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VSC02-004 The Routledge Companion to the Makers of Global Business
  Teresa da Silva Lopes/ 9781138242654/ Price:¢G 165.00
 
Book Cover The Routledge Companion to the Makers of Global Business draws together a wide array of state-of-the-art research on multinational enterprises. The volume aims to deepen our historical understanding of how firms and entrepreneurs contributed to transformative processes of globalization. This book explores how global business facilitated the mechanisms of cross-border interactions that affected individuals, organizations, industries, national economies and international relations. The 37 chapters span the Middle Ages to the present day, analyzing the emergence of institutions and actors alongside key contextual factors for global business development. Contributors examine business as a central actor in globalization, covering myriad entrepreneurs, organizational forms and key industrial sectors. Taking a historical view, the chapters highlight the intertwined and evolving nature of economic, political, social, technological and environmental patterns and relationships. They explore dynamic change as well as lasting continuities, both of which often only become visible ¡V and can only be fully understood ¡V when analyzed in the long run. With dedicated chapters on challenges such as political risk, sustainability and economic growth, this prestigious collection provides a one-stop shop for a key business discipline.
   
VC02-834 Handbook of Research on Managerial Practices and Disruptive Innovation in Asia
  Patricia Ordonez de Pablos/ 9781799803577/ Price:US$ 235.00
 
Book Cover Collaboration in business allows for equitable opportunities and inclusive growth as the economy rises while also permitting partnering organizations to adopt and utilize the latest successful practices and management. However, a market in stasis may require a displacement in order to allow businesses to grow and create new alliances and partnerships toward a shared economy. There is a need for studies that seek to understand the necessity of market disruption and the best supervisory methods for remaining relevant and profitable in a time of change. The Handbook of Research on Managerial Practices and Disruptive Innovation in Asia is an essential reference source that explores successful executive behavior and business operations striving toward a more inclusive economy. Featuring research on topics such as employee welfare, brand orientation, and entrepreneurship, this publication is ideally designed for human resources developers, policymakers, IT specialists, economists, executives, managers, corporate directors, information technologists, and academicians seeking current research focusing on innovative business factors and sustainable economies in Asia. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data ¡EBrand Orientation ¡ECircular Economy ¡EEmployee Welfare ¡EEntrepreneurship ¡EHuman Resource Management ¡EInclusive Culture ¡EInformation Technology ¡EOpen Innovation ¡ESocial Media ¡ESustainable Growth
   
VC02-833 Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities
  Ebtihaj Ahmed Al-A'ali,/ 9781799802723/ Price:US$ 155.00
 
Book Cover One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ethics ¡EConsumer Behavior ¡ECorporate Governance ¡ECorporate Responsibility ¡EData Management ¡EDigital Communication¡E ¡EE-Commerce ¡EFinancial Sector ¡EGlobal Business ¡ESocial Media
   
VC02-832 Improving Business Performance Through Innovation in the Digital Economy
  Ionica Oncioiu/ 9781799810056/ Price:US$ 225.00
 
Book Cover In the 21st century, advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital marketing opportunities. Improving Business Performance Through Innovation in the Digital Economy is an essential reference source for the latest research on the impact of digital computing. It investigates new economic and entrepreneurial approaches to enhancing community development. Featuring research on topics such as business ethics, mobile technology, and cyber security, this book is ideally designed for knowledge workers, business managers, executives, entrepreneurs, small and medium enterprise managers, academicians, researchers, students, and global leaders seeking coverage on the management of sustainable enterprises. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ethics ¡ECyber Security ¡EE-Commerce ¡EFinancial Transparency ¡EKnowledge Management ¡EManagerial Accounting ¡EMobile Technology ¡EOnline Advertising ¡ERisk Analysis ¡ESustainable Solutions
   
VC02-830 Five Generations and Only One Workforce: How Successful Businesses Are Managing a Multigenerational Workforce
  Information Resources Management Association/ 9781799804376/ Price:US$ 215.00
 
Book Cover Due to more individuals retiring at a later age, today¡¦s workforce consists of five generations of workers with various educational backgrounds, ages, experience levels, and skills. Managers and business owners are now faced with the challenge of providing a work space that encourages the new ideals of millennials while also balancing the needs and desires of older employees. As such, new methods and strategies of working and managing efficiency in the workplace need to be explored. Five Generations and Only One Workforce: How Successful Businesses Are Managing a Multigenerational Workforce examines pivotal issues surrounding generational differences and management in the workplace including challenges in employee engagement, project management, and training. Highlighting a range of topics such as generation gap, workforce diversity, and senior workers, this publication is an ideal reference source for business practitioners, managers, executives, professionals, human resources managers, and researchers who are seeking more information on managing a multigenerational workforce. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAging Workforce ¡ECareer Development ¡ECompany Culture ¡EEmployee Management ¡EEmployee Retention ¡EGeneration Gap ¡EMillennial Workers ¡ESenior Workers ¡EWork-Life Balance ¡EWorkforce Diversity
   
VC02-828 Handbook of Research on Strategic Fit and Design in Business Ecosystems
  Umit Hacioglu/ 9781799811251/ Price:US$ 295.00
 
Book Cover With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, there are vital rising concerns regarding the possible consequences of deploying artificial intelligence, sophisticated robotic technologies, automated vehicles, self-managing supply modes, and blockchain economies on business performance and culture, including how to sustain a supportive business culture and to what extent a strategic fit between human-robot collaboration in a business ecosystem can be created. The Handbook of Research on Strategic Fit and Design in Business Ecosystems is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era. Featuring research on topics such as cultural hybridization, Industry 4.0, and cybersecurity, this book is ideally designed for entrepreneurs, executives, managers, corporate strategists, economists, IT specialists, IT consultants, engineers, students, researchers, and academicians seeking to improve their understanding of future competitive business practices with the adoption of robotic and information technologies. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EArtificial Intelligence ¡EBlockchain Technology ¡ECrypto-Finance ¡ECultural Hybridization ¡ECybersecurity ¡EDecision Making ¡EDigitization ¡EEnterprise Architecture ¡EIndustry 4.0 ¡ERobot-Human Management ¡ESustainability
   
VC02-827 Recent Advances in the Roles of Cultural and Personal Values in Organizational Behavior
  Zlatko Nedelko/ 9781799810131/ Price:US$ 225.00
 
Book Cover The complete understanding of organizational culture and personal values is fundamental for running and improving modern organizations. By identifying the underlying building blocks for behavior, strategy, and actions of organizations and their members, companies and researchers may discover innovative techniques to encourage productive and satisfying working environments. Recent Advances in the Roles of Cultural and Personal Values in Organizational Behavior is a collection of innovative research on how culture and personal values shape and influence leadership styles, decision-making processes, innovativeness, and other management practices. While highlighting topics including employee motivation, leadership style, and organizational culture, this book is ideally designed for managers, executives, human resources professionals, recruiters, researchers, academics, educators, and students seeking current research on cultural backgrounds and personal values for organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ethics ¡ECorporate Responsibility ¡EEmployee Motivation ¡EGenerational Workforce ¡EJob Satisfaction ¡EKnowledge Sharing ¡ELeadership Style ¡EManagement Science ¡EOrganizational Culture ¡ESocial Responsibility
   
VC02-826 Improving Marketing Strategies for Private Label Products
  Yusuf Arslan/ 9781799802570/ Price:US$ 195.00
 
Book Cover With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBranding Strategies ¡EConsumer Behavior ¡EDigital Marketplace ¡EE-Commerce ¡EEconomics ¡EFamily Business ¡EFood Retailing ¡EIntentional Buying ¡ENational Branding ¡ERetail Industry
   
VC02-825 Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
  Yurdagul Meral/ 9781799800354/ Price:US$ 225.00
 
Book Cover The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConsumer Behavior ¡EDigital Advertising ¡EDigital Marketing ¡EE-Commerce ¡EEconomic Growth ¡EInternational Business ¡EInternational E-Trade ¡EMobile Technology ¡EOnline Behavior ¡ETourism Marketing
   
VC02-824 Handbook of Research on Social and Organizational Dynamics in the Digital Era
  Efosa C. Idemudia/ 9781522589334/ Price:US$ 295.00
 
Book Cover Technology in the world today impacts every aspect of society and has infiltrated every industry, affecting communication, management, security, etc. With the emergence of such technologies as IoT, big data, cloud computing, AI, and virtual reality, organizations have had to adjust the way they conduct business to account for changing consumer behaviors and increasing data protection awareness. The Handbook of Research on Social and Organizational Dynamics in the Digital Era provides relevant theoretical frameworks and the latest empirical research findings on all aspects of social issues impacted by information technology in organizations and inter-organizational structures and presents the conceptualization of specific social issues and their associated constructs. Featuring coverage on a broad range of topics such as business management, knowledge management, and consumer behavior, this publication seeks to advance the practice and understanding of technology and the impacts of technology on social behaviors and norms in the workplace and society. It is intended for business professionals, executives, IT practitioners, policymakers, students, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBehavioral Economics ¡EBusiness Management ¡EConsumer Behavior ¡EData Analytics ¡EDigital Media ¡EE-Government ¡EEntrepreneurship ¡EInformation Security ¡EKnowledge Management ¡EPolitical Economy
   
VC02-822 Cases on Learning Design and Human Performance Technology
  Jill Stefaniak/ 9781799800545/ Price:US$ 195.00
 
Book Cover As a company grows and new business opportunities are presented, there is an expectation that employee performance will grow and improve as the organization does. One method to improve performance is through systematic, data-driven technology that analyzes all affecting aspects of an organization. A better understanding of how this quality-improving technology can be integrated within a variety of different industries is needed in order to develop strategies and interventions that address an organizational need. Cases on Learning Design and Human Performance Technology provides a collection of cases that demonstrate how principles of learning design and human performance technology have been employed within organizations in a variety of industries to address business problems, quality improvement initiatives, and business opportunities. While highlighting topics including intervention design, workflow procedures, and employee development, this book is ideally designed for managers, executives, human resources, IT specialists, academicians, business professionals, industry practitioners, researchers, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAcquisitions ¡EBusiness Partnerships ¡EEmployee Development ¡EEvaluation Methods ¡EImprovement Initiatives ¡EIntervention Design ¡EManagement Change ¡EOrganizational Structure ¡EPerformance Analysis ¡EWorkflow Procedures
   
VC02-821 Global Branding: Breakthroughs in Research and Practice, 2-Vols/Set.
  Information Resources Management Association/ 9781522592822/ Price:US$ 695.00
 
Book Cover To survive in today¡¦s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Awareness ¡EBrand Communication ¡EBrand Equity ¡EBrand Identity ¡EConsumer Engagement ¡ECustomer Loyalty ¡EProduct Innovation ¡ESocial Media ¡ESustainability
   
VC02-820 Disruptive Technology: Concepts, Methodologies, Tools, and Applications, 4-Vols/Set.
  Information Resources Management Association/ 9781522592730/ Price:US$ 2450.00
 
Book Cover The proliferation of entrepreneurship, technological and business innovations, emerging social trends and lifestyles, employment patterns, and other developments in the global context involve creative destruction that transcends geographic and political boundaries and economic sectors and industries. This creates a need for an interdisciplinary exploration of disruptive technologies, their impacts, and their implications for various stakeholders widely ranging from government agencies to major corporations to consumer groups and individuals. Disruptive Technology: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines innovation, imitation, and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. Highlighting a range of topics such as IT innovation, business strategy, and sustainability, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, academicians, and researchers interested in strategic decision making using innovations and competitiveness. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Strategy ¡EDisruptive Innovation Theory ¡EEntrepreneurship ¡EIT Innovation ¡EMarket Development ¡EPredictive Value ¡EProduct Scope ¡EStrategic Planning ¡ESustainability
   
VC02-819 Exploring the Power of Electronic Word-of-Mouth in the Services Industry
  Sandra Maria Correia Loureiro/ 9781522585756/ Price:US$ 265.00
 
Book Cover User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Personalities ¡EConsumer Electronics ¡EData Mining ¡EElectronic Word-of-Mouth (eWOM) ¡ELuxury Concierge Industry ¡EMarketing ¡EOnline Engagement ¡EQuality Management ¡EService Industry ¡ESocial Media
   
VC02-818 Sustainable Business: Concepts, Methodologies, Tools, and Applications, 4-Vols/Set.
  Information Resources Management Association/ 9781522596158/ Price:US$ 2650.00
 
Book Cover In the increasingly competitive corporate sector, businesses must examine their current practices to ensure business success. By examining their social, financial, and environmental risks, obligations, and opportunities, businesses can re-design their operations more effectively to ensure prosperity. Sustainable Business: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the best practices that promote business sustainability, including examining how economic, social, and environmental aspects are related to each other in the company¡¦s management and performance. Highlighting a range of topics such as lean manufacturing, sustainable business model innovation, and ethical consumerism, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, managers, and academics seeking current research on sustainable business practices. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetitive Advantage ¡ECorporate Social Responsibility ¡ECorporate Values ¡EEthical Consumerism ¡EGreen Supply Chain ¡ELean Manufacturing ¡EStrategic Management ¡ESustainable Business Model Innovation ¡ESustainable Development ¡EWaste Elimination
   
VC02-817 Strategies and Tools for Managing Connected Consumers
  Ree C. Ho/ 9781522596974/ Price:US$ 275.00
 
Book Cover Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today¡¦s digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConsumer Behavior ¡EConsumer Management ¡EData Analysis ¡EDigital Media ¡EE-Commerce ¡EHuman Aspects of Business ¡EMobile Technologies ¡ESocial Computing ¡ESocial Networking ¡EVirtual Communities
   
VC02-816 Macro and Micro-Level Issues Surrounding Women in the Workforce: Emerging Research and Opportunities
  Basak Ucanok Tan/ 9781522591634/ Price:US$ 195.00
 
Book Cover With the globalization and growth of world economic markets, the importance of a strong workforce has become paramount to business success. Organizations cannot achieve this global reach unless they intend to tackle issues regarding equality in the workplace. In a time when sustainability and corporate responsibility have become the norm, organizations value the creation of an egalitarian workplace. Macro and Micro-Level Issues Surrounding Women in the Workforce: Emerging Research and Opportunities is a critical scholarly resource that voices issues and challenges faced by women and provides guidance for organizations in developing strategic initiatives to involve women in decision-making processes and improve women¡¦s wellbeing in the workplace. The book explores macro (socio-economic) and micro-level (organizational) issues in relation to women¡¦s positions at work including occupational segregation, gender pay gap, diversity management, and socio-cultural roles attached to women. It is essential for executives, managers, executive board members, human resources professionals, policymakers, business practitioners, academicians, researchers, corporate professionals, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECultural Challenges ¡EGender Inequality ¡EGlobal Leadership ¡EHR Practices ¡EManagement ¡EOccupational Segregation ¡EOrganizational Culture ¡EPay Gap ¡EWomen Entrepreneurs ¡EWork-Life Balance
   
VC02-813 Green Marketing as a Positive Driver Toward Business Sustainability
  Vannie Naidoo/ 9781522595588/ Price:US$ 225.00
 
Book Cover As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBranding ¡EConsumer Behavior ¡EEcolabels ¡EElectronic Banking ¡EGreen Advertising ¡EGreen Consumerism ¡EMarketing ¡ERisk Management ¡ESocial Media ¡ESustainability
   
VC02-812 Business Management and Communication Perspectives in Industry 4.0
  Aysegul Ozbebek Tunc/ 9781522594161/ Price:US$ 215.00
 
Book Cover Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new ¡§normal¡¨ has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow¡¦s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EArtificial Intelligence ¡EBusiness Technologies ¡ECrisis Management ¡EData Analysis ¡EDigital Leadership ¡EDigital Marketing ¡EManagement Science ¡ERisk Management ¡ESocial Media ¡ESupply Chain Management
   
VC02-809 Theoretical and Applied Mathematics in International Business
  Bryan Christiansen/ 9781522584582/ Price:US$ 225.00
 
Book Cover In the past, practical applications motivated the development of mathematical theories, which then became the subject of study in pure mathematics where abstract concepts are studied for their own sake. The activity of applied mathematics is thus intimately connected with research in pure mathematics, which is also referred to as theoretical mathematics. Theoretical and Applied Mathematics in International Business is an essential research publication that explores the importance and implications of applied and theoretical mathematics within international business, including areas such as finance, general management, sales and marketing, and supply chain management. Highlighting topics such as data mining, global economics, and general management, this publication is ideal for scholars, specialists, managers, corporate professionals, researchers, and academicians. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EApplied Mathematics ¡EData Mining ¡EGeneral Management ¡EGlobal Economics ¡EHybrid Systems ¡EMatrices ¡EMultivariate Calculus ¡ENetwork Theory ¡ERandom Matrix Theory ¡ESix Sigma
   
