99
 
   
SC02-476 Macro Talent Management in Emerging and Emergent Markets: A Global Perspective
  Vlad Vaiman/ 9781138602595/ Price:¢G 44.99
 
   
SC02-476 Better Business Relationships: Insights from Psychology and Management for Working in a Digital World
  Kim Tasso/ 9781472957016/ Price:¢G 22.00
 
   
SC02-475 Organizational Ethics: A Practical Approach (International Student Edition)
  Craig E. Johnson/ 9781544327853/ Price:¢G 66.00
 
   
SC02-470 Entrepreneurship.
  Radha Kanwal Sharma/ 9781773610245/ Price:US$ 150.00
 
Book Cover The concept of entrepreneurship revolves around the vision and its implementation by an entrepreneur. Entrepreneurship is a creative and innovative response to the environment. This book will serves as reference guide on entrepreneurship, small business management and women's/gender studies - it will prove particularly useful to women moving towards starting their own business as well as developing the business. This text is designed to instruct students on how to formulate, plan and implement a start-up.
   
Stages of Six Sigma Deployment
  Vishram Thosar/ 9781773610030/ Price:US$ 160.00
 
In the past two decades, Six Sigma methodology has been widely adopted by industries and non-profit organizations throughout the world. This book demonstrates the development of Six Sigma program, and discusses the features and the stages of the improvements, including the use of Six Sigma with the various quality standards that are being implemented today, the implementation of Six Sigma in supply chain management, and the analysis of different business perspectives of Six Sigma. This book is a must read for change agents, business leaders, and lean six sigma process experts.
   
Data Driven Marketing
  Nelly Botezatu/ 9781773610252/ Price:US$ 160.00
 
Book Cover Through exhaustive examples, this timely book shows how to apply data-driven marketing in both worlds for real results. This fundamental book explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. A comprehensive practical guide to manage and executing business marketing plans and strategies.
   
Islamic Marketing
  Atia Alam/ 9781773611549/ Price:US$ 160.00
 
Book Cover This book provides an essential guide to those who study and those who participate in Muslim branding and marketing, offering wide-ranging perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools. The handy book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries intended to business students and professionals in the business world.
   
Global Human Resources Management
  Faith Ntabeni-Bhebe/ 9781773612140/ Price:US$ 160.00
 
Book Cover Drawing on practical experiences from around the globe, this book exhibits how to design and implement a human resource strategy within the context of an overall business strategy for global expansion. It presents a detailed treatment to empirical approaches on cross cultural issues, comparative management issues arising out of cross border mergers and acquisitions as well as human resource issues emerging out of globalization. This publication, which represents the first product of our collaboration, is expected to provide a useful teaching tool for HRM educators, and secondarily is expected to be of use to HR practitioners with an interest in the globalization of HRM.
   
Implementing Lean and Six Sigma Techniques
  Vishram Thosar/ 9781773612324/ Price:US$ 165.00
 
Book Cover Aims to provide a step-by-step roadmap for profiting from the best elements of Lean and Six Sigma; this book supplies a blueprint on achieving sustainable results from high-quality improvements and making organizations competitive and first in class in their marketplace. The book also presents optimization techniques from operations research methods, design experiment, and engineering process control. This is a comprehensive, user-friendly and hands-on book that is a single source of reference of tools and techniques for all quality practitioners.
   
Improving Quality Management with Six Sigma
  Vishram Thosar/ 9781773612331/ Price:US$ 165.00
 
Book Cover This book takes the novel approach that decisions can be treated as products u and one improves decisions by improving the processes that produce them. The book examines profitability as it relates to product cost?including the initial work determining investment paybacks. This book provides a fundamental introduction to the concepts of lean enterprise and Six Sigma to executives, personnel new to quality, or organizations interested in introductory information on quality and process improvement.
   
Spiritual Leadership
  Maleehah Gull/ 9781773613369/ Price:US$ 160.00
 
Book Cover Spiritual leadership involves many of the same principles as general leadership, spiritual leadership has certain distinctive qualities that must be understood and practiced if spiritual leaders are to be successful. This book provides an innovative framework for understanding the role of spirituality in people's lives and its relevance. It will help you know the fundamentals of spiritual leadership. Through this book, readers will be pointed toward training and educational resources.
   
Corporate Governance and Entrepreneurship
  Faith Ntabeni-Bhebe/ 9781773610177/ Price:US$ 160.00
 
Book Cover This book is intended to develop an awareness and understanding of the main themes, perspectives, frameworks, concepts, and issues pertaining to corporate governance and entrepreneurship from historical to current developments. It analytically reflects the relationship between directors, shareholders and auditors in the corporate governance system. This book helps organizations to exploit wealth creation, build long-term relationships with stakeholders and be a net contributor to the economies of functioned geographies.
   
Illustrated Handbook of Management Information System
  / 9781680949605/ Price:US$ 180.00
 
Book Cover Designed to serve as a text for the students of management and computer applications. Updated to include the latest information technologies, practices, and trends, this book uses real-world examples, providing skills and knowledge that are easily transferable to the business world.
   
Illustrated Handbook of Applications of Six Sigma
  / 9781680949544/ Price:US$ 180.00
 
Book Cover This book examines the Six Sigma methodology through illustrating the most widespread tools and techniques involved in Six Sigma application. This is especially true in service industries where the variables are, well, variable and directly related to and measured by the constantly changing needs of customers.
   
Illustrated Handbook of Information and Knowledge Systems
  / 9781680949759/ Price:US$ 180.00
 
Book Cover This text serves as a complete introduction to the subject of knowledge management, incorporating technical, and social aspects of knowledge management, as well as practical examples, traditional approaches, and emerging topics. Demonstrates how knowledge management systems can be used as a source of power to outmaneuver business competitors.
   
Illustrated Handbook of Business Research Methods
  / 9781680949490/ Price:US$ 180.00
 
Book Cover This book is designed to discuss in a lucid and easy-to-understand manner, the theory as well as applied aspects of business research. Delves into the background of current practices of business research, the relevance of corporate research in the modern business scenario.
   
Illustrated Handbook of Advertising and Sales Management
  / 9781680949506/ Price:US$ 180.00
 
Book Cover Explores the full range of advertising principles and prepares prospective managers to understand the topic of promotion well enough to be able to design successful strategies. An up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. This book is a path-breaking effort and opens up a new dimension in the field of sales management, which is suitable to the present day needs and requirements.
   
Illustrated Handbook of Project Management
  / 9781680949612/ Price:US$ 180.00
 
Book Cover Provides practical guidance on all stages of people management, from preparing the plan and recruiting the team, to establishing objectives, motivating the team, monitoring progress and bring the project to a close. Examining these challenges from start to finish, the book provides practical advice on how to navigate the issues unique to global engineering project management. Primarily intended as a text for the students of management, the book will also prove very useful for the students of mechanical and civil engineering.
   
Illustrated Handbook of Supply Chain Management
  / 9781680949629/ Price:US$ 180.00
 
Book Cover Presents a comprehensive picture of state of the art within Supply Chain Management. It has a strategic focus and advocates a contingency approach to supply chain integration. Assists readers develop best practices for making key marketing decisions and designing efficient and effective supply chains that meet global challenges. This book provides both fundamental principles of SCM as well as a set of guidelines to assist in practical application of SCM.
   
Illustrated Handbook of Management of Training and Development
  / 9781680949636/ Price:US$ 180.00
 
Book Cover This lively book offers a vital guide to developing and honing 'people skills' in training and staff development. This practical and thoughtful approach provides an ideal guide for anyone who takes responsibility for leading, managing, supervising or contributing to a project in this area of work.
   
Strategic Management: World Edition
  / 9781680947861/ Price:US$ 95.00
 
Book Cover A textbook on strategic management which covers theoretical aspects of corporate planning and provides guidance on implementation. Focuses on conceptual approach to the subject as well as some select case studies, which make a foundation to the knowledge of strategic management. Focuses on the core concepts of strategic management, aiming to help students understand the basic ideas of the field more clearly, rather than overloading them with new, peripherally-related information.
   
Business Essentials: World Edition
  / 9781680947922/ Price:US$ 95.00
 
Book Cover Covers the functions of a business or an organisation and then addressing the contemporary issues that affect them. An essential guide to the business management competencies that are essential for the success of a business. Reports on practical approaches for facilitating the process of achieving excellence in the management and leadership of organizational resources.
   
Management Information Systems: World Edition
  / 9781680947946/ Price:US$ 95.00
 
Book Cover Focuses on managerial decisions for which MIS are particularly useful, and which managers face on a daily basis. Offers practical guidance on how systems should be designed to support these decisions. Provides in-depth coverage of the core concepts of information systems, business information systems, and management issues in information systems.
   
Outsourcing: A Complete Guide
  / 9781680949575/ Price:US$ 90.00
 
Book Cover Provides a framework for a latest understanding of the outsourcing process and the key issues concerned with it. A state-of-the-art guide to the best lessons to be learned for successfully implementing and outsourcing projects; discusses reasons for outsourcing, the effects of outsourcing, and the problems, forces of resistance, creating jobs and planning for tomorrow's global economy.
   
3GE Collection on Business Management: Entrepreneurship and Small Business Management
  / 9781984623454/ Price:US$ 160.00
 
Book Cover This book is about the economics of small and medium-sized enterprises not only their micro-aspects but also their larger macroeconomic role, which has achieved little attention. This book focuses on small business management, drawing together strands of thinking from organisational behaviour, culture, finance, marketing, operations and strategy.
   
3GE Collection on Business Management: Knowledge Management
  / 9781984623461/ Price:US$ 160.00
 
Book Cover Providing an amalgamation of the conceptual and practical aspects of knowledge management, this book demonstrates how this management approach can be effectively used. Serves as a complete introduction to the subject of Knowledge Management (KM), and incorporates technical as well as social aspects, concepts as well as practical examples, and traditional KM approaches as well as emerging topics.
   
3GE Collection on Business Management: Innovation Management
  / 9781984623485/ Price:US$ 160.00
 
Book Cover Provides a wide range of perspectives on the nature of innovation management and its influences. Investigates a new approach to the management of business in the knowledge-based work environment and analyses empirically the relationship between fair process and innovation performance.
   
Core Concepts in Business and Management: Service Marketing (Book with DVD)
  / 9781984620767/ Price:US$ 75.00
 
Book Cover Service marketing has increased in importance in the 21st century thanks to growth in the service sector. This book addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.
   
Core Concepts in Business and Management: Advertising (Book with DVD)
  / 9781984620774/ Price:US$ 75.00
 
Book Cover Presents insight into the advertising industry, including how effective ads work, how they affect and conversely reflect society, and the ethical and legal issues concerning advertising. Introduces the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students.
   
Core Concepts in Business and Management: Digital Marketing (Book with DVD)
  / 9781984620781/ Price:US$ 75.00
 
Book Cover Provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. Gives insights on the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.
   
Core Concepts in Business and Management: Marketing (Book with DVD)
  / 9781984620798/ Price:
 
Book Cover Enable you to understand that everyone in the organisation has some involvement in marketing. Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers.
   
Core Concepts in Business and Management: Human Resource Maanagement (Book with DVD)
  / 9781984620804/ Price:US$ 75.00
 
Book Cover Sheds light on a variety of human resources management styles and practices. This book provides a systematic analysis of the relations between technical change and human resource management. Drawing on a wide range of organizational issues, this book brings a new balance to assessing the role and impact of HRM.
   
Core Concepts in Business and Management: Training and Development (Book with DVD)
  / 9781984620811/ Price:US$ 75.00
 
Book Cover Training and Development is a subsystem of an organization which emphasize on the improvement of the performance of individuals and groups. For companies to keep improving, it is important for organizations to have continuous training and development programs for their employees. This book offers a vital guide to developing and honing 'people skills' in training and staff development.
   
Core Concepts in Business and Management: Operations Management (Book with DVD)
  / 9781984620828/ Price:US$ 75.00
 
Book Cover Describes the key concepts of operations management, covering such topics as planning and control, the role of technology, and "just-in-time" techniques. Understanding of operations management in simple context and explains how understanding of these issues relates to other areas of management.
   
Core Concepts in Business and Management: Organizational Behavior (Book with DVD)
  / 9781984620835/ Price:US$ 75.00
 
Book Cover Equips students with the skills and practical understanding to meet the management challenges of a new century. This book has been designed to help students develop an understanding of, and appreciation for, the various challenges, dilemmas, and constraints that decision makers face in real organizational settings.
   
Core Concepts in Business and Management: Production Management (Book with DVD)
  / 9781984620842/ Price:US$ 75.00
 
Book Cover Covers the emerging and important topics related to production and operations management in a systematic way. The book also covers issues related to the use of multi-servicing in the operational management of the industrial production and its scheduling systems.
   
Core Concepts in Business and Management: Project Management (Book with DVD)
  / 9781984620859/ Price:US$ 75.00
 
Book Cover In today's highly competitive and fast-paced environment, the rapid creation and delivery of high-quality products and services is critical to business survival. This book provides students with an accessible and essential introduction to project management.
   
Core Concepts in Business and Management: Quality Management (Book with DVD)
  / 9781984620873/ Price:US$ 75.00
 
Book Cover Describing the main concepts of total quality management, this book explains the difference between TQM and traditional quality control. Provides the necessary information to build and sustain an effective total quality management program in organizations.
   
Introduction to Business Plans (Book with DVD)
  / 9781984623928/ Price:US$ 90.00
 
Book Cover Explains the function of a business plan, demonstrates how to create one for new companies such as non-profit organizations, and shows how to prepare a marketing plan, financial documents, and tax information. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
Business to Business Marketing (Book with DVD)
  / 9781984624079/ Price:US$ 90.00
 
Book Cover This updated edition provides a comprehensive state-of-the-art review of business-to-business marketing. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
Professional Development and Career Planning (Book with DVD)
  / 9781984624086/ Price:US$ 90.00
 
Book Cover This book's aim is to help readers understand how to choose, plan, and prepare for a career and how to find and land a job in that career. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
e-Commerce (Book with DVD)
  / 9781984624093/ Price:US$ 90.00
 
Book Cover The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape. This work provides a solid e-commerce planning strategy, discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry.
   
Quantitative Techniques in Business (Book with DVD)
  / 9781984624109/ Price:US$ 90.00
 
Book Cover The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape. This book helps an understanding of model build. This updated edition is especially relevant to students studying quantitative techniques as part of business, management and/or finance on undergraduate and professional courses.
   
Marketing and Salesmanship (Book with DVD)
  / 9781984624192/ Price:US$ 90.00
 
Book Cover Personal selling or salesmanship is an important component of marketing. The second edition of Marketing and Salesmanship is one of his numerous achievements, which is geared towards providing relevant knowledge about sales management and general marketing. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
The Basic of Business for an Entreprenuer
  / 9781984620866/ Price:US$ 90.00
 
Book Cover Gives practical guidelines on how to develop business ideas and establish an enterprise. A basic level of business knowledge, assuming that the reader understands simple financial statements, has selected a specific business, and knows how to write a business plan. Will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product.
   
Compensation Management (Book with DVD)
  / 9781984624482/ Price:US$ 90.00
 
Book Cover The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape. Primarily intended for students in human resource management, psychology, and organizational behavior courses, this book is a practical, accessible, detailed roadmap to building a compensation system.
   
Portfolio Management and Security Analysis (Book with DVD)
  / 9781984624499/ Price:US$ 90.00
 
Book Cover The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape. Covers all the areas relevant to the theme of investment in securities, captures the developments in capital market and investment in securities and also provides a simple way to understand the complex world of investment.
   
Industrial Marketing
  / 9781984624505/ Price:US$ 90.00
 
Book Cover The last decade has seen industrial marketing recognized as vital to national and individual company interests where markets lie in the commercial or business area. This book critically reassesses this field, noting that it increasingly overlaps with other management functions. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
Consumer Behaviour and Marketing Research (Book with DVD)
  / 9781984624512/ Price:US$ 90.00
 
Book Cover Consumer Behaviour is more relevant than ever for today's business and marketing students, balancing theoretical and practical elements of marketing research, this updated edition shows students how to implement research themselves. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
Rural Marketing (Book with DVD)
  / 9781984624529/ Price:US$ 90.00
 
Book Cover The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape. A guide to strategic marketing and management decisions, this book will be of interest to students of marketing and management as well as professionals in the field.
   
Sales and Retail Management
  / 9781984624536/ Price:US$ 90.00
 
Book Cover The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety, The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
Business in Modern Society
  / 9781984624864/ Price:US$ 90.00
 
Book Cover This book provides an indispensable introduction to business and organizations from a social perspective. This book provides a scholarly and yet accessible introduction to the legal framework of modern business enterprises.
   
3G Handy Guide: Bookkeepeing
  / 9781680948660/ Price:US$ 70.00
 
Book Cover Illustrates every aspect of financial record keeping, walking you through the basic skills you need to make numbers your minion. This handy guide covers not only bookkeeping essentials but also a range of accounting and taxation issues that bookkeepers need to be aware of when dealing with their clients and their accountants.
   
3G Handy Guide: Risk Management
  / 9781984623942/ Price:US$ 70.00
 
Book Cover No business can ever hope to plan for all incidents, but any business can understand the range of risks to which it is likely to be uncovered. This handy guide shows how to approach financial transactions with confidence. This book is a user-friendly guide to current and emerging issues in risk management both internal to the company, and external.
   
3G Handy Guide: Office Management
  / 9781984623973/ Price:US$ 70.00
 
Book Cover Covers practical up-to-date information on time management, office space and equipment, human relations, productivity, communications, information sources, and other subjects. This handy-guide has been prepared to provide learners a comprehensive coverage of this subject and certain characteristics specific to office management.
   
3G Handy Guide: Retail Store Management
  / 9781984624116/ Price:US$ 70.00
 
Book Cover This book is intended to teach learners or new associates how to deal with uncommon customer issues in a simple way not found in the training manual. This book is a hands-on resource that will help you learn how to overcome the common obstacles to becoming an engaged manager.
   
3G Handy Guide: Human Resource Management
  / 9781984624222/ Price:US$ 70.00
 
Book Cover This interactive, handy guide portrays the human resources department of a moderate size organization as seen through the eyes of the organization's HR or General Manager. Provides a bridge between theory and practice, serving as a guide both to formulating human resource strategies and to implementing them, including work exercises and real cases.
   
3G Handy Guide: Digital Marketing
  / 9781984624239/ Price:US$ 70.00
 
Book Cover This handy guide shows you how to develop a strategy for business growth, goal attainment, and powerful marketing, with a focus on return on investment. A step-by-step guide designed for sales and marketing learners and professionals that share with them the importance of having the right mindset to focus on technology and sales.
   
3G Handy Guide: Interact with Customers
  / 9781984625502/ Price:US$ 70.00
 
Book Cover With your presence as service providers, you are in the position to regularly interact with customers. You have the opportunity to see what works and what doesn't. This handy guide illustrates practical information how service providers can interact with customers to identify their needs and preferences and create innovations that meet these needs and preferences.
   
3G Handy Guide: Enhance customer service experiences
  / 9781984625519/ Price:US$ 70.00
 
Book Cover Frontline employees represent the bloodline of an organization. This handy guide is about simple golden rules to achieve higher customer experience and loyalty. This handy guide will show you how to form and manage customer insights. Understand implicit versus explicit outcomes. Develop the roles of control and choice among buyers.
   
3G Handy Guide: Develop and implement Marketing Strategies
  / 9781984625526/ Price:US$ 70.00
 
Book Cover This book will guide learners through the process of developing a successful marketing strategy. This handy guide imparts knowledge and practical skills for understanding the marketing environment and organizational players, analyzing their strategic business moves and developing appropriate marketing strategies for the clients and organizations.
   
3G Handy Guide: Work effectively in a business environment
  / 9781984625588/ Price:US$ 70.00
 
Book Cover This handy guide illustrates the skills and knowledge required to work effectively in a business environment. This guide includes identifying and working to organisational standards, managing workload, and working as part of a team. It applies to individuals developing basic skills and knowledge in preparation for working in a broad range of settings.
   
Lean Management
  / 9781984625670/ Price:US$ 70.00
 
Book Cover This book focusses on the challenges and changes organizational management faces in an era when the need to develop environmentally aware processes meets high levels of competition. Filled with examples, the reader will find a collection of management tools that will assist to implement lean principles, and to understand the components of an integrated supply chain management system. Students will find this book a timely guide.
   
3GE Collection on Business Management: Business Process Management
  / 9781984623478/ Price:US$ 160.00
 
Book Cover Introduces students to business process management, an approach that aims to align the organization?s business processes with the demands of the marketplace. Provides a practical framework, complete with a set of tools and techniques, to successfully implement Business Process Management projects.
   
3G Handy Guide: Project Management
  / 9781680947908/ Price:US$ 70.00
 
Book Cover This handy guide reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of the latest good practices in project management. An essential guide for learners to improve practical knowledge; provides the opportunity to strengthen your understanding of project management in real-world application, with questions and exercises.
   
3G Handy Guide: Sales Management
  / 9781984624642/ Price:US$ 70.00
 
Book Cover This handy guide is designed for learners who want to make a career within a sales environment. This book will help you learn the sales techniques that can cripple your management effectiveness, and replace these instincts with a more powerful leadership mindset ? true sales leadership.
   
Career Guide: Manager
  / 9781984624451/ Price:US$ 65.00
 
Book Cover Guide for pursuing a career in the management field; takes the reader from critical management frameworks needed for management interviews to what managers and other marketing professionals really do on the job and how to deal with. With new and updated content, our Career Guide shows middle-school and high-school students how they can make the world a better place through a career as Manager.
   
Using Computers in Retail
  / 9781984622785/ Price:US$ 75.00
 
Book Cover Computers, which have had an impact on nearly every economic sector, are especially prevalent in retail where their effect is visible at each level of the retail organization. This book is intended for management students to understand the fundamentals of computers and also its applications in the retail industry.
   
Using Computers in Small Business
  / 9781984622808/ Price:US$ 75.00
 
Book Cover Computers have become essential business tools. They are used in every aspect of a company's operations, including product creation, marketing and administration. Presents a thorough review of all aspects of computer systems and technology suited to small businesses. Intended to highlight the challenges faced by SMEs and how they are coping with the adverse environment through skillful use of IT and technologies.
   
Administrative Secretary
  / 9781984625731/ Price:US$ 70.00
 
Book Cover Administrative jobs are constantly changing, this book as a practical guide, will enable students to approach in professional work with increased confidence. Prepares students for administrative support positions such as secretary, executive secretary, administrative assistant, executive assistant, and sales assistant.
   
Keeping Your Business Organized: Time Management & Workflow (Book with DVD)
  3G Editorial Board/ 9781984624055/ Price:US$ 90.00
 
Book Cover The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape. The edition is about adopting key time management strategies to success for entrepreneurs and small business owners alike. You'll learn how to keep on schedule, and how you can keep your business running smoothly.
   
Sustainability as a Strategic Approach in Organizational Behavior
  Elisa Gomez Gonzalez/ 9781773613406/ Price:US$ 160.00
 
Book Cover Sustainability as a Strategic Approach in Organizational Behavior examines various aspects of sustainability and challenges that are encountered by various people at their workplace all across the world. It includes definition of sustainability, talent management, sustainable remuneration and importance of communication and marketing. Provides the readers with the insights into the responsibilities that should be undertaken by the HR to encourage employees to adopt sustainable business practices, so as to ensure the reputation and accountability of the organization is intact and has not been compromised over unethical activities.
   
Changing Scenario of Business and E-Commerce: Trends and Issues
  Abhishek Singh/ 9781773613420/ Price:US$ 160.00
 
Book Cover Changing Scenario of Business and E-Commerce Trends and Issues examines various aspects of business and e-commerce including an extensive historical overview and related issues. It includes definitions of evolution of E-Commerce, Globalization, challenges and changes, Global Business Management and Information Technology, U-commerce. Provides the reader with insights into the development of its history, so as to understand the role of e-commerce in this changing market scenario. As this is the changing phase in marketing world, there are lot of trends and issues taking place and are discussed in detail.
   
Customer Relationship Management: Strategic Approaches in Digital Era
  Joao Heitor de Avila Santos/ 9781773613437/ Price:US$ 160.00
 
Book Cover Customer relationship management: strategic approaches in digital era examines various aspects of customer relationship management including an extensive historical overview of marketing strategies and relationship marketing. It includes definitions of strategic approaches of marketing, managing business relationships and buying behavior. Provides the reader with insights into the development of its history, so as to understand the customer's mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.
   
Sexual Orientation and Transgender Issues in Organizations: Towards an Inclusive Human Resource Practice
  Chester Alexis C. Buama/ 9781773614670/ Price:US$ 160.00
 
Book Cover Sexual Orientation and Transgender Issues in Organizations: Towards an Inclusive Human Resource Practice examines various aspects of sexual orientation and helps in understanding several issues related to transgender in an organization. The history of sexual orientation issues in organizations have been provided along with various measures required for sexuality and operations management. Provide the reader with the insights into the world of transgender, so as to understand the problems and issues related to discrimination they come across in their day to day life.
   
Business Communication
  Jonah C. Pardillo/ 9781773613987/ Price:US$ 160.00
 
Book Cover Business communication examines various aspects of communication in business including an extensive historical overview and introduction of business communication and overcoming barriers to communication. It includes definitions of internal communication, external communication along with oral communication that talks about the power of speech. Provides the reader with insights into the development of its history, so as to understand the business communication and the role writing skills play in an effective business communication along with various applications of business communication in cross-cultural communications.
   
Crisis Communication and Crisis Management
  Chester Alexis C. Buama/ 9781773613994/ Price:US$ 160.00
 
Book Cover Crisis communication and crisis management examines various aspects of crisis including an extensive overview of management and communication of crisis. It includes definitions of pre-crisis, post-crisis and fundamentals of crisis theory. Additionally, it provides knowledge about the future of crisis communication and management. Provides the reader with insights into the development of knowledge of crisis communication and management, so as to understand the people mind, motivations, arguments, backgrounds and why some places require crisis communication and management.
   
International Business Strategy
  Joao Heitor de Avila Santos/ 9781773614120/ Price:US$ 160.00
 
Book Cover International Business Strategy inspects several aspects of international business including an extensive theoretical overview of foundations of international business. It includes definitions of world economics, international business, strategies involved in international business and trends in the international business. Provides the reader with insights into the development of strategies of international business, so as to meet the long term goals of increasing profit and understand ethics of international business.
   
HR Solutions for Excellence in Training & Development
  Surbhi Jain/ 9781773614809/ Price:US$ 160.00
 
HR Solutions for Excellence in Training & Development examines various aspects of HR solutions including an extensive conceptual overview of training and development. It includes definitions of training, development, career, career management etc. Provides the reader with insights into the development of its solutions, so as to understand the employers mind, motivations, arguments, backgrounds and why some employees need training and development.
   
Key Trends in Corporate Training & Development
  Surbhi Jain/ 9781773614816/ Price:US$ 160.00
 
Book Cover Key Trends in Corporate Training & Development considers various aspects of Key Trends in Corporate Training & Development including an extensive overview of Corporate Training & Development and related terms. It includes Introduction to Training and Development, Key Trends in Corporate Training and Development, Motivation and Learning, Determining the Training Needs in an Organization. Provides the reader with insights into the development of its history, so as to understand Evaluating the Effectiveness of the Training and Development Programs.
   
Glass ceiling and Women Harassment at workplace
  Maleehah Gull/ 9781773614830/ Price:US$ 160.00
 
Book Cover Glass ceiling and Women Harassment at workplace considers various aspects of glass ceiling and women harassment including an extensive overview of women harassment and related issues. It includes definitions and characteristics of the concept of Glass Ceiling, Glass Ceiling: policies and implementation, the concept of sexual harassment. Provides the reader with insights into the development of its history, so as to understand the Top Management positions for women, the measures of Prevention.
   
Evolution Sustainability Marketing
  Elisa Gomez Gonzalez/ 9781773614892/ Price:US$ 160.00
 
Book Cover Evolution Sustainability Marketing examines various aspects of sustainability marketing including an extensive historical overview of sustainable development and related concepts. It includes definitions of sustainability, sustainable development, importance and the evolution of CSR practices. Provides the reader with insights into the development of its history, so as to understand the sustainable business practices and why it is essentially important in marketing of business.
   
Contemporary Conflict Resolution
  Jacinta Austin/ 9781773614960/ Price:US$ 160.00
 
Book Cover Contemporary Conflict Resolution examines various aspects of conflict resolution including an extensive overview of conflict resolution methods across regions and related concepts. It includes definitions of multi-level governance through adaptive co-management, impact of leadership role perspective on conflict resolution styles and conflict resolution in meta-organizations. Provides the reader with insights into the development of contemporary conflict resolution, so as to understand the inhibitory and attentional control, the influence of personality and ability on team and why some places are corporate social responsibility is necessary.
   
Contemporary Leadership Challenges
  Jacinta Austin/ 9781773614977/ Price:US$ 160.00
 
Book Cover Contemporary leadership challenges examine various aspects of leadership challenges including an extensive historical overview of leadership practices and related concepts. It includes definitions of the quintuple helix innovation model, socio-cultural challenges, and creating value for business. Provides the reader with insights into the development of its history, so as to understand the minds, motivations, arguments, backgrounds, corporate social responsibility and international business.
   
Competitiveness in Trade of BRICS Countries
  Jacinta Austin/ 9781773614984/ Price:US$ 160.00
 
Book Cover Competitiveness in trade of BRICS Countries examines various aspects of competitiveness including an extensive historical overview of competitiveness in trade of BRICS countries and related issues. It includes measuring the globalization of cities from the new regionalism perspective, dynamics of volatility spill over between stock market and foreign exchange market, Russia's experience of foresight implementation in global value chain research, and the Triple Helix after communism. Provides the reader with insights into the development of its history, so as to understand the decomposition analysis of earnings inequality in rural India and American emerging donors Bandung.
   
Trade between Developing countries of world
  Jacinta Austin/ 9781773614991/ Price:US$ 160.00
 
Book Cover Trade between Developing Countries of the World, would take its reader on the tour of various agreements signed between such developing countries for trade purpose along with various challenges and policy lessons for the growth-employment-poverty nexus in developing countries. These trade agreements open doors for various unemployed people in such countries. Provides reader with an insight into the dynamics of China-Ethiopia trade relations: economic capacity, balance of trade & trade regimes and wage subsidies in developing countries as a tool to build human capital.
   
Artificial intelligence in Business
  Maleehah Gull/ 9781773615592/ Price:US$ 160.00
 
Book Cover In the present times, artificial intelligence has been adopted by the businesses as the most beneficial advancement in technology so far. Particularly, in the field of business, artificial intelligence is playing a major role. This book sheds light on all the positive and negative aspects, benefits and security threats of artificial intelligence in businesses. The past and present trends about the adoption of artificial intelligence in the business world are also highlighted through statistics and examples.
   
Managing Diversity at Workplace
  Radha Kanwal Sharma/ 9781773615691/ Price:US$ 160.00
 
Book Cover Organizations are accepting diversity management strategies as a response to the growing diversity of the workforce around the world. This book equips students with a systematic understanding of the advantages and challenges presented by workplace diversity, signifying techniques to manage diversity effectively and maximize its benefits. Effective workplace diversity management policies have been demonstrated to aid creative thinking processes and innovation. This book serves as a useful guide for students and academics of human resource management, organisational behaviour, and organisational psychology and organisation studies.
   
Business Data Processing
  Gerard Prudhomme/ 9781773614472/ Price:US$ 160.00
 
Book Cover Business Data Processing examines various aspects of data processing in business development including an extensive overview of functional approaches, key data, governance, enterprise protection, the activity of business data processing, common features of the good contributions of business data processing, the protection of personal data by the company. Provides the reader with insights into the development of its history, so as to understand the Industry Professionals, The Functioning of Data Processing, Security and Safety of the Equipment, Business Endeavors and associated risk, Business Data Processing Services, Business Data Processing Methodology.
   
Software Services for e-Business
  Gerard Prudhomme/ 9781773614502/ Price:US$ 160.00
 
Book Cover Software Services for e-Business examines various aspects of software services prevalent in e-business with an extensive information on various e-business solutions. It includes the meaning of e-business software, M-commerce, communication media, description of various intangible region of e-business, procedure to use World Wide Web and advantages of e-business. Provides the reader with the insights into the world of e-commerce and m-commerce, so as to understand the advantages of Electronic Commerce and determine the Multitude of Online Shopping Sites along with various product policies.
   
Handbook of Organizational Culture and Climate
  J Austin/ 9781682515648/ Price:US$ 155.00
 
Book Cover Organizational Culture is one of the most important construct in management research. This investigative book elaborates the impact of organizational culture on organizational performance. Providing a comprehensive overview of current research, theory and practice in this expanding field, this book reveals how examining climate and culture together can advance understanding of the behavior of individuals within organizations, as well as overall organizational performance in different areas such as financial planning, marketing, and strategy formulation.
   
Group Communication: Theory and Research
  Marcelo K/ 9781682515655/ Price:US$ 150.00
 
Book Cover Groups and teams are an important part of our daily lives. They are important to our personal and professional success. Group communication can have effective results in case of marketing, where the communication is vital for selling and marketing products and product launches etc. Offering a practical introduction to the theory and practice of group communication, with an emphasis on real world applications to develop awareness, understanding, and skills to effectively participate as a productive group member; this volume covers studies investigated the impact of inclusive leadership on employee voice behavior and team performance through caring ethical climate.
   
Information Resources Management: Technologies & Challenges
  Shin-Ichi Fu/ 9781682515662/ Price:US$ 145.00
 
Book Cover However, the acceptance of the IRM concept, and the translation of the concept into the practical reality of systems, has as much to do with individual information attitudes, expectations and abilities as it have with technology. Focusing on the implications innovative technologies have on the managerial and organizational aspects of information resource management, this book, featuring the latest research and applied IT practices, is a valuable source in support of teaching and research agendas for students and practitioners with an indispensable and informative reference source.
   
Enterprise Information Systems: Current Trends and Issues
  Devin M Burrill/ 9781682515679/ Price:US$ 145.00
 
Book Cover Information is essential for the endurance of a financial organization in the global and competitive market. This book will introduce information systems and different types of information systems and their roles in organizations. Contemporary information technologies make it possible for companies to create information systems for effective communication and mutual understanding among staff members, as well as to support the decision making process at all levels of management. The book contains the examples and analysis of the current practices of Enterprise Information Systems (EIS) development and implementation in companies.
   