SC02-485 Strategic Corporate Social Responsibility - International Student Edition: Sustainable Value Creation
  David Chandler/ 9781544372228/ Price:¢G 72.00
 
   
SC02-485 Doing Business in Korea
  Fabian Jintae Froese/ 9781138549449/ Price:¢G 29.99
 
   
SC02-485 The Intelligent Organisation: Driving Systemic Change with Information
  John Beckford/ 9781138368491/ Price:¢G 36.99
 
   
SC02-485 Health at Work: Critical Perspectives
  Leah Tomkins/ 9780815383932/ Price:¢G 34.99
 
   
SC02-485 Cross-cultural Management
  Mai Nguyen-Phuong-Mai/ 9781138304666/ Price:¢G 39.99
 
   
SC02-484 Business Intelligence for Small and Medium-Sized Enterprises: An Agile Roadmap toward Business Sustainability
  Lila Rao-Graham/ 9781138584211/ Price:¢G 69.99
 
   
SC02-484 Absolute Essentials of Green Business
  Alan Sitkin/ 9780367196721/ Price:¢G 45.00
 
   
SC02-484 Work Orientations: Theoretical Perspectives and Empirical Findings
  Bengt Furaker/ 9780815383291/ Price:¢G 115.00
 
   
SC02-484 Pricing Strategy Implementation: Translating Pricing Strategy into Results
  Andreas Hinterhuber/ 9781138332171/ Price:¢G 32.99
 
   
SC02-484 Influence: How social media influencers are shaping our digital future
  Sara McCorquodale/ 9781472971913/ Price:¢G 20.00
 
   
SC02-484 The Science of Risk Analysis: Foundation and Practice
  Terje Aven/ 9780367139223/ Price:¢G 44.99
 
   
SC02-484 Conflict Management for Managers: Resolving Workplace, Client, and Policy Disputes
  Susan S. Raines/ 9781538119938/ Price:US$ 65.00
 
   
SC02-484 Digital Disruptive Innovation
  Joe Tidd/ 9781786347596/ Price:US$ 168.00
 
   
SC02-484 The Trend Forecaster's Handbook
  Martin Raymond/ 9781786273840/ Price:¢G 35.00
 
   
Counselling in Organizations
  Sushmita Sen/ 9781774071700/ Price:US$ 155.00
 
Counselling in Organizations introduces the readers to the concept of counseling in the organization in the current world, making them aware about the history of counseling in the organizations. It further informs the readers about the various models that have been framed for the practice of counseling in organizations and the skills required by the counselors or managers in the private sector. Also discussed in the book is the evaluation of employees and counseling related with it, the various issues that come up in counseling processes in the organizations and the management of counseling, providing the readers with insights on the future of organizational counseling.
   
Alternative Currencies in the Digital Age
  David Zhou/ 9781774071731/ Price:US$ 155.00
 
Alternative Currencies In The Digital Age makes the readers aware about the various currencies that can be used in the businesses or even in the normal regular transactions in the current world of digital technology and informs the readers about the ways in which these currencies may change the way trades happen. This book also discusses about the various currencies in the digital age, the role of alternative currencies in the economy of the world, bitcoin, the blockchains, the process of mining and the monetary policies and the related cybercrimes to the alternative currencies. It provides an insight into the kind of world that the people are heading into and the kinds of currencies that will be a fundamental thing in the future.
   
Organization behaviour in contemporary world
  Surbhi Jain/ 9781774071748/ Price:US$ 95.00
 
Organization behaviour in contemporary world discusses the concept of organization behavior and the principles and practices of the organization behavior. It includes psychological foundation of organizational behavior and individual and interpersonal processes in organization. This book also discusses the strategies of management and contemporary issues in organizational behavior, management of organizations in the creative economy and the impact of globalization of organizational behavior. It provides the reader with the basic insights of organization behavior so as to get better understanding of the impact of organization behavior in contemporary world.
   
IT use in Supply Chain and Business Processes
  Naima Rahmaoui/ 9781774071809/ Price:US$ 155.00
 
IT Use In Supply Chain And Business Processes makes the readers familiar with the processes of supply chain and other related to the businesses and explains them the incorporation of it in these processes to enhance their effectivity. This book also discusses about the meaning of supply chain and business processes, the integration of technology in these processes and its need in supply chain management, the management of supply chain information, e-supply chain management and networking in supply chain management. It gives the readers the needed information on the use of IT in the supply chain processes and inform them about the various technologies that help in the process of supply chain.
   
E-documentation and E-commerce Solutions for Business
  Naima Rahmaoui/ 9781774071816/ Price:US$ 155.00
 
E-Documentation and E-Commerce Solutions For Business informs the readers about the various ways in which the process of e-documentation plays an important role in the development of the businesses and how the documents are managed in electronic way. It provides the insights on the electronic documentation in the e-commerce business and the importance of such process in the successful implementation of the business strategies. This book also discusses about the business models in e-commerce industry, the challenges in the e-business, challenges that arise in the e-documentation of business, the business process management in e-commerce and future of e-commerce.
   
Talent Management
  Sushmita Sen/ 9781774071830/ Price:US$ 155.00
 
Talent Management explains global talent management to the readers and discusses carious aspects related to it by talking about human resource planning and strategic talent management. The readers are informed about the concept of performance management and explained the various methodologies used for employee selection. Also discussed in the book is the management of rewarding system, retention of employees in talent management, the various challenges that may be posed in the corporate HR functions and the development of global leadership talent. These topics provide basic understanding of talent management to the readers.
   
Importance of Sustainability Management for all types of businesses
  Elisa Gomez Gonzalez/ 9781774071984/ Price:US$ 155.00
 
Importance Of Sustainability Management For All Types Of Businesses makes the people aware about the role of sustainability management in the various kinds of businesses and their functioning, to make the readers about the things they need to do to achieve sustainability in the businesses. It provides some of the basic information to the readers about the importance of sustainability management in the various kinds of business and suggest ways in which they can achieve it. This book also discusses about the meaning of sustainable development, the evolution of the csr practices, the concept of brand value, the avoidance of csr activities, challenges in implementing the sustainable business practices, drivers of sustainability, talent management and certifications and related general information.
   
Business Informatics
  Jonah C. Pardillo/ 9781774072073/ Price:US$ 155.00
 
Business Informatics informs the readers about the various aspects of the business and the branch of informatics related to it, which shapes up the business in the present times and determines the degree to which the businesses will prosper and be successful. This book also discusses about the strategies of the businesses and their objectives, the role of social media in business informatics, the field of document engineering and data analysis, models for document implementation, the analysis and modelling in businesses and change and management in the businesses. It gives the basic insights to the readers on the role of business informatics in the current businesses and the way the various platforms and technology can help the business people with their businesses.
   
Marketing Automation
  Jonah C. Pardillo/ 9781774072134/ Price:US$ 95.00
 
Marketing Automation gives the readers an introduction of marketing automation, the tools for the purpose of marketing automation and explains the various strategies for the purpose of such automation. Also discussed in the book is the role of content marketing in marketing automation, the methods for business development in this process, the impact of marketing automation on the businesses, the key challenges of such processes and the future of marketing automation. These topics take the readers through the very basics of marketing automation and explain all the aspects to them in detail.
   
Internet and the Human communication
  Christina Kalaidzhieva/ 9781774072301/ Price:US$ 155.00
 
Internet and The Human Communication makes the readers aware with the various developments in the field of internet and how it has affected the communication processes among the humans impacting the speed and accuracy of communication in a major way. This book also discusses about History of internet, The theories of online communication, Cyber habitats and hedonism, The social cognitive theory related to the internet, Psychological implications of the internet, The online language and Friends on the internet and the influence of internet across the world.
   
Managing Global Organizations
  Maleehah Gull/ 9781774072332/ Price:US$ 155.00
 
Global organization is an organization which transcends borders and operates in multiple countries. There are various factors in the global economy which has an impact on them. This book explains the concept of global organizations. The second chapter talks about its role in the globalized world. The book then discusses the history of global organizations. It also describes the meaning of global economy since global organizations operate in their context. The chapter then elucidates the types of global organizations. The book then explains in detail the functions of global organizations. Finally, the challenges of global organization are discussed.
   
Organizational Politics
  Maleehah Gull/ 9781774072349/ Price:US$ 155.00
 
Organizational Politics makes the readers about the various aspects of the organizational politics and the role it plays in the development and shaping of an organization and its working, discussing the various negative and positive aspects of the organizational politics. It provide the insights on what organizational politics is and the reasons that give rise to organizational politics in several businesses and institutions. This book also discusses about the meaning of organizational politics, the methods to manage organizational politics, the meaning of politics, the human factor related to politics and the politics as a game of power.
   
International Entrepreneurship
  Joao Heitor De Avila Santos/ 9781774072363/ Price:US$ 155.00
 
International Entrepreneurship makes the readers about the concept of international entrepreneurship and makes them about the various business studies on international businesses and their evolution and the approaches adopted in them. This book also discusses about strategic entrepreneurship and its contribution to international businesses, development of a global plan, business opportunities in the international market and the indicators of the foreign market, global monetary system and capacity development and growth in the international entrepreneurship firms. It provides the readers with the basics of the information they need to initiate an international entrepreneurship plan and informs them about the various aspects related to international entrepreneurship.
   
Business model for the Internet economy
  Abhishek Singh/ 9781774072493/ Price:US$ 155.00
 
Business Model for the Internet Economy is a book which discusses the concepts related to the business models which are used in the Internet Economy. First half of the book discusses about the global perspective on business and the rise of internet economy. This book provides information about the internet business model and further highlights the strategies in the internet economy. There are some other topics which have been covered in this book including blockchain and the new economy, learning management system and information technology and women and their progressive role in the internet economy. This book provides insights on some other topics such as digital transformation and business models, economic issues related to internet economy and the future of internet economy to the readers.
   
Multinational Enterprises and the Global Economy
  Surendra Pratap Singh/ 9781774072509/ Price:US$ 155.00
 
Multinational Enterprises and The Global Economy provides the readers with the information on the various multinational enterprises and the relation of with the global economy and explains them the emergence of international production. It provides the readers with all the information they seek on the subject of multinational enterprises and the effect these have on the global economy, for the better understanding of the readers. This book also discusses about the role of foreign direct investment in the multinational enterprises and the related economic development, the role of technology in the multinational enterprises and its inputs to the global economy, the role of human resources in the multinational industry, the role of government in the activities in multinational enterprises and future of multinational enterprises in view of the global economy.
   
Practical business statistics
  Maria Catherine Borres/ 9781774072516/ Price:US$ 95.00
 
Practical business statistics explains the subject of statistics and the role it plays in the businesses and also talks about the process of data mining and big data in this field. The book discusses the various aspects related to data structure and explains the distribution of data on a histogram to the readers. The book further throws light on the concept of variability and data and the use of probability in the businesses. Also discussed in the book is the concept on uncertainty of numbers in the businesses, giving an overview of the random variables, the concept of confidence interval, the explanation of hypothesis testing and regression analysis and the role of report writing in the proper communication of the results so that the readers get a full insight on the various aspects of statistics in businesses.
   
The Economics of Innovation
  Seyed Ali Fallahchay/ 9781774072523/ Price:US$ 155.00
 
The Economics of Innovation gives an introduction to economics and innovation, talks about innovation in various economic systems and discusses drivers of innovative economic growth. Also discussed in the book are the key scholars in the economics of innovation, the relationship between geography and innovation, the various examples of centers of innovation, the key concepts in innovation economics and the reason for and ways for supporting innovators and entrepreneurs. The book also gives some concluding insights on the subject matter to explain it to the readers in a wholesome way.
   
Information Systems for Business
  Isaack Onyango Okwaro/ 9781774072530/ Price:US$ 95.00
 
Information Systems for Business gives the readers an introduction to information systems and talks about the transition from manual to IT-based business processes. It elaborates on the management information systems and the database management. Also discussed in the book are the advantages and the impact of information system on business, the use of information system in the supply chain management and the use of such system in the marketing processes. The book also gives insights on the future trends in information systems for the readers to know the importance of it.
   
Business and Society
  Joao Heitor De Avila Santos/ 9781774072882/ Price:US$ 155.00
 
Business and Society introduces the readers the meaning of business and that of society and the concept of integrity management in the various businesses. It throws light on the international corporate responsibility and talks about the role of e-commerce and business in the changing society. Also discussed in the book are the social risks that may be associated in the businesses and the management of it, the possibility of the services that must be based on the value which should be good for sustainable form of business and the concept of social constructionism in the management and entrepreneurship. It also provides the information on the business regulations and their coordination across the borders.
   
Service Operations Management
  Jonah C. Pardillo/ 9781774072899/ Price:US$ 95.00
 
Service Operations Management gives an introduction to service operations management and also talks about the customer experiences and satisfaction. It elaborates on the improvement of service processes and talks about the networking and technology. Also discussed in the book is the performance management in service operations, strategic changes and its management, innovations and their relationship with the service development and supply chain management and its role in service operations management. These give deep insights on the subject matter in order to provide good understanding of it
   
Corporate Challenge and Sustainability in the 21st Century
  Maleehah Gull/ 9781774072981/ Price:US$ 155.00
 
Corporate Challenge and Sustainability in the 21st Century introduces the concept of sustainability to the readers and informs them about its importance in the 21st century. It also makes them aware about the corporate culture in the 21st century and relates sustainability to the culture. This book also discusses about challenges in achieving sustainability that arise due to diversity in cultures, the relations between the success of corporate and achievement of sustainability, the connection between business and sustainability and the challenges being posed to the attainment of sustainability. This book gives an idea to the readers about the various aspects related to the sustainability in the corporate sector and the various challenges that lie in its achievement.
   
Modern Scientific Communication
  Seyed Ali Fallahchay/ 9781774073148/ Price:US$ 95.00
 
Modern Scientific Communication explains the role of communication being the integral part of living and the various modern communication techniques. The book discusses the various principles of modern communication systems and talks about the use of scientific media in the current century. Also discussed in the book is the subject of science communication in the digital age, the evaluation of various scientific findings, the role of science communication in society, the analog communication systems, public understanding of science and the role of scientific presentation for proper scientific communications.
   
Leading and Managing Nonprofit Organizations
  Chester Alexis C. Buama/ 9781774073155/ Price:US$ 155.00
 
Leading and Managing Nonprofit Organizations gives the readers the information they need on the way to lead a non-profit organization and manage it effectively so that more and more people know the basics of working with a non-profit organization. It provides the readers with all the necessary information they may be seeking before starting a non-profit organization or taking up a leadership role in an existing one. This book also discusses about the various kinds of non-profit organizations, the strategic positioning in the non-profit organizations, the effect of political power and public policies, the economics of the non-profit organizations, the management of conflicts in such organizations and managing the organization with the emerging market economies.
   
Implementing Lean and Six Sigma Techniques
  Bonnie Stone/ 9781773612324/ Price:US$ 155.00
 
Book Cover Implementing Lean and Six Sigma Techniques is a book which provides introduction about the six sigma which is considered as the power of culture and further introduction of the lean and lean six sigma. In the first half of this book, the competitive advantages with the lean six-sigma, the implementation of the lean six sigma and the lean implementation and lean production implementation have been discussed. The insights about the topics such as comparison and similarities of the six sigma and ISO certified surveys, belts in six sigma and supply chain acceleration and lean six sigma have been provided to the readers with the help of this book. The future potential of lean and six sigma techniques has been covered in this book.
   
Consumer Behaviour: Implications for Marketing Strategy
  K.R. Reznikoff/ 9781682515952/ Price:US$ 155.00
 
Understanding consumer behavior is the initiation of the creation of an accurate marketing strategy. Marketers need to understand the buying behaviour of consumers for their products to do well. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops him from buying. Covering different approaches of consumer behaviour, the book incorporates the latest issues in behavioural, psychological and sociological learning alongside new areas of research.
   
Mobile Marketing Channel: Online Consumer Behavior
  Rink L. Henry/ 9781682505885/ Price:US$ 150.00
 
The face of marketing has experienced a rapid change over the last 20 years as technological advances have changed the way we view the world. With mobile devices experiencing phenomenal growth, businesses around the globe need to re-evaluate how they connect with their customers. From the convergence of the mobile and social worlds to the emergence of multiscreen marketing, this book attempts to explore the epistemological paradigms of mobile marketing as an alternative marketing channel or in combination with other existing traditional channels. Digital marketing is continually evolving, and mobile marketing plays a key role in that strategy.
   
VSC02-004 The Routledge Companion to Management and Workplace Spirituality
  Joan Marques/ 9781138499188/ Price:¢G 180.00
 
Book Cover The Routledge Companion to Management and Workplace Spirituality provides readers with a broad, cutting-edge overview of the discipline of management spirituality and religion (MSR). Marques has gathered leading scholars from around the world who share their insights and research on important topics such as linking spirituality and religion, cultural influences on workplace spirituality, mindfulness, and managing spiritually averse people. The volume also covers each of the major religions from both East and West, as well as leadership and spirituality, and issues related to linking spirituality to ethics, sustainability, and corporate social responsibility. This volume will prove invaluable to any student or researcher looking for a comprehensive survey of the field of MSR.
   