Organizational Developments through Enterprise Information Systems
  Zulkiflle Belhassen/ 9781682515686/ Price:US$ 145.00
 
Book Cover This book focuses on the role of information (or data) in contemporary change efforts, and the impact that technology has had on the practice of OD over the past decade. It provides a comprehensive assessment of the latest developments in enterprise information systems research, including development, design, and emerging methodologies Addressing the field of enterprise systems, covering progressive technologies, leading theories, and advanced applications, the book serves as a valuable guide to researchers, scholars, and professionals.
   
Production Management and Engineering : Current Trends and Perspectives
  Chia-Lin Kang/ 9781682515693/ Price:US$ 145.00
 
Book Cover Maintaining and improving the competitive edge of an enterprise requires continuous improvement in all areas of its activities. In order that the anticipated effects are actually attained, the improvement line should be consistent with the strategy adopted by the business. This book is intended to provide theoretical and application-oriented research developments in all areas of production engineering and production management to a broad audience of academics and practitioners. In order to bridge the gap between theory and practice, applications based on advanced theory and case studies are given.
   
Outsourcing and Business Management: Tools and Methodologies
  Steffen Dawid/ 9781682515709/ Price:US$ 145.00
 
Book Cover Outsourcing has become an important business tool in which one organization provides services to another organization that could also be or usually have been provided in-house. This book uses tools and techniques from a variety of disciplines to show how to plan, implement and manage services outsourcing arrangements successfully. The book combines both research and practical examples to explore how this can be done successfully.
   
Handbook of Global Outsourcing and Offshoring
  Noelle Santos/ 9781682515716/ Price:US$ 155.00
 
Book Cover Offshoring services has as evolved from mainly IT services towards business process services and from low end to higher value added services and more knowledge based services such as research and analytics. The book is intended to analyze the basic facts and trends surrounding the offshoring and outsourcing phenomenon; contains the studies that analyze the causes and consequences of this phenomenon from the perspective of professional service firm. It attempts to understand the genesis and basic drivers behind offshoring and outsourcing, including with market trends, the prospects for growth, and the operational models followed in offshoring and outsourcing.
   
Offshore Business Process Outsourcing: Challenges and Risk
  Jong-Sun Li/ 9781682515723/ Price:US$ 145.00
 
Book Cover Globalization and outsourcing are words very often used in everyday language and usually associated to the communication and transport and logistics development that changes the current world into a global village. This book considers risk management models from a holistic perspective to manage offshore software development risk, integrated into early stages of development. It also sheds light on how to trace and control these risks already during early requirements engineering activities.
   
Data Mining Techniques: For Marketing and Sales
  N L Austin/ 9781682515730/ Price:US$ 145.00
 
Book Cover There is an increasing realization that effective marketing and sales management can be done only based on a true understanding of the data mining techniques. Under these conditions, data mining tools can help uncover the hidden knowledge and understand customer better, while a systematic knowledge management effort can channel the knowledge into effective marketing strategies. This book covers innovative applications as well as existing gap and less considered area and determines the future works for researchers.
   
Social Media Strategy: Tools for Professionals and Organizations
  Justin Levin/ 9781682515754/ Price:US$ 145.00
 
Book Cover Social media has enabled organisations to establish a stronger relationship with the community of reference, in order to exploit the network effect and harness collective intelligence. This book provides a systematic overview of literature regarding social media strategy, governance and policy. The goal of this book is to educate business owners, marketing practitioners, students, as well as marketing researchers in understanding the use of social media and how it is beneficial for their marketing plan.
   
Social Media Management: Value Chain and Business Models
  N D Morgan/ 9781682515761/ Price:US$ 145.00
 
Book Cover Social media as a medium of promotion contributes, through its immediacy, to a healthy and direct relation between brands and their public in an online environment. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands. An appealing guide to advanced graduate students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations.
   
VSC02-003 The Routledge Companion to Risk, Crisis and Security in Business
  Kurt J. Engemann/ 9781138643109/ Price:¢G 125.00
 
Book Cover Developments in risk security and management knowledge offer a path towards resilience and recovery through effective leadership in crisis situations. The growing body of knowledge in research and methodologies is a basis for decisions to safeguard people and assets, and to ensure the survivability of an organization from a crisis. Not only can businesses become more secure through risk management, but an effective program can also facilitate innovation and afford new opportunities. With chapters written by an international selection of leading experts, this book fills a crucial gap in our current knowledge of risk, crisis and security in business by exploring a broad spectrum of topics in the field. Edited by a globally-recognized expert on risk, this book is a vital reference for researchers, professionals and students with an interest in current scholarship in this expanding discipline.
   
VSC02-003 The Routledge Companion to Trust
  Searle, Rosalind H./ 9781138817593/ Price:¢G 165.00
 
Book Cover In recent years, trust has enjoyed increasing interest from a wide range of parties, including organizations, policymakers, and the media. Perennially linked to turbulence and scandals, the damaging and rebuilding of trust is a contemporary concern affecting all areas of society. Comprising six thematic sections, The Routledge Companion to Trust provides a comprehensive survey of trust research. With contributions from international experts, this volume examines the major topics and emerging areas within the field, including essays on the foundations, levels and theories of trust. It also examines trust repair and explores trust in settings such as healthcare, finance, food supply chains, and the internet. The Routledge Companion to Trust is an extensive reference work which will be a vital resource to researchers and practitioners across the fields of management and organizational studies, behavioural economics, psychology, cultural anthropology, political science and sociology.
   
VSC02-003 The Routledge Companion to Business Ethics
  Heath, Eugene/ 9781138789562/ Price:¢G 175.00
 
Book Cover The field of business ethics continues to expand intellectually and geographically. During the past five decades, scholars have developed and deepened their inquiries into the ethics of commercial and corporate conduct. This Companion provides a novel overview of the discipline of business ethics, covering the major areas of the field as well as new and emerging topics. The eight thematic units range over an extraordinary set of subjects and include chapters on the history and pedagogy of business ethics, moral philosophy, the nature of business, responsibilities within the firm, economic institutions, the 2008 financial crisis, globalization, and business ethics in different regions of the world. Led by a well-respected editorial team, this unique volume gathers an international array of experts whose various critical approaches yield insights from areas such as public policy, economics, law, and history, in addition to business and philosophy. With its fresh analyses, wide scope, and clarity of approach, this volume will be an essential addition to library collections in business, management, and applied ethics.
   
VSC02-003 The Routledge Companion to Employment Relations
  Adrian Wilkinson/ 9781138911178/ Price:¢G 175.00
 
Book Cover Comprising five thematic sections, this volume provides a critical, international and interdisciplinary exploration of employment relations. It examines the major subjects and emerging areas within the field, including essays on institutional theory, voice, new actors, precarious work and employment. Led by a well-respected team of editors, the contributors examine current knowledge and debates within each topic, offering cutting-edge analysis and reflection. The Routledge Companion to Employment Relations is an extensive reference work that offers students and researchers an introduction to current scholarship in the longstanding discipline of employment relations. It will be an essential addition to library collections in business and management, law, economics, sociology and political economy.
   
VSC02-003 The Routledge Companion to the Geography of International Business
  Cook, Gary/ 9781138953345/ Price:¢G 165.00
 
Book Cover The fields of Economic Geography and International Business share an interest in the same phenomena, whilst each provides both a differing perspective and different research methods in attempting to understand those phenomena. The Routledge Companion to the Geography of International Business explores the nature and scope of inter-disciplinary work between Economic Geography and International Business in explaining the central issues in the international economy. Contributions written by leading specialists in each field (including some chapters written by inter-disciplinary teams) focus on the nature of multinational firms and their strategies, where they choose to locate their activities, how they create and manage international networks and the key relationships between multinationals and the places where they place their operations. Topics covered include the internationalisation of service industries, the influence of location on the competitiveness of firms and the economic dynamism of regions and where economic activity takes place and how knowledge, goods and services flow between locations. The book examines the areas for fruitful inter-disciplinary work between International Business and Economic Geography and sets out a road map for future joint research, and is an essential resource for students and practitioners of International Business and Economic Development.
   
VSC02-002 Routledge Handbook of Human Resource Management in Asia
  Cooke, Fang Lee/ 9781138917477/ Price:¢G 165.00
 
Book Cover Human Resource Management (HRM) is fundamentally shaped by institutional and cultural factors, such as the different political environments and social philosophies of particular countries and regions. By examining the various organizational aspects of business life and systems of people management in Asia, the study of HRM across the continent can, therefore, give us a greater understanding of Asian societies, as well as the contemporary world of work more generally. This handbook provides an up-to-date and intellectually engaging overview of HRM in the Asian context. Distinctive in its comprehensive coverage of traditional as well as emerging topics of HRM, it analyzes important themes, such as the regulatory framework for work and employment, religiosity, family business, and gender. Using a comparative approach, it also effectively highlights the unique features of each country¡¦s attitudes towards HRM. Covering a range of themes and case studies, sections include: ¡E Institutional and cultural contexts, ¡E Labour regulation and industrial relations, ¡E Thematic and functional HRM, ¡E HRM in selected Asian countries, such as China, Japan, Vietnam, India, and Singapore. Written in a highly accessible style, this book will be useful to students and scholars of Human Resource Management, Asian Business, Economics, and Sociology.
   
VSC02-002 The Routledge Companion to Management Information Systems
  Galliers, Robert D./ 9781138666450/ Price:¢G 175.00
 
Book Cover The field of Information Systems has been evolving since the first application of computers in organizations in the early 1950s. Focusing on information systems analysis and design up to and including the 1980s, the field has expanded enormously, with our assumptions about information and knowledge being challenged, along with both intended and unintended consequences of information technology. This prestige reference work offers students and researchers a critical reflection on major topics and current scholarship in the evolving field of Information Systems. This single-volume survey of the field is organized into four parts. The first section deals with Disciplinary and Methodological Foundations. The second section deals with Development, Adoption and Use of MIS ¡V topics that formed the centrepiece of the field of IS in the last century. The third section deals with Managing Organizational IS, Knowledge and Innovation, while the final section considers emerging and continuing issues and controversies in the field ¡V IS in Society and a Global Context. Each chapter provides a balanced overview of current knowledge, identifying issues and discussing relevant debates. This prestigious book is required reading for any student or researcher in Management Information Systems, academics and students covering the breadth of the field, and established researchers seeking a single-volume repository on the current state of knowledge, current debates and relevant literature.
   
VSC02-002 The Routledge Companion to Consumer Behavior
  Solomon, Michael R./ 9781138695160/ Price:¢G 150.00
 
Book Cover The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
   
VSC02-002 The Routledge Companion to Tax Avoidance Research
  Hashimzade, Nigar/ 9781138941342/ Price:¢G 165.00
 
Book Cover An inherently interdisciplinary subject, tax avoidance has attracted growing interest of scholars in many fields. No longer limited to law and accounting, research increasingly has been conducted from other perspectives, such as anthropology, business ethics, corporate social responsibility, and economic psychology. This was ¡Vrecently stimulated by politicians, mass media, and the public focussing on tax avoidance after the global financial and economic crisis put a squeeze on private and public finances. New challenges were posed by changing definitions and controversies in the interpretation of tax avoidance concept, as well as a host of new rules and policies that need to be fully understood. This collection provides a comprehensive guide to students and academics on the subjects of tax avoidance from an interdisciplinary perspective, exploring the areas of accounting, law, economics, psychology, and sociology. It covers global as well as regional issues, presents a discussion of the definition, legality, morality, and psychology of tax avoidance, and provides guidance on measurement of economic effect of tax avoidance activities. With a truly international selection of authors from the UK, North America, Africa, Asia, Australasia, Middle East, and continental Europe, with well-known experts and rising stars of the field, the contributors cover the entire terrain of this important topic. The Routledge Companion to Tax Avoidance Research is a ground-breaking attempt to bring together scholarly research in tax avoidance, offering rigorous academic analysis of an important and hotly debated issue in a structured and balanced way.
   
VSC02-002 The Routledge Companion to Qualitative Research in Organization Studies
  Mir, Raza/ 9781138921948/ Price:¢G 150.00
 
Book Cover This comprehensive bookcollects contributions from leading international scholars to highlight the diverse qualitative approaches available to organizational researchers, each grounded in its own philosophy. The editors provide a cutting edge, globally oriented resource on the state of qualitative research methodologies, helping readers to grasp the theories, practices, and future of the field. Beginning with an overview of qualitative methodologies, the book examines ways in which research employing these techniques is conducted in a variety of disciplines, including entrepreneurship, innovation, strategy, information systems, and organizational behavior. It offers timely updates on how traditions like case studies, ethnographies, historical methods, narrative approaches, and critical research are practiced today and how emerging trends, including increasing legitimacy and feminization, are impacting the domain. The final chapters provide templates for engaging with the future as well as essays that critically assess how qualitative inquiry has evolved within organization studies. Readers will become acquainted with contemporary tools for conducting qualitative studies, learning to appreciate the emerging domains of qualitative inquiry within a dynamic and complex organizational world. Doctoral students and early-career researchers in organizational studies, especially those engaged with general management, organizational behavior, human resource management, innovation, entrepreneurship, and strategy, will benefit from reading this relevant and inclusive handbook.
   
VSC02 The Routledge Companion to the History of Retailing
  Jon Stobart/ 9781138675087/ Price:¢G 165.00
 
Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of everyday goods to the shaping of urban environments; from earning a living to the construction of identity. Over the last few decades, interest in the history of retail has increased greatly, spanning centuries, extending to all areas of the globe, and drawing on a range of disciplinary perspectives.¡@¡@ By offering an up-to-date, comprehensive thematic, spatial and chronological coverage of the history of retailing, this Companion goes beyond traditional narratives that are too simplistic and Euro-centric and offers a vibrant survey of this field. It is divided into four broad sections: 1) Contexts, 2) Spaces and places, 3) People, processes and practices and 4) Geographical variations. Chapters are written in an analytical and synthetic manner, accessible to the general reader as well as challenging for specialists, and with an international perspective. This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.
   
VSC02 The Routledge Companion to Reward Management
  Stephen J. Perkins/ 9781138294264/ Price:¢G 165.00
 
The Routledge Companion to Reward Management provides a prestige reference work and a state-of-the-art compilation, mapping out contemporary developments and debates on rewarding people in employment, and how they relate to business, corporate governance and management. Reward management stands at the interdisciplinary interface between economics, industrial relations and HRM, industrial psychology and organizational sociology, and increasingly corporate governance incorporating debates around equity and fairness in and around the employment relationship and wider capital-labour relations. In recent years, trade union decline and widening differentials between those employed at the top of organizations have generated critical commentary in the popular media which can negatively impact on social cohesion. Theoretically underpinned but practically oriented, this Companion will synthesise these trends and controversies around issues while tracing conceptual and empirical provenance, currency and future prospects. It will be an invaluable resource for policy makers, practitioners, students and researchers in reward management, corporate governance, management and HRM seeking convenient access to an area which is highly complex and controversial in application.
   
VC02-713 Cases on Quality Initiatives for Organizational Longevity
  Archana Krishnan/ 9781522552888/ Price:US$ 195.00
 
Book Cover Over the past decade, increasing competition has created immense opportunities for businesses globally. As such, it important to research new methods and systems for creating optimal business cultures. Cases on Quality Initiatives for Organizational Longevity is a scholarly publication that examines cases on practices in organizations and how they have facilitated transformation over the years. Featuring coverage on a broad range of topics such as customer loyalty, benchmarking, and employee training, this book is geared toward business owners, managers, entrepreneurs, professionals, researchers, and students seeking current and relevant research on contemporary cases in the field of business quality management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBenchmarking ¡ECustomer Loyalty ¡EEmployee Training ¡ELeadership Development ¡EOrganizational Performance ¡EPerformance Indicators ¡EQuality Management
   
VC02-692 Examining the Role of Women Entrepreneurs in Emerging Economies
  David Chitakunye/ 9781522551126/ Price:US$ 235.00
 
Book Cover Entrepreneurship has seen an influx of industry-leading women. With this shift, women are now impacting a mainly male-dominated field and face ongoing challenges within this domain. Examining the Role of Women Entrepreneurs in Emerging Economies is a critical scholarly resource that examines the influence and impact of women entrepreneurs in emerging economies. Featuring coverage on a broad range of topics such as women empowerment, financial management strategies, and discriminatory practices, this book is a vital resource for business managers, organizational leaders, professionals, and researchers seeking current research on women-related issues in different types of work communities and environments. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetency Training ¡EDiscriminatory Practices ¡EEntrepreneurship Education ¡EFinancial Management Strategies ¡EGender Gap ¡ENew Venture Creation ¡EWomen Empowerment
   
VC02-691 Information Technology as a Facilitator of Social Processes in Project Management and Collaborative Work
  Timothy C. Bagwell/ 9781522534716/ Price:US$ 185.00
 
Book Cover Project management (PM), as a discipline, has been undergoing an incremental inclusion of theories, techniques, and processes fromfields related to organizational behavior. Parallel to this has been the dominance of Information Technology (IT) projects within the field of Project Management. Information Technology as a Facilitator of Social Processes in Project Management and Collaborative Work provides emerging research that bridges the gap between IT and project management. While highlighting the importance of Information Technology and the social process of work, the readers will learn how project management applies techniques to achieve objectives through IT projects. This book is an important resource for project managers, executives, IT managers, consultants, students, and educators. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EElectronic Mediation of Work ¡EInformation Technology ¡EIT and the Social Process ¡EIT Project Management and Education ¡EProject Management
   
VC02-689 Disruptive Technologies for Business Development and Strategic Advantage
  Anatoly V. Zhuplev/ 9781522541486/ Price:US$ 195.00
 
Book Cover The proliferation of entrepreneurship, technological and business innovations, emerging social trends and lifestyles, employment patterns, and other developments in the global context involve creative destruction that transcends geographic and political boundaries and economic sectors and industries. This creates a need for an interdisciplinary exploration of disruptive technologies, their impacts, and their implications for various stakeholders widely ranging from government agencies to major corporations to consumer groups and individuals. Disruptive Technologies for Business Development and Strategic Advantage is a critical scholarly resource that explores innovation, imitation, and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. Featuring coverage on a broad range of topics such as predictive value, business strategy, and sustainability, this book is geared towards entrepreneurs, business executives, business professionals, academicians, and researchers interested in strategic decision making using innovations and competitiveness. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Models ¡EBusiness Strategy ¡EDisruptive Innovations Theory ¡EPeer-to-Peer Lending ¡EPredictive Value ¡EProduct Scope ¡EStrategic Planning ¡ESustainability
   
VC02-688 Organizational Culture and Behavioral Shifts in the Green Economy
  Violeta Sima/ 9781522529651/ Price:US$ 205.00
 
Book Cover Business development in the contemporary world takes place in an economically, politically, and socially complex environment. Today, it is necessary to recognize the tremendous cultural diversity of the world and it is essential to consider the specific cultural values in managerial strategy and business practice worldwide. Organizational Culture and Behavioral Shifts in the Green Economy provides emerging research on the relationships between organizations in the context of culture and diversity within a sustainable economy. This book provides important insights into topics such as circular economy, green advertising, and sustainable development. Additionally, it addresses the significance of concepts such as culture, organizational culture, individual culture, and the style of leadership, which have been the concern of many management professionals and scholars. This publication is a vital resource for business managers, professionals, practitioners, students, and researchers seeking current research on the impact of organizational culture and behavioral shifts on sustaining a green economy. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECircular Economy ¡EEcological Responsibility ¡EGreen Advertising ¡EGreen Behavior ¡EGreenwashing ¡EOrganic Markets ¡ERural Tourism ¡ESustainable Development ¡ESustainable Food
   
VC02-686 Handbook of Research on Cross-Cultural Business Education
  Chandan Maheshkar/ 9781522537762/ Price:US$ 235.00
 
Book Cover Due to the impact of globalization, business practices have been constantly evolving throughout the twenty-first century. Teachers and instructors are faced with the challenges of educating future business leaders on evolving concepts such as diversity, cultural environments, and the integration of countries and economies. Through these challenges, it is critical for educators to understand teaching tools and pedagogical practices that bring this globalized outlook into the classroom. The Handbook of Research on Cross-Cultural Business Education is an important research publication that explores the role of teaching tools used in business education to increase competitive business skills and make them applicable in cross-cultural business environments. It also provides business and management educators with teaching practices that promote learning via exposure to global cultures. Featuring a broad array of topics such as pedagogical modeling, cross-cultural learning, and social responsibility, this is an important resource for business and management educators, business managers, policy makers, researchers, business professionals, and graduate students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECross-Cultural Learning ¡ECross-Cultural Management ¡ECultural Intelligence ¡EGlobal Enterprises and Markets ¡EGlobal Leadership Development ¡ELinguistic Competency ¡EPedagogical Modeling ¡ESocial Responsibility
   
VC02-685 Attracting and Retaining Millennial Workers in the Modern Business Era
  Meng-Shan Tsai/ 9781522562641/ Price:US$ 185.00
 
Book Cover The millennial generation is rapidly progressing in the workforce. As it does, it brings with it new ways of working and managing efficiency in the workplace. The challenge faced by managers and businesses is how to provide a space that encourages the new ideals of millennials while also balancing the needs and desires of other generational employees. Attracting and Retaining Millennial Workers in the Modern Business Era offers an in-depth discussion on pivotal issues surrounding generational differences and management in the workplace. Featuring extensive coverage on relevant topics such as training and development, promotions, salaries, and career progressions, this book is a vital resource of academic material for business practitioners, managers, professionals, human resources mangers, and researchers who are seeking more information on the emergence of millennial employees. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECareer Development ¡EEmployee Management ¡EGeneration Gap ¡ERecruiting ¡ESalary ¡ETraining and Development ¡EWorkplace Benefits
   
VC02-684 Enhancing Competitive Advantage With Dynamic Management and Engineering
  Carolina Machado/ 9781522553601/ Price:US$ 195.00
 
Book Cover While many advances have been made in understanding the complexity of manufacturing and production engineering, the social and organizational context remains problematic due to the abstract nature of leadership and diverse personnel. Interdisciplinary perspectives to increase knowledge and understanding of engineering management and related processes are necessary in the industry. Enhancing Competitive Advantage With Dynamic Management and Engineering is an essential reference source containing scholarly research on the relevant theoretical frameworks and the latest empirical research findings of strategic administration in engineering. It also explores how to better merge, interrelationship organizations, management, and employee needs in order to increase efficiency, productivity, and profitability. Featuring coverage on a broad range of topics such as business process orientation, diversity management, and enterprise architecture, this book provides vital research for managers, researchers, engineers, and other professionals within engineering and production management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Model Innovation ¡EBusiness Process Orientation ¡EConflict Resolution ¡EDiversity Management ¡EEnterprise Architecture ¡EInternational Markets ¡EInternationalization ¡EOrganizational Dynamism ¡ESustainable Business ¡EWorkforce Management
   
VC02-683 Microfinance and Its Impact on Entrepreneurial Development, Sustainability, and Inclusive Growth
  Ramesh Chandra Das/ 9781522552130/ Price:US$ 245.00
 
Book Cover Microfinance is a broad variety of services, such as microcredit, for entrepreneurs and small businesses lacking access to banking and other financial services. As many smaller businesses and entrepreneurs may not be able to secure credit services, many microfinance promoters believe that it encourages entrepreneurial activities and inclusive growth. Microfinance and Its Impact on Entrepreneurial Development, Sustainability, and Inclusive Growth is an essential resource that empirically explores the role of microfinance in entrepreneurship development and the operational sustainability of microfinance institutions. It also highlights the impact of microfinance on entrepreneurship development in different countries and regions. Featuring coverage on a broad range of topics such as risk management, women entrepreneurship, and strategic management, this book provides essential research for entrepreneurs, business managers, policy makers, researchers in the field of finance, and business professionals seeking relevant research on microfinance systems. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEconomic Imbalances ¡EFinancial Inclusion ¡EGovernance Practices ¡ERisk Management ¡EStrategic Management ¡ESustainability ¡EWomen Entrepreneurship
   
VC02-682 Entrepreneurship, Collaboration, and Innovation in the Modern Business Era
  Mehdi Khosrow-Pour, D.B.A./ 9781522550143/ Price:US$ 215.00
 
Book Cover As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Entrepreneurship, Collaboration, and Innovation in the Modern Business Era provides emerging research on business practices and business advancement in the current technological environment. While highlighting topics such as enterprise social systems, idea generation, and online recruitment, this publication reveals the various techniques and methods to modernize and revolutionize business organizations. This book is an important resource for business leaders, economists, entrepreneurs, practitioners, researchers, and students seeking current research on the research and discoveries in the field of business expansion. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDigital Marketing ¡EE-Commerce ¡EE-Retail Adoption ¡EEnterprise Social Systems ¡EEntrepreneurship Education ¡EIdea Generation ¡EOnline Business ¡EOnline Recruitment ¡EStrategic Innovation
   
VC02-681 Online Collaboration and Communication in Contemporary Organizations
  Ditte Kolbaek/ 9781522540946/ Price:US$ 225.00
 
Book Cover The digital age has introduced a deeper sense of connectivity in business environments. By relying more heavily on current technologies, organizations now experience more effective communication and collaboration opportunities. Online Collaboration and Communication in Contemporary Organizations is a critical scholarly resource that identifies the new practices and techniques for leading, knowledge sharing, and learning through the use of online collaboration. Featuring coverage on a broad range of topics such as online leadership, intercultural competence, and e-ethics, this book is geared toward professionals, managers, and researchers seeking current research on new practices for online collaboration and communication. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECollaboration Model ¡EConnectivism ¡EE-Ethics ¡EIntercultural Competence ¡EOnline Leadership ¡EOnline Presence ¡ERemote Working ¡EVirtual Teams
   
VC02-680 Systems Research for Real-World Challenges
  Frank Stowell/ 9781522559962/ Price:US$ 195.00
 
Book Cover In a complex and changing world, current scientific approaches to problem solving have drastically evolved to include complexity models and emerging systems. Breaking problems into the smallest component and examining its position inside a system allows for a more regulated and measured technique in investigation, discovery, and providing solutions. Systems Research for Real-World Challenges is an essential reference source that explores the development of systems philosophy, theory, practice, its models, concepts, and methodologies developed as an aid for improving decision making and problem solving for the benefit of organizations and society as a whole. Featuring coverage on a broad range of topics such as complexity models, management systems, and economic policy, this book is ideally designed for scientists, policy makers, researchers, managers, and systematists seeking current research on the benefits and approaches of problem solving within the realm of systems thinking and practice. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EComplexity Models ¡EEconomic Policy ¡EEnterprise Systems ¡EKnowledge Sharing ¡EManagement Systems ¡EOrganizational Systems ¡ESocioeconomic Systems ¡ESustainable Development
   
VC02-679 Innovative Applications of Knowledge Discovery and Information Resources Management
  Susan Swayze/ 9781522558293/ Price:US$ 195.00
 
Book Cover Technological advancements have become an integral part of life, impacting the way we work, communicate, make decisions, learn, and play. As technology continually progresses, humans are being outpaced by its capabilities, and it is important for businesses, organizations, and individuals to understand how to optimize data and to implement new methods for more efficient knowledge discovery and information management and retrieval. Innovative Applications of Knowledge Discovery and Information Resources Management offers in-depth coverage on the pervasiveness of technological change with a collection of material on topics such as the impact of permeable work-life boundaries, burnout and turnover, big data usage, and computer-based learning. It proves a worthy source for academicians, practitioners, IT leaders, IT professionals, and advanced-level students interested in examining the ways in which technology is changing the world. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data ¡EBusiness Process Modeling ¡EEnterprise Resource Planning ¡EInformation Technology ¡EOrganizational Change ¡EPre-Risk Governance ¡ESocial Media ¡ETechnological Advancement ¡ETechnology Security
   
VC02-678 Utilizing Consumer Psychology in Business Strategy
  Tevfik Dalgic/ 9781522534488/ Price:US$ 215.00
 
Book Cover Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAttitude Characteristics ¡EBrand Personality ¡EConsumer Learning ¡EConsumer Perception ¡EConsumption Emotions ¡EMarketing Strategy ¡ESensory Systems ¡ETrait Theory ¡ETable of Contents and List of Contributors
   
VC02-677 Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage, 2-Vols/Set.
  George Leal Jamil/ 9781522530121/ Price:US$ 465.00
 
Book Cover Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDesign Thinking ¡EFinancial Analysis ¡EInformation Systems ¡EInnovation Positioning ¡EInnovative Entrepreneurship ¡EOrganizational Structures ¡EPolicy Planning ¡ESocial Media ¡ETechnology Development
   
VC02-676 Diverse Methods in Customer Relationship Marketing and Management
  In Lee/ 9781522556190/ Price:US$ 215.00
 
Book Cover Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers¡¦ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAdvertising ¡EConsumer Buying Behavior ¡ERelational Marketing ¡ESocial Customer ¡ESocial Listening ¡ESocial Media ¡ETechnology Acceptance Model ¡EValue Co-Creation
   
VC02-675 Advances in Data Communications and Networking for Digital Business Transformation
  Debashis Saha/ 9781522553236/ Price:US$ 225.00
 
Book Cover Sustaining a competitive edge in today¡¦s business world requires innovative approaches to product, service, and management systems design and performance. Advances in computing technologies have presented managers with additional challenges as well as further opportunities to enhance their business models. Advances in Data Communications and Networking for Digital Business Transformation is a critical scholarly resource that examines transformative technologies from the perspective of data communication and networking and research challenges faced by the industry and research and development laboratories. Featuring coverage on a broad range of topics such as routing protocols, network visualization, and corporate social responsibility, this book is geared towards executives, managers, academicians, researchers, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECloud Computing ¡ECorporate Social Responsibility ¡EDigital Communications ¡EEnergy Minimization ¡EHeterogeneous Multi-Access ¡ENetwork Visualization ¡ERouting Protocols ¡EVirtual Machine Migration
   
VC02-674 Handbook of Research on Knowledge Management for Contemporary Business Environments
  Armando Malheiro/ 9781522537250/ Price:US$ 295.00
 
Book Cover Information is considered essential in every business model, which is why staying abreast of the latest resources can help combat many challenges and aid businesses in creating a synthesis between people and information, keeping up with evolving technologies, and keeping data accurate and secure. The Handbook of Research on Knowledge Management for Contemporary Business Environments is a critical scholarly publication that examines the management of knowledge resources in modern business contexts. Including a wide range of topics such as information systems, sustainable competitive advantage, and knowledge sharing, this publication is a vital reference source for managers, academicians, researchers, and students seeking current research on strategies that are able to manage the information in more than one context for present and future generations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EData Flow ¡EData Mining ¡EInformation Systems ¡EKnowledge Sharing ¡EOrganizational Learning ¡ESocial Media ¡ESustainable Competitive Advantage ¡ETacit Knowledge
   
VC02-673 Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities
  N. Raghavendra Rao/ 9781522557210/ Price:US$ 145.00
 
Book Cover Globalization has created an increase in the number of business opportunities presented to enterprises. A competitive market places demands on businesses to think differently and follow new approaches to managing their business goals and remaining acceptable to suppliers and service providers. Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities is a comprehensive resource that focuses on the importance of interdisciplinary concepts in open innovation projects. Using case illustrations, the book examines concepts such as virtual reality, knowledge harvesting, and business process reengineering in relation to open innovation initiatives. As a publication exploring the areas of management and information technology disciplines, this resource is useful for corporate executives, business managers, entrepreneurs, business professionals, and graduate-level students seeking current research on business innovation techniques and approaches. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Reengineering ¡ECommunication Technology ¡EFinancial Investment ¡EIntellectual Capital ¡EInterdisciplinary Development Process ¡EKnowledge Harvesting ¡EKnowledge Management ¡EOpen Innovation ¡ESocial Media
   
VC02-672 Analyzing the Impacts of Industry 4.0 in Modern Business Environments
  Richard Brunet-Thornton/ 9781522534686/ Price:US$ 215.00
 
Book Cover In order to improve competitiveness and performance, corporations must embrace advancements in digitalization. Successful implementation of knowledge management is a huge factor in corporate success. Analyzing the Impacts of Industry 4.0 in Modern Business Environments is a critical scholarly publication that explores digital transformation in business environments and the requirement for not only a substantial management change plan but equally the two essential components of knowledge management: knowledge sharing and knowledge transfer. Featuring a broad range of topics such as strategic planning, knowledge transfer, and cybersecurity risk management, this book is geared toward researchers, academicians, and students seeking current and relevant research on organizational knowledge intensity and monitoring of knowledge management development. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetitive Advantage ¡ECorporate Strategy ¡ECustomer Development ¡ECustomer Service ¡ECybersecurity Risk Management ¡EKnowledge Transfer ¡ELogistics Management ¡EQuality Management System ¡EStrategic Planning
   
VC02-671 Handbook of Research on Supply Chain Management for Sustainable Development
  Ulas Akkucuk/ 9781522557579/ Price:US$ 265.00
 
Book Cover The issue of sustainability has become a vital discussion in many industries within the public and private sectors. In the business realm, incorporating such practices allows organizations to redesign their operations more effectively. The Handbook of Research on Supply Chain Management for Sustainable Development is a critical scholarly resource that examines academic and corporate interest in sustainability in all facets of business management. Featuring coverage on a wide range of topics such as green supply chains, environmental standards, and production planning, this book is geared toward professionals, researchers, and managers seeking current and relevant research on optimizing supply chains to ensure fair labor practices, lower emissions, and a cleaner environment. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEnvironmental Standards ¡EEnvironmentally Conscious Manufacturing ¡EGreen Supply Chains ¡ELife Cycle Costing ¡EMulti-Criteria Decision Making ¡EProduction Planning ¡ERenewable Energy Sources ¡ETax Efficient Supply Chains
   
VC02-670 Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs
  Perez-Uribe, Rafael/ 9781522535430/ Price:US$ 295.00
 
Book Cover Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers benefits to the consumers and the economy. The Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs is a critical scholarly resource that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. Featuring coverage on a broad range of topics such as financial management, corporate sustainability, and organizational culture, this publication is geared towards business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECorporate Sustainability ¡EFinancial Management ¡EFlexible Corporate Structure ¡EManagerial Support ¡EMicrofinance ¡EOrganizational Culture ¡EProject Management ¡EStrategic Planning
   
VC02-669 Social Media Marketing: Breakthroughs in Research and Practice, 2-Vols/Set.
  Information Resources Management Association/ 9781522556374/ Price:US$ 695.00
 
Book Cover In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEmail Usage ¡EEmployee Use of Social Media ¡EInternet Privacy ¡EOnline Engagement ¡ESmartphone Applications ¡ESocial Collaboration ¡ESocial Interaction Technologies ¡ESocial Networking
   
VC02-668 Global Business Expansion: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522554813/ Price:US$ 2650.00
 
Book Cover As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Global Business Expansion: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to be successful. Highlighting a range of pertinent topics such as market entry strategies, transnational organizations, and competitive advantage, this multi-volume book is ideally designed for researchers, scholars, business executives and professionals, and graduate-level business students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetitive Advantage ¡ECulturally Diverse Markets ¡EFinancial Reporting ¡EMarket Entry Strategies ¡ERisk Management ¡EStrategic Planning ¡ETransnational Organizations ¡EVenture Capital Relationship
   
VC02-667 Social Network Analytics for Contemporary Business Organizations
  Bansal, Himani/ 9781522550976/ Price:US$ 215.00
 
Book Cover Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. Its use must be further examined in order to determine the role of social media technology in organizational settings to promote business development and growth. Social Network Analytics for Contemporary Business Organizations is a critical scholarly resource that analyzes the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is geared towards professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Intelligence ¡EBusiness Management ¡ECognitive Radio Networks ¡EDynamic Networks ¡EInformation Diffusion ¡ENatural Language Processing ¡EOnline Interaction ¡ESocial Data
   
VC02-666 Analyzing Workplace Arrogance and Organizational Effectiveness: Emerging Research and Opportunities
  Tamzini, Khaled/ 9781522555254/ Price:US$ 165.00
 
Book Cover Arrogance plays a problematic role in organizations, and it is a unique and difficult challenge to address. Taking proper steps towards recognizing and measuring the effect of arrogance in job performance becomes an important step in improving workplace environments. Analyzing Workplace Arrogance and Organizational Effectiveness: Emerging Research and Opportunities provides emerging research on the effects entitlement and superiority have in the workplace, particularly from those in managerial and administrative positions. Highlighting a range of pertinent topics, such as contextual performance, strategic scope, and workplace arrogance scale, this book is an important resource for academics, researchers, students, and managers seeking current research on the relationship between performance and arrogance in the workplace. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetence ¡EContextual Performance ¡EEpistemological Position ¡EJob Satisfaction ¡EOrganizational Functioning ¡EStrategic Scope ¡EWorkplace Arrogance Scale
   
VC02-665 Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities
  Yablonsky, Sergey/ 9781522554578/ Price:US$ 165.00
 
Book Cover Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities is a critical scholarly resource that examines platform strategies and business models with a focus on multi-sided platform business models. Featuring coverage on a broad range of topics, such as digital collaboration, business ecosystem, and platform value chain, this book is an ideal resource for managers, researchers, academics, practitioners, and students interested in recent trends in business models in the digital age. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ecosystem ¡ECost Model ¡ECrowdsourcing ¡EDigital Collaboration ¡EPlatform Life Cycle ¡EPlatform Value Chain ¡ESearch Platforms
   
VC02-664 Legends in Marketing: Gerald Zaltman, 5-Vols/Set.
  Jagdish N. Sheth/ 9789352806645/ Price:¢G 550.00
 
Book Cover Professor Zaltman is the Joseph C. Wilson Professor Emeritus at the Harvard Business School, Massachusetts, and a founding partner in Olson Zaltman Associates, a market research and marketing consulting firm with clients around the globe. Professor Zaltman received his AB degree from Bates College, Maine, his MBA degree from The University of Chicago, and his PhD in Sociology from the Johns Hopkins University, Maryland. He has taught at the University of Alaska, Northwestern University (Illinois), the University of Pittsburgh, and Harvard University. At Harvard University, he was a member of Harvard¡¦s interdisciplinary Mind, Brain, Behavior Initiative which sought to integrate advances in scientific thinking across the university. He also served on its steering committee. Additionally, he was the co-director, with Professor Stephen M. Kosslyn, of the Harvard Business School¡¦s Mind of the Market Laboratory where pioneering work was done on the Zaltman Metaphor Elicitation Technique and on the application of cognitive neuroscience in marketing including brain imaging and implicit association testing. The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is a past president of the Association for Consumer Research (ACR), as well as Division 23 (Consumer Psychology) of the American Psychological Association (APA). He is also a Fellow of the APA. Professor Sheth is the coauthor of the Howard¡VSheth Theory of Buyer Behavior, a classic in consumer behavior published in 1969. Volumes in this set: Volume 1: Planned Social Change and the Diffusion of Innovation Volume 2: Zaltman Metaphor Elicitation Technique Volume 3: Consumer Behavior Research Volume 4: Marketing Management Volume 5: Marketing Theory
   
VC02-663 Harnessing Human Capital Analytics for Competitive Advantage
  Yadav, Mohit/ 9781522540380/ Price:US$ 215.00
 
Book Cover The workforce is considered to be the lifeblood within many major corporations. The ability of management to effectively utilize the knowledge and skills of their workforce is essential in ensuring the success of their corporations. Harnessing Human Capital Analytics for Competitive Advantage is a critical scholarly publication that explores the influence that workforce knowledge and skills can have on the performance of corporations and how such skills can be used to promote the success of corporations. Featuring coverage on a wide range of topics including employee happiness, mind genomics, and e-commerce adoption, this book is geared toward managers, professionals, and practitioners seeking current research on the advantage of utilizing workforce knowledge and skills to promote corporate success. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EE-Commerce Adoption ¡EEmployee Happiness ¡ELocus of Control ¡EMind Genomics ¡EQuality Management Practices ¡ERisk Management ¡EService Innovation
   
VC02-662 Internet Taxation and E-Retailing Law in the Global Context
  Moid, Sana/ 9781522537878/ Price:US$ 195.00
 
Book Cover As business becomes more globalized and developed within the era of the internet, marketing activities are affected by evolving technologies. Challenges arise in addressing the issues of cross-policy and cross-border business in the digital age. Internet Taxation and E-Retailing Law in the Global Context provides emerging research on the methods and approaches to determine the appropriate tax policies for e-retailers within the global framework. While highlighting topics such as cross-border taxation, digital economy, and online management, this publication explores the developing avenues of online financial analysis and taxation. This book is an important resource for business leaders, financial managers, investors, consumers, researchers, and professionals seeking current research on the different issues surrounding online business and e-commerce from an international standpoint. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBase Erosion ¡ECross Border Taxation ¡EDigital economy ¡EE-Commerce ¡EOnline Management ¡EOnline Taxation ¡EProfit Shifting ¡ERegulatory Framework ¡EWeb-Based Business ¡EWeb-Derived Income
   
VC02-661 E-Manufacturing and E-Service Strategies in Contemporary Organizations
  Gwangwava, Norman/ 9781522536284/ Price:US$ 205.00
 
Book Cover Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it also increases the overall success of businesses. E-Manufacturing and E-Service Strategies in Contemporary Organizations is a critical scholarly resource that explores the advances in cloud-based solutions in the service and manufacturing realms of corporations and promotes communication between customers and service providers and manufacturers. Featuring coverage on a wide range of topics including smart manufacturing, internet banking, database system adoption, this book is geared towards researchers, professionals, managers, and academicians seeking current and relevant research on the improvement of cloud-based systems for manufacturing and service. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECloud Computing ¡EDatabase System Adoption ¡EE-Servicing ¡EEnterprise Information Systems ¡EInformation Technology ¡EInternet Banking ¡EMaturity Models ¡ESmart Manufacturing
   
VC02-660 Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
  Bogueva, Diana/ 9781522547570/ Price:US$ 325.00
 
Book Cover As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience¡¦s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECarnism ¡EConsumer Concerns ¡EEnvironmental Sustainability ¡EFood Safety ¡EFood Waste ¡EHealthy Eating ¡EMeat Reduction ¡EMeat Substitutes ¡EPsychology of Meat Consumption
   
VC02-659 Developing Organizational Maturity for Effective Project Management
  Silvius, Gilbert/ 9781522531975/ Price:US$ 225.00
 
Book Cover Despite criticism for their serious shortcomings, maturity models are widely used within organizations. The appropriate applications of these models can lead to organizational and corporate success. Developing Organizational Maturity for Effective Project Management is a critical scholarly publication that explores the successes and failures of maturity models and how they can be applied competently to leadership within corporations. Featuring coverage on a wide array of topics such as project management maturity, agile maturity, and organizational performance, this publication is geared toward professionals, managers, and students seeking current research on the application of maturity models to corporate success. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAgile Maturity ¡EHuman Resources Management ¡EOrganizational Maturity Beyond Risk Assessment ¡EOrganizational Performance ¡EProcess Control ¡EProgram and Portfolio Success ¡EProject Management Maturity ¡ERole of Project Culture
   
VC02-658 Contemporary Knowledge and Systems Science
  Lee, W. B./ 9781522556558/ Price:US$ 185.00
 
Book Cover As branches of research and knowledge continue to expand, platforms for gathering and understanding new information become important aspects of organizational improvement. Contemporary Knowledge and Systems Science provides emerging research on the methods and applications of knowledge systems in social science, economics, and technological developments. While highlighting topics such as knowledge retention, organizational information, and evolutionary algorithms, this publication explores the different types of new knowledge from a systems perspective. This book is an important resource for researchers, academics, practitioners, and graduate-level students seeking current research on the connections between technology and information in order to manage new data. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEvolutionary Algorithms ¡EKnowledge Creation Model ¡EKnowledge Management Performance ¡EKnowledge Retention ¡EOrganizational Information ¡ESocial Service Systems ¡ESociomaterial Practices ¡ESystems Theory ¡ETotal Quality Management
   
VC02-657 Handbook of Research on Promoting Business Process Improvement Through Inventory Control Techniques
  Shah, Nita H./ 9781522532323/ Price:US$ 345.00
 
Book Cover Stock management and control is a critical element to the success and overall financial well-being of an organization. Through the application of innovative practices and technology, businesses are now able to effectively monitor their operations and manage their inventory by evaluating sales patterns and customer preferences. The Handbook of Research on Promoting Business Process Improvement Through Inventory Control Techniques is a critical scholarly resource that examines optimization techniques, data mining concepts, and genetic algorithms to manage inventory control. Featuring coverage on a broad range of topics such as logistics and supply chain management, stochastic inventory modelling, and inventory management in healthcare, this book is geared towards academicians, practitioners, and researchers seeking various research methods to get optimal ordering policy. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data Inventory Management ¡EData Mining ¡EGenetic Algorithm ¡EInventory Management in Healthcare ¡ELogistics and Supply Chain Management ¡EManagement Science ¡EOptimization ¡EStochastic Inventory Modeling
   
VC02-656 Applications of Conscious Innovation in Organizations
  Pizana, Jesus Enrique Portillo/ 9781522540236/ Price:US$ 205.00
 
Book Cover The ability to generate innovation and an entrepreneurial ecosystem is a vital part of any organization¡¦s survival and durability. By approaching decisions and projects through the lens of conscious evolution, institutions are able to reach maintainable solutions. Applications of Conscious Innovation in Organizations provides emerging research on the advancement of innovation and collaboration in organizational institutions. Highlighting a range of pertinent topics, such as software design, mobile applications, and web applications, this book is a vital resource for managers, professionals, students, researchers, and academics interested in the current methods and theories of coordination and policy regarding innovation. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECollaborative Approach ¡EConscious Evolution ¡EInnovation Cycles ¡ELean Operation ¡EPersonal Responsibility ¡ESleek Thinking ¡ESocial Consciousness ¡ESocial Crisis ¡ETalent Integration
   
VC02-655 Management Techniques for a Diverse and Cross-Cultural Workforce
  Sharma, Naman/ 9781522549338/ Price:US$ 225.00
 
Book Cover Workforce diversity refers to a strategy that promotes and supports the integration of human diversification in business. By utilizing focused inclusion policies and practices, businesses can guide work environments and create an optimal business culture. Management Techniques for a Diverse and Cross-Cultural Workforce is a critical scholarly resource that examines the emerging work culture to understand the underlying human processes prevalent in modern organizations. Featuring coverage on a broad range of topics, such as gender diversity, workforce trends, and inclusion management, this book is geared towards business owners, managers, entrepreneurs, professionals, researchers, and students seeking current research on diversity management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDiversity Training ¡EGender Diversity ¡EHuman Resource Management ¡EInclusion Management ¡EOrganizational Dynamics ¡EStrategic Leadership ¡EWorkforce Trends ¡EWorkplace Discrimination
   
VC02-654 Organizational Leadership for the Fourth Industrial Revolution: Emerging Research and Opportunities
  Smith, Peter A.C./ 9781522553908/ Price:US$ 165.00
 
Book Cover Digital technology has transformed business and management methodology in the modern era. As technologies continue to evolve and change, designing a platform for business architecture requires flexibility and practicality. Organizational Leadership for the Fourth Industrial Revolution: Emerging Research and Opportunities provides the latest research on the approaches to dealing successfully with newly emerging digital technologies and the dynamic complexity leaders are facing now and in the future. While highlighting topics such as business architecture, interactive planning, and strategic capital, this book explores the implications of technologies on business and leadership as well as the development of leadership methods and applications. This book is an important resource for professionals, practitioners, upper-level students, and managers seeking current research on leadership and business advancement in the digital era. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Architecture ¡EComplex Environments ¡EDigital Technologies ¡EHuman-Centered Environment ¡EInteractive Planning ¡ELeadership Development ¡ERetrospective and Prospective Reflections ¡EStrategic Capital
   
VC02-653 Corporate Social Responsibility for Valorization of Cultural Organizations
  Maria del Pilar Munoz Duenas/ 9781522535515/ Price:US$ 215.00
 
Book Cover The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility for Valorization of Cultural Organizations is a critical scholarly resource that examines organizational management through a new perspective that considers corporate social responsibility within the relationship between companies and society. Featuring coverage on a broad range of topics, such as organizational innovation, corporate strategy, and cultural enterprises, this book is geared towards professionals, economists, students of business and finance, policy makers, and government agencies. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECorporate Social Responsibility ¡ECorporate Strategy ¡ECorporate Welfare ¡ECultural Enterprises ¡ECustomer Value ¡EOrganizational Innovation ¡EValorization of Cultural Product
   
VC02-652 Green Computing Strategies for Competitive Advantage and Business Sustainability
  Khosrow-Pour, Mehdi/ 9781522550174/ Price:US$ 185.00
 
Book Cover In the age of corporate responsibility, green technology and sustainability continue to grip the consciousness of businesses. However, the development of appropriate business-driven green computing applications requires an awareness of the best practices of the green agenda. Green Computing Strategies for Competitive Advantage and Business Sustainability provides emerging research on maintaining an eco-friendly environment regarding cloud computing and promoting reusability. While highlighting competitive advantages, power consumption, and project evaluation, readers will learn about various techniques for reducing energy consumption in cloud performance and information technology systems. This book is a vital resource for academics, researchers, students, professionals, and managers interested in novel trends in green computing applications and technology. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECloud Architecture ¡ECompetitive Advantage ¡EEnergy Efficiency ¡EGreen Marketing ¡EOrganizational Management ¡EPower Consumption ¡EProject Evaluation ¡ETask Consolidation
   
VC02-651 Improving E-Commerce Web Applications Through Business Intelligence Techniques
  Sreedhar, G./ 9781522536468/ Price:US$ 225.00
 
Book Cover As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBotnet ¡ECloud Computing ¡EData Mining ¡EMulti-Criteria Reporting ¡EOnline Marketing ¡EPhishing ¡ESearch Engine Optimization
   
VC02-650 Lean Six Sigma for Optimal System Performance in Manufacturing and Service Organizations: Emerging Research and Opportunities
  Tetteh, Edem G./ 9781522540625/ Price:US$ 165.00
 
Book Cover Businesses utilize various managerial processes focused on reducing waste, errors, and variability in products to maintain and improve business quality. By keeping a clean workspace and organized workforce, business processes aim for an efficient, continuous flow of production while still supporting iterative improvements in quality and output. Lean Six Sigma for Optimal System Performance in Manufacturing and Service Organizations: Emerging Research and Opportunities provides upcoming research on the strategies to improve processes in business while using Lean Six Sigma principals and applications. Featuring coverage on a broad range of topics, such as direct model technology, performance rework, and quality management methods, this book is geared towards professionals, academicians, students, and researchers interested in detailed research on recent advancements in the management of risk in all fields. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECivil Engineering ¡EDirect Model Technology ¡EEducational Simulation ¡EOnline Course Design ¡EPerformance Rework ¡EQuality Management Methods ¡ESupply Waste Reduction ¡ETotal Productive Maintenance
   
VC02-649 Improving Business Performance Through Effective Managerial Training Initiatives
  Luisa dall'Acqua/ 9781522539063/ Price:US$ 215.00
 
Book Cover The success of any corporate enterprise is reliant upon the effectiveness of its leadership. The methods used to prepare corporate leaders can have a significant impact on the success of the employees and the company. Improving Business Performance Through Effective Managerial Training Initiatives is a critical scholarly publication that explores leadership within corporations and how proper education can lead to positive outcomes within corporations. Featuring coverage on a wide range of topics, including managerial mindsets, learning-performance relationship, and strategic risk management, this book is geared toward academicians, researchers, students, and policy makers seeking relevant research on the importance of quality leadership education within corporations to promote success. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EE-Commerce ¡EEnterprise Agility ¡ELearning-Performance Relationship ¡EManagerial Mindsets ¡ERisk Taxonomy ¡EStrategic Risk Management ¡EWorkplace Skills Plan
   
VC02-648 Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
  Ekhlassi, Amir/ 9781522551430/ Price:US$ 145.00
 
Book Cover To survive in today¡¦s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today¡¦s marketing environments. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Identity ¡EBrand Loyalty ¡EConsumer Brand Engagement ¡EEmployer Branding ¡ESocial Media Branding ¡EStrategy in Social Media
   
VC02-647 Regulation and Structure in Economic Virtualization: Emerging Research and Opportunities
  Ushakov, Denis/ 9781522549666/ Price:US$ 145.00
 
Book Cover Since the popularization of Internet access and use, businesses have moved to create and include electronic markets to reach a larger customer base. These electronic markets can exacerbate already existing socioeconomic problems as well as limit the effect of regulation from national states. Regulation and Structure in Economic Virtualization: Emerging Research and Opportunities is a critical academic publication that discusses and explores the relationship between the Internet and business networks, especially the development of web markets and their relation to regulation in global societies. Covering a wide range of topics, such as business virtualization, global outsourcing, and innovations in public governance, this book is geared toward academicians, researchers, and students seeking relevant research on the interaction between the internet and business as well as the development of internet markets. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Virtualization ¡ECorporate Distribution of Labor ¡EGlobal Outsourcing ¡EGlobalization ¡EInnovations in Public Governance ¡EMobilization Perspectives ¡ENetwork Economies
   
VC02-646 Contemporary Identity and Access Management Architectures: Emerging Research and Opportunities
  Alex Chi Keung Ng/ 9781522548287/ Price:US$ 175.00
 
Book Cover Due to the proliferation of distributed mobile technologies and heavy usage of social media, identity and access management has become a very challenging area. Businesses are facing new demands in implementing solutions, however, there is a lack of information and direction. Contemporary Identity and Access Management Architectures: Emerging Research and Opportunities is a critical scholarly resource that explores management of an organization¡¦s identities, credentials, and attributes which assures the identity of a user in an extensible manner set for identity and access administration. Featuring coverage on a broad range of topics, such as biometric application programming interfaces, telecommunication security, and role-based access control, this book is geared towards academicians, practitioners, and researchers seeking current research on identity and access management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAttribute-Based Access Control ¡EBiometric Application Programming Interfaces ¡ECloud Computing ¡ECredential Management ¡EMobility Management ¡EOpen Authorization ¡ERole-Based Access Control ¡ETelecommunication Security
   
VC02-645 Reputation Management Techniques in Public Relations
  Erdemir, Ayse/ 9781522536192/ Price:US$ 225.00
 
Book Cover Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company¡¦s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAssurance and Audit ¡EBrand and Customer Communication ¡ECorporate Social Responsibility ¡EInternational Communications ¡EKnowledge Management ¡ELeadership ¡EMarketing ¡EOnline Brand Management
   
VC02-644 Contemporary Approaches and Strategies for Applied Logistics
  Wood, Lincoln C./ 9781522552734/ Price:US$ 215.00
 
Book Cover Evaluating the role of logistics and supply chain management skills or applications is necessary for the success of any organization or business. As market competition becomes more aggressive, it is crucial to evaluate ways in which a business can maintain a strategic edge over competitors. Contemporary Approaches and Strategies for Applied Logistics is a critical scholarly resource that examines applied research and development in logistics and supply chain management. Featuring coverage on a broad range of topics, such as computational logistics, inventory management, and partnership formation, this book is geared towards academicians, researchers, and practitioners seeking current research on enabling an efficient and sustainable economy. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBanking and Financing ¡EBusiness Process Automation ¡EComputational Logistics ¡EFacility Logistics ¡EInventory Management ¡EPartnership Formation ¡EProject Management ¡ESupply Chain Management ¡ESustainability
   
VC02-643 Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
  Pedeliento, Giuseppe/ 9781522549840/ Price:US$ 185.00
 
Book Cover In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAttachment Theory ¡EBrand Authenticity ¡EBrand Evaluation ¡ECorporate Values ¡ECustomer Satisfaction ¡EProduct Attachment ¡EProduct Involvement
   
VC02-641 Legends in Strategic Marketing: Rajan Varadarajan, 5-Vols/Set.
  Sheth, Jagdish N./ 9789352805952/ Price:¢G 450.00
 
Book Cover The first set in the series consisting of five volumes is a tribute to Rajan Varadarajan, Distinguished University Professor of Marketing at Texas A&M University. Professor Varadarajan is one of the early pioneers in Strategic Marketing and especially on the impact of external factors such as competition, industry structure, globalization, and technology. He has equally focused on internal cooperation and conflict across functions, both within marketing and between marketing and other functions. One specific area of his research is on innovation and how it impacts marketing as well as corporate performance. His most recent focus on environmental sustainability, especially with the rise of emerging markets, is simply outstanding. Professor Varadarajan is also a great conceptualizer. He has several thought-provoking conceptual papers and most of them have won awards for their contributions to the field of Strategic Marketing. Volume 1: Strategic Marketing and Strategic Management Volume 2: Strategic Marketing and Innovation Volume 3: Strategy and Performance Volume 4: Inter-organizational Cooperation and Interactive Marketing Volume 5: Environmental Sustainability, Innovations for Emerging Markets and Marketing in Emerging Markets
   
VC02-640 Optimizing Current Practices in E-Services and Mobile Applications
  Khosrow-Pour, Mehdi/ 9781522550266/ Price:US$ 210.00
 
Book Cover In the modern world of mobile applications, the expansion of e-services, self-services, and mobile communication constantly allows for new multidisciplinary developments in academia and industry. Optimizing Current Practices in E-Services and Mobile Applications is a critical scholarly resource that examines issues in the production management, delivery, and consumption of e-services. Featuring coverage on a broad range of topics, such as marketing, management, social media, and entrepreneurship, this book is an ideal resource for professionals, researchers, academicians, and industry consultants with an interest in the emergence of e-services. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAdoption and Diffusion of E-Services ¡EE-Banking ¡EE-Government ¡EE-Health ¡EE-Libraries ¡EEntrepreneurship ¡EMarketing ¡ESecurity ¡EServitization ¡ESocial Media ¡EWeb-Based Portals
   
VC02-639 Statistical Tools and Analysis in Human Resources Management
  Bhattacharyya, Dipak Kumar/ 9781522549475/ Price:US$ 175.00
 
Book Cover Recently, the use of statistical tools, methodologies, and models in human resource management (HRM) has increased because of human resources (HR) analytics and predictive HR decision making. To utilize these technological tools, HR managers and students must increase their knowledge of the resources¡¦ optimum application. Statistical Tools and Analysis in Human Resources Management is a critical scholarly resource that presents in-depth details on the application of statistics in every sphere of HR functions for optimal decision-making and analytical solutions. Featuring coverage on a broad range of topics such as leadership, industrial relations, training and development, and diversity management, this book is geared towards managers, professionals, upper-level students, administrators, and researchers seeking current information on the integration of HRM technologies. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompensation and Benefits ¡EDiversity Management ¡EEmployee Relations ¡EHuman Resource Planning ¡EIndustrial Relations ¡ELeadership ¡EPerformance Management ¡ERecruitment and Selection ¡EStatistical Analysis ¡ETraining and Development
   
VC02-638 Research, Practices, and Innovations in Global Risk and Contingency Management
  Strang, Kenneth David/ 9781522547549/ Price:US$ 245.00
 
Book Cover Risk management is a vital concern in any organization. In order to succeed in the competitive modern business environment, the decision-making process must be effectively governed and managed. Research, Practices, and Innovations in Global Risk and Contingency Management is a critical scholarly resource that provides an all-encompassing holistic discussion of risk management and perception, while giving readers innovations on empirical risk-contingency management research and case studies. Featuring coverage on a broad range of topics, such as contingency planning, project management, and risk mitigation, this book is geared towards academicians, practitioners, and researchers seeking current research on risk and contingency management issues. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAsset Management ¡EBig Data Analytics ¡EContingency Planning ¡EEnterprise Risk Management ¡EProject Management ¡EQuality Control ¡ERisk Mitigation ¡EStrategic Risk
   
VC02-637 Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
  Joana Coutinho de Sousa/ 9781522548348/ Price:US$ 165.00
 
Book Cover A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data Management ¡EBiometrics ¡EBranding, Products, and Services Marketing Industries ¡ECloud Services ¡EHealthcare and Accessibility Industry ¡EMilitary and Security Systems Manufacturers ¡EMultimedia Technology ¡ENeuromarketing Technology Manufacturers ¡ENeuroscience
   
VC02-636 Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522551874/ Price:US$ 2450.00
 
Book Cover Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Communication ¡EBusiness Models ¡EConsumer Behavior ¡ECrowdsourcing ¡ECustomer Retention ¡EMobile Commerce ¡ESearch Engine Optimization (SEO) ¡ESocial Media
   
VC02-635 Business Strategies and Advanced Techniques for Entrepreneurship 4.0
  Saiz-Alvarez, Jose Manuel/ 9781522549789/ Price:US$ 195.00
 
Book Cover The world is rapidly changing with the arrival of a new international economic order. In this changing sphere, technology-based production processes are giving way to the so-called "Fourth Industrial Revolution", which has led to the emergence of Industry 4.0. Business Strategies and Advanced Techniques for Entrepreneurship 4.0 is a critical scholarly resource that examines trends, challenges, and methods involved in business under Industry 4.0, a smart manufacturing strategy. Featuring coverage on a broad range of topics, such as data security, innovation techniques, enterprise integration, and network interoperability, this book is geared towards entrepreneurs, organizations, and researchers seeking current information on emerging smart industry technologies. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EComputer Network Interoperability ¡ECyber-Physical Systems ¡EData Security ¡EEnterprise Architecture and Integration ¡EInformation and Communication Technologies ¡EInnovation Techniques ¡EInternet of Things ¡ESmart Technologies and Factories
   
VC02-634 Modeling and Simulation Techniques for Improved Business Processes
  Ebrahimi, Maryam/ 9781522532262/ Price:US$ 185.00
 
Book Cover Companies are constantly faced with the need to grow and advance in order to compete with other corporations. The implementation of computer innovations allows for smoother transitions to adaptive changes through the use and understanding of analytical tools. Modeling and Simulation Techniques for Improved Business Processes is a critical scholarly resource that examines the systems currently implemented in companies and how they can be upgraded and advanced through various computer design methods. Featuring coverage of a broad range of topics including scenario planning, casual modeling, and system dynamics, this publication is targeted toward researchers, professionals, and engineers searching for current research on corporate innovations created through computer design methods. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Development Index ¡ECasual Modeling ¡EHuman Resource Management ¡EScenario Planning ¡ESingle Agent Building ¡ESizing Using Simulation ¡ESystem Dynamics
   
VC02-633 Social Issues in the Workplace: Breakthroughs in Research and Practice, 2-Vols/Set.
  Information Resources Management Association (USA)/ 9781522539179/ Price:US$ 500.00
 
Book Cover Corporations have a social responsibility to assist in the overall well-being of their employees through the compliance of moral business standards and practices. However, many societies still face serious issues related to unethical business practices. Social Issues in the Workplace: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the components and impacts of social issues on the workplace. Highlighting a range of pertinent topics such as business communication, psychological health, and work-life balance, this multi-volume book is ideally designed for managers, professionals, researchers, students, and academics interested in social issues in the workplace. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Communication ¡EHuman Resources Management ¡EJob Satisfaction ¡EOrganizational Culture ¡EPsychological Health ¡EWork-Life Balance ¡EWorkplace Bullying
   
VC02-632 Operations and Service Management: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association./ 9781522539094/ Price:US$ 2350.00
 
Book Cover Organizations of all types are consistently working on new initiatives, product lines, and workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task is essential to business success. Operations and Service Management: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest research on business operations and production processes. It examines the need for a customer focus and highlights a range of pertinent topics such as financial performance measures, human resource development, and business analytics, this multi-volume book is ideally designed for managers, professionals, students, researchers, and academics interested in operations and service management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Analytics ¡EBusiness Ethics ¡EBusiness Information Systems ¡EFinancial Performance Measures ¡EHuman Resource Development ¡EManagement Models ¡EManagerial Communications
   
VC02-631 Management Strategies and Technology Fluidity in the Asian Business Sector
  Patricia Ordonez de Pablos/ 9781522540564/ Price:US$ 225.00
 
Book Cover The ultimate success or failure of a business, in modern society, depends on a variety of factors across all levels of the organization. By utilizing dynamic technology and management techniques, businesses can more efficiently reach their goals and become successful in the growing market. Management Strategies and Technology Fluidity in the Asian Business Sector is a critical scholarly resource that examines the collaboration in business, management, and technology in Asia. Featuring coverage on a broad range of topics such as business ethics, entrepreneurship, and international trade, this book is geared towards academicians, students, and managers seeking current research on business in Southeast Asia. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ethics ¡EEntrepreneurship ¡EGlobalization ¡EInformational Technologies ¡EInternational Trade ¡EResource Allocation ¡ESustained Development
   
VC02-630 Ethics and Decision-Making for Sustainable Business Practices
  Oncioiu, Ionica/ 9781522537731/ Price:US$ 215.00
 
Book Cover Alongside increasing demands for transparency and accountability, business governance is transforming due to decades of economic turmoil, regulatory reform, and technological change. There is now a holistic approach to this concept, as it is no longer just about running companies and organization efficiently. Ethics and Decision-Making for Sustainable Business Practices is a critical scholarly resource that examines issues of sustainability, ethics, governance, and cultural influence in the business world. Featuring coverage on a broad range of topics such as entrepreneurship, cost management, environmental business, and cultural diversity, this book is geared towards managers, leaders, researchers, and organizations interested in the integration of sustainable business practices. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECost Management ¡ECultural Diversity ¡EEntrepreneurship ¡EEnvironmental Business ¡EEthical Behavior ¡EInnovation and Economic Development ¡EStrategic Management ¡ESustainable Business ¡ETourism and Economic Growth
   
VC02-629 Holistic Approaches to Brand Culture and Communication Across Industries
  Dasgupta, Sabyasachi/ 9781522531500/ Price:US$ 225.00
 
Book Cover The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Equity ¡ECelebrity Endorsement ¡EConsumer Behavior ¡ECross-Cultural Branding ¡EMarketing ¡EObservational Research ¡EPublic Relations ¡ESocial Media
   
VC02-628 Supply Chain Management Strategies and Risk Assessment in Retail Environments
  Kumar, Akhilesh/ 9781522530565/ Price:US$ 225.00
 
Book Cover The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development and execution are monitored to avoid poor project results from meager economics, overspending, and reputation. Supply Chain Management Strategies and Risk Assessment in Retail Environments is a comprehensive reference source for the latest scholarly material on effectively managing risk factors and implementing the latest supply management strategies in retail environments. Featuring coverage on relevant topics such as omni-channel retail, green supply chain, and customer loyalty, this book is geared toward academicians, researchers, and students seeking current research on the challenges and opportunities available in the realm of retail and the flow of materials, information, and finances between companies and consumers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EClosed-Loop Supply Chain ¡ECustomer Loyalty ¡EElectronic Retailing ¡EGreen Supply Chain ¡EOmni-Channel Retail ¡EOnline Returns ¡ERisk Management ¡ESupply Chain Visibility
   
VC02-627 Green Production Strategies for Sustainability
  Tsai, Sang-Binge/ 9781522535379/ Price:US$ 235.00
 
Book Cover When generating electronic products, manufacturing enterprises are producing pollution and waste that is harmful to the environment. As a result of this increasing event, green production has become a valuable research topic. Green Production Strategies for Sustainability is an essential reference source for the latest empirical research and relevant theoretical frameworks on creating profit through environmentally friendly operating processes. Including coverage on a range of topics such as corporate social responsibility, environmental performance, and green supply chain, this book is ideally designed for managers, professionals, and researchers seeking current research on green production use in sustainability. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EClean Production ¡ECommercial Trade ¡ECorporate Social Responsibility ¡EEcology ¡EEnvironmental Performance ¡EGreen Evaluation Index ¡EGreen Supply Chain
   
VC02-626 Handbook of Research on Entrepreneurial Ecosystems and Social Dynamics in a Globalized World
  Carvalho, Luisa Cagica/ 9781522535256/ Price:US$ 345.00
 
Book Cover Globalization demands the construction of new business methods to enable companies to remain highly competitive. Due to this demand, cultural differences are now being implemented into policies and procedures as companies expand and seek to collaborate with international entrepreneurs. The Handbook of Research on Entrepreneurial Ecosystems and Social Dynamics in a Globalized World is a pivotal reference source for emergent aspects of internationalization and regional development in an entrepreneurial context. Featuring extensive coverage on relevant areas such as digital entrepreneurship, sustainability, and financial performance, this publication is an ideal resource for academics, public and private institutions, developers, professors, researchers, and post-graduate students seeking current research on globalized entrepreneurship. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDigital Entrepreneurship ¡EDiversification ¡EFinancial Performance ¡EMunicipalities ¡ESocial Innovation ¡EStandardization ¡ESustainability
   