VSC02-004 The Routledge Companion to Innovation Management
  Jin Chen/ 9781138244719/ Price:¢G 175.00
 
Book Cover Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among different corporations and countries. How much an organization can benefit from innovation largely depends on how well innovation is managed in it. Thus, there is a discernible increase in interest in the study of innovation management. This handbook provides a comprehensive guide to this subject. The handbook introduces the basic framework of innovation and innovation management. It also presents innovation management from the perspectives of strategy, organization and resource, as well as institution and culture. The book¡¦s comprehensive coverage on all areas of innovation management makes this a very useful reference for anyone interested in the subject.
   
VSC02-003 The Routledge Companion to Reward Management
  Stephen J. Perkins/ 9781138294264/ Price:¢G 175.00
 
Book Cover The Routledge Companion to Reward Management provides a prestige reference work and a state-of-the-art compilation, mapping out contemporary developments and debates on rewarding people in employment, and how they relate to business, corporate governance and management. Reward management stands at the interdisciplinary interface between economics, industrial relations and HRM, industrial psychology and organizational sociology, and increasingly corporate governance incorporating debates around equity and fairness in and around the employment relationship and wider capital-labour relations. In recent years, trade union decline and widening differentials between those employed at the top of organizations have generated critical commentary in the popular media which can negatively impact on social cohesion. Theoretically underpinned but practically oriented, this Companion will synthesise these trends and controversies around issues while tracing conceptual and empirical provenance, currency and future prospects. It will be an invaluable resource for policy makers, practitioners, students and researchers in reward management, corporate governance, management and HRM seeking convenient access to an area which is highly complex and controversial in application.
   
VSC02-003 The Routledge Companion to Risk, Crisis and Emergency Management
  Robert P. Gephart/ 9781138208865/ Price:¢G 165.00
 
Book Cover This volume provides a comprehensive, up-to-date overview of the latest management and organizational research related to risk, crisis, and emergency management. It is the first volume to present these separate, but related, disciplines together. Combined with a distinctly social and organizational science approach to the topics (as opposed to engineering or financial economics), the research presented here strengthens the intellectual foundations of the discipline while contributing to the development of the field. The Routledge Companion to Risk, Crisis and Emergency Management promises to be a definitive treatise of the discipline today, with contributions from several key academics from around the world. It will prove a valuable reference for students, researchers, and practitioners seeking a broad, integrative view of risk and crisis management.
   
VSC02-003 The Routledge Companion to European Business
  Gabriele Suder/ 9781138226586/ Price:¢G 165.00
 
Book Cover International Business is a well-established research field, in which regionalisation has recently gained significant prominence. Europe comprises marketplaces characterised by unique patterns of highly advanced economic integration. No other marketplace in the world has progressed to the same levels of harmonisation across sovereign countries and economies. European Business is a subject in its own right with its own research momentum. Contemporary research evidences that firms view Europe as a challenging, mostly ¡V yet not entirely ¡V mature market location. Yet this location, often seen from a multi-country perspective, is subject to complexities revealing strategic corporate strengths and weaknesses. Theory, concepts and models known from International Business hence often vary in their applicability and relevance in this business environment. This comprehensive reference volume brings together a global team of contributors to analyse and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives, the book covers crucial themes that any European Business research needs to acknowledge, including business cultures and identity, entrepreneurship and innovation, M&A and institutional trends, European HRM, migration, climate change issues, Brexit, and more. The selection of authors, from 17 countries worldwide, reflects the international scope of this research field and its agenda. A unique resource, this book provides an essential guide to researchers, research students and scholars of business and the social sciences, as well as the informed business community.
   
VSC02-003 Routledge Companion to Coopetition Strategies
  Ann-Sophie Fernandez/ 9781138736894/ Price:¢G 175.00
 
Book Cover As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking. This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world¡¦s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing. This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.
   
VSC02-003 The Routledge Companion to Critical Marketing
  Mark Tadajewski/ 9781138641402/ Price:¢G 175.00
 
Book Cover The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world¡¦s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
   
VSC02-003 The Routledge Companion to the History of Retailing
  Jon Stobart/ 9781138675087/ Price:¢G 165.00
 
Book Cover Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of everyday goods to the shaping of urban environments; from earning a living to the construction of identity. Over the last few decades, interest in the history of retail has increased greatly, spanning centuries, extending to all areas of the globe, and drawing on a range of disciplinary perspectives.¡@¡@ By offering an up-to-date, comprehensive thematic, spatial and chronological coverage of the history of retailing, this Companion goes beyond traditional narratives that are too simplistic and Euro-centric and offers a vibrant survey of this field. It is divided into four broad sections: 1) Contexts, 2) Spaces and places, 3) People, processes and practices and 4) Geographical variations. Chapters are written in an analytical and synthetic manner, accessible to the general reader as well as challenging for specialists, and with an international perspective. This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.
   
VSC02-003 The Routledge Companion to Management Buyouts
  Mike Wright/ 9781138713840/ Price:¢G 175.00
 
Book Cover Management Buyouts (MBOs) first came to prominence in the US during the early 1980s, and have subsequently become a global phenomenon and a highly significant transaction within the corporate restructuring landscape Although much recent attention has focused on private equity (PE) backed buyouts, these are only a subset of the total MBO market. The Routledge Companion to Management Buyouts takes a much broader definition, reviewing the current state of research and theory and where further developments are likely to occur and incorporating PE and non-PE backed buyouts, as well as variations such as management buy-ins and management-employee buyouts. It goes beyond the purely financial perspective, exploring the many different aspects of management buyouts and incorporating related disciplines including strategy, organizational change, and HRM providing the first truly comprehensive authoritative resource on the topic. Expertly edited, and drawing on international scholarship, this unique volume will be an invaluable sourcebook on MBOs for researchers and advanced students as well as those interested in the broader areas of corporate restructuring and ownership change.
   
VSC02-003 Routledge Handbook of Organizational Change in Africa
  Franca Ovadje/ 9781138642164/ Price:¢G 175.00
 
Book Cover Although change management and therefore effective adaptation to environmental complexity is considered a uniquely human cultural activity, the extensive change management literature is largely based on the experiences of organizations in the advanced economies of the West. As the economies of African countries become increasingly open, African organizations will need to be agile in order to adapt and grow in a dynamic, global environment. Currently, there is a dearth of contextualized knowledge on change management within Africa, but this handbook aims to address this by bringing together a wide range of experts to explore organizational change and change management from an African context. The handbook adopts a multidisciplinary (historical, philosophical, processual, and strategic) perspective as well as empirical accounts of change management. It addresses such issues as: What are the external and internal pressures for change? What is the content and process of change management? What are the essentials of effective change management? How can change management be theorized from an African perspective? What sort of leadership can best align with change management demands in an African context? How do organizations build internal change management capability?¡@ It is hoped that answers to these questions contained in the handbook will provide a contextualized understanding of change management which African organizations and scholars can leverage to respond to the threats and opportunities inherent in their increasingly dynamic environment.¡@ The handbook should constitute an essential reference for academics, researchers, and advanced students of change management, development studies, and African studies, as well as practitioners.
   
VC02-831 Imagination, Creativity, and Responsible Management in the Fourth Industrial Revolution
  Ziska Fields/ 9781522591887/ Price:US$ 225.00
 
Book Cover As we move through the Fourth Industrial Revolution, people are becoming more concerned about the potential benefits and risks of digital technology and its impact. People are worried about the extent, the implementation, and the effect digital transformation will have on their privacy, jobs, and welfare. Business managers will be expected to navigate organizations and employees through this unknown territory of digital transformation and disruption. Imagination, Creativity, and Responsible Management in the Fourth Industrial Revolution is an essential reference source that uses a multidisciplinary approach to examine the concepts of imagination and creativity, as well as responsible management practices, and their application to the development and use of innovative technologies. This book intends to help readers understand the importance of continuously developing their cognitive skills and to remain responsible and accountable in the new digital era¡X the Fourth Industrial Revolution. Featuring research on topics that include modes of interaction in the digitalized era, cognitive skills needed and creative tools to shape the future of work, and knowledge sharing, this book is ideally designed for managers, leaders, decision makers, directors, executives, engineers, entrepreneurs, IT specialists, academics, researchers, students, consultants, and industry professionals. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECognitive Skills Development ¡ECreative Tools ¡EDigital (Self-) Management ¡EDigital Native Enterprise ¡EImaginary Structure of 4IR ¡EKnowledge Management ¡EKnowledge Sharing ¡EModes of Interaction ¡ENeuroscience
   
VC02-829 Handbook of Research on Entrepreneurship, Innovation, and Internationalization
  Nuno Miguel Teixeira/ 9781522584797/ Price:US$ 395.00
 
Book Cover In a global and increasingly competitive world, companies must be aware of important drivers. Entrepreneurship and innovation are important contributions to the development of economies and creation of employment, gaining relevance in the business context due to a more complex market and needs for higher differentiation. The Handbook of Research on Entrepreneurship, Innovation, and Internationalization provides key data to business managers on dealing with entrepreneurship, as well as for creating networks and complementarities for leveraging the firm¡¦s activity in order to help plan and control innovation and internationalization processes to avoid risk and increase the firm¡¦s value. The content within this publication includes topics such as family business, economics, and business education. It is designed for entrepreneurs, managers, researchers, academicians, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Education ¡ECompetitive Advantage ¡EConsumer Management ¡EEconomics ¡EFamily Business ¡EGlobal Business ¡EKnowledge Transfer ¡EOperations Management ¡ETourism Management ¡EUniversal Finance
   
VC02-815 Science and Spirituality for a Sustainable World: Emerging Research and Opportunities
  Deepanjali Mishra/ 9781522598930/ Price:US$ 195.00
 
Book Cover Spiritual masters through the ages have devised methods different than those of science for investigating the great mystery of nature by, for example, immersing themselves in it, making use of silence, stillness, and solitude. The scientific and spiritual quests have been the two great quests of humanity, but somehow a feeling has developed that science is antagonistic to spirituality. Since the whole of reality is built up of both matter and consciousness, why should the quest for the understanding of order in the external world be antagonistic to the quest for the understanding of order in the inner world of our consciousness? Science and Spirituality for a Sustainable World: Emerging Research and Opportunities brings together theories, methodologies, new ideas, experiences, and applications emphasizing the importance of both spirituality and skill for leadership and sustainable management, sensitizing leaders and management practitioners toward the spirituality-skill paradigm, skill-based leadership, and highlighting the role of spiritual values for environmental sustainability. Featuring a wide range of topics that focus on the relationship between spirituality and science such as spiritual education, management practices, and traditional wisdom, this book is essential for researchers, academicians, administrators, managers, professionals, policymakers, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEconomics ¡EEngineering ¡EEthics ¡EManagement Practices ¡EMaterialism ¡ESpiritual Education ¡ESustainable Management ¡ETechnological Skills ¡ETraditional Wisdom ¡EWorkplace Spirituality
   
VC02-814 Strategic Marketing for Social Enterprises in Developing Nations
  Nigel Chiweshe/ 9781522578598/ Price:US$ 195.00
 
Book Cover Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBranding Process ¡EEthics of Marketing ¡EIncome Generating ¡EMarketing Management ¡EMedia Dependency Theory ¡EMicroentrepreneurship ¡EMobile Marketing ¡ESharing Economy ¡EStrategic Management ¡ESustainable Development
   
VC02-811 Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
  Mehdi Khosrow-Pour, D.B.A./ 9781522569800/ Price:US$ 235.00
 
Book Cover One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAdvertising Adaptation ¡EConsumer Satisfaction ¡EConsumption Culture ¡ECross-Cultural Management ¡EDigital Marketing ¡EGlobal Branding ¡EGlobal Partnership ¡EKnowledge Exchange ¡EMultilingual Marketing ¡EOrigin Effects
   
VC02-810 Managing Operations Throughout Global Supply Chains
  Jean C. Essila/ 9781522581574/ Price:US$ 205.00
 
Book Cover Globalization has made both operations and supply chains more complex than ever before. Inputs are sourced from many locations all over the world to serve different needs and market segments throughout the planet, making it a global challenge that necessitates a global strategic response. Managing Operations Throughout Global Supply Chains is a crucial academic resource that discusses concepts, methodologies, and applications of emerging techniques for operations and supply chain management processes that promote cost efficiency. While highlighting topics such as global operations, resource planning, and business forecasting, this publication explores how organizations manage the procurement of all necessary resources at every stage of the production cycle from the original source to the final consumers. This book is ideally designed for researchers, academicians, practitioners, professional organizations, policymakers, and government officials. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Forecasting ¡EConsumer Satisfaction ¡EDistribution Operation ¡EGlobal Operation ¡EInternational Business ¡EInventory Control ¡EOperations Management ¡EQuality Management ¡EResource Planning ¡EService Delivery
   
VC02-808 Handbook of Research on Metaheuristics for Order Picking Optimization in Warehouses to Smart Cities
  Alberto Ochoa Ortiz-Zezzatti/ 9781522581314/ Price:US$ 345.00
 
Book Cover Building accurate algorithms for the optimization of picking orders is a difficult task, especially when one considers the delays of real-world situations. In warehouse environments, diverse algorithms must be developed to enhance the global performance relating to combining customer orders into picking orders to reduce wait times. The Handbook of Research on Metaheuristics for Order Picking Optimization in Warehouses to Smart Cities is a pivotal reference source that addresses strategies for developing able algorithms in order to build better picking orders and the impact of these strategies on the picking systems in which diverse algorithms are implemented. While highlighting topics such ABC optimization, environmental intelligence, and order batching, this publication examines common picking aspects in warehouse environments ranging from manual order picking systems to automated retrieval systems. This book is intended for researchers, teachers, engineers, managers, and practitioners seeking research on algorithms to enhance the order picking performance. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EABC Optimization ¡EDistribution Systems ¡EEfficiency Enhancements ¡EElement Prioritization ¡EElephant Algorithm ¡EEnvironmental Intelligence ¡EFirefly Algorithm ¡EFuzzy Logic ¡EOrder Batching ¡ETri-Objective Optimization
   
VC02-807 Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business
  Jose Manuel Saiz-Alvarez/ 9781522580126/ Price:US$ 345.00
 
Book Cover This reference book is an IGI Global Core Reference for 2019 as it provides trending research on family businesses. With the recent boom in entrepreneurship and the maker market, this publication will provide the timeliest research outlining how family businesses can enhance their business practices to ensure sustainability. The Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business is a collection of innovative research on business and leadership strategies that can be applied to family firms in order to boost efficiency, competitiveness, and optimal use of resource allocation to compete internationally. While highlighting topics including global leadership, knowledge creation, and market performance, this book is ideally designed for business managers, management professionals, executives, researchers, academicians, and students seeking current research on the entrepreneurship role of family businesses in the modern economic age. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEconomic Development ¡EGlobal Leadership ¡EGlobal Networks ¡EInformation Systems ¡EKnowledge Creation ¡EManagement Strategies ¡EMarket Performance ¡EOrganizational Learning ¡EPublic Administration ¡EValue Creation
   
VC02-806 Handbook of Research on Global Issues in Financial Communication and Investment Decision Making
  Hasan Dincer/ 9781522592655/ Price:US$ 365.00
 
Book Cover Globalization has brought many risks to the financial market. A much higher level of competition and certain laws and regulations have driven executive leaders to rely on more transparency and effective communication with different shareholders in order for their companies to not only flourish but survive. The Handbook of Research on Global Issues in Financial Communication and Investment Decision Making seeks to define the significance of financial communication and the necessary actions and strategies that companies should take to remain competitive. Highlighting topics such as investor relationships, audits, effective financial reporting, corporate governance, risk management, international business, and economic development, this book is ideally designed for researchers, academicians, executives, consultants, policymakers, and government officials seeking current research on maintaining strong lines of communication throughout the fiscal sector. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECorporate Governance ¡ECorporate Responsibility ¡ECustomer Loyalty ¡EEconomic Crisis ¡EEconomic Development ¡EFiscal Market ¡EInternational Business ¡ERisk Management ¡ESocial Media ¡EStrategic Management ¡ETelecommunication ¡EValue Relevance
   
VC02-805 Handbook of Research on Narrative Advertising
  Recep Yilmaz/ 9781522597902/ Price:US$ 285.00
 
Book Cover Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBranding ¡EConsumer Engagement ¡EDigital Media ¡EE-Marketing ¡EMobile Marketing ¡EOnline Presence ¡EProduct Selection ¡EPublic Relations ¡ESocial Media ¡EVirtual Reality
   
VC02-804 Workforce Coaching, Mentoring, and Counseling: Emerging Research and Opportunities
  Jayaranjani Sutha/ 9781522592358/ Price:US$ 195.00
 