VC02-625 Risk and Contingency Management: Breakthroughs in Research and Practice
  Information Resources Management Association/ 9781522539322/ Price:US$ 345.00
 
Book Cover In business, mistakes and errors will inevitably occur. As such, organizations must be constantly alert and ready to meet challenges head-on. Risk and Contingency Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends and techniques for the prediction and evaluation of financial risks and how to diminish their effect. Highlighting a range of pertinent topics such as project management, risk auditing and reporting, and resource management, this multi-volume book is ideally designed for researchers, academics, professionals, managers, students, and practitioners interested in risk and contingency management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ethics ¡EDecision Making ¡EGroup Dynamics ¡EProject Management ¡EResource Management ¡ERisk Auditing and Reporting ¡ESustainability
   
VC02-624 Arab Women and Their Evolving Roles in the Global Business Landscape
  Al-A'ali, Ebtihaj/ 9781522537106/ Price:US$ 200.00
 
Book Cover Occupational segregation is a pressing issue in business and can be detrimental to women in the workforce. With the this segregation growing, there is now an urgent need to increase the presence of women in the business market. Arab Women and Their Evolving Roles in the Global Business Landscape is a pivotal reference source for the latest research findings on the Arab culture and how the global culture impacts Arab women in the business market. Featuring extensive coverage on relevant areas such as work and family balance, gender stereotypes, and the glass ceiling, this publication is an ideal resource for legislators and policymakers, economic developers, corporate practitioners, educational faculties, and students of all disciplines who are looking to change the way gender is viewed in the workforce. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECareer Advancement ¡EEmpowerment Strategies ¡EEntrepreneurship ¡EGender Stereotypes ¡EGlass Ceiling ¡EWomen¡¦s Economic Empowerment ¡EWork and Family Balance
   
VC02-623 Always-On Enterprise Information Systems for Modern Organizations
  Bajgoric, Nijaz/ 9781522537045/ Price:US$ 215.00
 
Book Cover Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it increases the overall success of businesses. Always-On Enterprise Information Systems for Modern Organizations is a critical scholarly resource that examines how EIS implementations support business processes and facilitate this in today¡¦s e-business environment. Featuring coverage on a broad range of topics such as customer relations management, supply chain management, and business intelligence, this book is geared towards professionals, researchers, managers, consultants, and university students interested in emerging developments for business process management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Continuity ¡EBusiness Intelligence ¡ECustomer Relations Management ¡EEnterprise Risk Management ¡ERisk Management ¡ESupply Chain Management
   
VC02-622 Supporting Innovation Through National R&D Programs: Emerging Research and Opportunities
  Porath, Amiram/ 9781522536529/ Price:US$ 145.00
 
Book Cover With the importance of knowledge as the basis for economic development, the issue of Research & Development (R&D) as a source of knowledge and of innovation is under discussion. One of the major activities in support of economic development includes setting a network of national support R&D programs. Supporting Innovation Through National R&D Programs: Emerging Research and Opportunities is a critical scholarly resource that examines the basic rational for national support programs and the financial, legal, and strategic aspects that are involved. Featuring coverage on a broad range of topics such as origins of conflict, translational research, and competing trends, this book is geared towards professors, students, researchers, developers, and other industry experts. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompeting Trends ¡ECopyrights ¡EIndividual Entrepreneurs ¡EOrigins of Conflict ¡EResearch and Development Support ¡ETranslational Research
   
VC02-621 Management Control Systems in Complex Settings: Emerging Research and Opportunities
  Zanin, Filippo/ 9781522539872/ Price:US$ 145.00
 
Book Cover Organizations are constantly creating original initiatives, product lines, or implementing new workflows to remain competitive in the contemporary business world. Employing optimum methods for efficient performance and timely completion of tasks is vital to the success of a business. Management Control Systems in Complex Settings: Emerging Research and Opportunities is a noteworthy reference work for the latest academic research on business management and the complexity involved in decision-making, direction, measurement, and the evaluation of a company. Containing broad commentary on an assortment of relevant views and issues, such as customer loyalty and reputation, effective manufacturing processes, and strategic issues in complex firms, this book is optimally intended for business professionals, managers, and aspiring entrepreneurs as well as students and academics looking for groundbreaking analysis on the Three Vs model of inventory management and value creation. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EComplexity Theory ¡ECustomer Loyalty and Reputation ¡EEffective Manufacturing Processes ¡EPerformance Management System ¡EStrategic Issues in Complex Firms ¡EThe Three V Model of Inventory Management ¡EValue Creation
   
VC02-620 Value Sharing for Sustainable and Inclusive Development
  Risso, Mario/ 9781522531470/ Price:US$ 245.00
 
Book Cover Business retains a large influence over the progression of society. Thus, shared goals among corporations could lead to a larger positive impact on the resilience of social and economic expansions. Value Sharing for Sustainable and Inclusive Development is a critical academic resource that explores the opportunities through which businesses can contribute to sustainable and inclusive development. Featuring coverage on a broad range of topics such as the value sharing model, corporate social responsibility, and multi-sided markets, this book is geared toward academicians, researchers, policy makers, and students seeking current research on the importance of collaborative efforts on the part of businesses and entities to achieve functional progression. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Modelling ¡ECorporate Social Responsibility ¡EEntrepreneurship ¡EMulti-Sided Markets ¡EProduction Value Chain ¡ESmart Cities ¡EValue Sharing Model
   
VC02-619 Multi-Platform Advertising Strategies in the Global Marketplace
  Yang, Kenneth C. C./ 9781522531142/ Price:US$ 205.00
 
Book Cover In today¡¦s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAdvertising ¡EBig Data ¡EConsumer Behavior ¡ECross-Media ¡ECross-Platform Advertising ¡EDigital Marketing ¡EMulti-Platform Advertising ¡ESocial Media ¡EStorytelling ¡EVirtual Reality.
   
VC02-618 Radical Reorganization of Existing Work Structures Through Digitalization
  Duhan, Punita/ 9781522531913/ Price:US$ 235.00
 
Book Cover Technological advancements are occurring in many areas of life and society, especially in the field of business. With the increase in advancement, digital technologies are assisting workers and making them more viable in the labor market. Radical Reorganization of Existing Work Structures Through Digitalization is a critical scholarly resource that examines the endeavors of the digitalization of skill development initiatives for sustainable and inclusive growth and development of organizations and economies worldwide. Featuring coverage on a broad range of topics such as social media, online teaching, and e-learning, this book is geared towards academicians, researchers, and students seeking current research on the advantages of a relationship between the digital world and the workforce. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECrowd Funding ¡EE-Learning ¡EHigher Education ¡EHuman Capital ¡ELiquid Workforce ¡EOnline Teaching ¡EPrivate Market ¡ESocial Media ¡EWork Culture
   
VC02-617 Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
  Rajagopal/ 9781522548317/ Price:US$ 235.00
 
Book Cover In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECollaborator Empowerment ¡ECorporate Social Responsibility ¡ECustomer Loyalty ¡EFinancial Performance Analysis ¡EJob Satisfaction ¡ERelationship Lending ¡EStart-Up Enterprise Ecosystems
   
VC02-616 Driving Green Consumerism Through Strategic Sustainability Marketing
  Quoquab, Farzana/ 9781522529125/ Price:US$ 215.00
 
Book Cover The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAnimal Products ¡EDeveloping Countries ¡EGreen Brands ¡EGreen Marketing ¡EHospitality Industry ¡ENutricosmetic Products
   
VC02-615 Knowledge Integration Strategies for Entrepreneurship and Sustainability
  Baporikar,Neeta/ 9781522551157/ Price:US$ 265.00
 
Book Cover Information is considered essential in every business model. Effective usage of this information to direct goals and drive missions can lead to successful enterprises. Knowledge Integration Strategies for Entrepreneurship and Sustainability is a critical reference source that expounds upon the critical methods in which new information is integrated into existing models for starting new companies and the ways in which these models interact and affect each other. Featuring coverage on a broad range of topics, such as tacit knowledge utilization, knowledge retention in small and medium-sized enterprises (SMEs), and knowledge dynamics in supply chain management, this book is geared toward academicians, researchers, and students seeking current research on the effect of information management in the interdisciplinary world of business creation as well as enterprise stability and longevity. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Innovation in Software Industries ¡EEntrepreneurial Orientation ¡EInnovation and Inclusiveness ¡EKnowledge Dynamics in Supply Chain Management ¡EKnowledge Management in Advertising ¡EKnowledge Retention in SMEs ¡ETacit Knowledge Utilization
   
VC02-614 Digital Marketing Strategies for Fashion and Luxury Brands
  Ozuem, Wilson/ 9781522526971/ Price:US$ 210.00
 
Book Cover Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Communication ¡EConsumer Brand Engagement ¡EGender Fluidity ¡EMobile Commerce ¡EMultichannel Retailing ¡EOmnichannel Strategy ¡ESocial Identity ¡ESocial Media ¡EUser-Generated Content
   
VC02-613 Creativity in Workforce Development and Innovation: Emerging Research and Opportunities
  Blake, Sally/ 9781522549529/ Price:US$ 145.00
 
Book Cover hough creativity is considered an asset in the modern business world, it is currently not being promoted in educational programs. Developing, supporting, and sustaining creativity in individuals will shape the future of business and enrich the incoming workforce. Creativity in Workforce Development and Innovation: Emerging Research and Opportunities presents the latest scholarly research on the importance of creativity in this era of growing complexity and rapid change. Including relevant research on development and sustainability of creativity within businesses, this unique source provides coverage in areas such as teacher preparation, global workforce, and cognitive studies. This book is an important resource for educators, professionals, and students seeking current research on the best options for promoting creativity in education and the modern workforce. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECognitive Studies ¡ECreativity and Innovation ¡EDemographic Factors ¡EGlobal Workforce ¡EMetacognition ¡ENeuroscience ¡ETeacher Preparation ¡EWorkplace Creativity
   
VC02-612 Global Practices in Knowledge Management for Societal and Organizational Development
  Baporikar, Neeta/ 9781522530091/ Price:US$ 240.00
 
Book Cover As entrepreneurs seek to gain an advantage against their competitors, understanding how to share information throughout their organization will be vital in their success. Accordingly, it is critical for researchers, managers, and consultants to strengthen their own systems to facilitate knowledge management and implement strategies that will launch them into the future. Global Practices in Knowledge Management for Societal and Organizational Development is an integral reference volume featuring leading academic research on the management and creation of knowledge and organizational development theories and models. Including coverage on a variety of related perspectives and subjects, such as infrastructure and services for knowledge organizations, ethics and the impact on knowledge management, and the future of knowledge workers, this book is an ideal reference source for organizational development specialists, consultants, policy makers, researchers, and graduate business students looking for advanced research on cultural aspects of knowledge management and creativity, innovation, and technology in learning communities. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECultural Aspects of Knowledge Management ¡EEthics and Impact on Knowledge Management ¡EEthics in Knowledge Dissemination ¡EFuture of Knowledge Workers ¡EKnowledge Management and Organizational Performance ¡EKnowledge Management and Values Creation ¡EOrganizational Learning Dimensions ¡ESustainable Knowledge Management Strategies ¡ESustainable Organizational Development
   
VC02-611 Business Architectures for Risk Assessment and Strategic Planning: Emerging Research and Opportunities
  McKee, James/ 9781522533924/ Price:US$ 155.00
 
Book Cover The integration of recent technological advances into modern business processes has allowed for greater efficiency and productivity. However, while such improvements are immensely beneficial, the modeling and coordination of these activities offers a unique set of challenges that must be addressed. Business Architectures for Risk Assessment and Strategic Planning: Emerging Research and Opportunities is a pivotal reference source for the latest research findings on the utilization of business models and value propositions in modern enterprises. Featuring extensive coverage on relevant areas such as management information systems, business planning, and value analysis, this publication is an ideal resource for information system practitioners, universities and colleges, business managers, and advanced-level students seeking the latest research on achievements in this field. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Models ¡EBusiness Planning ¡ECommunication Objectives ¡EIntelligent Documentation ¡EManagement Information Systems ¡ETransactional Data ¡EValue Analysis
   
VC02-610 Exploring the Rise of Fandom in Contemporary Consumer Culture
  Wang, Cheng Lu/ 9781522532200/ Price:US$ 225.00
 
Book Cover Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment. Topics Covered ¡EAnime Fandoms ¡EBrand Communities ¡EBrand Loyalty ¡EFan Labor ¡EFan Perceptions ¡ESocial Media ¡ESports Fans ¡EVirtual Realities
   
VC02-609 User Innovation and the Entrepreneurship Phenomenon in the Digital Economy
  Isaias, Pedro/ 9781522528265/ Price:US$ 235.00
 
Book Cover The digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success. User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy. Topics Covered ¡EBrand Promotion ¡ECustomer Loyalty ¡EDigital Storytelling ¡EE-Learning ¡EElectronic Commerce ¡EMassive Open Online Courses (MOOCs) ¡ETaxation
   
VC02-608 Cloud Computing Technologies for Green Enterprises
  Munir, Kashif/ 9781522530381/ Price:US$ 215.00
 
Book Cover Emerging developments in cloud computing have created novel opportunities and applications for businesses. These innovations not only have organizational benefits, but can be advantageous for green enterprises as well. Cloud Computing Technologies for Green Enterprises is a pivotal reference source for the latest scholarly research on the advancements, benefits, and challenges of cloud computing for green enterprise endeavors. Highlighting pertinent topics such as resource allocation, energy efficiency, and mobile computing, this book is a premier resource for academics, researchers, students, professionals, and managers interested in novel trends in cloud computing applications. Topics Covered ¡EBig Data ¡ECloud Architecture ¡EEnergy efficiency ¡EEvolutionary Algorithms ¡EMobile Computing ¡EResource Allocation ¡ESecurity and Privacy
   
VC02-607 Driving Customer Appeal Through the Use of Emotional Branding
  Garg, Ruchi/ 9781522529217/ Price:US$ 235.00
 
Book Cover The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business. Topics Covered ¡EBrand Anthropomorphism ¡EBrand Hate ¡EBrand Revitalization ¡ECelebrity Endorsement ¡ECustomer Experience Management ¡ECustomer Loyalty ¡EDoppelganger Brand Image ¡EMarketing Mix Decisions ¡EMultisensory Experiences ¡EProduct Innovation
   
VC02-606 Teaching Human Resources and Organizational Behavior at the College Level
  Mendy, John/ 9781522528203/ Price:US$ 195.00
 
Book Cover New aspects of human resource management and organizational behavior have emerged in recent years. As such, it has become imperative to facilitate proper educational initiatives for professionals entering these fields. Teaching Human Resources and Organizational Behavior at the College Level is an essential reference source for the latest empirical research on emerging teaching strategies for business-oriented frameworks. Featuring coverage on a broad range of topics and perspectives such as talent development, curriculum development, and career competencies, this book is ideally designed for students, practitioners, and managers seeking current research on learning methodologies and conceptual developments in human resources management. Topics Covered ¡EBusiness Leadership ¡ECareer Competencies ¡ECurriculum Development ¡EHuman Resource Analytics ¡EOrganizational Performance ¡ETalent Development ¡ETeamwork
   
VC02-605 Nascent Entrepreneurship and Successful New Venture Creation
  Moreira, Antonio Carrizo/ 9781522529361/ Price:US$ 235.00
 
Book Cover Entrepreneurship is the backbone of a strong economy. Necessity-driven entrepreneurs make up a large portion of the employed population and analyzing their methods and habits offers numerous benefits for future workers. Nascent Entrepreneurship and Successful New Venture Creation is a valuable resource that delves into the current trends and methodologies of recent entrepreneurs and entrepreneurial activities. Highlighting relevant topics that include non-cognitive skills, intellectual capital protection, regional development, and technology-based firms, this scholarly reference source is an ideal publication for business managers, organizational leaders, professionals, and researchers that would like to discover new insights into the world of entrepreneurship. Topics Covered ¡EEducational Strategies ¡EIntellectual Capital Protection ¡ENon-Cognitive Skills ¡EPsycho-Sociocultural Analysis ¡ERegional Development ¡EStartup Businesses ¡ESustainability ¡ETechnology-Based Firms ¡ETrade Unions
   
VC02-604 Fashion and Textiles: Breakthroughs in Research and Practice
  Information Resources Management Association/ 9781522534327/ Price:US$ 345.00
 
Book Cover Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management. Topics Covered ¡EConsumer Behavior ¡EE-commerce ¡ELuxury Markets ¡EMarketing ¡EOperations management ¡ESocial Media ¡EValue Creation
   
VC02-603 Motivationally Intelligent Leadership: Emerging Research and Opportunities
  Michael A. Brown Sr./ 9781522537465/ Price:US$ 155.00
 
Book Cover Emotional intelligence serves as a valuable tool and knowledge base in the workplace. By creating empathic and trusting relationships, business environments can be not only more productive, but also positive and engaging. Motivationally Intelligent Leadership: Emerging Research and Opportunities is a valuable reference source that examines the necessary leadership traits to create positive partnerships and work ethic in business environments. Highlighting pertinent topics such as engaged interaction, team communication, and work motivation, this book is ideally designed for managers, professionals, researchers, students, and practitioners interested in the role of emotional intelligence in business leadership. Topics Covered ¡EConflict Resolution ¡EEngaged Interaction ¡ELeadership Styles ¡EOrganizational Success ¡EStress Management ¡ETeam Communication ¡EWork Motivation
   
VC02-602 Evaluating Media Richness in Organizational Learning
  Gyamfi, Albert/ 9781522529569/ Price:US$ 185.00
 
Book Cover The application of emerging multimedia innovations can significantly benefit organizations across different sectors. These tools aid in increasing competitive advantage and optimizing knowledge management. Evaluating Media Richness in Organizational Learning is an essential reference source for the latest scholarly research on the application of computational tools for knowledge management frameworks and strategies in organizations. Featuring a broad range of coverage on topics and perspectives such as web semantics, product innovation, and knowledge sharing, this book is ideally designed for researchers, consultants, practitioners, professionals, and upper-level students seeking current information on ways to facilitate business innovation and achieve competitive advantage. Topics Covered ¡EEnterprise Social Collaboration ¡EInternet Technologies ¡EKnowledge Sharing ¡EKnowledge Transfer ¡EProduct Innovation ¡ESocial Media ¡EWeb Semantics
   
VC02-601 Business Education and Ethics: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522531531/ Price:US$ 2250.00
 
Book Cover In the increasingly competitive corporate sector, organizational leaders must examine their current practices to ensure business success. This can be accomplished by implementing effective educational initiatives and upholding proper ethical behavior. Business Education and Ethics: Concepts, Methodologies, Tools, and Applications is a comprehensive source of academic knowledge that contains coverage on the latest learning and educational strategies for corporate environments, as well as the role of ethics and integrity in day-to-day business endeavors. Including a broad range of perspectives on topics such as globalization, organizational justice, and cyber ethics, this multi-volume book is ideally designed for managers, practitioners, students, professionals, and researchers actively involved in the corporate sector. Topics Covered ¡EBusiness Law ¡EBusiness Process Management ¡ECyber Ethics ¡EEducational Models ¡EEducational Technologies ¡EGlobalization ¡EGraduate Competency ¡EOrganizational Justice ¡EWorkplace Equality
   
VC02-600 Social Media for Knowledge Management Applications in Modern Organizations
  Virgilio, Francesca Di/ 9781522528975/ Price:US$ 215.00
 
Book Cover In the digital age, numerous technological tools are available to enhance business processes. When used effectively, knowledge sharing and organizational success are significantly increased. Social Media for Knowledge Management Applications in Modern Organizations is a pivotal reference source for the latest research findings on the role of social media, information technology, and knowledge management in business today. Featuring extensive coverage on relevant areas such as digital business, resource management, and consumer behavior, this publication is an ideal resource for managers, corporate trainers, researchers, academics, and students interested in emerging perspectives on social media for knowledge management applications. Topics Covered ¡EConsumer Behavior ¡EConsumer Engagement ¡EDigital Business ¡EHigher Education ¡EKnowledge Transfer ¡EResource Management ¡ESkills Assessment
   
VC02-599 Global Entrepreneurship and New Venture Creation in the Sharing Economy
  Zakaria, Norhayati/ 9781522528357/ Price:US$ 225.00
 
Book Cover Technological advances have resulted in higher development of online businesses. As such, new entrepreneurs need to develop a different set of skills and strategies to be successful in the realm of digital business. Global Entrepreneurship and New Venture Creation in the Sharing Economy is a pivotal reference source for the latest scholarly research on knowledge and skills essential to entrepreneurs for new business start-ups in the globalized and digital age. Featuring extensive coverage on a broad range of topics such as branding, social capital, and e-commerce, this publication is ideally designed for professionals, researchers, and academicians seeking current research on developing the right mindset, culture, and behaviors for business success in the digital age. Topics Covered ¡EBranding ¡ECorporate Entrepreneurship Capability ¡EE-commerce ¡EEntrepreneurship Education ¡EHuman Capital ¡ESmall and Medium Enterprises (SMEs) ¡ESocial Capital ¡EVenture Capital Landscape
   
VC02-598 Transformative Practice and Research in Organizational Communication
  Salem, Philip J./ 9781522528234/ Price:US$ 215.00
 
Book Cover Communication creates organizations, and the ways individuals communicate determines the functions and processes of organizations. Understanding communication challenges is necessary in order to understand organizational successes and organizational change. Transformative Practice and Research in Organizational Communication is an essential reference publication featuring the latest scholarly research on the practice of organizational communication. The chapters cover a range of topics such as business expertise, social media, and capitalism. This book is ideally designed for academicians, students, professionals, and managers seeking current research on organizational communication practices. Topics Covered ¡EBusiness Expertise ¡ECapitalism ¡EComputational Social Science ¡ENon-Governmental Organizations ¡EOrganizational change ¡ESocial Justice ¡ESocial Media ¡ETeamwork and Collaboration
   
VC02-597 Global Observations of the Influence of Culture on Consumer Buying Behavior
  Sarma, Sarmistha/ 9781522527275/ Price:US$ 225.00
 
Book Cover Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field. Topics Covered ¡EBrand Loyalty ¡EConsumption Patterns ¡ECultural Stereotyping ¡EGlobal Cultural Trends ¡EMarketing Semiotics ¡ESocietal Environments ¡ESub-Cultural Influence ¡EThe Bandwagon Effect
   
VC02-596 Managerial Strategies for Business Sustainability During Turbulent Times
  Leon, Ramona-Diana/ 9781522527169/ Price:US$ 225.00
 
Book Cover As the economy fluctuates, so does the need for resilient business practices. If organizations can remain strong and steady during difficult times, they will be more fruitful during successful periods as well. Managerial Strategies for Business Sustainability During Turbulent Times is a crucial resource that discusses successful methods and techniques for building sturdy company practices. Featuring pertinent topics such as sustainable supply chains, knowledge management, information sharing, and performance evaluations, this is an ideal scholarly reference source for CEOs, managers, business students, and researchers that would like to discover more unique and engaging ways to build a strong business foundation. Topics Covered ¡EGlobal Corporate Citizenship ¡EInformation Sharing ¡EKnowledge management ¡EMicrofinance Institutions ¡EPerformance Evaluations ¡EProfitability ¡ESocial Responsibility ¡EStrategic Management ¡ESustainable Supply Chains
   
VC02-595 Novel Six Sigma Approaches to Risk Assessment and Management
  Bubevski,Vojo/ 9781522527039/ Price:US$ 200.00
 
Book Cover The progression of risk management techniques provides the crucial applications and benefits to all of society. By analyzing the current trends and techniques used to assess and mitigate risks, safer processes can be used for all professional fields, as well as society as a whole. Novel Six Sigma Approaches to Risk Assessment and Management is a vital scholarly resource that provides an in-depth examination on innovative Six Sigma methods for risk mitigation initiatives. Featuring an array of relevant topics such as project management, production scheduling, information systems security, and agricultural planning, this is an ideal reference book for professionals, academicians, students, and researchers interested in detailed research on recent advancements in the management of risk in all fields. Topics Covered ¡EAgricultural Planning ¡EInformation Systems Security ¡EInvestment Management ¡EPetroleum Exploration ¡EProduction Scheduling ¡EProject Management ¡EResearch and Development ¡ERetail Ordering Policies
   
VC02-594 Building Brand Equity and Consumer Trust Through Radical Transparency Practices
  Veselinova, Elena/ 9781522524175/ Price:US$ 225.00
 
Book Cover The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers¡¦ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business. Topics Covered ¡EBrand Awareness ¡ECorporate governance ¡EEmployee Engagement ¡EProduct Innovation ¡ERisk Management ¡ESupply Chain Management ¡EWorkforce Quality
   
VC02-593 Green Initiatives for Business Sustainability and Value Creation
  Paul, Arun Kumar/ 9781522526629/ Price:US$ 225.00
 
Book Cover Sustainability has become an unavoidable topic in modern society. In order for sustainable development to be fully achieved, it must be integrated into the planning and measurement systems of business enterprises. Green Initiatives for Business Sustainability and Value Creation is an essential reference source including the most recent scholarly research on the development and application of green business models for contemporary organizations, with a focus on possible contexts and constructs of closed loop supply chain management. Featuring extensive coverage on topics such as consumption behavior, political economy, and structural modeling, this book is ideally designed for academicians, researchers, and professionals seeking current research on the importance of strategic green business practices. Topics Covered ¡EBiofuel Policy ¡EBusiness Intelligence ¡EBusiness Practices ¡EConsumption behavior ¡EPolitical Economy ¡ESmall and Medium Enterprises ¡EUrban Logistics
   
VC02-592 Driving Traffic and Customer Activity Through Affiliate Marketing
  Singh, Surabhi/ 9781522526568/ Price:US$ 175.00
 
Book Cover Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity. Topics Covered ¡EBusiness Development ¡EContent Marketing ¡ECustomer satisfaction ¡EGlobal Marketing ¡ENetworking ¡EProgram Management ¡ESuccess Factors
   
VC02-591 Enterprise Resiliency in the Continuum of Change: Emerging Research and Opportunities
  Bhattarai, Raj Kumar/ 9781522526278/ Price:US$ 150.00
 
Book Cover There can be no growth in a business without change. Learning how to cope with change and capitalize on new developments is pivotal to organizational growth. Enterprise Resiliency in the Continuum of Change: Emerging Research and Opportunities is a critical reference source that discusses the components of business-related change and how organizational leaders can progress their company through such alterations rather than fail during turbulent times. Highlighting important topics such as enterprise schemata, change triggers, company resiliency, and intervention theories, this scholarly publication is designed for business owners, enterprise leaders, professionals, and researchers interested in learning more about how to make an organization resilient during times of change. Topics Covered ¡EBusiness Ethics ¡EChange Triggers ¡EEnterprise Schemata ¡EEnterprising Epistemology ¡EFunctional Variability ¡EIntervention Theories ¡EManagerial Aesthetics ¡EOrganizational Ontology ¡EOrganizational Politics
   
VC02-590 Information Technology Risk Management and Compliance in Modern Organizations
  Gupta, Manish/ 9781522526049/ Price:US$ 225.00
 
Book Cover Attacks on information systems and applications have become more prevalent with new advances in technology. Management of security and quick threat identification have become imperative aspects of technological applications. Information Technology Risk Management and Compliance in Modern Organizations is a pivotal reference source featuring the latest scholarly research on the need for an effective chain of information management and clear principles of information technology governance. Including extensive coverage on a broad range of topics such as compliance programs, data leak prevention, and security architecture, this book is ideally designed for IT professionals, scholars, researchers, and academicians seeking current research on risk management and compliance. Topics Covered ¡ECompliance Programs ¡EData Leak Prevention ¡EEmployee Surveillance ¡EForensics ¡EInformation management ¡EInformation Technology Governance ¡ESecurity Architecture
   
VC02-589 Mobile Commerce: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522525998/ Price:US$ 2250.00
 
Book Cover In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students. Topics Covered ¡EInformation technology ¡EMarketing ¡EMobile applications ¡EMobile Commerce Security ¡EMobile Enterprise ¡EMobile Payment ¡EWireless Handheld Devices
   
VC02-569 The SAGE Handbook of Consumer Culture.
  Kravets, Olga/ 9781473929517/ Price:¢G 120.00
 
Book Cover The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture
   
VC02-567 The SAGE Handbook of Small Business and Entrepreneurship.
  Blackburn, Robert/ 9781473925236/ Price:¢G 120.00
 
Book Cover The SAGE Handbook of Small Business and Entrepreneurship offers state-of-the-art chapters on all aspects of this rapidly-evolving discipline. Original contributions from the best international scholars map the development of Entrepreneurship as an academic field, explore its key current debates and research methods, and also consider its future directions. ¡EPart One: The People and the Entrepreneurial Processes ¡EPart Two: Entrepreneurship and Small Business Management and Organization ¡EPart Three: Entrepreneurial Milieu ¡EPart Four: Researching Small Business Entrepreneurship This handbook will be the leading reference book for Entrepreneurship academics and researchers, as well as those from other associated disciplines including business and management, psychology, marketing, sociology and anthropology.
   
VC02-566-2 The SAGE Handbook of Qualitative Business and Management Research Methods: Methods and Challenges
  Cassell, Catherine/ 9781526429278/ Price:¢G 120.00
 
Book Cover Part One: Contemporary methods: interviews, archival analysis, autoethnography, rhetoric, historical, stories and narratives, discourse analysis, group methods, sociomateriality, fiction, metaphors, dramaturgy, diary, shadowing and thematic analysis. Part Two: Visual methods: photographs, drawing, video, web images, semiotics and symbols, collages, documentaries. Part Three: Methodological developments: aesthetics and smell, fuzzy set comparative analysis, sewing quilts, netnography, ethnomusicality, software, ANTI-history, emotion, and pattern matching.
   
VC02-566-1 The SAGE Handbook of Qualitative Business and Management Research Methods: History and Traditions
  Cassell, Catherine/ 9781526429261/ Price:¢G 120.00
 
Book Cover Part One: Influential Traditions: underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches. Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies. Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance. Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research.
   