Book Cover In the highly competitive business environment of today, organizations are continually making attempts to stay one step ahead of their competitors by implementing various stratagems to improve their employees¡¦ competencies and capabilities, as human resources are one of their most important assets. By investing in employees¡¦ career development through training, coaching, mentoring, and counseling, the employee will undoubtedly become much more effective. Workforce Coaching, Mentoring, and Counseling: Emerging Research and Opportunities elucidates, examines, and explores theories, practices, and research-based human resource development (HRD) strategies that have proven to be effective in enhancing various aspects relating to the performance of individual employees and the organization as a whole. Featuring research on topics such as adult learning, management science, and work-life balance, this book is ideally designed for practitioners, educators, managers, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAdult Learning ¡EBehavior Analysis ¡EBusiness Leadership ¡EEquity Theory ¡EGender and Diversity ¡ELeadership Style ¡EManagement Science ¡EOperations Management ¡EOrganizational Research ¡EWork-Life Balance
   
VC02-803 Industry 4.0 and Hyper-Customized Smart Manufacturing Supply Chains
  S.G. Ponnambalam/ 9781522590781/ Price:US$ 225.00
 
Book Cover Next-generation supply chains revolve around smart manufacturing processes and personalized customization of products and services. For businesses to stay relevant in the market today, prioritizing customer satisfaction with speed and great service has become crucial. Industry 4.0 and Hyper-Customized Smart Manufacturing Supply Chains is an assemblage of innovative research ideas surrounding the methods of modern smart manufacturing technologies and digital supply chain management in the era of Industry 4.0. While highlighting topics including blockchain diffusion, logistics system, and data analytics, this book is ideally designed for industry professionals, researchers, managers, and students seeking current research on the role of technology in business production. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAutomation Advancements ¡EBlockchain Diffusion ¡EData Analytics ¡EHyper-Customization ¡ELogistics Systems ¡EManufacturing ¡EPredictive Analysis ¡EProduction Optimization ¡ESmart Technology ¡ESupply and Demand
   
VC02-802 Organizational Culture and Achieving Business Excellence: Emerging Research and Opportunities
  Rassel Kassem/ 9781522584131/ Price:US$ 165.00
 
Book Cover Organizational culture has been a topic of interest to researchers, and there has been specific interest in the link between culture and organizational performance. However, the relationship between organizational culture and business excellence and how to achieve outstanding performance is still ambiguous. Organizational Culture and Achieving Business Excellence: Emerging Research and Opportunities is an essential research reference that examines the association between organizational culture type and business excellence and the moderating effect of ICT use. Highlighting topics such as data analysis, culture types, and productivity, this book is ideal for business professionals, managers, private organizations, government agencies, researchers, and academicians. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Excellence ¡ECulture Types ¡EData Analysis ¡EInformation Communication Technology ¡EOrganizational Culture ¡EOrganizational Performance ¡EProductivity ¡EQuality Management ¡EService Delivery
   
VC02-801 Handbook of Research on Women in Management and the Global Labor Market
  Elisabeth T. Pereira/ 9781522591719/ Price:US$ 285.00
 
Book Cover Existent literature has identified the existence of some differences between men and women entrepreneurs in terms of propensity to innovation, approach to creativity, decision making, resilience, and co-creation. Without properly examining the current inequalities in social-economic structures, it is difficult to examine the results of corporate female leadership. The Handbook of Research on Women in Management and the Global Labor Market is a pivotal reference source that examines the point of convergence among entrepreneurship organizations, relationship, creativity, and culture from a gender perspective, and researches the relation between current inequalities in social-economic structures and organizations in the labor market, education and individual skills, wages, work performance, promotion, and mobility. While highlighting topics such as gender gap, woman empowerment, and gender inequality, this publication is ideally designed for managers, government officials, policymakers, academicians, practitioners, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECareer Women ¡EDiversity ¡EEntrepreneurship ¡EGender Gap ¡EGender Inequality ¡EGlass Ceiling ¡ELabor Market ¡ELeadership Quality ¡EManagement Science ¡EWoman Empowerment
   
VC02-800 Intergenerational Governance and Leadership in the Corporate World
  Julia Margarete Puaschunder/ 9781522580034/ Price:US$ 205.00
 
Book Cover Intergenerational equity constraints herald a call for intergenerational equity ¡V the fairness to provide an at least as favorable standard of living as enjoyed today. While grounded in evolution, intergenerational fairness has not been attributed as a natural behavioral law ¡V a human-imbued drive bound by human fallibility. A rounded ethical decision-making anomalies frame to test the applicability of the bounded ethicality paradigm in intergenerational concerns is missing. Behavioral socio-economics shows potential to improve human intergenerational conscientiousness on financial social responsibility and environmental ethicality is underexplored. Intergenerational Governance and Leadership in the Corporate World is an essential reference source that promotes the idea of intergenerational equity in the corporate world as an alternative means to coordinating the common good and imbuing economic stability beyond a purely governmental approach. Featuring research on topics such as financial development, organizational culture, and behavioral economics, this research is ideally intended for executives, policy planners, managers, researchers, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBehavioral Economics ¡ECapital Providers ¡EEconomy Digitalization ¡EFinancial Development ¡EImpact Investing ¡EIntergenerational Equity ¡EIntergenerational Leadership ¡EOrganizational Culture ¡EOrganizational Effectiveness ¡ETarget Investments
   
VC02-799 Corporate Standardization Management and Innovation
  Kai Jakobs/ 9781522590088/ Price:US$ 225.00
 
Book Cover Standardization is no longer a technical activity. Rather, most large firms as well as policymakers and many other public sector entities have realized the economic and political relevance of information and communication technology standards. Accordingly, an increasing number of firms and public authorities experience the need to properly manage their standardization activities. Corporate Standardization Management and Innovation is an essential reference source that discusses various aspects that relate to the management of standardization in private firms and the public sector and identifies good practices in the internal and external management of standardization activities. Focusing around research areas such as digital market, global business, and business strategy, this book is designed to assist academics, practitioners, and researchers in the identification of good practices in management of standardization activities. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Strategy ¡ECompetitive Advantage ¡EDigital Market ¡EGlobal Business ¡EIntellectual Property ¡EIT Standardization ¡EMultidisciplinary Standardization ¡EPredatory Strategies ¡EProject Management ¡EStakeholder Satisfaction
   
VC02-798 Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
  Giuseppe Granata/ 9781522578567/ Price:US$ 245.00
 
Book Cover Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today¡¦s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EComplexity Theories ¡EConsumer Behavior ¡ECustomer Engagement ¡EDigital Marketing ¡EE-Commerce Research ¡EIndustry Models ¡EMacroeconomic Environment ¡EMarket Globalization ¡ERelationship Marketing ¡EService Management
   
VC02-797 Handbook of Research on Corporate Restructuring and Globalization
  Antonio Carrizo Moreira/ 9781522589068/ Price:US$ 295.00
 
Book Cover While acquisitions and expansion strategies are understood as exciting in the business world, contraction activities are received less enthusiastically. Nevertheless, portfolio restructuring constitutes a strategic tool to increase the strategic focus of firms and achieve economies of scale and an efficient control of multiple business units. This restructuring thus has distinct implications for companies and units. The Handbook of Research on Corporate Restructuring and Globalization provides emerging research on the theoretical infrastructure for portfolio restructuring in a single piece of work and explores important topics in the field including the implications on foreign and domestic units and the degree to which increasing globalization influences restructuring practices. Featuring coverage on a broad range of topics such as emerging markets, risk assessment, and global business, this book is ideally designed for corporate managers, government officials, scholars, researchers, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECorporate Reconstruction ¡ECultural Integration ¡EEconomics ¡EEmerging Markets ¡EFamily Business ¡EFinancial Systems ¡EForeign Investment ¡EGlobal Business ¡EOperations Management ¡ERisk Assessment
   
VC02-796 Workforce Education at Oil and Gas Companies in the Permian Basin: Emerging Research and Opportunities
  Julie Neal/ 9781522584643/ Price:US$ 160.00
 
Book Cover Oil and gas companies are continually upgrading drilling and production facilities in response to safety, regulatory, and technology advances, causing the amount of data that an operator must interpret in order to optimize a facility¡¦s production to increase exponentially. Trained employees are at premium demand in the field, and companies are willing to pay for skills. However, there are too many skill-specific positions available and too many untrained applicants, and companies within this industry lack the recruiting, training, and experience necessary to train them. Workforce Education at Oil and Gas Companies in the Permian Basin: Emerging Research and Opportunities is an essential scholarly resource that examines changing technical, data analysis, and decision-making skills required of operations or maintenance personnel, as well as expectations for future changes. The book contrasts these needs against a typical oilfield worker¡¦s education level and skillset in order to target potential solutions for the challenges that face today¡¦s workforce. Highlighting topics such as economic development, oilfield technology, and employee training, this book is geared toward oil and gas workers, training facilitators, education practitioners, industry professionals, academicians, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECommunity College ¡ECurriculum ¡EDecision Making ¡EEconomic Development ¡EEconomics ¡EEducation ¡EEmployee Recruitment ¡EEmployee Training ¡EOilfield Technology ¡EWorkforce
   
VC02-795 Unmanned Aerial Vehicles in Civilian Logistics and Supply Chain Management
  Tarryn Kille/ 9781522579007/ Price:US$ 225.00
 
Book Cover Many industries have begun to recognize the potential support that unmanned aerial vehicles (UAVs) offer, and this is no less true for the commercial sector. Current research on this field is narrowly focused on technological development to improve the functionality of delivery and endurance of the drone delivery in logistics, as well as on regulatory challenges posed by such operations. There is a need for further attention to be applied to operational and integration challenges associated with UAVs. Unmanned Aerial Vehicles in Civilian Logistics and Supply Chain Management is a collection of innovative research that investigates the opportunities and challenges for the use of UAVs in logistics and supply chain management with a specific aim to focus on the multifaceted impact of drone delivery. While highlighting topics including non-military operations, public management, and safety culture, this book is ideally designed for government administrators, managers, industry professionals, researchers, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAutomated Systems ¡EE-Commerce ¡EEmerging Technologies ¡EHealthcare Administration ¡ENon-Military Operations ¡EPilot Training ¡EPublic Management ¡ESafety Culture ¡ESecurity ¡ESurveillance Systems
   
VC02-794 Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution
  Ziska Fields/ 9781522576389/ Price:US$ 225.00
 
Book Cover Industry 4.0 is the first industrial revolution where technology and humans are very closely integrated. This has a profound effect on how the changes brought on by this revolution will impact managers and why it is critical for managers to be more responsible, more focused on sustainability, and more globally aware. Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution focuses on responsible and sustainable management practices to better use innovative technologies and understand the impact of these technologies on business processes and the environment for organizational success. Featuring research on topics such as cognitive development, JointExpertise, artificial intelligence, green management, and more, this book is a vital reference source for business professionals and managers, scholars, practitioners, researchers, students, policymakers, non-profit organizations, and consultants seeking coverage on business sustainability. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EArtificial Intelligence ¡EBusiness Management ¡EBusiness Sustainability ¡ECognitive Development ¡EEnvironmental Marketing ¡EGlobal Management ¡EJoint Expertise ¡EMachine Learning ¡ESustainable Logistics ¡EWaste Management
   
VC02-793 Technology-Driven Innovation in Gulf Cooperation Council (GCC) Countries: Emerging Research and Opportunities
  Anna Visvizi/ 9781522590125/ Price:US$ 195.00
 
Book Cover The ongoing economic development and differentiation of the economic and social sustainability models in the Gulf Cooperation Council (GCC) countries requires sophisticated approaches to the development of business models, entrepreneurship capabilities, and skills and competencies. These need to be anchored in advanced information and communication technologies. Technology-Driven Innovation in Gulf Cooperation Council (GCC) Countries: Emerging Research and Opportunities is an essential reference source that showcases state-of-the-art approaches to and successful applications of technology-driven innovation and outlines how new, advanced, international business strategies can expand the economic- and social-sustainability frontiers in the GCC region. The chapters included in this volume will communicate and disseminate recent GCC region-oriented academic, computer engineering, and international business research and success stories and will feature topics such as business leadership, electronic marketplace, and international business. Students, educators, international business experts, computer engineers, scientists, and researchers interested in innovation, entrepreneurship, and international business will benefit from the content examined within this publication. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Leadership ¡ECloud Computing ¡EE-Innovation ¡EElectronic Marketplace ¡EGlobal Networks ¡EInnovative Management ¡EInternational Business ¡EJob Profiling ¡ESmart Cities ¡ESustainability
   
VC02-792 Evidence-Based Initiatives for Organizational Change and Development, 2-Vols/Set.
  Robert G. Hamlin/ 9781522561552/ Price:US$ 495.00
 
Book Cover Without change, there can be no progress. To influence change, organizations attempt to harmonize internally and become accustomed to dealing with a variety of situations that may require a number of solutions. Evidence-Based Initiatives for Organizational Change and Development discusses what helps or hinders the organizational-change-and-development-related agency and provides practical insights and lessons to be learned from many reflections on evidence-based OCD practice. Featuring research on topics such as human resource development, organizational behavior, and management consultancy, this book is ideally designed for business academics, organizational change leaders, line managers, HRD professionals, OD/management consultants, and executive coaches seeking coverage on the implementation of OCD intervention strategies and the associated changes in management processes. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECoaching and Mentoring ¡EEmotion and Power ¡EEvidence-Based Organizational Change and Development (EBOCD) ¡EHuman Resource Development ¡EManagement Consultancy ¡EOrganization Development ¡EOrganizational Behavior ¡EOrganizational Dynamics ¡EResistance to Change ¡EStrategic Leadership
   
VC02-791 Crowdsourcing: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522583622/ Price:US$ 2250.00
 
Book Cover With the growth of information technology, many new communication channels and platforms have emerged. This growth has advanced the work of crowdsourcing, allowing individuals and companies in various industries to coordinate efforts on different levels and in different areas. Providing new and unique sources of knowledge outside organizations enables innovation and shapes competitive advantage. Crowdsourcing: Concepts, Methodologies, Tools, and Applications is a collection of innovative research on the methods and applications of crowdsourcing in business operations and management, science, healthcare, education, and politics. Highlighting a range of topics such as crowd computing, macrotasking, and observational crowdsourcing, this multi-volume book is ideally designed for business executives, professionals, policymakers, academicians, and researchers interested in all aspects of crowdsourcing. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECitizen Sourcing ¡ECrisis Crowdsourcing ¡ECrowd Computing ¡ECrowd Contests ¡ECrowdfunding ¡EKnowledge Acquisition ¡EMacrotasking ¡EMicrotasking ¡EObservational Crowdsourcing ¡ESocial Media
   
VC02-790 Human Performance Technology: Concepts, Methodologies, Tools, and Applications, 4-Vols/Set.
  Information Resources Management Association/ 9781522583561/ Price:US$ 2495.00
 
Book Cover Business practices are rapidly changing due to technological advances in the workplace. Organizations are challenged to implement new programs for more efficient business while maintaining their standards of excellence and achievement. Human Performance Technology: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on real-world applications of digital tools for human performance enhancement across a variety of settings. This publication also examines the utilization of problem-based instructional techniques for challenges and solutions encountered by industry professionals. Highlighting a range of topics such as performance support systems, workplace curricula, and instructional technology, this multi-volume book is ideally designed for business executives and managers, business professionals, human resources managers, academicians, and researchers actively involved in the business industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EInstructional Technology ¡EKnowledge Management ¡EOrganizational Development ¡EPerformance Mapping ¡EPerformance Support Systems ¡ESales Training ¡EService Learning ¡EWorkplace Curricula
   
VC02-789 The Belt and Road Strategy in International Business and Administration
  Wei Liu/ 9781522584407/ Price:US$ 225.00
 
Book Cover International business strategies orbit around the idea of strengthening partnerships with other countries. Developing new and innovative opportunities to connect neighboring countries bodes well for those countries and the entire world. The Belt and Road Strategy intends to do just that by strengthening partnerships and constructing a comprehensive and multilevel interconnected network to achieve pluralistic, independent, balanced, and sustainable development. The Belt and Road Strategy in International Business and Administration is a vital collection of information that discusses one of most important programs embodying economic, regional, and political demands in the Asian and European environment. Featuring research on topics such as business development, business law, and multinational enterprise, this book is ideally designed for government officials, professionals, researchers, students, and professors seeking coverage on the theoretical and practical contributions of international business. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Development ¡EBusiness Law ¡ECorporate Strategy ¡EForeign Investment ¡EInfrastructure Investment ¡EMultinational Enterprise ¡ERegional Administration ¡ESocial Responsibility ¡ETrade Cooperation ¡ETransport and Logistics
   
VC02-788 Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations
  Anthony Normore/ 9781522585169/ Price:US$ 245.00
 
Book Cover As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today¡¦s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEmotional Intelligence ¡EEthical Presence ¡EManagerial Communication ¡EOnline Instruction ¡EOrganizational Crises ¡EOrganizational Leadership ¡ESchool Improvement ¡ESocial Networks ¡EUnethical Behavior ¡EVirtual Team Management
   
VC02-787 Ethical and Sustainable Supply Chain Management in a Global Context
  Ulas Akkucuk/ 9781522589709/ Price:US$ 225.00
 
Book Cover The global supply chain creates environmental and social burdens during different stages of production and distribution. Ethical and sustainable practices along the supply chain seek to minimize these burdens and ensure fair labor practices, lower emissions, and a cleaner environment. Ethical and Sustainable Supply Chain Management in a Global Context uses cases, qualitative studies, empirical results, and analyses of legal frameworks to focus on ethics and sustainability as they relate to the management of global supply chains. Featuring research on topics such as production planning, consumer awareness, and labor laws, this book is ideally designed for managers, policymakers, professionals, researchers, and students working in the field of sustainable development and related disciplines including marketing, economics, finance, operations management, supply chain management, environmental science, and waste management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAdministration ¡EConsumer Awareness ¡EGovernment Policies ¡EImproving QOL ¡ELabor Laws ¡EMultinational ¡EPrivate Sector ¡EProduction Planning ¡ESustainable Construction ¡EWaste Management
   
VC02-786 Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
  Jose Manuel Saiz-Alvarez/ 9781522589396/ Price:US$ 295.00
 
Book Cover Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConsumer Behavior ¡ECorporate Social Responsibility ¡EEntrepreneurship Education ¡EMicrofinance ¡EMobile Commerce ¡EMultichannel Marketing ¡ESearch Engine Optimization (SEO) ¡ESocial Media ¡ESocial Wealth ¡EValue Creation
   
VC02-785 Structural Equation Modeling Approaches to E-Service Adoption
  Yakup Akgul/ 9781522580157/ Price:US$ 205.00
 
Book Cover With the modernization of services offered through the internet, many traditional face-to-face services have adopted new e-service phenomena. Especially prevalent among the younger generations, this change in service has promoted many industries to rethink how to best reach their consumers using modern technology. Structural Equation Modeling Approaches to E-Service Adoption is a pivotal reference source that aims to share the latest empirical research findings within technology acceptance, information systems, information technology, human-computer interaction, and management information systems. While highlighting topics such as e-commerce, internet banking, and technology acceptance, this publication explores the understanding of today¡¦s e-services in a dynamic and complex environment, as well as the methods within the field of information systems and information technologies. This book is ideally designed for academics, students, managers, and scholars interested in the up-and-coming research surrounding the field of information technology. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBehavior Studies ¡EDeveloping Countries ¡EDigital Service ¡EE-Commerce ¡EInformation Systems ¡EInternet Banking ¡ESocial Media ¡ETechnology Acceptance ¡ETechnology Readiness ¡EWebsite Quality
   
VC02-784 The Normative Nature of Social Practices and Ethics in Professional Environments
  Marc J. de Vries/ 9781522580065/ Price:US$ 195.00
 
Book Cover Professionals function in what can be called ¡§social practices.¡¨ Norms in the practice set professionals¡¦ responsibilities and rights and classify what is seen as morally proper and improper. Tensions arise when norms emerge that are not coherent with the nature of the practice. For example, when a hospital is assessed on the basis of economic criteria only, staff will feel uncomfortable and find difficulty in functioning properly in that practice. The Normative Nature of Social Practices and Ethics in Professional Environments is an essential research book that helps professionals in a variety of practices understand how normativity in their practice either helps or hampers them to function well and align with what they see as their personal and professional responsibility. Additionally, it explains the normative practical model/approach and how it can be applied to a series of concrete practices, as well as the role of innovative and disruptive technologies in these practices. Featuring a broad range of topics such as governance theory, sustainable development, and engineering, this book is ideally designed for managers, philosophers, sociologists, professionals, academicians, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECommunication ¡EEthics ¡EFood Systems ¡EGovernance Theory ¡EIndustry ¡EManagement ¡ENormativity ¡EPhilosophy ¡EReductionism ¡ESecurity Networks ¡ESocial Practices
   
VC02-783 Strategic Management of Business-Critical Information Assets
  Denise A.D. Bedford/ 9781522584100/ Price:US$ 205.00
 
Book Cover Information management is the practice of managing information assets to ensure organizations realize their value and minimize their liabilities. The failure rate of individuals in information management positions is high, as is the risk to organizations that do not manage their business-critical information. Managing information as a capital asset means a radical shift in how both the business and the information professionals manage information by putting information assets front and center as a core business function rather than a backroom or support operation. Strategic Management of Business-Critical Information Assets is an essential research book that highlights key issues, explains concepts and consequences, and shares common experience and examples to help guide an organization through the transformation process of organizing and managing their information assets strategically. Highlighting topics such as cost management, information cultures, and security, this book is ideally designed for business professionals, information practitioners, information policy advocates, enterprise architects, managers, tech professionals, researchers, and academicians. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness ¡ECost Management ¡EData Management ¡EGovernance Models ¡EInformation Classification ¡EInformation Cultures ¡EInformation Management ¡EKnowledge Management ¡EManagement Strategy ¡ESecurity
   
VC02-782 Network Security and Its Impact on Business Strategy
  Ionica Oncioiu/ 9781522584551/ Price:US$ 225.00
 
Book Cover Information and communication systems are an essential component of our society, forcing us to become dependent on these infrastructures. At the same time, these systems are undergoing a convergence and interconnection process that, besides its benefits, raises specific threats to user interests. Citizens and organizations must feel safe when using cyberspace facilities in order to benefit from its advantages. Network Security and Its Impact on Business Strategy provides innovative insights into the impact of m-commerce, m-learning, and m-knowledge management technologies and the risks their usage has on different organizations, such as online stores, higher education institutions, multinational corporations, health providers, and more. Highlighting topics including cyberterrorism, smart security, and cyber ethics, this book is designed for IT and security specialists and consultants, managers and risk managers, corporations, health providers, researchers, academicians, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECyber Ethics ¡ECyberterrorism ¡EDatabases ¡EE-Business ¡EE-Commerce ¡EInformation Security ¡EKnowledge Management ¡EMobile Healthcare ¡EMobile Technologies ¡EPerformance Management ¡ERobotics ¡ESmart Security ¡EStrategic Management
   
VC02-781 Global Supply Chains and Multimodal Logistics: Emerging Research and Opportunities
  Deepankar Sinha/ 9781522582984/ Price:US$ 165.00
 
Book Cover International trade has made logistics a strategic consideration for firms. The decision-making framework is substantially different in the case of international logistics, as this involves cross-border movement of goods and multimodal transportation. An integrated framework based on customer's requirement, their country regulations, risk, and cost specific to goods and countries needs to be developed. Global Supply Chains and Multimodal Logistics: Emerging Research and Opportunities is an essential reference source that provides concepts of global logistics and its risk factors and provides an integrated framework for effective decision making. Highlighting such topics as enterprise resource planning, forecasting models, and logistics systems, this publication is ideally designed for managers, business professionals, researchers, academicians, and students in fields including but not limited to supply chain management, international business, and logistics. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEnterprise Resource Planning ¡EForecasting Models ¡EGlobal Distribution ¡ELogistics Systems ¡EMultimodal Transportation ¡EPerformance Indicators ¡EQuality Management ¡EScheduling Operations ¡ESupply Chain Strategies ¡ESystem Design
   
VC02-780 Global Considerations in Entrepreneurship Education and Training
  Luisa Cagica Carvalho/ 9781522576754/ Price:US$ 215.00
 
Book Cover Entrepreneurship education has gained considerable interest in the last decade, both in the political and academic arenas, because it fosters innovation and plays a crucial role in developing the business landscape. However, instructors are faced with challenges related to creating successful learning objectives, suitable methodologies, and measuring the impact of these programs. Global Considerations in Entrepreneurship Education and Training provides an interdisciplinary approach to foster and support entrepreneurship and the development of entrepreneurial competences in students. Providing insights from developed and developing countries, it features coverage on a broad range of topics such as learning environments, blended learning approaches, learning methodologies, and teacher education. This book is ideally designed for academics, university teachers, researchers, post-graduate students, and developers and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBlended Learning Approaches ¡EBusiness Incubation ¡EIndividual Entrepreneurial Orientation ¡ELearning Environments ¡ELearning Methodology ¡ELocal Development ¡ENon-Governmental Organizations ¡EProblem-Based Learning ¡ESocial Entrepreneurship ¡ESoft Skills ¡ETeacher Education
   
VC02-779 Strategic Thinking, Planning, and Management Practice in the Arab World
  Fayez Albadri/ 9781522580485/ Price:US$ 225.00
 
Book Cover The Arab region has been and continues to be a focus of the world for its economic, political, and social importance. However, reality indicates that the performance of many Arab states in terms of education, literacy, health, employment, and welfare generally fall behind many countries of other regions. Strategic Thinking, Planning, and Management Practice in the Arab World is an essential reference source that investigates the status of current strategic practice in the Arab world as well as the need to promote awareness of effective development strategies. Featuring research on topics such as social justice, practical entrepreneurship, and crisis management, this book is ideally designed for high-caliber strategists, academic scholars, and postgraduate research students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECounterterrorism Strategy ¡ECrisis Management ¡ECyber Security ¡EE-Healthcare ¡EHuman Resources ¡EOrganizational Perspective ¡EPractical Entrepreneurship ¡ESocial Justice ¡EStrategic Healthcare ¡ESustainable Development
   
VC02-778 Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522581826/ Price:US$ 2250.00
 
Book Cover Businesses are looking for methods to incorporate social entrepreneurship in order to generate a positive return to society. Social enterprises have the ability to improve societies through altruistic work to create sustainable work environments for future entrepreneurs and their communities. Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. It also addresses the challenges and solutions social entrepreneurs face as they address their corporate social responsibility in an effort to redefine the goals of today¡¦s enterprises and enhance the potential for growth and change in every community. Highlighting a range of topics such as the social economy, corporate social responsibility, and competitive advantage, this multi-volume book is ideally designed for business professionals, entrepreneurs, start-up companies, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetitive Advantage ¡ECorporate Social Responsibility ¡ECrowdsourcing ¡EEntrepreneurship Education ¡ESocial Business ¡ESocial capital ¡ESocial Economy ¡ESocial Innovation ¡ESocial Value ¡ESustainable Development
   
VC02-777 Innovation and Social Capital in Organizational Ecosystems
  Brychan Celfyn Thomas/ 9781522577218/ Price:US$ 225.00
 
Book Cover Social capital as a concept, is a comparatively recent addition to the regional economic and innovation literature. Facets of social capital are generally acknowledged to include trust, collaboration, cooperation, bridging and bonding social network ties, and reciprocity. Nevertheless, forms of social capital such as bonding and bridging social capital, are less frequently explored in the literature. Innovation and Social Capital in Organizational Ecosystems breaks down the concept of innovation into its main components, which represent a spectrum of innovation activity from technology-based innovation to hidden and social innovation, in order to support executives concerned with innovation and social capital in different work communities and environments. Highlighting a range of topics including regional development, social innovation, network capital, and more, this book is ideally designed for researchers, professionals, students, policymakers, and practitioners. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEconomic Regeneration ¡EHidden/Social Innovation ¡EHuman Capital Development ¡EInnovation Activity ¡EInnovation/Social Capital ¡ENetwork Capital ¡EOrganizational Ecosystems ¡EReciprocity ¡ERegional Development ¡ESocial Network Ties
   
VC02-776 Logistics and Transport Modeling in Urban Goods Movement
  Jesus Gonzalez-Feliu/ 9781522582922/ Price:US$ 185.00
 
Book Cover Because it deals with sustainably supplying cities and reducing congestion and pollution related to goods transport in urban areas, city logistics is an important field in transportation sciences. These logistics systems need to be sustainable and reliable to ensure the continued flow of goods. Logistics and Transport Modeling in Urban Goods Movement is a pivotal reference source that provides vital research on the main approaches and techniques used in urban goods transport modelling while addressing planning and management issues. Highlighting topics such as urban logistics, vehicle routing, and greenhouse emissions, this book is ideally designed for civil/transport engineers, planners, transport economists, geographers, computer scientists, practitioners, professionals, researchers, and students seeking current research on urban goods modelling. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EData Analysis ¡EFreight Transport ¡EGreenhouse Emissions ¡ELocation-Routing ¡EResource Sharing ¡EScenario Assessment ¡ESocio-Economic Analysis ¡ETransportation Models ¡EUrban Logistics ¡EVehicle Routing
   
VC02-775 Technology Optimization and Change Management for Successful Digital Supply Chains
  Ehap Sabri/ 9781522577003/ Price:US$ 210.00
 
Book Cover Companies across different industries are launching technology-enabled (digital) business transformation programs to improve their strategic, tactical, and operational supply chain processes. The greatest challenges that they are facing include the lack of preparation and knowledge of the digital transformation life cycle and poorly addressing or neglecting the ¡§people-related¡¨ aspects of them. Therefore, improvement initiatives have been short-lived or incomplete, and expected business benefits have not been achieved or materialized. Technology Optimization and Change Management for Successful Digital Supply Chains is a pivotal reference source that provides vital research on the application of digital business transformation programs to improve strategic, tactical, and operational supply chain processes. While highlighting topics such as maturity models, predictive analysis, and communication planning, this publication explores the limited literature in the field of digital supply chain optimization and business transformation, and complements it with practical and proven tactics from the industry. This book is ideally designed for program managers, engineers, students, and practitioners seeking current research on the field¡¦s latest best practices on digital supply chain enablement. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EArtificial Intelligence ¡ECommunication Planning ¡EDemand Planning ¡EDigital Business Transformation ¡EInventory Planning ¡EMachine Learning ¡EMaturity Models ¡EPerformance Measurement ¡EPredictive Analytics ¡ERisk Management
   
VC02-774 Agile Approaches for Successfully Managing and Executing Projects in the Fourth Industrial Revolution
  Hur Bersam Bolat/ 9781522578659/ Price:US$ 235.00
 
Book Cover Communication between man and machine is vital to completing projects in the current day and age. Without this constant connectiveness as we enter an era of big data, project completion will result in utter failure. Agile Approaches for Successfully Managing and Executing Projects in the Fourth Industrial Revolution addresses changes wrought by Industry 4.0 and its effects on project management as well as adaptations and adjustments that will need to be made within project life cycles and project risk management. Highlighting such topics as agile planning, cloud projects, and organization structure, it is designed for project managers, executive management, students, and academicians. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAgile Planning ¡EArtificial Intelligence ¡ECloud Projects ¡EConfigurations Management ¡ECyber-Physical Systems ¡EManagement Discipline ¡EMobile Devices ¡EOrganization Structure ¡EProject Cost ¡ERisk Management
   
VC02-773 Exploring the Dynamics of Consumerism in Developing Nations
  Ayantunji Gbadamosi/ 9781522579069/ Price:US$ 225.00
 
Book Cover As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAdoption of E-Government ¡ECelebrity Influence ¡EConsumer Ethnocentrism ¡ECross-Cultural Marketing ¡EMarketing Malpractices ¡EMeasuring Consumer Behavior ¡ENew Consumers ¡ESolar Energy Marketing ¡ESustainable Consumption ¡EUnderstanding Consumer Needs
   
VC02-772 Leveraging Computer-Mediated Marketing Environments
  Gordon Bowen/ 9781522573449/ Price:US$ 205.00
 
Book Cover Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Strategy ¡ECompetitive Advantage ¡EConsumer Behavior ¡EDigital Marketing ¡EE-Loyalty ¡EE-Services ¡EMarket Research ¡ESearch Engine Optimization ¡ESocial Media ¡EStakeholder Interaction ¡EVirtual Merchandising ¡EWeb Analytics
   
VC02-771 Management Techniques for Employee Engagement in Contemporary Organizations
  Naman Sharma/ 9781522577997/ Price:US$ 225.00
 
Book Cover Engaged employees are assets to every company because they are not only more productive but are also open to new ideas and technologies that often lead to significant business outcomes. Businesses need to establish credible antecedents to employee engagement based on their own culture and needs to develop a pool of highly engaged employees. Management Techniques for Employee Engagement in Contemporary Organizations provides theoretical frameworks and the latest empirical research findings on management strategies for the promotion, adoption, and implementation of work engagement policies. The content within this publication examines gamification, employee engagement, and management techniques and is designed for academicians, managers, business professionals, human resources officers, policymakers, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDemographics ¡EEmployee Engagement ¡EGamification ¡EHuman Resource Management ¡ELaw Enforcement ¡ELeadership ¡EManagement Techniques ¡EOrganizational Commitment ¡EWork Engagement ¡EWork Environment
   