VC02-566 The SAGE Handbook of Qualitative Business and Management Research Methods, 2-Vols/Set.
  Cassell, Catherine/ 9781473926622/ Price:¢G 240.00
 
Book Cover The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of¡Vthe-art overview of qualitative research methods in the business and management field. The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers engaged in studying a variety of topics through multiple qualitative methods. The chapters address the philosophical underpinnings of particular approaches to research, contemporary illustrations, references, and practical guidelines for their use. The two volumes therefore provide a useful resource for Ph.D. students and early career researchers interested in developing and expanding their knowledge and practice of qualitative research. In covering established and emerging methods, it also provides an invaluable source of information for faculty teaching qualitative research methods. The contents of the Handbook are arranged into two volumes covering seven key themes: Volume One: History and Tradition Part One: Influential Traditions Part Two: Research Designs Part Three: The Researcher Part Four: Challenges Volume Two: Methods and Challenges Part One: Contemporary methods Part Two: Visual methods Part Three: Methodological developments
   
SC02-478 Business Ethics for a Material World: An Ecological Approach to Object Stewardship.
  Ryan Burg/ 9781107183018/ Price:US$ 110.00
 
   
SC02-478 Transnational Management: Text and Cases in Cross-Border Management
  Christopher A. Bartlett/ 9781108436694/ Price:US$ 69.99
 
   
SC02-478 Digital Innovation and Entrepreneurship
  Dick Whittington/ 9781108454940/ Price:US$ 49.99
 
   
SC02-478 Frugal Innovation: Models, Means, Methods
  Yasser Bhatti/ 9781107188976/ Price:US$ 110.00
 
   
SC02-478 The Art of Strategy: Sun Tzu, Michael Porter, and Beyond
  Hwy-Chang Moon/ 9781108455800/ Price:US$ 27.99
 
   
SC02-478 Social Functions of Emotion and Talking About Emotion at Work
  Dirk Lindebaum/ 9781786434876/ Price:¢G 95.00
 
   
SC02-478 From Engineer to Manager: Mastering the Transition
  B. Michael Aucoin/ 9781630815431/ Price:¢G 89.00
 
   
SC02-478 Poverty and Entrepreneurship in Developed Economies
  Michael H. Morris/ 9781788111539/ Price:¢G 85.00
 
   
SC02-478 Comparative Capitalism and the Transitional Periphery: Firm Centred Perspectives
  Mehmet Demirbag/ 9781786430885/ Price:¢G 90.00
 
   
SC02-478 Business Creation: Ten Factors for Entrepreneurial Success
  Paul D. Reynolds/ 9781788118347/ Price:¢G 70.00
 
   
SC02-478 International Human Resource Management
  B. Sebastian Reiche/ 9781526426970/ Price:¢G 42.99
 
   
SC02-478 Nonprofit Management: Principles and Practice
  Michael J. Worth/ 9781506396866/ Price:¢G 87.00
 
   
SC02-478 Business Research: A Guide to Planning, Conducting, and Reporting Your Study
  Donald R. Cooper/ 9781544307824/ Price:¢G 73.00
 
   
SC02-478 Designing and Managing a Research Project: A Business Student's Guide
  Michael Jay Polonsky/ 9781544316468/ Price:¢G 54.00
 
   
SC02-478 Organization and Decision
  NIklas Luhmann/ 9781108458962/ Price:US$ 37.99
 
   
SC02-478 Transforming Organizations
  Michael Anderson/ 9781472949325/ Price:¢G 18.99
 
   
SC02-478 Organisational Roadmap Towards Teal Organisations
  Tanya Bondarouk/ 9781787563124/ Price:¢G 66.95
 
   
SC02-478 Building Intelligent Tutoring Systems for Teams: What Matters
  Joan Johnston/ 9781787544741/ Price:¢G 77.95
 
   
SC02-478 Performance Measurement and Management Control: The Relevance of Performance Measurement and Management Control Research
  Marc J. Epstein/ 9781787564701/ Price:¢G 72.95
 
   
SC02-478 Performance-Based Strategy: Tools and Techniques for Successful Decisions
  Steve Fairbanks/ 9781787437968/ Price:¢G 60.00
 
   
SC02-478 Corporate Social Responsibility
  James Weber/ 9781787542600/ Price:¢G 77.95
 
   
SC02-478 Visual Ethics
  Michael Schwartz/ 9781787561663/ Price:¢G 66.95
 
   
SC02-478 Strategic Leadership Models and Theories: Indian Perspectives
  Som Sekhar Bhattacharyya/ 9781787562608/ Price:¢G 60.00
 
   
SC02-478 The Critical State of Corporate Social Responsibility in Europe
  Ralph Tench/ 9781787561502/ Price:¢G 77.95
 
   
SC02-478 Research in Personnel and Human Resources Management
  M. Ronald Buckley/ 9781787563223/ Price:¢G 72.95
 
   
SC02-478 Mastering Brexits Through The Ages: Entrepreneurial Innovators and Small Firms - The Catalysts for Success
  Nigel Culkin/ 9781787438972/ Price:¢G 65.00
 
   
SC02-478 Applications of Management Science
  Gary Kleinman/ 9781787566521/ Price:¢G 66.95
 
   
SC02-478 Integrated Business Transformation: Maximizing Value by Connecting Strategy to Key Capabilities
  Alberto Perez La Rotta/ 9781787690523/ Price:¢G 40.00
 
   
SC02-478 Exploring the Culture of Open Innovation: Towards an Altruistic Model of Economy
  Piero Formica/ 9781787437906/ Price:¢G 65.00
 
   
SC02-478 Behavioral Strategy in Perspective
  Mie Augier/ 9781787563483/ Price:¢G 72.95
 
   
SC02-478 Entrepreneurship and the Sustainable Development Goals
  Nikolaos Apostolopoulos/ 9781787563766/ Price:¢G 66.95
 
   
SC02-478 Emotional Appeals in Advertising Banking Services
  Emmanuel Mogaji/ 9781787563025/ Price:¢G 40.00
 
   
SC02-478 The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry
  Edyta Rudawska/ 9781787540392/ Price:¢G 65.00
 
   
SC02-478 Organizing Marketing and Sales: Mastering Contemporary B2B Challenges
  Per Andersson/ 9781787549692/ Price:¢G 65.00
 
   
SC02-478 Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding
  Jacek Pogorzelski/ 9781787561038/ Price:¢G 60.00
 
   
SC02-478 Innovation and Strategy
  Rajan Varadarajan/ 9781787548299/ Price:¢G 77.95
 
   
SC02-478 Developing Insights on Branding in the B2B Context: Case Studies from Business Practice
  Nikolina Koporcic/ 9781787562769/ Price:¢G 65.00
 
   
SC02-478 Research in Organizational Change and Development
  Debra A. Noumair/ 9781787563520/ Price:¢G 87.95
 
   
SC02-478 Living Innovation: From Value Creation to the Greater Good
  Sang M. Lee/ 9781787567160/ Price:¢G 40.00
 
   
SC02-478 Redefining Corporate Social Responsibility
  David Crowther/ 9781787561625/ Price:¢G 66.95
 
   
SC02-478 Stakeholders, Governance and Responsibility
  Shahla Seifi/ 9781787563803/ Price:¢G 72.95
 
   
SC02-478 Corporate Ethics for Turbulent Markets: The Market Context of Executive Decisions
  Oswald Mascarenhas/ 9781787561885/ Price:¢G 70.00
 
   
SC02-478 Designing With-in Public Organizations: Building Bridges Between Public Sector Innovators and Designers
  Andre Schaminee/ 9789063694975/ Price:¢G 29.95
 
   
SC02-478 Courageous Leadership: The Missing Link to Creating a Lean Culture of Excellence
  Sumeet Kumar/ 9781138104389/ Price:¢G 30.99
 
   
SC02-478 Inspiration for Innovation: 101 Lessons for Innovators
  Gijs van Wulfen/ 9789063694968/ Price:¢G 13.95
 
   
SC02-478 Design Thinking: A Guide to Creative Problem Solving for Everyone
  Andrew Pressman/ 9781138673472/ Price:¢G 24.99
 
   
SC02-477 Developing Leadership Excellence: A Practice Guide for the New Professional Supervisor
  Tracey Harris/ 9780815346364/ Price:¢G 30.99
 
   
SC02-477 Products That Flow: Circular Business Models and Design Strategies for Fast Moving Consumer Goods
  Siem Haffmans/ 9789063694982/ Price:¢G 28.00
 
   
SC02-477 When the Box is the Limit: Drive your creativity with constraints
  Walter Vandervelde/ 9789063695125/ Price:¢G 22.00
 
   
SC02-477 Thinking in Services: Encoding and Expressing Strategy through Design
  Majid Iqbal/ 9789063694890/ Price:¢G 29.95
 
   
SC02-477 Creativity Works!: Unchain your Creativity, Beat the Robots and Work Happily Ever After
  Coen Luijten/ 9789063695064/ Price:¢G 13.95
 
   
SC02-477 Management Systems and Performance Frameworks for Sustainability: A Road Map for Sustainably Managed Enterprises
  Lowellyne James/ 9781138648746/ Price:¢G 29.99
 
   
SC02-477 Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan
  Markus Wohlfeil/ 9780815387275/ Price:¢G 115.00
 
   
SC02-477 The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems
  Vickie Cox Edmondson/ 9781787561588/ Price:¢G 26.99
 
   
SC02-477 Integrated Management: How Sustainability Creates Value for Any Business
  Robert Sroufe/ 9781787145627/ Price:¢G 29.99
 
   
SC02-477 Making Mergers and Acquisitions Work: From Strategy and Target Selection to Post Merger Integration
  Markus Venzin/ 9781787433502/ Price:¢G 29.99
 
   
SC02-477 Exceptional Leadership by Design: How Design in Great Organizations Produces Great Leadership
  Rob Elkington/ 9781787439016/ Price:¢G 24.99
 
   
SC02-477 Organization Design: Creating Strategic & Agile Organizations
  Donald L. Anderson/ 9781506349275/ Price:¢G 65.00
 
   
SC02-477 Applied Psychology in Talent Management
  Wayne F. Cascio/ 9781506375915/ Price:¢G 115.00
 
   
SC02-477 Doing Business in Europe
  Gabriele Suder/ 9781526420749/ Price:¢G 44.99
 
   
SC02-477 Change Management and Organizational Development
  Ratan Raina/ 9789352806881/ Price:¢G 30.00
 
   
SC02-477 Entrepreneurship, Innovation and Education: Frontiers in European Entrepreneurship Research
  Ulla Hytti/ 9781788972291/ Price:¢G 85.00
 
   
SC02-477 Entrepreneurial Marketing: A Practical Managerial Approach
  Robert D. Hisric/ 9781788111317/ Price:¢G 75.00
 
   
SC02-477 Future Automation: Changes to Lives and to Businesses
  Timothy E. Carone/ 9789813142336/ Price:US$ 39.00
 
   
SC02-476 Corporate Social Responsibility in Management and Engineering
  Carolina Machado/ 9788793609617/ Price:EUR 90.00
 
Book Cover Referring to an organizations responsibility for their impact on society, corporate social responsibility (CSR) is greatly relevant for the competitiveness, sustainability and innovation in the management and engineering arena of organizations, and the economy worldwide. Taking in account its these concerns, Corporate Social Responsibility in Management and Engineering covers the issues related to corporate social responsibility in management and engineering in a context where organizations are facing, day after day, high challenges for what concerns issues related to their social responsibility. The book looks to contribute to the exchange of experiences and perspectives about the state of the research related to CSR, as well as the future direction of this field of research. It looks to provide a support to academics and researchers, as well as those that operating in the management field need to deal with policies and strategies related to CSR.
   
SC02-476 Disclosing Entrepreneurship as Practice: The Enactive Approach
  Bengt Johannisson/ 9781785361364/ Price:¢G 80.00
 
   
SC02-476 Teaching Leadership: Bridging Theory and Practice
  Gama Perruci/ 9781788975179/ Price:¢G 29.95
 
   
SC02-476 Research Handbook on Employee Pro-Environmental Behaviour
  Victoria K. Wells/ 9781786432827/ Price:¢G 150.00
 
   
SC02-476 Varieties of Green Business: Industries, Nations and Time
  Geoffrey Jones/ 9781788114134/ Price:¢G 85.00
 
   
SC02-476 Handbook of Research Methods in Diversity Management, Equality and Inclusion at Work
  Lize A.E. Booysen/ 9781783476077/ Price:¢G 170.00
 
   
SC02-476 Handbook of Research on Retailing
  Katrijn Gielens/ 9781786430274/ Price:¢G 140.00
 
   
SC02-476 Entrepreneurial Ecosystems and the Diffusion of Startups
  Elias G. Carayannis/ 9781784710057/ Price:¢G 80.00
 
   
SC02-476 Problem Solving in Organizations: A Methodological Handbook for Business and Management Students
  Joan van Aken/ 9781108402774/ Price:US$ 49.99
 
   
SC02-476 Entrepreneurial Finance: The Art and Science of Growing Ventures
  Luisa Alemany/ 9781108431859/ Price:US$ 59.99
 
   
SC02-476 Visual Consulting: Designing and Leading Change
  David Sibbet/ 9781119375340/ Price:US$ 34.95
 
   
SC02-476 International Human Resource Management.
  Srinivas R. Kandula/ 9789352806812/ Price:¢G 30.00
 
   
SC02-476 Supply Ecosystems: Interconnected, Interdependent and Cooperative Operations, Supply and Contract Management
  Douglas Kinnis Macbeth/ 9789813223073/ Price:US$ 88.00
 
   
SC02-476 Marketing Management: Indian Context Global Perspective
  V. S. Ramaswamy/ 9789352807383/ Price:¢G 45.00
 
   
SC02-476 Marketing Communications: Objectives, Strategy, Tactics
  John R. Rossiter/ 9781526438652/ Price:¢G 45.99
 
   
SC02-476 Women and Men in Management
  Gary N. Powell/ 9781544327433/ Price:¢G 73.00
 
   
SC02-476 The Complete Handbook of Coaching
  Elaine Cox/ 9781473973053/ Price:¢G 35.99
 
   
SC02-476 Total Quality Management: Concepts, Strategy and Implementation for Operational Excellence.
  Sunil Sharma/ 9789351502814/ Price:¢G 30.00
 
   
SC02-476 Research Handbook of Investing in the Triple Bottom Line: Finance, Society and the Environment
  Sabri Boubaker/ 9781786439994/ Price:¢G 160.00
 
   
SC02-476 Digital Marketing: A Practical Approach
  Alan Charlesworth/ 9781138039568/ Price:¢G 41.99
 
   
SC02-476 Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory
  Chris Miles/ 9781138667273/ Price:¢G 115.00
 
   
SC02-476 Strategic Integrated Marketing Communications
  Larry Percy/ 9781138058323/ Price:¢G 34.99
 
   
SC02-476 Leadership and Organization: A Philosophical Introduction
  Sverre Spoelstra/ 9781138917101/ Price:¢G 29.99
 
   
SC02-476 Strategic Operations Management
  Steve Brown/ 9781138566132/ Price:¢G 49.99
 
   
SC02-476 Managing Human Resources in the Shipping Industry
  Jiangang Fei/ 9781138825406/ Price:¢G 29.99
 
   
SC02-476 Employee Voice and Participation: Contested Past, Troubled Present, Uncertain Future
  Jeff Hyman/ 9781138043787/ Price:¢G 29.99
 
   
SC02-476 The Ultimate Route to Market: How Technology Professionals Can Work Successfully with Global Systems Integrators, Outsourcers and Consulting Firms
  Ian Shanahan/ 9781472483072/ Price:¢G 70.00
 
   
SC02-476 Competitive Business Management: A Global Perspective
  Silvio M. Brondoni/ 9781138342224/ Price:¢G 115.00
 
   
SC02-476 Strategic Marketing for High Technology Products: An Integrated Approach.
  Thomas Fotiadis/ 9781138559288/ Price:¢G 115.00
 
   
SC02-476 Small Business Exposed: The Tribes That Drive Economies
  Scott Holmes/ 9780415790192/ Price:¢G 29.99
 
   
SC02-476 Philosophical Reflexivity and Entrepreneurship Research
  Alain Fayolle/ 9781138650299/ Price:¢G 115.00
 
   
SC02-476 The Internet of People, Things and Services: Workplace Transformations.
  Claire A Simmers/ 9781138742321/ Price:¢G 115.00
 
   
SC02-476 Promotional Marketing
  Roddy Mullin/ 9780815359951/ Price:¢G 24.99
 
   
SC02-476 Trust Building and Boundary Spanning in Cross-Border Management
  Michael Zhang/ 9780415347563/ Price:¢G 115.00
 
   
SC02-476 Organization Design: The Practitioner's Guide
  Naomi Stanford/ 9781138293243/ Price:¢G 44.99
 
   
SC02-476 Organization Design: Simplifying complex systems
  Nicolay Worren/ 9781138502864/ Price:¢G 46.99
 
   
SC02-476 Systems Leadership: Creating Positive Organisations.
  Ian Macdonald/ 9781138036574/ Price:¢G 29.99
 
   
SC02-476 Brand the Change: The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers
  Anne Miltenburg/ 9789063694784/ Price:¢G 28.00
 
   
SC02-476 Sustaining a Culture of Process Control and Continuous Improvement: The Roadmap for Efficiency and Operational Excellence.
  Philip J. Gisi/ 9781138297333/ Price:¢G 38.99
 
   
SC02-476 Integrated Marketing Communication: Creative Strategy from Idea to Implementation
  Robyn Blakeman/ 9781538101056/ Price:US$ 55.00
 
   
SC02-476 Continuous Improvement Strategies: How to Manage, Motivate, and Retain Staff.
  Anthony Matthew Hopper/ 9781498769815/ Price:¢G 53.99
 
   
SC02-476 The Problem-Solving, Problem-Prevention, and Decision-Making Guide: Organized and Systematic Roadmaps for Managers
  Bob Sproull/ 9780815361404/ Price:¢G 30.99
 
   
SC02-476 Corporate Governance in Action: Regulators, Market Actors and Scrutinizers.
  Lars Engwall/ 9781138285668/ Price:¢G 105.00
 
   
SC02-476 Neuro-Linguistic Programming for Change Leaders: The Butterfly Effect
  David Potter/ 9781138495999/ Price:¢G 29.99
 
   
SC02-476 Professions and Professional Service Firms: Private and Public Sector Enterprises in the Global Economy.
  Mike Saks/ 9781138675957/ Price:¢G 115.00
 
   
SC02-476 Intelligent Disobedience: The Difference between Good and Great Leaders
  Bob McGannon/ 9780815394679/ Price:¢G 29.99
 
   
SC02-476 Engaging the Workplace: Using Surveys to Spark Change
  Sarah R. Johnson/ 9781562860974/ Price:US$ 24.95
 
   
SC02-476 Job Aids Basics
  Joe Willmore/ 9781562866365/ Price:US$ 29.95
 
   
SC02-476 Blended Learning
  Jennifer Hofmann/ 9781562860981/ Price:US$ 34.95
 
   
SC02-476 An Introduction to Service Design: Designing the Invisible
  Lara Penin/ 9781472572585/ Price:¢G 36.99
 
   
SC02-476 Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy.
  Dr. Keith Glanfield/ 9781138064300/ Price:¢G 34.99
 
   
SC02-476 Leadership Development: A Complexity Approach.
  Kevin Flinn/ 9781138934030/ Price:¢G 29.99
 
   
SC02-475 Cross-Cultural Management: Essential Concepts. (International Student Edition)
  David C. Thomas/ 9781506387529/ Price:¢G 62.00
 
   
SC02-475 Strategic Corporate Social Responsibility: Tools and Theories for Responsible Management.
  Debbie Haski-Leventhal/ 9781473998018/ Price:¢G 41.99
 
   
SC02-475 Global Leadership Perspectives: Insights and Analysis.
  Simon Western/ 9781473953444/ Price:¢G 29.99
 
   
SC02-475 International Entrepreneurship
  Antonella Zucchella/ 9781785365461/ Price:¢G 24.95
 
   
SC02-475 On the Origin of Products: The Evolution of Product Innovation and Design.
  Arthur O. Eger/ 9781316638187/ Price:US$ 39.99
 
   
SC02-475 Teaching Human Resource Management: An Experiential Approach
  Suzanne C. de Janasz/ 9781786439802/ Price:¢G 29.95
 
   
SC02-475 Building Leadership Character
  Amy Newman/ 9781544307855/ Price:¢G 31.99
 
   
SC02-475 Cases in Leadership
  W. Glenn Rowe/ 9781544310374/ Price:¢G 55.00
 
   
SC02-475 Human Resource Management: Concepts, Practices, and New Paradigms
  Amitabha Sengupta/ 9789352805112/ Price:¢G 30.00
 
   
SC02-475 The Management of Living Beings or Emo-management
  Delphine Van Hoorebeke/ 9781786302922/ Price:US$ 119.95
 
   
SC02-475 This is Business Ethics: An Introduction
  Tobey Scharding/ 9781119055044/ Price:US$ 34.95
 
   
SC02-475 Strategic Information Technology: Best Practices to Drive Digital Transformation
  Arthur M. Langer/ 9781119484523/ Price:US$ 49.95
 
   
SC02-475 From Invention to Patent: A Scientist and Engineer's Guide
  Steven H. Voldman/ 9781119125259/ Price:US$ 89.95
 
   
SC02-475 Decision Analytics and Optimization in Disease Prevention and Treatment.
  Nan Kong/ 9781118960127/ Price:US$ 114.95
 
   
SC02-474 Decision Making and Business Performance
  Eric J. Bolland/ 9781786430151/ Price:¢G 80.00
 
   
SC02-474 Research Handbook of Expatriates
  Yvonne McNulty/ 9781784718190/ Price:¢G 45.00
 
   
SC02-474 Improving Performance Appraisal at Work: Evolution and Change
  Aharon Tziner/ 9781788115209/ Price:¢G 80.00
 
   
SC02-472 Business Analysis.
  / 9781682513989/ Price:US$ 75.00
 
   
SC02-472 Project and Programme Management.
  / 9781682514030/ Price:US$ 75.00
 
   
SC02-472 Knowledge Based Systems.
  / 9781682514146/ Price:US$ 75.00
 
   
SC02-472 Management Information Systems.
  / 9781682514160/ Price:US$ 75.00
 
   
SC02-472 Illustrated Dictionary of Public Relations.
  / 9781984600295/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of public relations related terms together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. Contains vocabulary from many areas of theory and practice including law, economics, management, politics, and psychology.
   
SC02-472 Illustrated Dictionary of Business and Marketing Management.
  / 9781984600424/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of business and marketing related terms together with state-of-the-art practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. A comprehensive guide to the numerous terms associated with, and used within, the field of business and marketing.
   
SC02-472 Illustrated Dictionary of Communication and Soft Skills.
  / 9781984600509/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of soft skills related terms together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. Packed with special full-page features on this subject and developed in close consultation with team of experts, this is the ultimate reference tool for students.
   
SC02-472 Illustrated Dictionary of Digital Marketing.
  / 9781984600530/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of digital marketing terms together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. A perfect tool for understanding of digital marketing terms for Higher Secondary to Undergraduate students and improving their spelling and grammar.
   
SC02-472 Illustrated Dictionary of Entrepreneurship.
  / 9781984600592/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of entrepreneurship terminology together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. Packed with special full-page features on this subject and developed in close consultation with team of experts, this is the ultimate reference tool for students.
   
SC02-472 Illustrated Dictionary of Human Resource Management.
  / 9781984600714/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of human resource management subject terms together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. It is a perfect tool for understanding of human resource management subject terms for Higher Secondary to Undergraduate students and improving their spelling and grammar.
   
SC02-472 Illustrated Dictionary of Project Management.
  / 9781984600844/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of project management related terms together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. A perfect tool for understanding of psychological terms for Higher Secondary to Undergraduate students and improving their spelling and grammar.
   
SC02-472 Illustrated Dictionary of Managament.
  / 9781984615886/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of management terms together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. Packed with special full-page features on this subject and developed in close consultation with team of experts, this is the ultimate reference tool for Higher Secondary to Undergraduate students.
   
SC02-472 Social Media and Internet for Small Business.
  / 9781680946048/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Entrepreneurs.
  / 9781680946314/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Freelancers.
  / 9781680959291/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Retail Stores.
  / 9781680959093/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Human Resources and Recruiting.
  / 9781680958041/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Tech Companies.
  / 9781680958058/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Transportation Business.
  / 9781680956801/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Public Relations and Branding.
  / 9781680957136/ Price:US$ 75.00
 
   
SC02-470 Illustrated Handbook of Business Principles and Management.
  3G Editorial Board/ 9781680949483/ Price:US$ 180.00
 
Book Cover Provides a comprehensive introduction to the fundamentals of business management. illustrates good business practices and management to help the reader run a successful business. It covers safe working and fair employment practices. This is an essential guide to the business management students and professionals the success of a business.
   
SC02-470 Illustrated Handbook of Managerial Communication.
  3G Editorial Board/ 9781680949513/ Price:US$ 180.00
 
Book Cover This book provides a comprehensive and holistic approach to business and managerial communication. Raise awareness relative to oral, written, and interpersonal communication skills so that individuals can become better managerial leaders. Illustrates the extremely close connection between communication and the traditional functions of management.
   
SC02-470 Illustrated Handbook of Customer Relationship Management.
  3G Editorial Board/ 9781680949551/ Price:US$ 180.00
 
Book Cover The book is a comprehensive and fully developed textbook on customer relationship management. Explores a wide-ranging treatment of the strategic and tactical aspects of customer relationship management as we know it today. It will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. This book is designed for students and business executives and managers interested in gaining advantage by using advanced customer information and marketingprocess techniques.
   
SC02-470 Illustrated Handbook of e-Commerece.
  3G Editorial Board/ 9781680949568/ Price:US$ 180.00
 
Book Cover Discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Illustrates the issues and brings together different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society. This book is useful for undergraduate and graduate students, professionals or anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
   
SC02-470 Illustrated Handbook of Knowledge Management.
  3G Editorial Board/ 9781680949599/ Price:US$ 180.00
 
Book Cover Presents conceptual and practical aspects of knowledge management, this book demonstrate how this management approach can be effectively used. Illustrates the concept of knowledge management (KM) from a leadership and strategic management perspective. Presented perspectives and pitfalls will be valuable for both academics and practitioners seeking to structure and understand the many perspectives and problems embedded in managing knowledge.
   
SC02-470 Illustrated Handbook of Retail Operations Management.
  3G Editorial Board/ 9781680949643/ Price:US$ 180.00
 
Book Cover Covers the concept and role of retailing marketing management, organized retailing, the retail customer and market segmentation, product and brand management strategies. This illustrated text is essential reading for retail and logistics managers, academics, students and consultants. This text provides strong practical emphasis and upto-date coverage of recent concepts in the area of retail management.
   
SC02-470 3GE Collection on Business Management: Human Capital Management.
  3G Editorial Board/ 9781680959697/ Price:US$ 160.00
 
Book Cover This book describes how Human Capital Management provides a bridge between human resource management and business strategy. The text includes case studies from leading private and public sector organizations and commentary from HR practitioners and academics. This book emphasizes the operational realities of HRM within the wider business context, demonstrating the practical application of key HRM concepts.
   
SC02-470 3GE Collection on Business Management: Critical Issues in Human Resource Management.
  3G Editorial Board/ 9781680959703/ Price:US$ 160.00
 
Book Cover Current challenges, emerging issues, and HRM innovations that managers at all levels must understand and apply to help their organizations succeed in a rapidly changing work environment. Understand the issues of knowledge management and human resource management. This book is designed for management students across the country and line managers who have to deal with HR issues.
   
SC02-470 3GE Collection on Business Management: Organizational Development.
  3G Editorial Board/ 9781680959710/ Price:US$ 160.00
 
Book Cover This book presents a comprehensive toolkit of the most important topics facing organizations today including managing change, launching organizational initiatives, facilitating teams, goal setting and planning, and creative problem solving. The melody of the book is to discourse the fundamental imperatives of management and organization development, in order to develop vibrant, efficient and successful organizations. A valuable resource for students of organizational development, organizational behavior, change management, and leadership.
   
SC02-470 3GE Collection on Business Management: Business Technologies.
  3G Editorial Board/ 9781680959727/ Price:US$ 160.00
 
Book Cover Examines strategic, organizational and managerial impacts of technology on business firms that demonstrates means to gain competitive advantage. Provides a consistent integration of business technologies in an organized environment, thus enabling simplified data delivery. Covers a broad range of applications of computer science methods and algorithms in business practice.
   
SC02-470 3GE Collection on Business Management: Consumer Management.
  3G Editorial Board/ 9781680959734/ Price:US$ 160.00
 
Book Cover This book demonstrates how today leading management experts has put the consumer first. Presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. Designed for students and business executives interested in gaining advantage by using advanced customer information and marketing process techniques.
   
SC02-470 3GE Collection on Business Management: Decision Support Systems.
  3G Editorial Board/ 9781680959741/ Price:US$ 160.00
 
Book Cover A comprehensive, readable, understandable guide to the concepts and applications of decision support systems. Discusses the significance of business reengineering, the role of client-server technology, Internet and Intranet, and analyzes the concepts of Database Management Systems (DBMS), model management and various GUIs. This book presents the latest innovations and advances in decision support systems with a special focus on the fusion view.
   
SC02-470 Globalization and Development.
  Joao Heitor De Avila Santos/ 9781773610054/ Price:US$ 155.00
 
Book Cover The ideal strategies for addressing these major issues have been significantly captured in this book. Much emphasis is put on the nature of globalization and its influence on the social welfare. The wide coverage on the issues relating to globalization and development is meant to shade more light on the prerequisites and influence of globalization on human development index, (HDI). This book is written with a mission to bring out the true picture of the impacts globalization has on the development aspect, more so in less developed countries of Africa, Middle East and Asia. The book provides a systematic review of various literatures on development, social welfare, education, trade and globalization.
   
SC02-470 Human Resource Management in Emerging Markets.
  Sumbul Tahir/ 9781773610092/ Price:US$ 155.00
 
Book Cover Much has been written on HR management in the global context, HR management in emerging markets and unique challenges/opportunities has received little consideration. Taking a multi-level outlook this book emphasizes critically on contentious themes such as high performance work systems, organizational design options, cross-boundary working, leadership styles and learning at work. Investigating talent management in firms from emerging economies, this book discusses strategies and practices of managing employees in the context of developing countries.
   
SC02-470 Supply Chain Management: A Way to Sustainable Competitive Advantage.
  Vishram Thosar/ 9781773610115/ Price:US$ 150.00
 
Book Cover With markets changing continuously, supply chains have to adapt and change. Traditional supply chain management cannot be enough in today?s competitive world. This book is put together to make industry managers, students and readers to further improve their understanding on how recent systems and techniques are exploited for sustainable competitive advantage. This book discusses topics like resource based theory, dynamic capabilities, sustainable supply chain management, green supply chain, supply chain integration and supplier and supply chain relationships role in gaining of sustainable competitive advantage.
   
SC02-470 Research on Emerging Markets.
  Surbhi Jain/ 9781773610122/ Price:US$ 160.00
 
Book Cover Investors and multinational companies from across the world are looking ways to enter into emerging markets. This book will help in understanding what the emerging markets really are and why there is so much hype about it. Also many key aspects like the future of the emerging markets and the various risks associated with it is discussed very clearly along with the mitigations. It will also help in identifying the strength of each of the emerging markets and their performance before and after the financial crisis.
   
SC02-470 Managing Virtual Teams.
  Joao Heitor De Avila Santos/ 9781773610139/ Price:US$ 150.00
 
Book Cover This book is packed with practical advice for managers of distributed teams who must design the internal systems and meet deadlines with a different team, and for team members who want to advance and preserve professional relationships. It discovers the key elements that must be considered in supervision virtual teams in organizations ? from structural, managerial, and process aspects. This book is an essential reading for managers who want to be effective in an increasingly complex society.
   
SC02-470 Women in E-Entrepreneurship.
  Maleehah Gull/ 9781773610146/ Price:US$ 150.00
 
Book Cover With the passage of time, the use of technology has blessed mankind with countless benefits. It has brought benefits to all gender, races and ethnics. This book presents the strength of the E-entrepreneurship, which has specially made the women influential in the current technological advanced era. This book has considered different aspects of e-entrepreneurship as the strengths, its overall influence, people?s perception and the challenges along the way, containing the fundamentals, advancements, global perspectives, women trends, country wise distribution, motivational factors needed in e-entrepreneurship and the strengths it served to women.
   
SC02-470 Innovation in Marketing.
  Jonah C. Pardillo/ 9781773610160/ Price:US$ 150.00
 
Book Cover The focus of this book is to equip prospective, budding, and existing marketers with all the necessary knowledge on how they can marry innovation and marketing in order to improve results. We appreciate the fact that most marketers out there are in the hunt for information on innovation. It is for this reason that this book came to existence. All content found here is beneficial to marketers in the sense that it directs them towards the modern trends of innovation. The author of this book has a rich background in marketing. This means that all content in the book is justified from a professional point of view.
   
SC02-470 Public Relations.
  Ms. Adila Kokab/ 9781773610207/ Price:US$ 150.00
 
Book Cover The main focus of the book is to introduce you the concept of public relations and its importance. Whether this book is being used for discovering new fields or it is a part of educational program or course, this book will help you with your cause. Therefore, this book is written in very straightforward writing style. The chapters are written with most of the information available you may need regarding this topic that is included. Complicated examples, charts, and figures are avoided for easy reading.
   
SC02-470 Human Resource Management for Small Businesses.
  Daizy Kaur/ 9781773610221/ Price:US$ 150.00
 
Book Cover The core purpose of this textbook is to introduce students to the vast world of human resource management in different-different sorts of SMEs and other small organizations. It opens the door to newer domains in the field of human resource management, which have been explored rarely. It offers to awaken the consciousness of students and guides them to develop their own perspective and their own view of approaching the topic. This textbook not only talks about the theory of human resource management but also promises to present various kinds of practical approaches and models by famous and profound pioneers on the subject matter.
   
SC02-470 Fundamental Analysis.
  Daizy Kaur/ 9781773610238/ Price:US$ 150.00
 
Book Cover This book is not only a prologue to a scope of investigative devices aggregately called central investigation?it is much more. It is intended to offer assistance to you to set those apparatuses to work in distinguishing hazard levels, making substantial and dependable correlations, and at last in picking stocks for your portfolio. This book gives essential and fundamental data on the intricate point of basic examination in a way planned to enable anybody to experience the ideas and definitions without inconvenience.
   
SC02-470 Business Mathematics.
  Maria Catherine Borres/ 9781773610269/ Price:US$ 155.00
 
The book provides a thorough grounding in basic mathematical and statistical techniques for business students, and students on a professional course such as accounting. The techniques of business mathematics are scientific approaches to managerial decision-making. They help the organization solve complex problems on time, with greater accuracy and in the most economical way. This introductory business math book takes care to present each topic in a vibrant and rational style?with comprehensive explanations of all steps and succinct discussions describing the business applications of each topic.
   
SC02-470 Business Analysis.
  Daizy Kaur/ 9781773610276/ Price:US$ 150.00
 
Book Cover This book is packed with the strategic ways of providing information technology analysis and maximizing the use of technology itself. Having an effective business analysis will not only affect the external aspects of the organization, but also the way it operates and functions as an organization. This book covers gathering information from different sources and analyzing the information itself to create a forecast that can help the business in coping with the future trends. These aspects help a business to progress in order to reach its goals and objectives.
   
SC02-470 Operations, Information and Technology.
  Veronica Cinti/ 9781773611372/ Price:US$ 150.00
 
Book Cover Draws at issues in technology from the operations function rather than an IT perspective. It explores the use of technology for processing, provision of client services, risk management and business management principles that guide the development of a powerful operations organization, and describes how a company's operating and technological resources can be applied to create a sustainable competitive advantage in the world of globalization. The book is designed to develop students' skills in both strategic and operational issues pertaining to services.
   
SC02-470 Marketing Applications.
  Veronica Cinti/ 9781773611389/ Price:US$ 150.00
 
Book Cover This book reveals the theories, the strategies, and real-life case studies of marketing practices, explaining core principles in the context of organizations, business management practice and the changing business environment, this book could prove equally useful for the undergraduate and postgraduate students of management, this is an essential read for all marketing and business administration students.
   
SC02-470 Logistics and Supply Chain Management: Moving towards Integration.
  Vishram Thosar/ 9781773611532/ Price:US$ 160.00
 
Book Cover In order to understand logistics and supply chain management in a context of current market conditions and current trends a solid foundation of logistics and supply chain management is essential. This book is an attempt to highlight the changes in comparison with traditional methods. We have listed and explained basic concepts in logistics and supply chain management. It can be used as a guide to understand role and importance of logistics and supply chain management in an organization. The book focuses on basics of logistical and supply chain concepts, recent advancements and new philosophies used. The book?s language has been kept simple to make sure understanding of concepts is easy.
   
SC02-470 E-Entrepreneurship.
  Maleehah Gull/ 9781773611563/ Price:US$ 150.00
 
Book Cover E-entrepreneurship has granted opportunities to every individual without any discrimination of race, ethnic, religion and gender but this process has some complexities as well which requires skills and abilities to get through it. E-entrepreneurship has been presented in this book as strength to common individual. It is also important to know the process of being and E-entrepreneur. This book discusses in detail the different aspects of E-entrepreneurship, what it takes and how it works? It also discusses the challenges faced by such businesses and the entrepreneurs who adopt the concept of E-entrepreneurship.
   
SC02-470 Dynamic Performance Management.
  Faith Ntabeni-Bhebe/ 9781773611570/ Price:US$ 150.00
 
Book Cover This work introduces performance management by discussing the underlying theories, tracing the development of the concept from the period of scientific management and traditional methods of managing performance to the new methods that include management by objectives; results based management, strategic performance management and dynamic performance management.
   