VC02-770 Cases on Corporate Social Responsibility and Contemporary Issues in Organizations
  Alexandros Antonaras/ 9781522577157/ Price:US$ 225.00
 
Book Cover The last decades witnessed a vigorous debate over the role of corporations in society. Interest in corporate social responsibility (CSR) has become intense as corporate stakeholders have called for higher performance and ethical standards from businesses, and many corporations have developed CSR programs to harvest the benefits resulting from such initiatives. CSR practices have become a crucial component of business strategy contributing to organizational success and sustainable competitiveness. Cases on Corporate Social Responsibility and Contemporary Issues in Organizations is an essential reference source that provides specific case studies that elaborate on the strategies and policies enacted by contemporary organizations to address environmental and social issues, as well as economic and financial ones. Featuring research on topics such as sustainable development goals, CSR pillars, employee retention, gender equality, and social accountability, this book is ideally designed for business managers, researchers, practitioners, and students seeking coverage on innovative business practices enacted in multiple organizations/industries. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Strategies ¡ECompetitive Advantage ¡ECorporate Social Responsibility ¡ECorporate Values ¡EEmployee Retention ¡EESG Pillars ¡EGender Equality ¡EManagement Education ¡ESocial Accountability ¡EStakeholder Management ¡EStrategic Communication ¡ESustainable Development
   
VC02-769 Hierarchical Planning and Information Sharing Techniques in Supply Chain Management
  Atour Taghipour/ 9781522572992/ Price:US$ 185.00
 
Book Cover Efficient supply chain management is essential for maintaining successful workflows within companies. A lack of decisional, organizational, and information integration can lead to increased cost for a business due to missed opportunities, delays, inefficient inventory decisions, poor capacity allocation, and misuse of resources. Companies must employ collaborative practices across all functions of the supply chain in order to avoid costly mishaps. Hierarchical Planning and Information Sharing Techniques in Supply Chain Management is an essential reference source that discusses information exchanges and approaches of coordination related to operation planning for a better understanding of how hierarchical planning techniques and principles can contribute to the effective and efficient management and planning of supply chain activities. Featuring research on topics such as competitive advantages, information sharing, and transport management, this book is ideally designed for managers, academicians, and practitioners in the field of supply chain management, operations management, logistics, and operations research. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAnticipation of Sales ¡ECompetitive Advantages ¡EDemand Management Strategy ¡EDistribution of Goods ¡EGreen Practices ¡EInformation Sharing ¡EMulti-Objective Decision Analysis ¡EPublic Healthcare Models ¡ESystem Dynamics ¡ETransport Management
   
VC02-768 Green Business: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522579151/ Price:US$ 2250.00
 
Book Cover The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECircular Economy ¡ECorporate Sustainability ¡EGlobal Value Supply Chain ¡EGreen Behavior ¡EGreen Consumerism ¡EGreen Enterprises ¡EGreen Initiatives ¡EGreen Marketing ¡ESustainability ¡EValue Creation
   
VC02-767 Strategy and Superior Performance of Micro and Small Businesses in Volatile Economies
  Joao Conrado de Amorim Carvalho/ 9781522578888/ Price:US$ 225.00
 
Book Cover Companies operating in countries with volatile economies face an environment subject to turbulence. It is important to understand how these companies can overcome adversity, establish competitive advantage, and achieve superior performance. The selection of competitive drivers can help to improve the ability to capture, process, and manage information that can generate knowledge and innovation in products and processes, as well as increase strategic capacity and organizational performance. Strategy and Superior Performance of Micro and Small Businesses in Volatile Economies focuses on the ways that organizations capture information and disseminate it in their work teams, transforming this knowledge into innovative products and services that establish competitive advantage. It will improve the understanding of the role of strategy, innovation, entrepreneurship, and the effort to reduce poverty levels in societies with volatile economies and which are subject to serious social disparities. Highlighting topics such as economic development, market performance, and network economy, this publication is designed for managers, entrepreneurs, business professionals, academicians, researchers, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECombating Poverty ¡EEconomic Development ¡EInter-Organizational Communication ¡EKnowledge Transfer ¡EManagement Strategy ¡EMarket Performance ¡ENetwork Economy ¡EOrganizational Knowledge ¡ETechnology Partnerships ¡ETheory of Stakeholders
   
VC02-766 Emotion-Based Approaches to Personnel Management: Emerging Research and Opportunities
  Sara Fazzin/ 9781522583981/ Price:US$ 165.00
 
Book Cover Organizations have traditionally focused on competitive advantage strategies to improve their companies. However, new research points to the evaluation of employees¡¦ thoughts and emotions in the workplace in order to help shape organizational culture in a way that could react, adapt, and evolve to external changes with speed and efficiency. Emotion-Based Approaches to Personnel Management: Emerging Research and Opportunities provides conceptual frameworks, analysis, and discussion of the issues concerning organizational behavior through the lens of organizational culture and emotions. The content within this publication examines diversity, consumer behavior, and emotional intelligence and is designed for managers, human resources officers, business professionals, academicians, students, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EArtificial Intelligence ¡EChange Management ¡EConsumer Behavior ¡EDecision Making ¡EDiversity ¡EEmotional Intelligence ¡EJob Satisfaction ¡ELeadership Skills ¡EMarketing Techniques ¡EOrganizational Behavior ¡EOrganizational Culture
   
VC02-764 Business Transformations in the Era of Digitalization
  Karim Mezghani/ 9781522572626/ Price:US$ 215.00
 
Book Cover In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as disruptive technologies and digital data to improve performance and efficiencies. As these companies continue to adopt digital technologies to improve their businesses and create new revenues and value-producing opportunities, they must also be aware of the challenges digitalization can present. Business Transformations in the Era of Digitalization is a collection of innovative research on the latest trends, business opportunities, and challenges in the digitalization of businesses. Highlighting a range of topics including business-IT alignment, cloud computing, Internet of Things (IoT), business sustainability, small and medium-sized enterprises, and digital entrepreneurship, this book is ideally designed for managers, professionals, consultants, entrepreneurs, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data ¡EBusiness Sustainability ¡EBusiness-IT Alignment ¡ECloud Computing ¡EDigital Entrepreneurship ¡EDigital Social Ventures ¡EImpact of Digitalization ¡EInnovative Digital Business Models ¡EInternet of Things (IoT) ¡ESmall and Medium-Sized Enterprises
   
VC02-763 Responsible Entrepreneurship Education: Emerging Research and Opportunities
  Giacomo Marzi/ 9781522582892/ Price:US$ 165.00
 
Book Cover Entrepreneurship is always evolving, and while some view entrepreneurship as something one is born to do, entrepreneurs should continue their education to improve themselves professionally. Entrepreneurship does not end with the creation of a start-up or in pursuing an already consolidated economic reality; it manifests itself in everyday life. Responsible Entrepreneurship Education: Emerging Research and Opportunities provides innovative insights into educational strategies for the continued preparation of entrepreneurs. The content within this publication examines economic theory, lifelong learning, opportunistic and positive thinking, business creativity, and operations management. It is designed for entrepreneurs, students, business educators, academicians, managers, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAccounting ¡EAnalytical Skills ¡EEconomic Theory ¡EEntrepreneurial Structure ¡EKnowledge Production ¡ELearning Cycle ¡ELifelong Learning ¡EManagerialism ¡EMarketing ¡EOperations Management ¡EPsychology ¡EValue Generation
   
VC02-762 Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities
  Maria Palazzo/ 9781522579465/ Price:US$ 165.00
 
Book Cover Cultural differences among nations are being recognized as critically important for the corporate social responsibility (CSR) agendas of multinational companies. For this reason, the past few years have shown an increase in comparative studies seeking to identify the role played by cultural dimensions in CSR engagement, performances, and communications. Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities is a collection of innovative research on evaluating how cultural dimensions, reflected in CSR content embedded on corporate websites, vary between the Asian context and the other countries in the world and considering how these factors affect societies and business ethics. While highlighting topics including business ethics, corporate philanthropy, and stakeholder engagement, this book is ideally designed for managers, business professionals, academicians, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ethics ¡ECause-Related Marketing ¡ECoding ¡ECommunication Strategies ¡EContent Analysis ¡ECorporate Identity ¡ECorporate Philanthropy ¡ECorporate Social Responsibility ¡EInternet Culture ¡EOrganizational Culture ¡EStakeholder Engagement ¡ESustainability
   
VC02-761 Women Entrepreneurs and Strategic Decision Making in the Global Economy
  Florica Tomos/ 9781522574798/ Price:US$ 215.00
 
Book Cover There has been an increase in women entrepreneurs participating in the growth of local, regional, national, and global economies. While these women showcase crucial skills for strategic leadership and strategy that can advance companies, they face cultural, educational, social, and political barriers that impede their development and participation within the global economy. Women Entrepreneurs and Strategic Decision Making in the Global Economy is a pivotal reference source that provides vital research on understanding the value of women entrepreneurs and the strategies they can use on the economy and examines gender impact on strategic management and entrepreneurship. While highlighting topics such as emotional intelligence, global economy, and strategic leadership, this book is ideally designed for managers, entrepreneurs, policymakers, academicians, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Networks ¡ECultural Contexts ¡EEmotional Intelligence ¡EEntrepreneurship ¡EGender Diversity ¡EGlobal Economy ¡EGlobalization ¡EKnowledge Diffusion ¡EManagement ¡EStrategic Leadership
   
VC02-760 Global Virtual Enterprises in Cloud Computing Environments
  N. Raghavendra Rao/ 9781522531821/ Price:US$ 215.00
 
Book Cover Modern businesses are on the lookout for ventures that boost their profits and marketability. Certain new and innovative technological advances can help enterprises accomplish their ambitious goals while providing detailed information to assess all aspects of the business. Global Virtual Enterprises in Cloud Computing Environments is a collection of innovative studies on business processes, procedures, methods, strategy, management thinking, and utilization of technology in cloud computing environments. While highlighting topics including international business strategy, virtual reality, and intellectual capital, this book is ideally designed for corporate executives, research scholars, and students pursuing courses in the areas of management and big data applications seeking current research on effective open innovation strategies in global business. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECloud Applications ¡ECorporate Design Considerations ¡EEnterprise Applications ¡EGlobal Market ¡EIntellectual Capital ¡EInternational Business Strategy ¡EKnowledge Harvesting ¡EMarketing Environment Trends ¡ESocial Media Management ¡EVirtual Reality
   
VC02-759 Handbook of Research on Business Models in Modern Competitive Scenarios
  George Leal Jamil/ 9781522572657/ Price:US$ 295.00
 
Book Cover Business models are regarded as a main emerging topic in the management area for opportune science-driven practical conceptions and applications. They represent how organizations are proposed and planned, as well as how they establish a market and social relations, manage strategic resources, and make decisions. However, companies must produce new solutions for strategic sustainability, performance measurement, and overall managerial conditions for these business models to be implemented effectively. The Handbook of Research on Business Models in Modern Competitive Scenarios depicts how business models contribute to strategic competition in this new era of technological and social changes as well as how they are conceptualized, studied, designed, implemented, and in the end, how they can be improved. Featuring research on topics such as creating shared value, global scenarios, and organizational intelligence, this book provides pivotal information for scientific researchers, business decision makers, strategic planners, consultants, managers, and academicians. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECreating Shared Value ¡EDigital Transformation ¡EGlobal Scenarios ¡EIntegrated Municipal Markets ¡EMaterial Planning ¡EOrganizational Intelligence ¡EPrice Management ¡ESustainable Advantages ¡ESymphonic Orchestra Paradigm ¡ETheoretical Development
   
VC02-758 Modeling Methods for Business Information Systems Analysis and Design
  Selin Erben/ 9781522555223/ Price:US$ 215.00
 
Book Cover The field of information systems analysis and design includes numerous evolving modelling methods and notations. Even with some attempts to standardize, new modelling methods are constantly being introduced that significantly impact the way information systems are analyzed and designed in practice. Modeling Methods for Business Information Systems Analysis and Design is a collection of innovative research on the methods and applications of knowledge systems and their applications within organizational settings. While highlighting topics including finance, operational planning, and enterprise models, this book is ideally designed for academicians, professionals, and organizational researchers seeking current research on organizational design. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBanking ¡EEnterprise Models ¡EFinance ¡EFinance Programming ¡EOperational Planning ¡EOrganizational Amnesia ¡ERe-Engineering ¡ESensor Distribution ¡EService-Oriented Architecture ¡ETarget Tracking
   
VC02-757 Strategic IT Governance and Performance Frameworks in Large Organizations
  Yassine Maleh/ 9781522578260/ Price:US$ 195.00
 
Book Cover As digitization continues to bring rapid changes to businesses, companies must remain agile in order to comply with changing regulations and maintain governance and compliance while achieving its business objectives. To achieve this agility, IT staff within these companies must be able to respond quickly to changing business needs while maintaining existing and efficient infrastructure. Strategic IT Governance and Performance Frameworks in Large Organizations is an essential reference source that provides emerging frameworks and models that implement an efficient strategic IT governance in organizations and discusses the effects these policies have on the business as a whole. Featuring six international case studies from large organizations, this title covers topics such as IT management, security policy, and organizational governance, and is ideally designed for IT specialists, academicians, researchers, policymakers, and managers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECloud Computing ¡EGovernance Evaluation ¡EInformation Security ¡EInformation Technology ¡EIT Management ¡EOrganizational Governance ¡EPolicy Standards ¡EPublic Organizations ¡ESecurity Policy ¡EStrategic Frameworks
   
VC02-756 Handbook of Research on Managerial Thinking in Global Business Economics
  Hasan Dincer/ 9781522571803/ Price:US$ 275.00
 
Book Cover In a highly competitive global market, companies need to equip themselves with best practices and strategies to survive. Strategic management, innovative managerial thinking, and a clear decision-making process must be utilized to boost company performance and ultimately drive the company¡¦s success. The Handbook of Research on Managerial Thinking in Global Business Economics identifies the importance of strategic decision making in competitive environments and analyzes the impacts of managerial thinking on global financial economics. The content within this publication examines globalization, consumer behavior, and risk management. It is designed for researchers, academicians, policymakers, government officials, and managers, and covers topics centered on innovation and development within organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConsumer Behavior ¡EDigital Marketing ¡EEthics ¡EFinancial Innovation ¡EGlobalization ¡EHealth Tourism ¡EHuman Resource Management ¡ELeadership ¡EMarketing Environment ¡ENeoliberalism ¡ERisk Management ¡ESocial Media ¡EWearable Technology
   
VC02-755 Advanced Macroergonomics and Sociotechnical Approaches for Optimal Organizational Performance
  Arturo Realyvasquez/ 9781522571926/ Price:US$ 225.00
 
Book Cover The overall design and strategies that create work systems within organizations must be evaluated and analyzed in order to ensure that all structures of a company are properly harmonized. Harmonizing all aspects of a company serves to optimize workflow and support all interactions between employees, machines, and software utilized by the company. Advanced Macroergonomics and Sociotechnical Approaches for Optimal Organizational Performance provides emerging research exploring the theoretical and practical aspects of system harmonization and applications within macroergonomics. Featuring coverage on a broad range of topics such as stress-related conditions, organizational culture, and worker health, this book is ideally designed for ergonomists, human resource professionals, manufacturing engineers, industrial engineers, industrial designers, researchers, industry practitioners, research scientists, and academics seeking current research on the optimization of workflow and work systems. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECommunication ¡EError Identification ¡EHuman Reliability ¡EOrganizational Behavior ¡EOrganizational Culture ¡EPsychosocial Work Factors ¡ESociotechnical Systems ¡EStress-Related Conditions ¡EWork Systems Design ¡EWorker Health
   
VC02-754 University-Industry Technology Transfer in the UK: Emerging Research and Opportunities
  Martin Wynn/ 9781522574088/ Price:US$ 145.00
 
Book Cover Since the turn of the century, technology transfer and innovation has played an increasingly important role in government policy for reinvigorating and supporting a country's industry. This has been fueled by technology transfer from third parties such as universities, but due to the rapid evolution of the external environment of technology, companies require regular upgrades to information systems and technical infrastructure and adjustments. University-Industry Technology Transfer in the UK: Emerging Research and Opportunities provides innovative insights into how technology transfer has operated in university-company projects undertaken in small- to medium-sized enterprises. Highlighting 19 different cases drawn from companies in the regions adjoining the University of Gloucestershire, UK, from a qualitative case study approach, the content within this publication analyzes contract packers, the manufacturing industry, and research organizations. It is a vital reference source for managers, business owners, education administrators, researchers, academicians, professionals, policymakers, and graduate-level students seeking coverage on topics centered on case examples of technology transfer projects in different industry sectors. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConstruction ¡EContract Packers ¡EEntrepreneurship ¡EManufacturing Industry ¡EMarketing ¡EProduct Assembly ¡EResearch Organizations ¡ESales Strategy ¡EService Industry ¡ESoftware Companies
   