SC02-470 Change Management in Organizations: A Comprehensive Guide to Effective Implementation.
  Surbhi Jain/ 9781773612133/ Price:US$ 155.00
 
Book Cover This publication explains the process of change management as a whole. The core purpose of this textbook is to introduce students to the vast world of change management in different-different sorts of organizations. The writing of this textbook has been truly a collective effort. It has been benefitted and blessed from the inputs received from various field experts and laureates in various sorts of forms, from university professors and schoolteachers and many other forces. It is our hope that students who go through this textbook will develop a proper scientific attitude and perspective for analyzing the change management in the organizations.
   
SC02-470 SME Management.
  Joao Heitor De Avila Santos/ 9781773612157/ Price:US$ 155.00
 
Book Cover A small business manager or owner doesn't need a Ph. D. in credit management, risk control or theoretical accounting. He does, however, need to understand enough about these issues in order to function effectively. This book aims to correct this state of affairs to some extent, being focused not on any particular aspect of what a manager in a small business will be expected to know, but giving a broad overview of all the facets that contribute to financial control, profitability and the many other things that go into making a business a success.
   
SC02-470 Research Methods for Modern Business Environment.
  Surbhi Jain/ 9781773613000/ Price:US$ 160.00
 
Book Cover This text offers a comprehensive, accessible, engaging introduction to the environment of business with a unique, integrated focus on ethical theory and decision -making and on the global context in which modern businesses operate, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. The book is a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.
   
SC02-470 Product and Brand Management.
  Daniel Slone/ 9781773613024/ Price:US$ 155.00
 
Book Cover This book aims to equip the reader with knowledge regarding the modern concepts of product and brand management and their applications in real life and the impact they have in our day-to-day living. Each chapter in the book presents a wealth of knowledge regarding the various definitions and sub-divisions of product and brand management, their importance and how they are used effectively in the business world. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies.
   
SC02-470 Management Information Systems.
  Isaack Onyango/ 9781773613031/ Price:US$ 155.00
 
Book Cover Packed with cutting edge information technologies, practices, and trends, this book This Handbook provides the theory and methodology, practical applications, and broader context of Management Information Systems, providing skills and knowledge that are easily transferable to the business world. This book on Management Information Systems (MIS) is designed to serve as a text for the students of management and computer applications.
   
SC02-470 Project Management.
  Joao Heitor De Avila Santos/ 9781773613048/ Price:US$ 155.00
 
Book Cover The purpose of this book is to give a depiction of present day project management practices with novel methodologies and controls, which are extensively playing a pivotal role in the industrial development and modernization. This book introduces a snapshot of the all-around prospecting projects world alongside the most recent market issues and how they are being tended to. This book is of interest for graduate level audience who are keen to get in touch with project management systems, methodologies and technologies. This book is also of interest for managers and technical staff working in today?s innovative projects corporate world.
   
SC02-470 Management of Training and Development.
  Surbhi Jain/ 9781773613079/ Price:US$ 155.00
 
Book Cover Training and Development of Employees have always been a top priority for organizations throughout the world for a long time. Organizations realize that the employees forming the human capital of the organization are their real assets. This practical and thoughtful approach provides a significant guidance for anyone who takes responsibility for leading, managing, supervising or contributing to a project in this area of work. An invaluable aid for today's training professional as they face up to the organizational challenges presented to them.
   
SC02-470 Business Intelligence.
  Isaack Onyango/ 9781773613192/ Price:US$ 160.00
 
Book Cover This book targets three principle groups of people. The first are students considering toward a graduate degree in financial aspects, business administration or other logical disciplines, and going to a college course on business intelligence philosophies, decision support networks, and numerical models for decision-making. The second are students on doctoral projects in controls of a monetary and administration nature. At long last, the book may likewise demonstrate helpful to experts wishing to refresh their insight and make utilization of a methodological what's more, handy reference course reading.
   
SC02-470 Knowledge Based Marketing in 21st Century.
  Jonah C. Pardillo/ 9781773613246/ Price:US$ 160.00
 
Book Cover Knowledge based marketing is a key tool used as competitive advantage by most of the Multinational Corporations in today's global context. This book provides an insight to the most prevalent question of knowledge-based marketing of how companies or organizations are able to extract maximum information from the process of knowledge creation and using this information aptly to add value to organizations and overcoming all the challenges in this field.
   
SC02-470 Business Research Methods: Theory and Practice.
  Wai-Ching Poon/ 9781682513576/ Price:US$ 145.00
 
Book Cover Business Research is not tied to any particular subfield, type of analysis, or national context. It describes the goal of providing an innovative cultural/ scientific e-product related to astrophysical knowledge from an e-business point of view in order to take advantage of this perspective to obtain a successful result. This book covers both traditional fields of business administration and cross-functional, multidisciplinary research that reflects the complex character of business problems. It draws on the scientific and business research literature to identify the types of research necessary to further knowledge and promotes the combined use of both inductive and deductive research methods.
   
SC02-470 Effective Human Resource Management for Organizational Success.
  Maria Pitto/ 9781682513668/ Price:US$ 145.00
 
Book Cover Today in the world, global competition is the basic element to define firms¡¦ strategies as a result industrial economy has been experienced to pass toward to knowledge economy. Human resource management department has a very important role for supply of the human being to main resources of companies. This book will present a great understanding of human resource management, scope and affecting factors on human resource management, human resource management functions and relationship between organizational effectiveness and human resources management. It reveals that the engagement strategies deployed by the organization has achieved level of satisfactory.
   
SC02-470 Ethics in Human Resource Management.
  John Anderson/ 9781682513651/ Price:US$ 145.00
 
Book Cover Ethics and fair treatment play important roles in managing employees at work. Moral awareness, the managers themselves, moral engagement, morality, unmet goals, and rewards all influence ethical behavior. This collection explores some of the ethical dilemmas encountered in the workplace, discussing ethical behavior and values that relate to HR. It looks at relevant ethical tools, such as utilitarianism and relativism in order to examine current practices in the workplace and their links to corporate social responsibility.
   
SC02-470 Methodologies in Technical Communication.
  Judith Timmer/ 9781682513583/ Price:US$ 150.00
 
Book Cover Rapid change in technical communication has been obvious during the past few decades with the advent of computers, laser printers, the Internet, and other developments. This book aims to demonstrate a mastery of written and visual communication strategies, and an ability to function in a highly technologized work environment, where document-management strategies such as single-sourcing and online collaboration have a prominent place.
   
SC02-470 Methods in Operations Research and Systems Analysis.
  Idaku Birant/ 9781682513521/ Price:US$ 150.00
 
Book Cover The science of man-machine operating systems, which includes operations research and systems analysis, has achieved a substantial body of theory and application over the last 40 years. This book illustrates applications of systems analysis and operations research in public and private sector decision making, with particular emphasis on the research aspects and practical nature. This Book will be of interest to students and researchers involved in the study or working within, government, industry, transportation, health, and many others field characterized by complex activity.
   
SC02-470 Modern Management Hypotheses and Methods in Supply Chain.
  Ching Yang/ 9781682513491/ Price:US$ 145.00
 
Book Cover Supply chains are gaining vital importance to the competitiveness of many organizations and businesses. This book covers contemporary methodologies and concepts as well as experiences and applications in the field of supply chains, which may give valuable material for new research and to those connected with and outlying to the field of supply chains and its management. This book will appeal a comprehensive tool for researchers, graduate students and practitioners by integrating every aspect of management hypotheses into whole supply chain functions such as procurement, warehousing, manufacturing, transportation and disposal.
   
SC02-470 Operations Research and Systems Optimization Techniques.
  Edson Nascimento/ 9781682513538/ Price:US$ 145.00
 
Book Cover Operations research is the application of scientific methods, techniques, and tools for solving problems involving the operations of a system in order to provide those in control of the system with optimum solutions to problems. This work provides an overview of operations research, its approach to solving problems, and some examples of successful applications. From the standpoint of a program manager, operations research is a tool that can do a great deal to improve productivity, assist in decision making, and optimize solutions.
   
SC02-470 Practical Theories of Quality Control.
  Li Pan/ 9781682513507/ Price:US$ 150.00
 
Book Cover Quality control has a developing importance in every field of life. The quality control process in a product or service is used to assurance a certain level of quality. It might include whatever actions a business deems necessary to provide for the control and verification of certain characteristics of a product or service. This book will provide useful and practical information on quality control for students of industrial engineering at the advanced undergraduate, or as a reference for researchers in related fields seeking a concise treatment of the key concepts of quality control.
   
SC02-470 Strategic Human Resource Management.
  Veronica Gordan/ 9781682513644/ Price:US$ 145.00
 
Book Cover Strategic human resource management requires thinking ahead, and planning ways for an organization to better meet the needs of its employees, and for the employees to better meet the needs of the company. It examines some aspects of the external environments of organizations, whilst discussing globalization. The purpose of this work is to assist students and practitioners as well as for those already making HR decisions do so in a way that takes advantage of what we have learned from research in SHRM.
   
SC02-470 Total Quality in Managing Human Resources.
  Yan Zhang Liu/ 9781682513545/ Price:US$ 150.00
 
Book Cover Total quality management (TQM), the preferred approach to achieving total quality, is no longer the sole concern of quality engineers, product designers, process engineers and other specialists. Even the human resource management (HRM) function has an important role to play in developing quality across the entire organization. This guide aims to investigate the impact of human resource management (HRM) practices on the implementation of total quality management (TQM) practices, on the one hand, and to investigate the impacts of HRM and TQM practices on the organizational quality performance, on the other.
   
SC02-470 Business Math. (With DVD)
  3G Editorial Board/ 9781680947120/ Price:US$ 125.00
 
Book Cover Providing comprehensive coverage of personal and business-related mathematics, the book is refreshingly different in its approach, and endeavors to motivate student to learn the concept and apply them in real-life situations. This book offers students real advice in navigating the ever-changing academic landscape.
   
SC02-470 Entrepreneurship. (With DVD)
  3G Editorial Board/ 9781680947236/ Price:US$ 125.00
 
Book Cover This updated edition is intended to instruct students on how to formulate, plan and implement a new venture. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in directing the ever-changing educational background.
   
SC02-470 Business Ethics and Social Responsibility. (With DVD)
  3G Editorial Board/ 9781680947250/ Price:US$ 125.00
 
Book Cover Introduces readers to key ethical issues that arise within the world of business, providing a strong theoretical foundation as well as real world applications. The text is revised and updated with the latest information and new chapters are added. This updated edition offers students real assistance in navigating the ever-changing educational background.
   
SC02-470 Organization and Management. (With DVD)
  3G Editorial Board/ 9781680947274/ Price:US$ 125.00
 
Book Cover Equips the reader with the ability to route this turbulent environment through both established and novel forms of organizational management. The edition is revised and updated with the latest information and new topics are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
SC02-470 Principles of Marketing. (With DVD)
  3G Editorial Board/ 9781680947281/ Price:US$ 125.00
 
Book Cover Provides and introduction to the principles of marketing, beginning from the underlying theoretical bases which are often borrowed from the disciplines of economics, sociology, and psychology. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
SC02-470 Business Enterprise Simulation. (With DVD)
  3G Editorial Board/ 9781680947328/ Price:US$ 125.00
 
Book Cover Emphasizes the practical issues connected with modelling and makes use of computer software wherever possible in business enterprise. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
SC02-470 Principles of Ethical Behavior. (With DVD)
  3G Editorial Board/ 9781680957105/ Price:US$ 125.00
 
Book Cover Ethical behavior tends to be good for business and involves demonstrating respect for key moral principles that include honesty, fairness, equality, dignity, diversity and individual rights. Provides tools from the study of ethics, scientific management practices, and behavioral psychology to ensure that ethical behavior is the foundation for workplace practices.
   
SC02-470 The Entrepreneural Mind. (With DVD)
  3G Editorial Board/ 9781680959260/ Price:US$ 125.00
 
Provides a base understanding of why the entrepreneurial mindset is important to students and how it can be taught. Provides a comprehensive picture of issues dealing with different sources of entrepreneurial finance and different issues with financing entrepreneurs.
   
SC02-470 Trainers Methodology: Intermediate (With DVD)
  3G Editorial Board/ 9781680947656/ Price:US$ 160.00
 
Book Cover This updated edition consists of competencies a TVET trainer or technical trainer performing functions as training designer/developer must achieve. Covers the knowledge, skills and attitudes required to lead in the dissemination and discussion of ideas, information and issues in the workplace. The guide will appeal to Students and Curriculum designer, Instructional designer, and Training designer/developer.
   
SC02-470 Social Media Management. (With DVD)
  3G Editorial Board/ 9781680947687/ Price:US$ 130
 
Book Cover Presents a comprehensive account of the cutting- edge developments in social media research and management, consistently linking classical media management with social media. This book provides practical know-how on understanding, implementing, and managing main stream social media tools. Discusses how new social networking tools can be successfully incorporated into the project management process so that team members can communicate and collaborate in a timely manner.
   
SC02-470 Employee Engagement. (With DVD)
  3G Editorial Board/ 9781680947694/ Price:US$ 130
 
Book Cover Shows leaders at all levels how to build relationships that support collaboration and drive meaningful performance improvement. Understand what employee engagement really means, how it can help your organization and how to create and maintain an engaged workforce. Grounded in engagement theory and an understanding of psychology combined with practical tools, techniques and diagnostics.
   
SC02-470 Theory, Practice and Techniques in Production and Operations Management.
  3G Editorial Board/ 9781680947700/ Price:US$ 75.00
 
Book Cover This text-book discusses the fundamental concepts and applications of production and operations management with help of real world examples and techniques. Covers the core concepts and theories of production and operations management around the globe. This book covers the emerging and important topics related to production and operations management in a systematic way.
   
SC02-470 Theory, Practice and Techniques in Training & Development.
  3G Editorial Board/ 9781680947717/ Price:US$ 75.00
 
Book Cover The present book is an effort to blend training and organizational strategic planning to present training management as a tool for enhanced productivity. An invaluable aid for students and today's training professional as they face up to the organizational challenges presented to them.
   
SC02-470 Theory, Practice and Techniques in Business and Marketing management.
  3G Editorial Board/ 9781680947724/ Price:US$ 75.00
 
Book Cover Deals with the functions of a business or an organization and then addressing the contemporary issues that affect them. Explains marketing management concepts and applications in organizations in an easy-to-follow style. A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements.
   
SC02-470 Theory, Practice and Techniques in Customer Relationship Management.
  3G Editorial Board/ 9781680947731/ Price:US$ 75.00
 
Book Cover Covers theory, techniques and methods in customer relationship management; customer satisfaction; customer loyalty; service quality; and service recovery management, along with several other issues. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.
   
SC02-470 Theory, Practice and Techniques in Entrepreneurship.
  3G Editorial Board/ 9781680947748/ Price:US$ 75.00
 
Book Cover Starting with entrepreneurship as a process, the entrepreneur as a person, and shows how entrepreneurs create value. Covers all of the cutting-edge topics in entrepreneurship today, this book represents a progressive treatment of the major issues for the subject over the next decade. A valuable text in managing technological innovation-entrepreneurship to business, engineering, and science students.
   
SC02-470 Theory, Practice and Techniques in Human Resource Management.
  3G Editorial Board/ 9781680947755/ Price:US$ 75.00
 
Book Cover Identifies and discusses contemporary and critical issues, challenges and opportunities in HRM. This book simply outlines a range of the key measures that any HR, financial or business manager can use to address this situation in a more business-like manner. Provides a quantifiable method for accurately measuring the productivity of all major personnel functions. Provides academic and practical insights which convey the reality of human resource management.
   
SC02-470 Theory, Practice and Techniques in Office Management.
  3G Editorial Board/ 9781680947779/ Price:US$ 75.00
 
Book Cover Provide students and professionals a comprehensive coverage of this subject and certain characteristics specific to office management. Provides a strong management-based background while utilizing a humanistic approach for managing and supervising staff in an office environment. This book is aimed specifically at students studying office management and business administration at higher education institutions as well as employees in an office environment.
   
SC02-470 Theory, Practice and Techniques in Leadership Skills.
  3G Editorial Board/ 9781680947793/ Price:US$ 75.00
 
Book Cover Helps readers to build integrative thinking skills that can assist them with becoming successful sustainability champions within their organizations. This book demonstrates how creative thinking is an essential element of leadership, especially when bringing about change. Presents strategies to improve the effectiveness of group leaders, such as helping groups solve problems and build teams.
   
SC02-470 Theory, Practice and Techniques in Retail Management.
  3G Editorial Board/ 9781680947809/ Price:US$ 75.00
 
Book Cover Provides an invaluable introduction to retail management concepts for those progressing into management levels of retailing. This book provides strong emphasis and up-to-date coverage of recent concepts in the area of retail management. This book is an invaluable resource for all retail managers regardless of their experience or setting.
   
SC02-470 Theory, Practice and Techniques in Advertising and Sales Management.
  3G Editorial Board/ 9781680947816/ Price:US$ 75.00
 
Book Cover This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects. This volume provides an overview of the newest media technologies and how they can be used in marketing communications.
   
SC02-470 Theory, Practice and Techniques in Project Management.
  3G Editorial Board/ 9781680947823/ Price:US$ 75.00
 
Book Cover Explains the principles and theories of project management and describes how and when the different project management techniques can be applied. The purpose of this book is to provide some understanding and guidelines on the way medium sized and large projects in a global environment can be initiated and managed.
   
SC02-470 Theory, Practice and Techniques in Total Quality Management.
  3G Editorial Board/ 9781680947830/ Price:US$ 75.00
 
Book Cover The book covers TQM as a management strategy aimed at embedding awareness of quality in all organizational processes. This book has been designed with the premise that no organization can survive in an increasingly competitive business environment unless its primary focus is on offering quality products and services.
   
SC02-470 Mathematics with Business Applications.
  Ivan Stanimirovic/ 9781773610719/ Price:US$ 180.00
 
Book Cover This is an essential book, which shows that the fundamentals of industrial economy and information economy are the same. This important text reviews concepts and approaches for industrial economy and shows its relevance for different types of companies in the information economy. Through these cases, the text shows that there is are range of businesses from those that continue to generate physical products without any component of information to companies that only produce information. This is an important distinction as technological and informational products become a more and more important aspect of the economy. This text presents a set of guidelines on how businesses should be designed in such economy, giving readers information that will surely help them as technology increases.
   
SC02-470 The Psychology of Entrepreneurship.
  Christopher R. Mugimu/ 9781682504871/ Price:US$ 145.00
 
Book Cover This book offers a chronicle review of psychology of entrepreneurship research published in leading psychology journals, broadly corresponding with basic psychological domains, namely personal differences; careers; health and well-being; cognition and behavior; and leadership; as well as gender issues; genetic and biological foundations; and context. The studies of psychology over entrepreneurship have played an important role for a detailed consideration of the concept and in giving the concept the broader meaning that is used now. This book will be of interest for students, researchers, as well as entrepreneurs.
   
SC02-469 Aesthetic Clinic Marketing in the Digital Age.
  Wendy Lewis/ 9780815368007/ Price:¢G 99.00
 
   
SC02-468 Practical Guide to Safety Leadership: An Evidence-Based Approach.
  Luke Daniel/ 9781138209305/ Price:¢G 29.99
 
   
The Multi Business Model Innovation Approach: Part 1
  Peter Lindgren/ 9788793609662/ Price:EUR 90.00
 
Book Cover The book addresses and documents a gap in BM research and the BM community - but also proposes a generic definition and language of a BM and BMI layers. The significance and importance of this work is related to significant and unexplored possibilities that BMI offers today, and can offer tomorrow. When we thoroughly understand all levels, dimensions and components of the business and its business models, and we are able to communicate, work and innovate with business models at all levels together, then a next step in BM and BMI research and practice can be taken. It is proposed that any BMs are related to seven dimensions- value proposition, user and/or customer, value chain functions (internal), competence, network, relations and value formulae. It is further proposed that seven different levels of a BMI from the most detailed level - the BM dimension component - to the BM dimension, BM, BM portfolio, business, and the vertical and horizontal business model ecosystem layer - and these can be objects to BMI. Conceptually, the Business Model Cube was formed using the seven dimensions which could be used both in a 2D and a 3D version.
   
The Cambridge Companions to Presenteeism at Work
  Cary L. Cooper/ 9781107183780/ Price:US$ 99.99
 
   
Sustainability, Stakeholder Governance, and Corporate Social Responsibility
  Sinziana Dorobantu/ 9781787563162/ Price:¢G 87.95
 
   
VSC02-002 The Routledge Companion to Wellbeing at Work.
  Cooper, Cary L./ 9781138955943/ Price:¢G 175.00
 
Book Cover Over recent years, many companies have developed an awareness of the importance of an active, rather than passive, approach to wellbeing at work. Whilst the value of this approach is widely accepted, turning theory into effective practice is still a challenge for many companies. The Routledge Companion to Wellbeing at Work is a comprehensive reference volume addressing every aspect of the topic. Split into five parts, it explores different models of wellbeing; personal qualities contributing to wellbeing; job insecurity and organizational wellbeing; workplace supports for wellbeing; and initiatives to enhance wellbeing. The international team of contributors provide a solid foundation to research and practice, including contemporary topics such as architecture, coaching, and fitness in the workplace. Edited by two of the world¡¦s leading scholars on the subject, this text is a valuable tool for researchers, students, and practitioners in HRM and organizational psychology.
   
VSC02-002 Routledge Handbook on Consumption
  Keller, Margit/ 9781138939387/ Price:¢G 185.00
 
Book Cover Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
   
VSC02-002 The Routledge Companion to Production and Operations Management
  Starr, Martin K./ 9781138919594/ Price:¢G 185.00
 
Book Cover This remarkable volume highlights the importance of Production and Operations Management (POM) as a field of study and research contributing to substantial business and social growth. The editors emphasize how POM works with a range of systems¡Xagriculture, disaster management, e-commerce, healthcare, hospitality, military systems, not-for-profit, retail, sports, sustainability, telecommunications, and transport¡Xand how it contributes to the growth of each. Martin K. Starr and Sushil K. Gupta gather an international team of experts to provide researchers and students with a panoramic vision of the field. Divided into eight parts, the book presents the history of POM, and establishes the foundation upon which POM has been built while also revisiting and revitalizing topics that have long been essential. It examines the significance of processes and projects to the fundamental growth of the POM field. Critical emerging themes and new research are examined with open minds and this is followed by opportunities to interface with other business functions. Finally, the next era is discussed in ways that combine practical skill with philosophy in its analysis of POM, including traditional and nontraditional applications, before concluding with the editors¡¦ thoughts on the future of the discipline. Students of POM will find this a comprehensive, definitive resource on the state of the discipline and its future directions.
   
VSC02-002 The Routledge Companion to Lean Management
  Netland, Torbjorn H./ 9781138920590/ Price:¢G 185.00
 
Book Cover Interest in the phenomenon known as "lean" has grown significantly in recent years. This is the first volume to provide an academically rigorous overview of the field of lean management, introducing the reader to the application of lean in diverse application areas, from the production floor to sales and marketing, from the automobile industry to academic institutions. The volume collects contributions from well-known lean experts and up-and-coming scholars from around the world. The chapters provide a detailed description of lean management across the manufacturing enterprise (supply chain, accounting, production, sales, IT etc.), and offer important perspectives for applying lean across different industries (construction, healthcare, logistics). The contributors address challenges and opportunities for future development in each of the lean application areas, concluding most chapters with a short case study to illustrate current best practice. The book is divided into three parts: ¡EThe Lean Enterprise ¡ELean across Industries ¡EA Lean World. This handbook is an excellent resource for business and management students as well as any academics, scholars, practitioners, and consultants interested in the "lean world."
   
VSC02-002 The Routledge Companion to Global Female Entrepreneurship
  Henry, Colette/ 9781138015180/ Price:¢G 165.00
 
Book Cover The literature in female entrepreneurship has witnessed significant development in the last 30 years, with the research emphasis shifting from purely descriptive explorations towards a clear effort to embed research within highly informed conceptual frameworks. With contributions from leading and emerging researchers, The Routledge Companion to Global Female Entrepreneurship brings together the latest international research, concepts and thinking in the area. With a strong international dimension, this book will facilitate comparative discussion and analysis on all aspects of female entrepreneurship, including start-ups, socio-economic influences, entrepreneurial capital and minority entrepreneurship. Reflecting the subject¡¦s growing importance for researchers, academics and policy makers as well as those involved in supporting women¡¦s entrepreneurship through training programmes, networks, consultancy or the provision of venture capital, The Routledge Companion to Global Female Entrepreneurship will be an invaluable reference resource.
   
VSC02-002 The Routledge Companion to Business History
  Wilson, John F./ 9780415855563/ Price:¢G 185.00
 
Book Cover The Routledge Companion to Business History is a definitive work of reference, and authoritative, international source on business history. Compiled by leading scholars in the field, it offers both researchers and students an introduction and overview of current scholarship in this expanding discipline. Drawing on a wealth of international contributions, this volume expands the field and explores how business history interacts theoretically and methodologically with other fields. It charts the origins and development of business history and its global reach from Latin America and Africa, to North America and Europe. With this multi-perspective approach, it illustrates the unique contribution of business history and its relationship with a range of other disciplines, from finance and banking to gender issues in corporations. The Routledge Companion to Business History isa vital source of reference for students and researchers in the fields of business history, corporate governance and business ethics.
   
VSC02-001 The Routledge Companion to the Makers of Modern Entrepreneurship
  Audretsch, David B./ 9781138838109/ Price:¢G 185.00
 
Book Cover Once relegated to the dusty shelves of ancient muses, research and scholarship on entrepreneurship has exploded as a field of research, with impactful additions from a range of disciplines rendering the field a tricky one to traverse. The Routledge Companion to the Makers of Modern Entrepreneurship offers a comprehensive guide to entrepreneurship, providing an authoritative exploration of the key people and their ideas. This book tells the stories of the scholars who have set the standard and tone for thinking and analysing entrepreneurship. Edited by two of the world¡¦s leading entrepreneurship scholars, this comprehensive volume offers a platform for understanding and future research that is both state-of-the-art and authoritative. It expands on how modern entrepreneurship has developed, with a focus on the key "makers" of the field ¡V including theories, such as social psychology; concepts, such as neuroeconomics; and types, such as political entrepreneurship. The contributions to the collection are grouped into three sections: ¡EEmergence of Entrepreneurship Research ¡ETheories in Modern Entrepreneurship ¡EConcepts and Makers in Modern Entrepreneurship This companion is essential reading for students and academics interested in entrepreneurship, entrepreneurial management and business management.
   
VSC02-001 The Routledge Companion to Leadership
  Storey, John/ 9781138825574/ Price:¢G 185.00
 
Book Cover This collection covers key themes in the field, including advances in leadership theory, leadership in a range of contexts and geographies, leadership failure, leadership process, and leadership development. Topics range from micro studies to wider political analyses of leadership, taking in unusual but important aspects such as portrayals of leadership in architecture, media, and science fiction. Contributions from 61 internationally renowned authors from 16 countries make available the full range of perspectives, approaches, and insights on the idea of leadership. Providing both a social sciences and a psychological approach, these go beyond common themes to offer diverse perspectives on such topics as emotion and leadership, portrayals of leadership. This volume situates leadership debates and evidence within contemporary leadership crises, while ensuring that the explorations of the issues are of enduring relevance. With wide and critical coverage of the key topics and potent contextualization of themes in current events, The Routledge Companion to Leadership is the ideal resource for graduate study in leadership.
   
VSC02-001 The Routledge Companion to Family Business
  Kellermanns, Franz W./ 9781138919112/ Price:¢G 185.00
 
Book Cover The Routledge Companion to Family Business offers a definitive survey of a field that has seen rapid growth in research in recent years. Edited by leading scholars with contributions from the top minds in family business from around the world, this volume provides researchers and scholars with a comprehensive understanding of the state of the discipline. Over 25 chapters address a wide variety of subjects, providing readers with a thorough review of the key research themes in the modern family firm, such as corporate social responsibility and bank debt rationing. International examples cover a wide range of economies including China, Europe, and Latin America. The book will appeal to undergraduates, postgraduates and business instructors seeking a definitive view of the issues and solutions that affect and support family business.
   
VC02-588 Mobile Platforms, Design, and Apps for Social Commerce
  Pelet, Jean-Eric/ 9781522524694/ Price:US$ 215.00
 
Book Cover While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and experiences. Highlighting fascinating topics such as M-learning applications, social networks, mHealth applications and mobile MOOCs, this publication is designed for all academicians, students, professionals, and researchers that are interested in discovering more about how the use of mobile technologies can aid in human interaction. Topics Covered ¡EAugmented reality ¡ECloud computing ¡EM-Learning Applications ¡EmHealth Applications ¡EMobile Commerce ¡EMOOCs on Mobiles ¡ESocial Media ¡ESocial networks ¡EWebsite Interfaces
   
VC02-587 Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities
  Kaufmann, Hans Ruediger/ 9781683180128/ Price:US$ 160.00
 
Book Cover Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing. Topics Covered ¡EBig data ¡EBrand Value ¡EBusiness models ¡EConsumer Behavior ¡ESearch engine optimization (SEO) ¡ESocial Media ¡EWebsite Design
   
VC02-586 Handbook of Research on Technology Adoption, Social Policy, and Global Integration
  Khosrow-Pour, Mehdi/ 9781522526681/ Price:US$ 245.00
 
Book Cover To remain competitive, businesses must consistently analyze and enhance their management strategies. By utilizing the latest technological tools in the corporate world, organizations can more easily optimize their processes. The Handbook of Research on Technology Adoption, Social Policy, and Global Integration is a comprehensive reference source for the latest scholarly perspectives on the integration of emerging technologies and computational tools in business contexts. Highlighting a range of topics such as micro-blogging, organizational agility, and business information systems, this publication is ideally designed for managers, researchers, academics, students, and professionals interested in the growing presence of technology in the corporate sector. Topics Covered ¡EBusiness information systems ¡EHuman Resources Development ¡EMarketing ¡EMicro-Blogging ¡EOrganizational Agility ¡ESupply chain management ¡EWebsite Design
   
VC02-585 Handbook of Research on Tacit Knowledge Management for Organizational Success
  Jaziri-Bouagina, Dhouha/ 9781522523949/ Price:US$ 275.00
 
Book Cover Continuous improvements in businesses practices have created enhanced opportunities for growth and development. This not only leads to higher success in day-to-day profitability, but it increases the overall probability of success for organizations. The Handbook of Research on Tacit Knowledge Management for Organizational Success is a pivotal reference source for the latest advancements and methodologies on knowledge administration in the business field. Featuring extensive coverage on relevant areas such as informal learning, quality management, and knowledge acquisition, this publication is an ideal resource for practitioners, marketers, human resource managers, professors, researchers, and students seeking academic material on knowledge management techniques. Topics Covered ¡EDigital Fabrication ¡EHuman Resource Management ¡EInformal Learning ¡EKnowledge Acquisition ¡EOrganizational Practices ¡EQuality Management ¡ESocial Interaction
   
VC02-584 Handbook of Research on Human Factors in Contemporary Workforce Development
  Christiansen, Bryan/ 9781522525684/ Price:US$ 255.00
 
Book Cover The development of any organization is deeply connected with the influences of its employees. By implementing new competencies in the workforce, both the employees and the business overall can thrive. The Handbook of Research on Human Factors in Contemporary Workforce Development is a pivotal source for the latest scholarly perspectives on social aspects and employee influences on modern business environments. Including a range of topics such as gender diversity, performance appraisal, and job satisfaction, this publication is an ideal reference for academics, professionals, students, and practitioners seeking content on optimizing development in contemporary organizations. Topics Covered ¡EBusiness Communication ¡EGender Diversity ¡EJob Satisfaction ¡EManagerial Bullying ¡EPerformance Appraisal ¡EPersons With Disabilities ¡ESocial Entrepreneurship ¡EVirtual Work Environments
   
VC02-583 Globalization and the Ethical Responsibilities of Multinational Corporations: Emerging Research and Opportunities
  Johnson, Tarnue/ 9781522525349/ Price:US$ 125.00
 
Book Cover Large corporations operating on an international scale require honest business practices. It is imperative for corporations to conduct activities in an ethical manner, while also attaining effective economic growth. Globalization and the Ethical Responsibilities of Multinational Corporations: Emerging Research and Opportunities is a scholarly reference source including the latest findings on the connection between international influence and integrity among corporations. Featuring extensive coverage on a broad range of topics and perspectives such as corporate governance, stakeholder theory, and foreign direct investment (FDI), this publication is ideally designed for researchers, professionals, and academicians seeking current research on how global and transnational firms have affected economic progression all over the world. Topics Covered ¡EAgency Theory ¡ECorporate Governance ¡EEconomic Organizations ¡EForeign Direct Investment (FDI) ¡EPervasive Corruption ¡EPolitical Systems ¡EStakeholder Theory
   
VC02-582 Multi-Criteria Decision Making for the Management of Complex Systems
  Voronin, Albert/ 9781522525097/ Price:US$ 175.00
 
Book Cover While there are many different models for performing system analysis, the multi-criteria decision making method has proven to be one of the most efficient. By analyzing the key concepts of this theory, the technique can be enhanced and will benefit future organizations and companies in novel ways. Multi-Criteria Decision Making for the Management of Complex Systems provides a comprehensive examination of the latest strategies and methods involved in decision theory. Featuring extensive coverage on relevant topics such as nested scalar convolutions, Pareto optimality, nonlinear schemes, and operator performance, this publication is ideally designed for engineers, students, professionals, academics, and researchers seeking innovative perspectives on the supervision of advanced decision making theories in system analysis. Topics Covered ¡EData Processing ¡EE-Trainer ¡EHierarchical Structure Assessment ¡ENested Scalar Convolutions ¡ENonlinear Schemes ¡EOperator Performance ¡EPareto Optimality ¡EPerspective Space Facilities ¡EStructural Optimization ¡EVector Quality Assessment
   
VC02-581 Strategic Marketing Management and Tactics in the Service Industry
  Sood, Tulika/ 9781522524755/ Price:US$ 210.00
 
Book Cover Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers. Topics Covered ¡EAgricultural Commodities ¡EBanking Services ¡ECustomer Satisfaction ¡EHealthcare Service ¡EHospitality ¡EMicrofinance ¡ETourism Marketing
   
VC02-580 Handbook of Research on Global Enterprise Operations and Opportunities
  Khosrow-Pour, Mehdi/ 9781522522454/ Price:US$ 245.00
 