VC02-753 Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
  Muhammad Sabbir Rahman/ 9781522578918/ Price:US$ 155.00
 
Book Cover The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs¡¦ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Equity ¡EBusiness Ethics ¡ECustomer Experiences ¡ECustomer Support ¡EIntegrated Marketing Communication ¡EMarketing Implications ¡ERelationship Development ¡EService Marketing ¡EService Quality ¡ESmall and Medium Businesses
   
VC02-752 The Evolution of Black African Entrepreneurship in the UK
  Sanya Ojo/ 9781522576310/ Price:US$ 195.00
 
Book Cover Migrating to a different country can be difficult, especially when attempting to start a business. Africans who migrate to the UK manage to negotiate and forge relationships among themselves and with the members of their host society. In doing so, they not only demonstrate tactics to form self-employment relationships, but they also unveil socio-cultural patterns and identity formation. The Evolution of Black African Entrepreneurship in the UK explains why people leave Africa, what they encounter, their interactions with the host community, their strategies of inclusion, and perceived exclusions from the mainstream of British society. This publication also provides information on the social changes and policies that African countries are adopting to negotiate the immigration and emigration processes of the diaspora communities. Illustrating multiple aspects of Black African entrepreneurship that serve as a vehicle not only for self-employment relationships but also for the unveiling of socio-cultural patterns and identity formation, this publication covers gender biases, forced vs. voluntary migration, and diaspora entrepreneurship. It is designed for policymakers, managers, entrepreneurs, consultants, practitioners, professionals, scholars, students, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDiaspora Entrepreneurship ¡EEthnic Entrepreneurship ¡EForced vs. Voluntary Migration ¡EGender Biases ¡EInclusion Strategies ¡EMigration to Europe ¡EPost-Migration ¡ESecond-Generation Entrepreneurship ¡ESSA Socio-Culture ¡ETransnational Entrepreneurship
   
VC02-751 Global Perspectives on Human Capital-Intensive Firms
  Cecile Cezanne/ 9781522574262/ Price:US$ 185.00
 
Book Cover A firm¡¦s productivity has mainly been based on human capital resources, with organizational value and performance dependent on the knowledge and skills of their managers and employees. Because human capital research captures the transformation and complexity of productive organizations in today¡¦s globalized economy, it is crucial to grasp the scope and breadth of human capital-intensive firms (HCIF) and their impact in relation to value creation. Global Perspectives on Human Capital-Intensive Firms is an essential reference source that provides an advanced analysis of modern firms at an analytical and empirical level, as well as a transdisciplinary approach to how human capital will impact the economics and management of a firm. Featuring research on topics such as firm performance, knowledge creation, and organizational management, this book is ideally designed for accountants, researchers, professionals, business managers, human resource managers, graduate-level students, academicians, consultants, and practitioners seeking coverage on the evolution of HCIF in different sectors, their internal and external organizations, and their performance. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAccounting ¡EBibliometric Analysis ¡EFirm Performance ¡EFreelance ¡EHuman Resources ¡EKnowledge Creation ¡ENatural Resources ¡EOrganizational Learning ¡EOrganizational Management ¡ESupply Chain Management
   
VC02-750 Strategic Collaborative Innovations in Organizational Systems
  Mambo Mupepi/ 9781522573906/ Price:US$ 195.00
 
Book Cover Organizations today need to continually implement new strategies that increase the sustainability and competitiveness of a business. By sharing experiences in a collaborative environment where the collective experience of its membership can lead to the design and implementation of new technology and product improvement, a company can differentiate itself to successfully compete in the business realm. Strategic Collaborative Innovations in Organizational Systems is a collection of research on the methods and applications of collaborative strategies in advancing the efficiency and effectiveness of a firm. Highlighting a range of topics including organizational design, productivity strategies, and workforce diversity, this book is ideally designed for academicians, business managers, entrepreneurs, human resources managers, researchers, graduate students, and scholars seeking current research on business and competitive strategies within a collaborative and organizational context. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Management ¡ECloud Technology ¡ECompetitive Strategy ¡EData Analytics ¡EData Privacy ¡EHigher Education ¡EIndependent Learning ¡EIntellectual Assets ¡EJob Training ¡EOrganizational Design ¡EProductivity Strategies ¡ESocial Media ¡ESwarm Intelligence ¡EVirtual Reality ¡EWorkforce Diversity
   
VC02-749 Corporate Social Responsibility and the Inclusivity of Women in the Mining Industry: Emerging Research and Opportunities
  Nattavud Pimpa/ 9781522538110/ Price:US$ 135.00
 
Book Cover The importance of corporate social responsibility with a focus on gender diversity has been widely debated in modern businesses. Of specific issue is the importance of gender diversity and its impact on the mining industry including the communities in which they are established. Corporate Social Responsibility and the Inclusivity of Women in the Mining Industry: Emerging Research and Opportunities is a pivotal reference source that explores how multinational mining corporations influence the life of women in international mining communities. While highlighting topics such as corporate social responsibilities, socioeconomics, and management systems, this publication is ideally designed for industry professionals, engineers, managers, policymakers, academicians, and researchers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECorporate Social Responsibility ¡EData Collection Techniques ¡EGender Diversity ¡EManagement Systems ¡EMining Corporations ¡EMining Impacts ¡EMining Industry ¡ESkill Development ¡ESocial Issues ¡ESocioeconomics
   
VC02-748 Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities
  Joana Coutinho Sousa/ 9781522571551/ Price:US$ 175.00
 
Book Cover The world is witnessing an increase in innovation both in start-ups and in SMEs, and the implementation of innovation is having a substantial impact on the knowledge of the economy. The ability of human beings to create new knowledge can be defined as a basic skill in a global economy, which involves learning as an essential dynamism of the competition. Following this and considering the need for developing standards and guidelines for innovation, organizations have been working on developing and updating a set of documents to help the innovators and the innovative companies work better. Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of standardization and guideline creation in business innovation, such as those implemented by the Organisation for Economic Co-operation and Development (OECD). While highlighting topics including business analysis, market research, and intellectual property, this book is ideally designed for market researchers, business professionals, academicians, and students seeking current research on innovative processes and approaches for organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Analysis ¡EBusiness Planning ¡ECompany Innovation ¡EInnovation Types ¡EIntellectual property ¡EMarket Feedback ¡EMarket Research ¡EMarketing Strategy ¡EProduct Development ¡ER&D Activities ¡ETechnical Benchmarking
   
VC02-747 Handbook of Research on Value Creation for Small and Micro Social Enterprises
  Chi Maher/ 9781522562986/ Price:US$ 295.00
 
Book Cover In the corporate world, businesses are focused on increasing their revenues but ignore the cries of social and environmental concerns from nearby communities. At the other end of the spectrum, nonprofits seek to help their local communities but are constantly required to create fundraisers without having adequate time to put those collected donations to use. The world needs an industry to combine civic engagement and public service with wealth and value creation to provide self-sustaining opportunities for public services that are sometimes overlooked or ignored. The Handbook of Research on Value Creation for Small and Micro Social Enterprises defines the concept of social enterprise and provides vital insight into the importance of rebalancing, creating, and promoting economic activities that achieve social fairness, cultural fulfillment, and the protection of the environment. While highlighting topics such as marketing strategies, cross-cultural frameworks, and public policy, this publication focuses on empowering rather than controlling sustainable solutions for various communities and consumers. This book is ideally designed for researchers, policymakers, academicians who teach and/or research small and micro social enterprises, and advanced-level students furthering their research exposure to pertinent topics in this field. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECross-Cultural Framework ¡ECrowdfunding and Financing ¡EEthical Practices ¡EImpact of Globalization ¡EMarketing Strategies ¡EPartnerships ¡EPublic Policy ¡ERegional and National Development ¡ESocial Responsibility ¡EStart-Up Capital
   
VC02-746 Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
  Mehdi Khosrow-Pour, D.B.A./ 9781522577669/ Price:US$ 315.00
 
Book Cover As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Communication ¡EBusiness Education ¡ECrowdsourcing ¡ECustomer Relationship Management ¡ECustomer Retention ¡EDigital Marketing ¡EE-Retail Adoption ¡ESearch Engine Optimization ¡ESmall and Medium Enterprises ¡ESocial Media Marketing ¡ETourism Management
   
VC02-745 Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
  Margarida M. Pinheiro/ 9781522562955/ Price:US$ 190.00
 
Book Cover Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students¡¦ future roles within this discipline. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Schools ¡EEnglish Education ¡EEthical Marketing ¡EGraduate Employability ¡EMarketing Curricula ¡EMarketing Programs ¡EProfessional Development ¡EService Learning ¡ESocial Marketing ¡EStudent Engagement
   
VC02-744 Handbook of Research on Contemporary Approaches in Management and Organizational Strategy
  Caglar Dogru/ 9781522563013/ Price:US$ 295.00
 
Book Cover The importance of effective use of resources within a business is paramount to the success of the business. This includes the effective use of employees as well as efficient strategies for the direction of those employees and resources. A manager¡¦s ability to adapt and utilize contemporary approaches for maximizing both individuals and organizational knowledge is essential. The Handbook of Research on Contemporary Approaches in Management and Organizational Strategy is a pivotal reference source that provides vital research on the application of contemporary management strategies. While highlighting topics such as e-business, leadership styles, and organizational behavior, this publication explores strategies for the achievement of organizational goals, as well as the methods of effective resource allocation. This book is ideally designed for academicians, students, managers, specialists, and consultants seeking current research on strategies for the management of people and knowledge within an organization. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetitive Advantage ¡ECorporate Governance ¡EE-Business ¡EEmployee Relations ¡EHuman Resources Politics ¡ELeadership Styles ¡ELearning Organizations ¡EManagement Information ¡EOrganizational Behavior ¡EPopulation Ecology ¡EStrategic Management
   
VC02-743 Managing Diversity, Innovation, and Infrastructure in Digital Business
  Nilanjan Ray/ 9781522559931/ Price:US$ 195.00
 
Book Cover In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data ¡EConsumer Decision Making ¡EDigital Communication ¡EE-Business ¡EElectronic Word of Mouth ¡EInternet Marketing ¡EMarketing ¡EOpinion Leaders ¡ESocial Media Marketing ¡ESupply Chain
   
VC02-742 Servant Leadership Styles and Strategic Decision Making
  Yasir Hayat Mughal/ 9781522549963/ Price:US$ 195.00
 
Book Cover Today, it is essential for leaders to interact closely within an organization¡¦s community to effectively promote its organizational development. Understanding trust at the individual level allows for business improvement. Servant Leadership Styles and Strategic Decision Making provides the relevant theoretical framework and the latest empirical research on servant leadership styles and cognitive styles from an Eastern perspective. Featuring coverage on a variety of topics including autocratic leadership, leadership effectiveness, and organizational support, this book explores decision-making theories as moderators and mediators for leadership effectiveness. This book is designed for managers, professionals, researchers, educators, and administrators seeking current research on participative leader decision making and philosophy. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAutocratic Leadership ¡ECognitive Models ¡ECognitive Styles ¡EDemocratic Leadership ¡EFollowership Dimensions ¡EIntuitive Cognition ¡ELeadership Effectiveness ¡ELeadership Theories ¡EOrganizational Support ¡ETransformational Leadership
   
VC02-741 Dynamic Perspectives on Globalization and Sustainable Business in Asia
  Patricia Ordonez de Pablos/ 9781522570950/ Price:US$ 215.00
 
Book Cover In the increasingly turbulent political climate, there has been growing interest in economic and international relations with Asia. Understanding the business practices in countries of this region, particularly uncertainties, risks, and opportunities associated with doing business in Asia, will be key for competing in a global economy. Dynamic Perspectives on Globalization and Sustainable Business in Asia provides perspectives on the challenges and opportunities of business growth in Asia with strategic insights on knowledge production, innovation, and disruptive technologies. Featuring coverage on a broad range of topics such as consumer behavior, financial literacy, and value perception, this book is ideally designed for academicians, researchers, government officials, policymakers, and practitioners seeking current research on the development of networks to support competitive advantage in the global economy and viable enterprises. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConsumer Behavior ¡ECustomer Demographics ¡EDigital Banking Services ¡EEntrepreneurship Education ¡EFinancial Literacy ¡EInternational Cooperation ¡EMarket Development Strategy ¡EPerformance Evaluation ¡EPharmaceutical Promotion ¡EPlace Branding ¡ETrade Relations ¡EValue Perception
   
VC02-740 Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
  Luisa Cagica Carvalho/ 9781522563075/ Price:US$ 365.00
 
Book Cover The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECorporate Social Responsibility ¡EDigital Commerce ¡EDigital Marketing ¡EDigital Start-Ups ¡EE-Business ¡EEconomic Policy ¡EFemale Entrepreneurship ¡ESearch Engines ¡ESocial Entrepreneurship ¡ESocial Networks
   
VC02-739 Entrepreneurial Orientation and Opportunities for Global Economic Growth
  Orlando Lima Rua/ 9781522569428/ Price:US$ 215.00
 
Book Cover Developments in the global economy have drastically transformed traditional businesses and trading systems. New communications and computing technology have not only opened global trade but have also provided customers with more choices and transparent supply alternatives. As such, modern firms are forced to adapt effective strategies that allow them to stay competitive in a global economy. Entrepreneurial Orientation and Opportunities for Global Economic Growth provides innovative insights into the present-day trends and applications of entrepreneurship and innovation in relation to different countries¡¦ economic and social development. The content within this publication encompasses topics including female entrepreneurship, internationalization, and social development. It is a vital reference source for policymakers, economists, academicians, researchers, entrepreneurs, business students, managers, and stakeholders seeking coverage on topics centered on adopting and implementing entrepreneurship in a modern setting. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetitive Advantage ¡EDigital Marketing ¡EEconomic Development ¡EFemale Entrepreneurship ¡EFirm Growth ¡EInternationalization ¡EPublic Sector ¡EResource Acquisition ¡ESocial Development ¡ESocial Entrepreneurs ¡EStartups ¡EVenture Capital
   
VC02-738 Big Data Governance and Perspectives in Knowledge Management
  Sheryl Kruger Strydom/ 9781522570776/ Price:US$ 195.00
 
Book Cover The world is witnessing the growth of a global movement facilitated by technology and social media. Fueled by information, this movement contains enormous potential to create more accountable, efficient, responsive, and effective governments and businesses, as well as spurring economic growth. Big Data Governance and Perspectives in Knowledge Management is a collection of innovative research on the methods and applications of applying robust processes around data, and aligning organizations and skillsets around those processes. Highlighting a range of topics including data analytics, prediction analysis, and software development, this book is ideally designed for academicians, researchers, information science professionals, software developers, computer engineers, graduate-level computer science students, policymakers, and managers seeking current research on the convergence of big data and information governance as two major trends in information management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBioinformatics ¡ECloud Computing ¡EData Analytics ¡EData Management ¡EData Mining ¡EData Patents ¡EFinancial Stability ¡EHealth Monitoring ¡EHuman Resource Managers ¡EPrediction Analysis ¡ESemantic Modeling ¡ESoftware Development ¡EStatistics
   
VC02-737 Corporate Social Responsibility and Opportunities for Sustainable Financial Success
  Julia Margarete Puaschunder/ 9781522576198/ Price:US$ 200.00
 
Book Cover Throughout recent decades, corporate and financial social responsibility has steadily become recognized worldwide in the wake of globalization and political trends. These factors, as well as the current state of the world economy, have leveraged a demand for implementing responsibility into market systems. Studying the emergence of social responsibility will allow businesses to address future economies that align profit maximization with a concern for societal well-being and environmental sustainability. Corporate Social Responsibility and Opportunities for Sustainable Financial Success provides innovative insights into the historical, socio-psychological, cognitive, political, and economic processes that impact social responsibility within corporate and financial markets. The content within this publication highlights topics such as global governance, financial social responsibility, and political divestiture. It is a vital reference source for researchers, business owners, managers, graduate students, scholars, policy makers, economists, environmental professionals, and academicians seeking coverage on topics centered on innovative ways in which corporations and financial markets can create sustainable value for society to improve the living conditions for this generation and the following. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EFinancial Social Responsibility ¡EGlobal Governance ¡EInstitutional Frameworks ¡EMarket Agent ¡EOperationalization ¡EPolitical Divestiture ¡EPublic Private Partnerships ¡EPublic Servants ¡ESocial Representations ¡ESocially Responsible Investment ¡EStakeholder Management
   
VC02-736 Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution
  Alicia Guerra Guerra/ 9781522570745/ Price:US$ 215.00
 