Book Cover Organizational applications and managerial implications of new technology resources require a forum for the discussion of issues of best business practice and success. The Handbook of Research on Global Enterprise Operations and Opportunities is a valuable source for the latest research on global resource management with a focus on the managerial and organizational facets. Featuring coverage on a range of topics and perspectives such as global enterprise systems, IT diffusion, and global data security, this publication is ideally designed for researchers, academics, and practitioners seeking current research on approaches to successful business technology use in all countries. Topics Covered ¡EData Security ¡EEnterprise Systems ¡EGlobal Manufacturing ¡EGlobal Marketing ¡EIT Diffusion ¡ETelecommunications
   
VC02-579 Handbook of Research on Emerging Business Models and Managerial Strategies in the Nonprofit Sector
  West, Lindy Lou/ 9781522525370/ Price:US$ 245.00
 
Book Cover Modern businesses exist in a dynamic and increasingly competitive realm. To remain viable, organizations must constantly adopt new methods and processes to optimize productivity and workflow. The Handbook of Research on Emerging Business Models and Managerial Strategies in the Nonprofit Sector is a comprehensive reference source for the latest scholarly information on management tools, analytics, and infrastructures for contemporary nonprofit organizations. Highlighting a range of multidisciplinary topics such as crowdfunding, shared value creation, and human resource development, this publication is ideally designed for managers, professionals, students, researchers, and academics interested in enhancing process management in nonprofit businesses. Topics Covered ¡EBig Data ¡EBusiness Ethics ¡EBusiness Information Systems ¡ECrowdfunding ¡EHigher Education ¡EHuman Resource Development ¡EProject Portfolio Management ¡EShared Value Creation ¡ESocial Media
   
VC02-578 Key Challenges and Opportunities in Web Entrepreneurship
  Capatina, Alexandru/ 9781522524663/ Price:US$ 205.00
 
Book Cover The development of web technologies has enhanced the availability of online business opportunities for entrepreneurs. By implementing these new technologies, business growth is ensured and the global economy is strengthened. Key Challenges and Opportunities in Web Entrepreneurship is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks, this publication is an ideal resource for researchers, academics, practitioners, and students interested in recent trends on entrepreneurial endeavors in the digital age. Topics Covered ¡EBusiness Model Development ¡EContent Marketing Strategies ¡ECrowdfunding ¡EE-Business ¡EOnline Business Planning ¡EOpen Innovation Model ¡EVertical Social Networks
   
VC02-577 The Internet of Things in the Modern Business Environment
  Lee, In/ 9781522521044/ Price:US$ 205.00
 
Book Cover The industrial internet is a new and upcoming technology that is changing the practices of organizations and corporations everywhere. Through research and application, opportunities can arise from implementing these new systems and devices. The Internet of Things in the Modern Business Environment is an essential reference source for the latest scholarly research on varying aspects of the interworking of smart devices within a business setting and explores the impact of these devices on company operations and models. Featuring extensive coverage on a broad range of topics such as supply chain management, information sharing, and data analytics, this publication is ideally designed for researchers, managers, and students seeking current research on the expansion of technology in commerce. Topics Covered ¡EBusiness Analytics ¡ECloud Computing ¡EData Analytics ¡EEnterprise Systems ¡EInformation Sharing ¡ESmart Devices ¡ESmart Manufacturing Operations ¡ESupply Chain Management
   
VC02-576 Remote Work and Collaboration: Breakthroughs in Research and Practice, 2-Vols/Set.
  Information Resources Management Association (USA)/ 9781522519188/ Price:US$ 450.00
 
Book Cover The implementation of teleworking has enhanced the workforce and provided more flexible work environments. This not only leads to more productive workers, but it allows for a more diverse labor force. Remote Work and Collaboration: Breakthroughs in Research and Practice examines the benefits and challenges of working with telecommuting associates in the modern work environment. Including innovative studies on unified communications, data sharing, and job satisfaction, this multi-volume book is an ideal source for academicians, scientists, business entrepreneurs, practitioners, managers, and policy makers actively involved in the contemporary business industry. Topics Covered ¡EData Sharing ¡EInformation and Communication Technologies ¡EJob Satisfaction ¡EPerson-Environment Fit ¡ERole Ambiguity ¡ETelecommuting ¡EUnified Communications
   
VC02-575 Examining Cultural Influences on Leadership Styles and Learning From Chinese Approaches to Management: Emerging Research and Opportunities
  Zhu, Valerie/ 9781522522775/ Price:US$ 125.00
 
Book Cover For businesses to remain competitive, managers must continuously update their leadership methods. By attempting to learn from foreign experiences and approaches, managers can gain significant value in cross-cultural comparisons in the business realm. Examining Cultural Influences on Leadership Styles and Learning From Chinese Approaches to Management: Emerging Research and Opportunities is an informative scholarly reference source that examines the cultural aspects of management styles and techniques. Highlighting relevant topics such as leadership development, value systems, validity tests, and organizational communication, this publication will benefit all academicians, professionals, practitioners, managers, and business owners that are interested in discovering a more inclusive way to hone their leadership skillsets. Topics Covered ¡EANOVA Analysis ¡ECulture Systems ¡EData Processing ¡ELeadership Development ¡EOrganizational Communication ¡EReliability Test ¡EStatistical Analysis ¡EValidity Test ¡EValue System
   
VC02-574 Handbook of Research on Organizational Culture and Diversity in the Modern Workforce
  Christiansen, Bryan/ 9781522522508/ Price:US$ 255.00
 
Book Cover Optimal development of contemporary businesses is dependent on a number of factors. By creating novel frameworks for organizational behavior, effective competitive advantage can be achieved. The Handbook of Research on Organizational Culture and Diversity in the Modern Workforce is a comprehensive reference source for the latest scholarly content on components and impacts on effecting culturally diverse workplace environments. Highlighting a range of pertinent topics such as emotional intelligence, human resources, and work-life balance, this publication is ideally designed for managers, professionals, researchers, students, and academics interested in emerging perspectives on organizational development. Topics Covered ¡EEmotional Intelligence ¡EEmployee Turnover ¡EEntrepreneurship ¡EFirm Performance ¡EHuman Resources ¡EOccupational Health ¡ETraining Models ¡EWork-Life Balance ¡EWorkplace Bullying
   
VC02-572 Entrepreneurship: Concepts, Methodologies, Tools, and Applications, 4-Vols/Set.
  Information Resources Management Association/ 9781522519232/ Price:US$ 2000.00
 
Book Cover Continuous improvements in business environments and available resources have allowed more opportunities for people to pursue new ventures. This not only leads to higher success in new businesses, but it enhances the overall state of the global market. Entrepreneurship: Concepts, Methodologies, Tools, and Applications provides a comprehensive examination on the latest innovations and techniques to becoming a successful and sustainable entrepreneur. Including research-based studies on knowledge production, social entrepreneurship, and distribution, this multi-volume publication is an ideal source for practitioners, academicians, researchers and upper-level students interested in learning about entrepreneurship and seeking emerging perspectives on optimizing and enhancing entrepreneurial pursuits. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Networking ¡EBusiness Technology ¡EDistribution ¡EKnowledge Production ¡EOrganization al Climate ¡ESocial Entrepreneurship ¡ESustained Innovation
   
VC02-571 Apps Management and E-Commerce Transactions in Real-Time
  Rezaei, Sajad/ 9781522524496/ Price:US$ 210.00
 
Book Cover Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals. Topics Covered ¡EAugmented Reality ¡ECloud Computing ¡ECustomer Satisfaction ¡EHospitality ¡EMobile Social Networks ¡ESocial Networks ¡ETourism
   
VC02-570 Driving Agribusiness With Technology Innovations.
  Tarnanidis, Theodore/ 9781522521075/ Price:US$ 205.00
 
Book Cover Modern web-based applications are pertinent for businesses, as they often encourage their core competencies and capabilities. As such, the agribusiness sector must begin to take advantage of the open networks and advances in communication and information technologies in order to grow their businesses exponentially. Driving Agribusiness With Technology Innovations highlights innovative business models and theories that encourage the use of emerging technological advances to produce thriving enterprises. Featuring extensive coverage on relevant topics including digital environments, mobile agriculture, supply chain platforms, and internet marketing models, this publication is an important reference source for business managers, practitioners, professionals, and engineers who are interested in discovering emerging technology trends for agribusiness. Topics Covered ¡EDigital Environments ¡EDigital Marketing ¡EE-Business ¡EE-Commerce ¡EE-Logistics ¡EInternet Marketing Models ¡EMobile Apps ¡ESocial Media ¡ESupply Chain Platforms
   
VC02-565 The SAGE Handbook of Organizational Institutionalism.
  Greenwood, Royston/ 9781412961967/ Price:¢G 120.00
 
Book Cover The SAGE Handbook of Organizational Institutionalism brings together extensive coverage of aspects of Institutional Theory and an array of top academic contributors. Now in its Second Edition, the book has been thoroughly revised and reorganised, with all chapters updated to maintain a mix of theory, how to conduct institutional organizational analysis, and contemporary empirical work. New chapters on Translation, Networks andInstitutional Pluralism are included to reflect new directions in the field. The Second Edition has also been reorganized into six parts: Part One: Beginnings (Foundations) Part Two: Organizations and their Contexts Part Three: Institutional Processes Part Four: Conversations Part Five: Consequences Part Six: Reflections
   
VC02-564 Exploring the Influence of Personal Values and Cultures in the Workplace
  Nedelko, Zlatko/ 9781522524809/ Price:US$ 205.00
 
Book Cover The shifting influence of growing organizational cultures and individual standards has caused significant changes to modern organizations. By creating a better understanding of these influences, the quality of organizations can be improved. Exploring the Influence of Personal Values and Cultures in the Workplace is a pivotal reference source for the latest research on how culture and personal values shape and influence employees¡¦ actions, behaviors, and leadership styles. Featuring extensive coverage on relevant areas such as psychological health, career management, and job satisfaction, this publication is an ideal resource for practitioners, professionals, managers, and researchers seeking innovative perspectives on the impact of personal values and cultures in the workplace. Topics Covered ¡ECareer Management ¡ECorporate Culture ¡ECounterproductive Work Behavior ¡EJob Satisfaction ¡EPsychological Health ¡EStrategic Decision-Making ¡ETelecommunication
   
VC02-563 Advanced Fashion Technology and Operations Management
  Vecchi, Alessandra/ 9781522518655/ Price:US$ 200.00
 
Book Cover Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers. Topics Covered ¡ECustomer Buying Decision Process ¡EDigital Fashion ¡EE-Commerce ¡EImpulse Buying Behavior ¡EOnline Shopping Behavior ¡ESocial Media Marketing ¡ESocial Shopping ¡EValue Creation
   
VC02-562 Driving Multinational Enterprises Through Effective Global Talent Management
  Tamzini, Khaled/ 9781522525578/ Price:US$ 170.00
 
Book Cover Managing organizational talent, of both current employees and possible recruits alike, is a key factor of running a successful business. A company is only as good as the staff, and studying the most effective ways to cultivate these groups can allow business managers an easy way to boost efficiency within their ranks. Driving Multinational Enterprises Through Effective Global Talent Management provides a comprehensive examination of the latest strategies and methods for attracting, selecting, training, developing and promoting employees within an organization. Highlighting innovative practices and applications across a variety of areas such as expatriate staffing, talent identification, and multinational company practices, this book is an ideal reference source for company owners, organization managers, practitioners, business students, and researchers that are interested in learning more about current trends and techniques in talent management. Topics Covered ¡EEmployee Assessments ¡EExpatriate Staffing ¡EGlobal Business ¡EHuman Resources ¡EManagement Science ¡EMultinational Company Practices ¡EStaffing Solutions ¡ETalent Identification ¡ETalent Management
   
VC02-561 Risk Management Strategies in Public-Private Partnerships
  Obicci, Peter Adoko/ 9781522525035/ Price:US$ 215.00
 
Book Cover Governments around the globe are facing a new framework of service delivery as public-private partnerships become more prevalent. Characterized as an innovative tool for change, this area of socio-economic development is transforming the world economy. Risk Management Strategies in Public-Private Partnerships is an essential reference source for the latest scholarly research on recent developments on the relationships between public agencies and private sectors, and frameworks for effectively managing risk factors. Featuring extensive coverage on a wide variety of topics and perspectives such as service delivery, sustainability, and contractual design, this publication is ideally designed for policy makers, students, and professionals seeking current research on ways to manage problems and challenges in contractual partnerships. Topics Covered ¡EContractual Design ¡EInformation Technology ¡EProcurement ¡ERisk Auditing and Reporting ¡EService Delivery ¡EStakeholders ¡ESustainability
   
VC02-560 Smart Technology Applications in Business Environments
  Issa, Tomayess/ 9781522524922/ Price:US$ 210.00
 
Book Cover Technology continues to make great strides in society by providing opportunities for advancement, inclusion, and global competency. As new systems and tools arise, novel applications are created as well. Smart Technology Applications in Business Environments is an essential reference source for the latest scholarly research on the risks and opportunities of utilizing the latest technologies in different aspects of society such as education, healthcare systems, and corporations. Featuring extensive coverage on a broad range of topics and perspectives including virtual reality, robotics, and social media, this publication is ideally designed for academicians, researchers, students, and practitioners seeking current research on the improvement and increased productivity from the implementation of smart technologies. Topics Covered ¡EAerobatic Interaction ¡EAuditory Feedback ¡EDigital Storytelling ¡EHuman-Data Interaction ¡EMulti-Sensory Stimulation ¡ERobotics ¡ESocial Media ¡EVirtual Reality
   
VC02-559 Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence
  Trivedi, Shrawan Kumar/ 9781522520313/ Price:US$ 260.00
 
Book Cover The development of business intelligence has enhanced the visualization of data to inform and facilitate business management and strategizing. By implementing effective data-driven techniques, this allows for advance reporting tools to cater to company-specific issues and challenges. The Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence is a key resource on the latest advancements in business applications and the use of mining software solutions to achieve optimal decision-making and risk management results. Highlighting innovative studies on data warehousing, business activity monitoring, and text mining, this publication is an ideal reference source for research scholars, management faculty, and practitioners. Topics Covered ¡EBusiness Activity Monitoring ¡EData Warehousing ¡EForecasting ¡EMining Data Streams ¡EPerformance Measurement ¡EText Mining ¡EVisualization Techniques
   
VC02-558 Maximizing Business Performance and Efficiency Through Intelligent Systems
  Rishi, Om Prakash/ 9781522522348/ Price:US$ 175.00
 
Book Cover Technology has vastly advanced over the years and created new developments and uses across various industries. By applying these new approaches in the business world, process management and organization can be significantly improved. Maximizing Business Performance and Efficiency Through Intelligent Systems is an essential reference publication for the latest research on methods to use artificial intelligence in organizational settings. Featuring coverage on a broad range of topics such as information retrieval, fuzzy systems, and neural networks, this book is ideally designed for students, professionals, and researchers seeking research on emerging advances in business technology applications. Topics Covered ¡EArtificial Intelligence ¡ECloud Computing ¡EFuzzy Systems ¡EInformation retrieval ¡ENeural Networks ¡ESemantic Web
   
VC02-557 Managerial Strategies and Green Solutions for Project Sustainability
  Gilman C.K. Tam/ 9781522523710/ Price:US$ 180.00
 
Book Cover Sustainability has become an increasingly vital topic of discussion in modern society. Various businesses and their professionals have begun adopting environmentally friendly practices and continue to search for new ways to incorporate sustainability into their protocol. Managerial Strategies and Green Solutions for Project Sustainability is an essential reference source for the latest scholarly research on core concepts of project sustainability and its applications. Featuring extensive coverage on a broad range of topics and perspectives, such as energy systems, climate change, and human capital, this publication is ideally designed for managers, researchers, and students seeking current information on structured managerial strategies for planning, executing, and assessing project sustainability performance. Topics Covered ¡EBusiness Ethics ¡EClimate Change ¡EEcological Diversity ¡EEnergy Systems ¡EGreenhouse Gas Emission ¡EHuman Capital ¡ERecycling ¡EWater Pollution
   
VC02-556 Maximizing Information System Availability Through Bayesian Belief Network Approaches: Emerging Research and Opportunities
  Semir Ibrahimovic/ 9781522522683/ Price:US$ 140.00
 
Book Cover Technological tools have enhanced the available opportunities and activities in the realm of e-business. In organizations that support real-time business-critical operations, the proper use and maintenance of relevant technology is crucial. Maximizing Information System Availability Through Bayesian Belief Network Approaches: Emerging Research and Opportunities is a pivotal book that features the latest research perspectives on the implementation of effective information systems in business contexts. Highlighting relevant topics such as data security, investment viability, and operational risk management, this book is ideally designed for managers, professionals, academics, practitioners, and students interested in novel techniques for maintaining and measuring information system availability. Topics Covered ¡EAvailability Determinants ¡EAvailability Modeling ¡EData Security ¡EDecision-Making Processes ¡EInvestment Viability ¡EIT Standards ¡EOperational Risk Management
   
VC02-555 The SAGE Handbook of Mentoring
  Clutterbuck, David A./ 9781412962537/ Price:¢G 120.00
 
Book Cover The SAGE Handbook of Mentoring provides a scholarly, comprehensive and critical overview of mentoring theory, research and practice across the world. A team of internationally renowned and emerging contributors map out the key historical and contemporary research, before considering modern case study examples and future directions for the field. The chapters are organised into four parts: Part One: The Landscape of Mentoring Part Two: The Practice of Mentoring Part Three: The Context of Mentoring Part Four: Case Studies of Mentoring Around the Globe
   
VC02-554 Decision Management: Concepts, Methodologies, Tools, and Applications, 4-Vols/Set.
  Information Resources Management Association/ 9781522518372/ Price:US$ 1900.00
 
Book Cover The implementation of effective decision making protocols is crucial in any organizational environment in modern society. Emerging advancements in technology and analytics have optimized uses and applications of decision making systems. Decision Management: Concepts, Methodologies, Tools, and Applications is a compendium of the latest academic material on the control, support, usage, and strategies for implementing efficient decision making systems across a variety of industries and fields. Featuring comprehensive coverage on numerous perspectives, such as data visualization, pattern analysis, and predictive analytics, this multi-volume book is an essential reference source for researchers, academics, professionals, managers, students, and practitioners interested in the maintenance and optimization of decision management processes. Topics Covered ¡EAsset Management ¡EControl and Adaptive Systems ¡EData Visualization ¡EGrid Technology ¡EManagerial Communications ¡EPattern Analysis ¡EPerformance Measurement ¡EPredictive Analytics ¡ESystems Thinking
   
VC02-553 Enterprise Information Systems and the Digitalization of Business Functions
  Tavana, Madjid/ 9781522523826/ Price:US$ 215.00
 
Book Cover Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it increases the overall success of businesses. Enterprise Information Systems and the Digitalization of Business Functions is a key resource on the latest advances and research for a digital agenda in the business world. Highlighting multidisciplinary studies on data modeling, information systems, and customer relationship management, this publication is an ideal reference source for professionals, researchers, managers, consultants, and university students interested in emerging developments for business process management. Topics Covered ¡ECustomer Relationship Management ¡EData Modeling ¡EInformation Systems ¡EInnovation Success ¡EKnowledge management ¡EOrganization Culture ¡EProject Management
   
VC02-552 Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications, 4-Vols/Set.
  Information Resources Management Association (USA)/ 9781522519133/ Price:US$ 1900.00
 
Book Cover The questionable practices and policies of many businesses are coming under scrutiny by consumers and the media. As such, it important to research new methods and systems for creating optimal business cultures. Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications is a comprehensive resource on the latest advances and developments for creating a system of shared values and beliefs in business environments. Featuring extensive coverage across a range of relevant perspectives and topics, such as organizational climate, collaboration orientation, and aggressiveness orientation, this book is ideally designed for business owners, managers, entrepreneurs, professionals, researchers, and students actively involved in the modern business realm. Topics Covered ¡EAchievement Orientation ¡EAggressiveness Orientation ¡ECollaboration Orientation ¡EFairness Orientation ¡EInnovation and Risk Orientation ¡EOrganizational Climate ¡EPrecision Orientation
   
VC02-551 Exploring Enterprise Service Bus in the Service-Oriented Architecture Paradigm
  Bhadoria, Robin Singh/ 9781522521570/ Price:US$ 200.00
 
Book Cover Web browsing would not be what it is today without the use of Service-Oriented Architecture (SOA). Although much has been written about SOA methodology, this emerging platform is continuously under development. Exploring Enterprise Service Bus in the Service-Oriented Architecture Paradigm is a detailed reference source that examines current aspects and research methodologies that enable enterprise service bus to unify and connect services efficiently on a common platform. Featuring relevant topics such as SOA reference architecture, grid computing applications, complex event computing, and java business integration, this is an ideal resource for all practitioners, academicians, graduate students, and researchers interested in the discoveries on the relationship that Service-Oriented architecture and enterprise service bus share. Topics Covered ¡ECloud Computing ¡EClustering ¡EComplex Event Computing ¡EEnterprise Application Integration ¡EJava Business Integration ¡EPower Application System ¡EService-Oriented Computing ¡EWireless Sensor Network
   
VC02-550 Technology-Driven Productivity Improvements and the Future of Work: Emerging Research and Opportunities
  Roos, Goran/ 9781522521792/ Price:US$ 175.00
 
Book Cover While technological developments are evolving at a rapid pace, employee workplace skills are falling behind. This rate of change will continue to accelerate, and it is the responsibility of businesses to provide their employees with a solid foundation for keeping pace with the technology surrounding them. Technology-Driven Productivity Improvements and the Future of Work: Emerging Research and Opportunities provides a comprehensive discussion of the latest strategies and methods for creating harmony between the workplace population and their technological environments. Featuring coverage on relevant topics such as STEM skills, economic complexities, and social programs, this is an informative resource for all business owners, professionals, practitioners, and researchers who are interested in discovering new methods that will enable humans and technology to work together. Topics Covered ¡EAutomation ¡EDigital Economy ¡EEconomic Complexity ¡EJob Creation ¡ELabor Providers ¡ELabor Users ¡ENational Prosperity ¡ESocial Programs
   
VC02-549 Handbook of Research on Small and Medium Enterprises in Developing Countries
  Ahmad, Noor Hazlina/ 9781522521655/ Price:US$ 255.00
 
Book Cover Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers benefits to the consumers and the economy. The Handbook of Research on Small and Medium Enterprises in Developing Countries is an essential handbook for the latest research on the intentions, performance, and application models of independent firms. Featuring exhaustive coverage on a broad range of topics such as green IT, entrepreneurial ventures, and social capital, this publication is ideally designed for researchers, academicians, and practitioners seeking current research on the different opportunities and challenges in relation to this specific sector of business around the globe. Topics Covered ¡EAgropreneurship ¡EBusiness Incubation ¡ECapital Financing ¡ECorporate Social Responsibility ¡EEntrepreneurial Ventures ¡EGreen IT ¡ESocial Capital ¡ESocial Media
   
VC02-548 Applying Predictive Analytics Within the Service Sector
  Sahu, Rajendra/ 9781522521488/ Price:US$ 195.00
 
Book Cover Value creation is a prime concern for any contemporary business. This can be accomplished through the incorporation of various techniques and processes, such as the integration of analytics to improve business functions. Applying Predictive Analytics Within the Service Sector is a pivotal reference source for the latest innovative perspectives on the incorporation of analysis techniques to enhance business performance. Examining a wide range of relevant topics, such as alternative clustering, recommender systems, and social media tools, this book is ideally designed for researchers, academics, students, professionals, and practitioners seeking scholarly material on business improvement in the service industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAlternative Clustering ¡EArtificial Neural Networks ¡ECustomer Service ¡EDemand Chain Management ¡ERecommender Systems ¡ESocial Media Tools ¡EText Mining
   
VC02-547 Optimal Management Strategies in Small and Medium Enterprises
  Vemic, Milan B./ 9781522519492/ Price:US$ 225.00
 
Book Cover Business sustainability is becoming increasingly difficult amongst the demands of today¡¦s markets. By implementing new and dynamic practices, organizations can optimize their day-to-day operations and improve competitive advantage. Optimal Management Strategies in Small and Medium Enterprises is a key source on the latest innovations in enhancing all main management functions, such as working capital and marketing, and examines how to implement sustainable business management practices. Featuring extensive coverage across a range of relevant perspectives and topics, such as human resources development, market orientation, and knowledge management, this book is ideally designed for business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEntrepreneurship ¡EGreen Business Practices ¡EHuman Resources Development ¡EKnowledge management ¡EMarket Orientation ¡EOpen Innovation ¡EPortfolio Management ¡ERisk Management ¡EWorking Capital
   
VC02-546 Effective Talent Management Strategies for Organizational Success
  Mupepi, Mambo/ 9781522519614/ Price:US$ 210.00
 
Book Cover The ultimate success or failure of a business in modern society depends on a variety of factors across all levels of the organization. By utilizing dynamic human resource planning techniques, businesses can more efficiently reach their goals. Effective Talent Management Strategies for Organizational Success is a pivotal reference source that provides scholarly perspectives on the latest practices for leveraging human capital in business environments to maintain and increase competitive advantage. Highlighting innovative coverage across relevant topics, such as division of labor, intellectual assets, and value creation systems, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students seeking emerging research on optimizing talent management in modern businesses. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Productivity ¡ECore Competencies ¡EDivision of Labor ¡EHigh-Impact Organizations ¡EIntellectual Assets ¡EMultinational Enterprises ¡EValue Creation Systems
   
VC02-545 Strategic Information Systems and Technologies in Modern Organizations
  Howard, Caroline/ 9781522516804/ Price:US$ 205.00
 
Book Cover The role of technology in business environments has become increasingly pivotal in recent years. These innovations allow for improved process management, productivity, and competitive advantage. Strategic Information Systems and Technologies in Modern Organizations is an authoritative reference source for the latest academic research on the implementation of various technological tools for increased organizational productivity and management. Highlighting relevant case studies, empirical analyses, and critical business strategies, this book is ideally designed for professionals, researchers, academics, upper-level students, and managers interested in recent developments of technology in business settings. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EComputer Algorithms ¡ECritical Success Factor ¡ECustomer Retention ¡EDatabase Management ¡EEconomic Development ¡EKnowledge management ¡ESupply Chain Management
   
VC02-544 Project Portfolio Management Strategies for Effective Organizational Operations
  Romano, Luca/ 9781522521518/ Price:US$ 200.00
 
Book Cover Continuous improvements in project portfolio management have allowed for optimized strategic planning and business process improvement. This not only leads to more streamlined processes, methods, and technologies, but it increases the overall productivity of companies. Project Portfolio Management Strategies for Effective Organizational Operations is a key resource on the latest advances and research regarding strategic initiatives for portfolio and program management. Highlighting multidisciplinary studies on value creation, portfolio governance and communication, and integrated circular models, this publication is an ideal reference source for professionals, researchers, business managers, consultants, and university students in economics, management, and engineering. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDecision Making Units ¡EIntegrated Circular Model ¡EOperational Management ¡EPortfolio Governance and Communication ¡EProgram Management ¡EProject Manager ¡EValue Creation
   
VC02-543 Narrative Advertising Models and Conceptualization in the Digital Age
  Yilmaz, Recep/ 9781522523734/ Price:US$ 205.00
 
Book Cover The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAnimation ¡EAugmented Reality ¡EDigital Games ¡EInteractive Advertising ¡EMobile Advertising ¡ETourism Marketing ¡EViolence Narration ¡EViral Advertising
   
VC02-542 Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
  Rozenes, Shai/ 9781522520849/ Price:US$ 235.00
 
Book Cover Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Performance ¡EConsumer Culture Theory ¡ECustomer Satisfaction ¡EProduct-Service Systems ¡EProject Management ¡EPublic Relations ¡EService-Dominant Logic ¡ESocial Media Marketing ¡ESoftware Management
   
VC02-541 Global Intermediation and Logistics Service Providers
  Saglietto, Laurence/ 9781522521334/ Price:US$ 210.00
 
Book Cover As modern organizations become more globalized and diverse, they require additional assistance to maintain effective workflows. With the support of intermediary partners, businesses can enhance their various management processes. Global Intermediation and Logistics Service Providers is a comprehensive reference source for the latest scholarly material on outsourcing strategies in contemporary business environments and examines the role of intermediaries in the dynamics of decision-making and process management. Highlighting pivotal discussions across a myriad of relevant topics, such as open innovation, competitive advantage, and social capital, this book is ideally designed for professionals, practitioners, researchers, and students interested in the impact of service providers within industrial organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Information Technologies ¡ECompetitive Advantage ¡EGlobal Supply Chains ¡EKnowledge Management ¡EOpen Innovation ¡ESocial Capital ¡ETextile and Clothing Exports
   
VC02-540 Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522517931/ Price:US$ 1800.00
 
Book Cover Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Equity ¡EBrand Identity ¡ECrowdsourcing ¡ECustomer Retention ¡EDigital Metrics ¡EGlobal Advertising ¡ENew Media ¡EProduct Development ¡ESocial Media
   
VC02-539 Promotional Strategies and New Service Opportunities in Emerging Economies
  Nadda, Vipin/ 9781522522065/ Price:US$ 185.00
 
Book Cover Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECustomer Relation Management ¡EOnline Retailing ¡ESelf-Service Technologies ¡EService Marketing ¡EService Risk Management ¡ESupply Chain Management ¡ESustainable Consumption
   
VC02-538 Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
  Kaufmann, Hans Ruediger/ 9781522521396/ Price:US$ 205.00
 
Book Cover In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAnti-Branding ¡EAutomotive Technology ¡EBoycotting ¡EConsumerism ¡ECorporate Social Responsibility (CSR) ¡EEffective Surveillance Management (ESM) ¡EGreen Products ¡ESustainable Marketing
   
VC02-537 Green Marketing and Environmental Responsibility in Modern Corporations
  Esakki, Thangasamy/ 9781522523314/ Price:US$ 180.00
 
Book Cover In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConsumer Purchasing ¡ECorporate Reputation ¡EEcological Marketing ¡EEnvironmental Footprint ¡EGreen Consumption ¡EOrganic Food Products ¡ESupply Chain Performance ¡ESustainable Marketing ¡ESustainable Transportation
   
VC02-536 Strategic Human Capital Development and Management in Emerging Economies
  Bhattacharya, Anshuman/ 9781522519744/ Price:US$ 175.00
 
Book Cover The analysis and implementation of effective human resources strategies creates opportunities for organizational success. By utilizing such intangible assets, businesses can gain competitive advantage and enhance productivity. Strategic Human Capital Development and Management in Emerging Economies is a comprehensive reference source for the latest scholarly research on the intersection of globalization, organizational behavior, and human capital management in the context of developing nations. Covering a range of business-oriented topics, such as job proficiency, corporate social responsibility, and burnout syndrome, this book is ideally designed for managers, researchers, academics, professionals, and graduate students interested in sustainable management of human behavior in modern organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBanking Industry ¡EBurnout Syndrome ¡ECorporate Social Responsibility ¡EEmployee Behavior ¡EJob Proficiency ¡EMacroergonomics ¡EManufacturing Systems ¡EOrganizational Climate ¡EWomen in the Workforce
   
VC02-535 Anywhere Working and the New Era of Telecommuting
  Blount, Yvette/ 9781522523284/ Price:US$ 195.00
 
Book Cover Working in non-conventional settings is on the rise in today¡¦s business world. It is important to understand every angle of such employment in order to choose the arrangement that will work best for each company. Anywhere Working and the New Era of Telecommuting is an essential research publication for the latest information on flexible work arrangements and how these are made possible through recent developments in ICT. Featuring extensive coverage on a range of topics such as virtual offices, digital inclusion, and telehealth, this book is ideally designed for researchers, professionals, and managers seeking current research on the methods, benefits, and disadvantages of non-traditional working environments. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDigital Inclusion ¡EGovernment Policy ¡EIT Tools ¡EProfessional Isolation ¡EService Quality ¡ETelehealth ¡EVirtual Offices
   
VC02-534 Entrepreneurship and Business Innovation in the Middle East
  Zgheib, Philippe W./ 9781522520665/ Price:US$ 190.00
 
Book Cover In the modern globalized business world, entrepreneurial success can be more difficult to achieve. Innovativeness, effective decision-making, and a drive for success are just a few factors influencing entrepreneurial behavior. Entrepreneurship and Business Innovation in the Middle East is a comprehensive reference source for the latest scholarly material on the analysis of entrepreneurial activities in the framework of cultural diversity. Highlighting crucial perspectives and topics in business contexts, such as job satisfaction, intrapreneurship, and corporate governance, this book is ideally designed for academics, professionals, practitioners, and students interested in business enterprises in the Arab culture. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECorporate Governance ¡EFamily Businesses ¡EHealthcare Industry ¡EIntrapreneurship ¡EIslamic Banking ¡EJob Satisfaction ¡EWomen in Business
   
VC02-533 Comprehensive Problem-Solving and Skill Development for Next-Generation Leaders
  Ronald A. Styron, Jr./ 9781522519683/ Price:US$ 205.00
 
Book Cover Effective leadership and management create significant impacts upon any organization in the modern business realm. To maintain competitiveness and success, those in leadership roles must develop new and dynamic initiatives to solve problems that arise. Comprehensive Problem-Solving and Skill Development for Next-Generation Leaders is a critical reference source for the latest academic research on the implementation of innovative qualities, strategies, and competencies for effective leadership and examines practices for determining solutions to business problems. Highlighting relevant coverage on facilitating organizational success, such as emotional intelligence, technology integration, and active learning, this book is ideally designed for managers, professionals, graduate students, academics, and researchers interested in research-based strategies for obtaining organizational effectiveness. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EActive Learning ¡EDecision-Making Skills ¡EEmotional Intelligence ¡EHigher Cognitive Instruction ¡EMulticultural Leadership ¡EOrganizational Culture ¡ETechnology Integration
   
VC02-532 Evolution of the Post-Bureaucratic Organization
  Malizia, Pierfranco/ 9781522519836/ Price:US$ 205.00
 
Book Cover Continuous improvements in business operations have allowed companies more opportunities to grow and expand. This not only leads to higher success in increasing day-to-day profits, but it enhances overall organizational productivity. Evolution of the Post-Bureaucratic Organization is a pivotal source of research containing integrated and consistent theoretical frameworks on post-bureaucratic organizations, multidisciplinary perspectives, and provides case studies related to the critical aspects of the emergence of post-bureaucratic organizations. Featuring extensive coverage across a range of relevant perspectives and topics, such as business ethics, organizational communication, and cultural perspectives, this book is ideally designed for scholars, PhD and post-graduate university students, managers, and practitioners. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ethics ¡ECultural Perspectives ¡EGovernance ¡EHuman Resources Management ¡EManagerial Action ¡EOrganizational Communication ¡EProject Management
   
VC02-531 CSR 2.0 and the New Era of Corporate Citizenship
  Camilleri, Mark Anthony/ 9781522518426/ Price:US$ 190.00
 
Book Cover Responsible behaviors in the realm of business continue to remain a crucial component of organizational development. By exploring core aspects of contemporary corporate strategies, businesses can create more value in social welfare initiatives. CSR 2.0 and the New Era of Corporate Citizenship is an authoritative reference source for the latest scholarly research on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Featuring extensive coverage across a range of relevant perspectives and topics, such as corporate citizenship, stakeholder engagement, and business ethics, this publication is ideally designed for students, academics and researchers seeking current concise and authoritative research on the business case for corporate social responsibility. Topics Covered ¡EBusiness Ethics ¡ECorporate Citizenship ¡EPublic Spending ¡ESocial Value Co-creation (SVCC) ¡EStakeholder Engagement ¡ESustainable Tourism ¡ETotal Responsibility Management (TRM)
   
VC02-530 Training Initiatives and Strategies for the Modern Workforce
  Frasard, Scott/ 9781522518082/ Price:US$ 180.00
 
Book Cover Organizations in modern business settings invest significant time and resources into training employees. By implementing new techniques and methods, business training programs can be optimized and contribute to overall competitive advantage. Training Initiatives and Strategies for the Modern Workforce is a comprehensive reference source for emerging perspectives on bringing evaluation training theory into practice, modifying practices based on the experiences of others, and applying new tools to improve trainings and evaluations. Featuring innovative coverage across relevant topics, such as business metrics, return on investment, and transfer of learning, this book is ideally designed for professionals, business educators, graduate students, practitioners and researchers actively involved in business environments. Topics Covered ¡EBusiness Metrics ¡ECognitive/Psychomotor Exams ¡EJob Performance ¡ELearner Achievement ¡EReturn on Investment ¡ETest Development ¡ETransfer of Learning
   
VC02-528 Strategic Policy-Based Network Management in Contemporary Organizations
  Odagiri, Kazuya/ 9781683180036/ Price:US$ 170.00
 
Book Cover Modern, large organizations are always in need of the most current and up-to-date integrated internet management. This type of technology allows businesses to thrive and succeed at a faster rate than ever before. Strategic Policy-Based Network Management in Contemporary Organizations is an important professional source for the latest information on internal networks within large companies. Presenting security functions, control accesses, user support, and implementation of the DACS Scheme, this book has been designed for practitioners, independent researchers, and business leaders that are involved in an advanced professional setting. Topics Covered ¡EContemporary Organizations ¡EDACS Scheme ¡EIntegrated Internet Management ¡ENetwork Management ¡EPolicy-Based Management
   
VC02-527 Impact of Organizational Trauma on Workplace Behavior and Performance
  Stanislav Hasa/ 9781522520214/ Price:US$ 190.00
 
Book Cover There are many different types and causes of trauma in the workplace which can impact employee behavior and performance. Thus, it is imperative for managers to discover new ways to combat these issues and work toward a more harmonious working environment for all. Impact of Organizational Trauma on Workplace Behavior and Performance is a comprehensive examination of the multiple types of workplace traumas and the solutions which will heal these challenges to increase overall organizational culture and success. Highlighting extensive coverage of relevant topics such as downsizing, change management, trauma exposure, and organizational leadership, this publication is ideal for practitioners, professionals, managers, and researchers seeking innovative perspectives on organizational traumas in the workforce. Topics Covered ¡EChange Management ¡EDownsizing ¡ELeadership ¡EMotivational Variables ¡EOccupational Trauma ¡EPsychological Trauma ¡ETrauma Intervention ¡EWorkplace Identities
   
VC02-526 Encyclopedia of Strategic Leadership and Management, 3-Vols/Set.
  Wang, Victor C. X./ 9781522510499/ Price:US$ 2275.00
 
Book Cover Strategic leadership techniques are the cornerstone to positive growth and prosperity within businesses and organizations. Implementing new management strategies and practices helps to ensure managers are optimizing their resources and driving innovation. The Encyclopedia of Strategic Leadership and Management investigates emergent administrative techniques and business practices being utilized within corporate and educational settings. Highlighting empirical research and best practices within the field, this encyclopedia will be an authoritative reference source for students, researchers, faculty, librarians, managers, and leaders across various disciplines and cultures. Topics Covered ¡EConflict Resolution ¡EIntercultural Immersion ¡EMillennial Leadership ¡EStudent Leadership ¡ESustainable Communities ¡EVirtual Leadership ¡EWomen Leaders
   
VC02-525 Driving Innovation and Business Success in the Digital Economy
  Oncioiu, Ionica/ 9781522517795/ Price:US$ 200.00
 
Book Cover Advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital market opportunities. Driving Innovation and Business Success in the Digital Economy is an essential reference source for the latest research on the impact of digital computing and emerging technological innovations in the realm of business success. Featuring extensive coverage across a range of relevant perspectives and topics, such as IT outsourcing, sustainable development and online advertising, this publication is ideally designed for researchers, professionals and students seeking current research on the complex scope of the new economy. Topics Covered ¡EAgricultural Sustainability ¡EBlended Learning ¡EEntrepreneurship ¡EIT Outsourcing ¡EMechanical Innovation ¡EOnline Advertising ¡ESoftware Innovation Systems ¡EStock Market ¡ESustainable Development
   
VC02-524 Integrating Art and Creativity into Business Practice
  Schiuma, Giovanni/ 9781522520504/ Price:US$ 170.00
 
Book Cover Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance. Topics Covered ¡EBusiness Motivation ¡ECorporate Entrepreneurship ¡ECreative Economy ¡ECrowdsourcing ¡EInformal Workplace Spaces ¡EOrganizational Culture ¡EValue Creation
   
VC02-523 Ethics and Sustainability in Global Supply Chain Management
  Akkucuk, Ulas/ 9781522520368/ Price:US$ 200.00
 
Book Cover Various industries in modern society can contribute to many different sustainable development initiatives. By implementing better processes for resource usage and its impacts, businesses can play a vital role in creating a cleaner environment. Ethics and Sustainability in Global Supply Chain Management is a comprehensive reference source for the latest scholarly material on organizational procedures and methods that ensure environmental sustainability, while maintaining effective production processes. Highlighting the most innovative topics and perspectives, such as life cycle costing, waste management, and business leadership, this book is ideally designed for professionals, academics, practitioners, graduate students, and researchers interested in developing green supply chain processes. Topics Covered ¡EBusiness Leadership ¡EEnergy Regulation ¡ELife Cycle Costing ¡EMulti-Criteria Decision Making ¡ESupplier Selection ¡ESustainability Reporting ¡EWarranty Cost Analysis ¡EWaste Management
   
VC02-522 Diasporas and Transnational Entrepreneurship in Global Contexts
  Ojo, Sanya/ 9781522519911/ Price:US$ 200.00
 
Book Cover The advancement and progression of migrant businesses has increased significantly in the globalized modern society. As such, current research has emerged regarding the characteristics of transnational economic activities. Diasporas and Transnational Entrepreneurship in Global Contexts is an essential reference publication for the latest material on the nature, process, and outcome of migrant entrepreneurs¡¦ economic activities expanding from their countries of origin to their countries of residence. Featuring coverage on a broad range of topics, such as regional growth, industrial development, and employment generation, this book is ideally designed for researchers, advanced-level students, practitioners, managers, and policy-makers seeking current research on how economic development can be encouraged and nurtured among ethnic entrepreneurs and businesses. Topics Covered ¡EEmployment Generation ¡EGlobal Business ¡EIndustrial Development ¡EIntellectual Property Rights (IPRs) ¡EMicro Businesses ¡ERegional Growth ¡ETechnology Transfer
   
VC02-521 Managing Knowledge Resources and Records in Modern Organizations
  Jain, Priti/ 9781522519652/ Price:US$ 185.00
 
Book Cover Modern organizations and businesses are growing rapidly every day. With these advances comes the need for more progressive forms of knowledge management and record keeping techniques. Managing Knowledge Resources and Records in Modern Organizations is a pivotal reference source that discusses the current trends, technologies, and ethics associated with knowledge management. Featuring comprehensive coverage on a spectrum of topics, such as leadership roles in knowledge sharing, knowledge governance, electronic resources for public sector reform, and record keeping for information in public and private sector organizations, this publication is a comprehensive resource for educators, professionals, practitioners, academics, and researchers interested in the latest information on knowledge management for business and organizations. Topics Covered ¡EBusiness Records ¡EElectronic Resources ¡EEnterprise Recording ¡EInformation Management ¡EKnowledge Sharing ¡EOrganizational Knowledge ¡ERecord Keeping ¡ERecords Management
   
VC02-520 Managerial Strategies and Solutions for Business Success in Asia
  Patricia Ordonez de Pablos/ 9781522518860/ Price:US$ 195.00
 
Book Cover Globalization, sustainable development, and technological applications all affect the current state of the business sector in Asia. This complex industry plays a vital part in the overall economic, social, and political aspects of this region, as well as on a larger international scale. Managerial Strategies and Solutions for Business Success in Asia is an authoritative reference source for the latest collection of research perspectives on the development and optimization of various business sectors across the Asian region and examines their role in the globalized economy. Highlighting pertinent topics across an interdisciplinary scale, such as e-commerce, small and medium enterprises, and tourism management, this book is ideally designed for academics, professionals, graduate students, policy makers, and practitioners interested in emerging business and management practices in Asia. Topics Covered ¡EE-Commerce ¡EGreen Banking ¡EHuman Resources Management ¡ELocation-Based Services ¡EOutsourcing ¡EService Quality ¡ESmall and Medium Enterprises ¡ETourism Management
   
VC02-519 Handbook of Research on Leveraging Risk and Uncertainties for Effective Project Management
  Raydugin, Yuri/ 9781522517900/ Price:US$ 275.00
 
Book Cover The Handbook of Research on Leveraging Risk and Uncertainties for Effective Project Management is a comprehensive reference source for emerging perspectives of managing risks associated with the execution and development of projects. Highlighting innovative coverage written by top industry specialists, such as complexity theory, psychological bias and risk management fallacies, probabilistic risk analysis, and various aspects of project decision making, this book is ideally designed for project and risk managers, project engineers, cost estimators, schedulers, safety and environmental protection specialists, corporate planners, financial and insurance specialists, corporate decision makers, as well as academics and lecturers working in the area of project management and students pursing PMP, PMI-RMP, ISO 31000, etc. certification. Topics Covered ¡EDeterministic (Scoring) Risk Methodology ¡EImplications of Complexity Theory to Project Management ¡EIntegration of Project Risk Management with Enterprise Risk Management, Estimating, Scheduling, Project Controls, Engineering, Operations, Strategic Bidding, Business Development, Etc. ¡EProbabilistic (Monte Carlo) Cost and Schedule Risk Analysis ¡EProject Estimating, Scheduling, and Contingency¡¦s Development ¡EProject Scoping Based on Deterministic and Probabilistic Risk Methods ¡EPsychological Aspects of Risk Management and Project Decision Making ¡ERisk-Based and Economic-Based Selection of Project Alternatives ¡ERisk-Centric Project Performance Management
   
VC02-518 Business Analytics and Cyber Security Management in Organizations
  Rajagopal/ 9781522509028/ Price:US$ 215.00
 
Book Cover Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business. Topics Covered ¡EAnt Colony Optimization ¡EBrand Building ¡EBusiness Growth ¡EExternal Trade Development ¡EGreen Accounting ¡EImplementation ¡EM-Banking ¡EM-Commerce ¡ERobust Decision Tools ¡EServices Trade
   
VC02-517 Handbook of Research on Human Resources Strategies for the New Millennial Workforce
  Patricia Ordonez de Pablos/ 9781522509486/ Price:US$ 310.00
 
Book Cover Each new generation of upcoming professionals requires different strategies for effective management within the workforce. In order to promote a cohesive and productive environment, managers must take steps to better understand their employees. The Handbook of Research on Human Resources Strategies for the New Millennial Workforce is an authoritative reference source for the latest scholarly research on theoretical frameworks and applications for the management of millennials entering the professional realm. Focusing on methods and practices to enhance organizational performance and culture, this book is ideally designed for managers, professionals, upper-level students, and researchers in the fields of human resource and strategic management. Topics Covered ¡EEmployee Assistance Programs ¡EEmployee Ownership ¡EJob Satisfaction ¡ELeadership Development ¡EOrganizational Learning ¡EPublic vs. Private Sector ¡ESmall and Medium Enterprises ¡EWorkplace Creativity
   
VC02-516 Collective Creativity for Responsible and Sustainable Business Practice.
  Fields, Ziska/ 9781522518235/ Price:US$ 200.00
 
Book Cover Over the years, irresponsible business practices have resulted in industrial waste, which is negatively impacting the environment. As a result, it is imperative to develop new solutions to reverse the damage. Collective Creativity for Responsible and Sustainable Business Practice is an authoritative reference source for the latest scholarly research on the elimination of environmental degradation through new discoveries and opportunities provided by collective creativity. Featuring extensive coverage across a range of relevant perspective and topics, such as sustainable business model innovation, social marketing, and education and business co-operatives, this comprehensive and timely publication is an essential reference source for business leaders, managers, academics, and community leaders seeking current research on sustainable management practices. Topics Covered ¡EBisociation ¡ECivil Commons ¡ECyber Security Creativity ¡EEducational and Business Co-operatives ¡EPolycentric and Creative Climate Change Governance ¡EPrinciples of Responsible Management Education (PRME) ¡ESustainable Business Model Innovation
   
VC02-515 Strategic Uses of Social Media for Improved Customer Retention.
  Al-Rabayah, Wafaa/ 9781522516866/ Price:US$ 180.00
 
Book Cover Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships. Topics Covered ¡EBrand Recall ¡EBranding Strategies ¡ECustomer Engagement ¡ECustomer Loyalty ¡EFamily-Owned Businesses ¡EKnowledge Management ¡ESentiment Analysis
   
VC02-514 Management Education for Global Leadership
  Baporikar, Neeta/ 9781522510130/ Price:US$ 185.00
 
Book Cover An individual¡¦s success as a manager is largely dependent on the effectiveness of the training and education they received. However, as new technologies and management techniques emerge within the field, it becomes necessary to evaluate ways to optimize management education programs. Management Education for Global Leadership examines the complexities and challenges present in improvising the learning process in education programs. Highlighting real-life experiences, theoretical concepts, and practical applications within the field, as well as the role of information technologies in management education and training programs, this publication is a critical reference for scholars, practitioners, policy makers, students, politicians, and managers. Topics Covered ¡EE-Learning ¡EEthics ¡EHolistic Approaches ¡EMulticultural Orientations ¡EProfessional Integrity ¡ESustainability ¡ETeacher Retention
   
VC02-513 Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
  Kumar, Anil/ 9781522509974/ Price:US$ 275.00
 
Book Cover The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices. Topics Covered ¡EComputational Intelligence ¡EConsumer Analytics ¡ECustomer Location Data ¡EE-Commerce ¡EFuzzy Clustering ¡EOnline Marketing ¡EPredictive Analytics
   
VC02-512 Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business
  Christiansen, Bryan/ 9781522510314/ Price:US$ 210.00
 
Book Cover As global business competition continues to accelerate, it is imperative that managers and executives examine all facets of an organization so that it remains successful. Often dynamics such as espionage, diplomacy, and geopolitical atmosphere have a great impact on daily operations of an organization; however, these areas are often overlooked. Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business highlights strategic planning and operations tactics in the areas of human resource management and security. Featuring the impact of espionage, geopolitics, and diplomacy, this book is an insightful reference for business and government executives, scholars, graduate and undergraduate students, and practitioners Topics Covered ¡EActive Pacifism ¡EBranding ¡ECompetitive Intelligence ¡ECybersecurity ¡EDisruptive Technologies ¡EEntrepreneurship ¡EIntellectual Capital ¡ETransnational Corporations
   
VC02-511 Supply Chain Management in the Big Data Era
  Chan, Hing Kai/ 9781522509561/ Price:US$ 195.00
 
Book Cover Technological advancements in recent years have led to significant developments within a variety of business applications. In particular, data-driven research provides ample opportunity for enterprise growth, if utilized efficiently. Supply Chain Management in the Big Data Era is an authoritative reference source for the latest scholarly material on the implementation of big data analytics for improved operations and supply chain processes. Highlighting emerging strategies from different industry perspectives, this book is ideally designed for managers, professionals, practitioners, and students interested in the most recent research on supply chain innovations. Topics Covered ¡EInventory Management ¡ELogistics Management ¡EManufacturing Industry ¡EPredictive Maintenance ¡ERFID Applications ¡EService Industry ¡ESocial Media ¡EWeb Services
   
VC02-510 Open Source Solutions for Knowledge Management and Technological Ecosystems
  Francisco J. Garcia-Penalvo/ 9781522509059/ Price:US$ 195.00
 
Book Cover Over the past decade, diverse organizations have been turning to open source software for their technological needs, in both internal processes management and public interaction. Turning the data generated by organizations ranging from universities to large corporations into usable information has plagued users for years, making open source solutions one of the primary goals of these institutions. pen Source Solutions for Knowledge Management and Technological Ecosystems addresses the issues surrounding the search for each organization¡¦s unique data management needs, defining the tools necessary to fulfill them within their technological ecosystem, along with the selection, interoperability, and integration of these tools. This book is ideal for managers, business professionals, software engineers, information technology professionals, and students of business and IT. Topics Covered ¡EGamification Ecosystems ¡EKnowledge Structuring ¡ELearning Ecosystems ¡ELearning Management Systems ¡EOpenACS Community Framework ¡EResearch Communities ¡ESustainable Development ¡ETechnological Ecosystem Maps ¡ETool Interoperability ¡EUser-Centered Design
   
VC02-509 Handbook of Research on Fuzzy and Rough Set Theory in Organizational Decision Making
  Sangaiah, Arun Kumar/ 9781522510086/ Price:US$ 275.00
 
Book Cover Soft computing techniques are innovative tools that use nature-inspired algorithms to run predictive analysis of industries from business to software measurement. These tools have gained momentum in recent years for their practicality and flexibility. The Handbook of Research on Fuzzy and Rough Set Theory in Organizational Decision Making collects both empirical and applied research in the field of fuzzy set theory, and bridges the gap between the application of soft computational approaches and the organizational decision making process. This publication is a pivotal reference for business professionals, IT specialists, software engineers, and advanced students of business and information technology. Topics Covered ¡EBusiness Intelligence ¡EBusiness Software Management ¡EData Mining Algorithms ¡EE-business ¡EE-governance ¡EKnowledge-based analysis ¡ENature-Inspired Computing ¡EPersonnel Evaluation ¡EProcess Mining ¡ESales Forecasting
   
VC02-508 Applying Neuroscience to Business Practice
  Manuel Alonso Dos Santos/ 9781522510284/ Price:US$ 200.00
 
Book Cover Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students. Topics Covered ¡EConsumer Reactions ¡ECustomer Temperament ¡EEmotional Connections ¡EExperiential Marketing ¡EFacial Coding ¡ENeuromarketing ¡ETelevision Advertisements
   
VC02-507 Applied Big Data Analytics in Operations Management
  Kumar, Manish/ 9781522508861/ Price:US$ 160.00
 
Book Cover Operations management is a tool by which companies can effectively meet customers¡¦ needs using the least amount of resources necessary. With the emergence of sensors and smart metering, big data is becoming an intrinsic part of modern operations management. Applied Big Data Analytics in Operations Management enumerates the challenges and creative solutions and tools to apply when using big data in operations management. Outlining revolutionary concepts and applications that help businesses predict customer behavior along with applications of artificial neural networks, predictive analytics, and opinion mining on business management, this comprehensive publication is ideal for IT professionals, software engineers, business professionals, managers, and students of management. Topics Covered ¡EBusiness Analytics ¡ECustomer-Centric Business ¡EEducational Systems ¡EMaintenance Data ¡ENeural Networks ¡EOpinion Mining ¡EPredictive Analytics ¡ESemi-Structured Data
   
VC02-506 Handbook of Research on Information Management for Effective Logistics and Supply Chains
  Jamil, George Leal/ 9781522509738/ Price:US$ 310.00
 
Book Cover Evaluating the role of logistics and supply chain management skills or applications is necessary for the success of any organization or business. As market competition becomes more aggressive, it is crucial to evaluate ways in which a business can maintain a strategic edge over competitors. The Handbook of Research on Information Management for Effective Logistics and Supply Chains highlights strategies, tools, and skills necessary for supply management within organizations and companies. Featuring best practices and empirical research within the field, this handbook is a critical reference source for scholars, practitioners, researchers, information systems and telecommunication specialists, and managers. Topics Covered ¡EBusiness Information Systems ¡ECompetitive Intelligence ¡EDecision Support Systems ¡EFinancial Logistics ¡EKnowledge Management ¡EQualitative Research Methods ¡ETransics System
   
VC02-505 Factors Affecting Firm Competitiveness and Performance in the Modern Business World
  Vlachvei, Aspasia/ 9781522508434/ Price:US$ 195.00
 
Book Cover Economic and business growth is driven by the continuous re-evaluation and optimization of current policies and practices. By implementing more effective procedures, businesses can increase their levels of competitiveness. Factors Affecting Firm Competitiveness and Performance in the Modern Business World is an authoritative reference source for the latest scholarly research on the most appropriate measures and initiatives for firms to become more competitive within various sectors. Incorporating interdisciplinary perspectives through theoretical foundations and real-world case studies, this book is ideally designed for professionals, practitioners, upper-level students, policy makers, and managers interested in the optimization of business performance. Topics Covered ¡ECompetitor Networks ¡EFranchise Management ¡EJoint Ventures ¡EMultiple-criteria Decision Analysis ¡ENot-for-Profit Economy ¡EOligopolistic Firms ¡ESocial Media Applications
   
VC02-504 Knowledge Management Initiatives and Strategies in Small and Medium Enterprises
  Bencsik, Andrea/ 9781522516422/ Price:US$ 200.00
 
Book Cover To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Knowledge Management Initiatives and Strategies in Small and Medium Enterprises is an authoritative reference source for the latest scholarly material on the management of knowledge resources in smaller-scale enterprises. Highlighting theoretical foundations and real-world applications, this book is ideally designed for professionals, practitioners, researchers, and upper-level students interested in emerging perspectives on knowledge management. Topics Covered ¡EEmotional Intelligence ¡EHuman Capital ¡EIntercultural Knowledge Transfer ¡EKnowledge Sharing ¡ELeadership Styles ¡EOrganizational Learning ¡ESoftware Development
   
VC02-503 Digital Entrepreneurship and Global Innovation
  Hosu, Ioan/ 9781522509530/ Price:US$ 195.00
 
Book Cover Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage. Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship. Topics Covered ¡EBusiness Education ¡ECloud Computing ¡ECompetitive Intelligence ¡EEntrepreneurial Charity ¡ENeuromarketing ¡ESmall and Medium Enterprises ¡EYouth Entrepreneurship
   
VC02-502 Strategic IT Governance and Alignment in Business Settings
  Haes, Steven De/ 9781522508618/ Price:US$ 195.00
 
Book Cover Technology is constantly changing the way enterprises conduct business by optimizing current practices. As information technology continues to evolve and become a prevalent feature in day-to-day activities within organizations, it has become necessary to manage these technologies in order to meet the strategic objectives of an organization. Strategic IT Governance and Alignment in Business Settings investigates emergent research methodologies involving the application of information technology in organizations. Focusing on best practices, implementation issues, and empirical research within the field, this book is ideally suited for researchers, academics, students, and practitioners interested in the governance, strategy, architecture, and management of information systems. Topics Covered ¡EEnterprise Architecture ¡EEnterprise Modeling ¡EInvestment Consistency ¡EIT-Enabled Investments ¡EMedia Streaming Models ¡ENetworked Business ¡EOrganizational Performance ¡ETwo-Sided Markets
   
VC02-501 Innovation and Shifting Perspectives in Management Education
  Baporikar, Neeta/ 9781522510192/ Price:US$ 190.00
 
Book Cover Effective education and training is essential to the positive development of a manager in corporate or organizational settings. In order to stay abreast of current management trends, it is necessary to implement new perspectives and technologies being utilized in the field. Innovation and Shifting Perspectives in Management Education features a comprehensive assessment of the complexities present in management training programs in educational settings. Highlighting best practices and real-life experiences within the field, this book is an essential reference source for practitioners, policy makers, undergraduate and graduate students, academics, managers, and professionals. Topics Covered ¡EAcademic Leadership ¡ECreativity ¡EEntrepreneurship ¡EEthical Challenges ¡EGlobal Leadership ¡EManagement Models ¡EService Quality
   
VC02-500 Social Media Listening and Monitoring for Business Applications
  Rao, N. Raghavendra/ 9781522508465/ Price:US$ 205.00
 
Book Cover Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers. Topics Covered ¡EBig Data ¡EBusiness Models ¡ECustomer Engagement ¡EMicroblogging ¡ESocial Media Data ¡ESocial Media Metrics
   
VC02-499 Organizational Productivity and Performance Measurements Using Predictive Modeling and Analytics
  Tavana, Madjid/ 9781522506546/ Price:US$ 205.00
 
Book Cover Businesses are collecting massive amounts of data every day as a way to better understand their processes, competition, and the markets they serve. This data can be used to increase organizational productivity and performance; however, is essential that organizations collecting large data sets have the tools available to them to fully understand the data they are collecting. Organizational Productivity and Performance Measurements Using Predictive Modeling and Analytics takes a critical look at methods for enhancing an organization¡¦s operations and day-to-day activities through the effective use of data. Focusing on a variety of applications of predictive analytics within organizations of all types, this critical publication is an essential resource for business managers, data scientists, graduate-level students, and researchers. Topics Covered ¡EBusiness Analytics ¡EInfrastructure Development ¡EManufacturing Analytics ¡EOrganizational Productivity ¡EPerformance Assessment ¡EPerformance Management ¡ESupply Chain Management
   
VC02-498 Data Envelopment Analysis and Effective Performance Assessment
  Farhad Hossein Zadeh Lotfi/ 9781522505969/ Price:US$ 160.00
 
Book Cover For any organization, analysis of performance and effectiveness through available data allows for informed decision making. Data envelopment analysis, or DEA, is a popular, effective method that can be used to measure productive efficiency in operations management assessment. Data Envelopment Analysis and Effective Performance Assessment addresses the myriad of practical uses and innovative developments of DEA. Emphasizing the importance of analyzing productivity by measuring inputs, goals, economic growth, and performance, this book covers a wide breadth of innovative knowledge. This book is essential reading for managers, business professionals, students of business and ICT, and computer engineers. Topics Covered ¡EAnalytical Hierarchy Process ¡EAnalytical Network Process ¡EDecision Making ¡EPerformance Evaluation ¡EPreference Aggregation ¡EPreference Voting ¡ESupplier Efficiency ¡ESupply Chain Management ¡ETotal Factor Productivity
   
VC02-497 Case Studies as a Teaching Tool in Management Education
  Latusek, Dominika/ 9781522507703/ Price:US$ 190.00
 
Book Cover Management education is one of the most popular fields of study worldwide, and as it continues to grow, so does the need for updated, relevant programs to best prepare students for the business world. Case studies have become popular as a means to teach real world applications, but require flexibility in form and content catered to each audience in order to garner the intended affects. Case Studies as a Teaching Tool in Management Education demonstrates the benefits and challenges associated with teaching through case studies in management studies, by weaving theory and practice to form a comprehensive outline for educators. This publication is essential reading for managers, business professionals, teachers in higher education, and advanced management students. Topics Covered ¡EActive Learning ¡ECase Evaluation ¡ECritical Thinking ¡EDeductive Logic ¡EExperiential Learning ¡EFlow Theory ¡EStudent-Generated Cases ¡ETransactional Analysis
   
VC02-496 Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
  Haryanto, Jony/ 9781522509936/ Price:US$ 165.00
 
Book Cover To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children¡¦s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children¡¦s consumption behavior. Topics Covered ¡EAutobiographical Memory ¡EBrand Loyalty ¡EBrand Personality ¡EBrand Relationship ¡EMarket Performance ¡ENeural Network Approaches ¡EProduct Longevity
   
VC02-495 Handbook of Research on Managerial Solutions in Non-Profit Organizations
  Potocan, Vojko/ 9781522507314/ Price:US$ 300.00
 
Book Cover Non-profit Organizations (NPOs) are the fastest growing organizations in modern society. They exist in a liminal realm between public and private organizations, and because of this, new jurisdictions are created for NPOs. The existence of NPOs is contingent upon their adequacy, and management is a key determining factor as to whether an organization survives. The Handbook of Research on Managerial Solutions in Non-Profit Organizations provides relevant theoretical frameworks and the latest empirical research findings related to the successful management of nonprofits. Providing insights into the best practices and valuable comparisons between strategies in different contexts, this book gives invaluable support for nonprofit managers, policy makers, students, and researchers. Topics Covered ¡EEducational Management Leadership ¡EJob Satisfaction ¡EMarketing Nonprofits ¡ENonprofit Management ¡EOrganizational Commitment ¡EPartnership Relationships ¡EPrivate Institutions of Social Solidarity ¡ERisk Management ¡ESocial Enterprise Businesses
   
VC02-493 Comparative Perspectives on Global Corporate Social Responsibility
  Jamali, Dima/ 9781522507208/ Price:US$ 215.00
 
Book Cover In the modern era, businesses have developed a complex relationship with the society surrounding them. While the effects of business activity are clearly seen, their direct impact varies from country to country. Comparative Perspectives on Global Corporate Social Responsibility is a pivotal reference source for the latest scholarly research on the accountability contemporary businesses face for the environmental, social, and economic impacts that they create. Highlighting the variant expressions between developed and developing countries, this book is ideally designed for graduate students, professionals, practitioners, and academicians interested in furthering their knowledge on corporate social responsibility. Topics Covered ¡EBusiness Ethics ¡ECorporate Governance ¡EInternet-Based Social Reporting ¡EMining Corporations ¡EOil and Gas Sector ¡EPaper Industry ¡ETelecommunication Industry
   
VC02-492 Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
  Suki, Norazah Mohd/ 9781522507468/ Price:US$ 230.00
 
Book Cover Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs. Topics Covered ¡EConsumer Attitudes ¡EConsumerism ¡EOnline Marketing ¡EPurchasing Behavior ¡ESocial Influence ¡ESustainable Consumption
   
VC02-491 Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
  Benson, Vladlena/ 9781522505594/ Price:US$ 220.00
 
Book Cover Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians. Topics Covered ¡ECollective Intelligence ¡ECrisis Communication ¡ECustomer Engagement ¡EEntrepreneurship ¡EInternet Privacy ¡EKnowledge Management ¡EMarketing Applications
   
VC02-490 Green Supply Chain Management for Sustainable Business Practice
  Khan, Mehmood/ 9781522506355/ Price:US$ 185.00
 
Book Cover The issue of sustainability has become a vital discussion in many industries within the public and private sectors. In the business realm, incorporating such practices allows organizations to re-design their operations more effectively. Green Supply Chain Management for Sustainable Business Practice examines the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations in an ecological way. Highlighting key concepts, emerging innovations, and future directions, this book is a pivotal reference source for professionals, managers, educators, and upper-level students. Topics Covered ¡EEnvironmental Awareness ¡ELean Manufacturing ¡EManagement Models ¡ENon-Financial Performance Measures ¡EPerformance Measurement ¡ESourcing and Logistics ¡EWaste Elimination
   
VC02-488 Crowdfunding for Sustainable Entrepreneurship and Innovation
  Vassallo, Walter/ 9781522505686/ Price:US$ 205.00
 
Book Cover Business systems undergo a number of transitions as the needs and demands of society change. With heightened connectivity driven by the development of the Internet, new opportunities for venture development and creation have become available to business owners and entrepreneurs. Crowdfunding for Sustainable Entrepreneurship and Innovation is a pivotal reference source for the latest scholarly research and business practices on the opportunities and benefits gained from the use of crowdfunding in modern society, discussing its socio-economic impact, in addition to its business implications. Featuring current trends and future directions for crowdfunding initiatives, this book is ideally designed for students, researchers, practitioners, entrepreneurs, and policy makers. New financing models such as crowdfunding are democratizing access to credit, offering individuals and communities the opportunity to support, co-create, contribute and invest in public and private initiatives. This book relates to innovation in its essence to anticipate future needs and in creating new business models without losing revenue. There are tremendous unexplored opportunities in crowdsourcing and crowdfunding; two sides of the same coin that can lead to a revolution of current social and economic models. The reading of this book will provide insight on the changes taking place in crowdfunding, and offer strategic opportunities and advantages. Topics Covered ¡ECo-creation and open innovation ¡ECollaborative social capitalism ¡ECrowdfunding market research ¡ECrowdsourcing in different industries ¡EEnergy and Environment Sectors ¡ELegal Concerns and Regulation ¡EMarketing Considerations ¡EPolicy Development ¡EReal Estate Sector ¡ESocial Inclusion ¡EStart-Ups ¡EThe Crowd Economy
   
VC02-477 The SAGE Handbook of International Corporate and Public Affairs
  Harris, Phil/ 9781446276112/ Price:¢G 125.00
 
Book Cover This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: ¡EFoundations of PA ¡EPA and its relationship to other Key Disciplines ¡EEmerging Trends in PA ¡EThe Regional Development and Application of PA ¡ECase Studies of PA in Action ¡ETactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
   
VC02-420 The SAGE Handbook of Process Organization Studies.
  Langley, Ann/ 9781446297018/ Price:¢G 125.00
 
Book Cover The SAGE Handbook of Process Organization Studies provides a comprehensive and timely overview of the field. This volume offers a compendium of perspectives on process thinking, process organizational theory, process research methodology and empirical applications. The emphasis is on a combination of pedagogical contributions and in-depth reviews of current thinking and research in each of the selected areas, combine