Book Cover With the growth and advancement of business and industry, there is a growing need for the advancement of the strategies that manage these modernizations. Adaptation to advancement is essential for the success of these organizations and using the proper methods to accomplish this essential adaptation is paramount. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution provides innovative insights into the management of advancements and the implementation of strategies to accommodate these changes. The content within this publication examines social engagement, cyber-journalism, and educational innovation. It is designed for managers, consultants, academicians, researchers, and professionals, and covers topics centered on the growth of businesses and how they change alongside the economy and infrastructure. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Models ¡EComputational Intelligence ¡ECyber-Journalism ¡EDigital Innovation ¡EEducational Innovation ¡EFinancial Institutions ¡EOrganizational Development ¡EOrganizational Structures ¡ESocial Engagement ¡ESocial Entrepreneurship
   
VC02-735 Legends in Consumer Behavior: C Whan Park, 5-Vols/Set.
  Jagdish N. Sheth/ 9789352808236/ Price:¢G 700.00
 
Book Cover Volume 1: The Role of Familiarity and Knowledge in Consumer Behavior Editor: Mita Sujan Volume 2: Involvement and Reference Group Influence Editor: Joseph R Priester Volume 3:Decision-making and Choice Decisions Editor: Richard J Lutz Volume 4:Brand Strategy Editor: Vanessa Patrick Volume 5:Causes of Brand Attachment and Its Effect on Consumers¡¦ Information Processing Evaluations and Behaviors Editor: Debbie MacInnis
   
VC02-734 Big Data Analytics for Entrepreneurial Success
  Soraya Sedkaoui/ 9781522576099/ Price:US$ 215.00
 
Book Cover In a resolutely practical and data-driven project universe, the digital age changed the way data is collected, stored, analyzed, visualized and protected, transforming business opportunities and strategies. It is important for today¡¦s organizations and entrepreneurs to implement a robust data strategy and industrialize a set of ¡§data-driven¡¨ solutions to utilize big data analytics to its fullest potential. Big Data Analytics for Entrepreneurial Success provides emerging perspectives on the theoretical and practical aspects of data analysis tools and techniques within business applications. Featuring coverage on a broad range of topics such as algorithms, data collection, and machine learning, this publication provides concrete examples and case studies of successful uses of data-driven projects as well as the challenges and opportunities of generating value from data using analytics. It is ideally designed for entrepreneurs, researchers, business owners, managers, graduate students, academicians, software developers, and IT professionals seeking current research on the essential tools and technologies for organizing, analyzing, and benefiting from big data. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAlgorithms ¡EBusiness Data ¡EComputational Intelligence ¡EData Collection ¡EData Strategy ¡EData-Driven Projects ¡EEntrepreneurship ¡EGlobal Market ¡EMachine Learning ¡EVisualization
   
VC02-733 New Perspectives on Information Systems Modeling and Design
  Antonio Miguel Rosado da Cruz/ 9781522572718/ Price:US$ 235.00
 
Book Cover Information modeling plays an important role in every level of the enterprise information system¡¦s architecture. Modeling allows organizations to adapt and become more efficient, helping top managers and engineers outline tactics to reach strategic objectives, understand organizational needs, and design information systems that are aligned with business goals. New Perspectives on Information Systems Modeling and Design is an essential reference source that discusses organizational adaptation through the integration of new information technologies into existing processes and underlying supporting applications. Featuring research on topics such as application integration, change management, and mobile process activities, this book is ideally designed for managers, researchers, system developers, entrepreneurs, graduate-level students, business professionals, information system engineers, and academicians seeking coverage on emerging technological developments and practical solutions for system modeling and design. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EApplication Integration ¡EBusiness Applications ¡EBusiness Process Agility ¡EChange Management ¡EEnterprise 4.0 ¡EMobile Process Activities ¡EOperations Catalog ¡EOrganizational Information Systems ¡EOrganizational Transformation ¡ESocial Media ¡ESoftware Systems
   
VC02-732 Contemporary Multicultural Orientations and Practices for Global Leadership
  Sulaiman Olusegun Atiku/ 9781522562863/ Price:US$ 210.00
 
Book Cover With the rise of the global economy, business operations and activities are no longer restricted by geographic territory. Therefore, development of diverse and adaptive leadership practices are necessary in order to succeed in a multicultural, complex, and often uncertain global environment. Contemporary Multicultural Orientations and Practices for Global Leadership is an essential reference source that seeks to enhance multicultural competencies and leadership attributes of contemporary global leadership practice to better navigate global business environments. Featuring research on topics such as human resource strategies, social responsibility, and psychological capital, this book is ideally designed for managers, business leaders, and researchers seeking coverage on multicultural intelligence and its relation to leadership development and the success of organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Environments ¡ECultural Orientations ¡EGreen Behavior ¡EHuman Resource Strategies ¡EMonitoring Technology ¡EMultinational Corporations ¡EOrganizational Behavior ¡EPsychological Capital ¡ESocial Responsibility ¡ESustainable Leadership ¡EWork-Life Balance
   
VC02-731 Smart Specialization Strategies and the Role of Entrepreneurial Universities
  Nuno Caseiro/ 9781522561521/ Price:US$ 205.00
 
Book Cover One of the most pivotal tasks of a regional government is to find different and innovative ways to develop their economies. Formulating universities, in that respect, potentially holds the key to competitive global economic success. Smart Specialization Strategies and the Role of Entrepreneurial Universities is a crucial reference source that examines a new competitive paradigm where universities can act as a partner institution, policy actor, and producer of knowledge that can affect the potential for economic growth and development of regions. While highlighting topics such as economic development, entrepreneurship ecosystem evolution, and regional competitiveness, this publication explores the varying dynamics that are evolving toward the successful mobilization of university resources on regional economies. This book is ideally designed for policymakers, administrators, researchers, developers, academicians, marketers, and business professionals. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEconomic Development ¡EEntrepreneurship Ecosystem Evolution ¡EFundamental Goals ¡EPolitical Directions ¡ERegional Competitiveness ¡ERegional Development Policy ¡ERegionally Differentiated Strategies ¡ES3 Involvement ¡EStrategy Formulation ¡ETheoretical Approaches
   
VC02-730 Global Supply Chains in the Pharmaceutical Industry
  Hamed Nozari/ 9781522559214/ Price:US$ 215.00
 
Book Cover In a rapidly growing global economy, where there is a constant emergence of new business models and dynamic changes to the business ecosystem, there is a need for the integration of traditional, new, and hybrid concepts in the complex structure of supply chain management. Within the fast-paced pharmaceutical industry, product strategy, life cycles, and distribution must maintain the highest level of agility. Therefore, organizations need strong supply chain capabilities to profitably compete in the marketplace. Global Supply Chains in the Pharmaceutical Industry provides innovative insights into the efforts needed to build and maintain a strong supply chain network in order to achieve efficient fulfillment of demand, drive outstanding customer value, enhance organizational responsiveness, and build network resiliency. This publication is designed for supply chain managers, policymakers, researchers, academicians, and students, and covers topics centered on economic cycles, sustainable development, and new forces in the global economy. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBest Practices in Pharmacy ¡EDevelopment Processes ¡EFuture of Pharmacy ¡ELocating Distribution Centers ¡ENew and Traditional Logistics Strategies ¡EOptimization of Transportation Routes ¡EOrder and Shipping Improvements ¡ESales and Distribution Management ¡ESupply Chain Risks ¡EValue Chain Management
   
VC02-729 Diverse Applications and Transferability of Maturity Models
  Shadrack Katuu/ 9781522570806/ Price:US$ 215.00
 
Book Cover Previously, professionals had to make judgment calls based on subjective criteria, including their own acumen, in their decision making. In order to combat this subjectivity, maturity models can be implemented to allow organizations a means of assessing everyday processes and to offer a path towards advancement using transparent objective criteria. Diverse Applications and Transferability of Maturity Models is a pivotal reference source that provides vital research on the application of maturity models in organizational development in a variety of work environments. While highlighting topics such as open government, archives and records management, enterprise content management, and digital economy, this publication explores methods to help organizations effectively implement plans in any given management system. This book is ideally designed for professionals and researchers seeking current research on a variety of social science and applied science fields including business studies, computer science, digital preservation, information governance, information science, information systems, public administration, records management, and project management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EArchives and Records Management ¡EBanking ¡EDigital Economy ¡EDigital Government ¡EEnterprise Content Management ¡EGovernance Policy ¡EInformation Management ¡EMaturity Models ¡EOpen Government ¡EProject Management ¡ESocial Media Usage
   
VC02-728 Emerging Applications in Supply Chains for Sustainable Business Development
  M. Vijaya Kumar/ 9781522554240/ Price:US$ 225.00
 
Book Cover The application of sustainability practices at the system level begins with the supply chain. In the business realm, incorporating such practices allows organizations to redesign their operations more effectively. Emerging Applications in Supply Chains for Sustainable Business Development is a pivotal reference source that provides vital research on the models, strategies, and analyses that are essential for developing and managing a sustainable supply chain. While highlighting topics such as agile manufacturing and the world food crisis, this publication is ideally designed for business managers, academicians, business practitioners, researchers, academicians, and students seeking current research on sustainable supply chain management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data ¡ECustomer Service ¡EEconomic Infrastructures ¡EEnvironmental Management ¡EGreen Management ¡EMulti-Agent Systems ¡ESmart Manufacturing ¡ESocial Responsibility ¡ESupply Chain Management ¡ESustainable Development ¡EWorld Food Crisis
   
VC02-727 Modern Perspectives on Virtual Communications and Social Networking
  Jyotsana Thakur/ 9781522557159/ Price:US$ 175.00
 
Book Cover With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConsumer Behavior ¡EData Analysis ¡EDigital Storytelling ¡EE-Pedagogy ¡EE-Services ¡EMarketing Strategies ¡EOnline Social Capital ¡ERequirements Modeling ¡ESocial Media ¡EUser Accounts
   
VC02-726 Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
  David J. Burns/ 9781522561200/ Price:US$ 215.00
 
Book Cover Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EConsumer Culture ¡EConsumer Engagement ¡EConsumer Value ¡EConsumer vs. Producer ¡ECulture and Media ¡EDigital Marketing ¡EMarketing Ethics
   
VC02-725 Personal Values as Drivers of Managerial Innovation: Emerging Research and Opportunities
  Zlatko Nedelko/ 9781522532507/ Price:US$ 185.00
 
Book Cover In order for organizations to be successful, managers must continuously contribute new innovations and support new business ideas and methods. Addressing the link between personal values and managerial ingenuity can accelerate innovativeness in organizations and allow a business to thrive in competitive environments. Personal Values as Drivers of Managerial Innovation: Emerging Research and Opportunities explores how a manager¡¦s personal values can be used for the development of innovative working strategies to influence organizations and their individual employees. Taking a cross-cultural approach, the authors compare managers¡¦ ideals between organizations worldwide to determine best leadership strategies. While highlighting topics including organizational structure, management roles, and ethics, this book is ideally designed for researchers, managers, professionals, and students seeking current research on ways to improve innovation within organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Environment ¡ECultural Dimensions ¡EEthics ¡EFree Market Economy ¡EInnovative Behavior ¡ELeadership Styles ¡EManagement Roles ¡EOrganizational Knowledge ¡EOrganizational Structure ¡EPersonal Values ¡EValue Systems
   
VC02-724 Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522571162/ Price:US$ 2150.00
 
Book Cover The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAdvertising ¡EBrand Communication ¡EBrand Equity ¡EBrand Loyalty ¡EBrand Management ¡EConsumer Behavior ¡EConsumer Engagement ¡EEmotional Branding ¡EMarketing
   
VC02-723 Global Cyber Security Labor Shortage and International Business Risk
  Bryan Christiansen/ 9781522559276/ Price:US$ 245.00
 
Book Cover Global events involving cybersecurity breaches have highlighted the ever-growing dependence on interconnected online systems in international business. The increasing societal dependence on information technology has pushed cybersecurity to the forefront as one of the most urgent challenges facing the global community today. Poor cybersecurity is the primary reason hackers are able to penetrate safeguards in business computers and other networks, and the growing global skills gap in cybersecurity simply exacerbates the problem. Global Cyber Security Labor Shortage and International Business Risk provides emerging research exploring the theoretical and practical aspects of protecting computer systems against online threats as well as transformative business models to ensure sustainability and longevity. Featuring coverage on a broad range of topics such as cybercrime, technology security training, and labor market understanding, this book is ideally designed for professionals, managers, IT consultants, programmers, academicians, and students seeking current research on cyber security¡¦s influence on business, education, and social networks. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAutomated Business Systems ¡EBlockchain ¡ECyber Attack ¡ECybercrime ¡EEnterprise Architecture Framework ¡EFuture Challenges ¡ELabor Market Understanding ¡EOnline Management ¡ESocial Network ¡EStrategic Messaging
   
VC02-722 Six Sigma Improvements for Basel III and Solvency II in Financial Risk Management: Emerging Research and Opportunities
  Vojo Bubevski/ 9781522572800/ Price:US$ 165.00
 
Book Cover Ever-increasing attacks against individual and corporate finances over the past few decades prompt swift action from the realm of financial management. Advances in protection as well as techniques for controlling these disasters is instrumental for financial security and threat prevention. Six Sigma Improvements for Basel III and Solvency II in Financial Risk Management: Emerging Research and Opportunities explores the theoretical and practical aspects of Six Sigma DMAIC methods and tools to improve the financial risk management process and applications within finance, research and development, and software engineering. Featuring coverage on a broad range of topics such as controlling VAR, financial institution evaluations, and global limit systems, this book is ideally designed for financial managers, risk managers, researchers, and academics seeking current research on financial risk management to ensure that uncertainty does not affect, or at least has a minimal impact on, the achievement of goals within a financial institution. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAlternative Measures ¡EBanking Analysis ¡ECash Flow ¡EFinancial Institution Analysis ¡EForeign Exchange Options ¡EGlobal Limit Systems ¡ERetail Banking ¡ERisk Management ¡ESix Sigma ¡EStochastic Optimization
   
VC02-721 The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
  Manuela Epure/ 9781522557784/ Price:US$ 205.00
 
Book Cover In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBranding ¡ECelebrity Endorsement ¡EConsumer Consumption ¡ECultivation Theory ¡EEthical Marketing ¡ENeuromarketing ¡EShock Advertising ¡ESocial Media Marketing
   
VC02-720 Application of Gaming in New Media Marketing
  Pratika Mishra/ 9781522560647/ Price:US$ 215.00
 
Book Cover The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDemonetization ¡EDigital Advertising ¡EGamification ¡EMedia Planning ¡EMobile Games ¡EOptimal Gaming Experience ¡EPsychodynamics ¡EPsychology ¡ESocial Media Marketing ¡EVirtual Reality
   
VC02-719 The Role of Knowledge Transfer in Open Innovation
  Helena Almeida/ 9781522558491/ Price:US$ 195.00
 
Book Cover The ways in which codified and tacit knowledge are sourced, transferred, and combined are critical in furthering open innovation. When used effectively, knowledge sharing and organizational success are significantly increased, improving products and services. The Role of Knowledge Transfer in Open Innovation is a collection of innovative research on a set of analyses, reflections, and recommendations within the framework of knowledge transfer practices in different areas of knowledge and in various industries. While highlighting topics including tacit knowledge, organizational culture, and knowledge representation, this book is ideally designed for professionals, academicians, and researchers seeking current research on the best practices for transfer of knowledge as an intermediate open innovation. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAbsorptive Capacity ¡EHuman Capital Development ¡EKnowledge Creation ¡EKnowledge Management ¡EKnowledge Representation ¡EKnowledge Transfer ¡EOpen Innovation ¡EOrganizational Culture ¡EOrganizational Learning ¡ETacit Knowledge
   
VC02-718 Advanced Methodologies and Technologies in Business Operations and Management, 2-Vols/Set.
  Mehdi Khosrow-Pour, D.B.A./ 9781522573623/ Price:US$ 495.00
 
Book Cover Businesses consistently work on new projects, products, and workflows to remain competitive and successful in the modern business environment. To remain zealous, businesses must employ the most effective methods and tools in human resources, project management, and overall business plan execution as competitors work to succeed as well. Advanced Methodologies and Technologies in Business Operations and Management provides emerging research on business tools such as employee engagement, payout policies, and financial investing to promote operational success. While highlighting the challenges facing modern organizations, readers will learn how corporate social responsibility and utilizing artificial intelligence improve a company¡¦s culture and management. This book is an ideal resource for executives and managers, researchers, accountants, and financial investors seeking current research on business operations and management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Intelligence Framework ¡EBusiness-to-Business ¡ECognitive Ergonomics ¡ECorporate Social Responsibility ¡ECrowdsourcing ¡EFinancial Investment ¡EHuman Resource Management ¡ELoop Supply Chain ¡ESupply Chain Collaboration
   
VC02-717 Co-Manufacturing and New Economic Paradigms
  Giulio Focardi/ 9781522570899/ Price:US$ 185.00
 
Book Cover Workspaces and their design have a vast impact on the comfort and productivity of employees. Therefore, the structure of a workspace can be used to determine the socio-economic characteristics and elements that will appear in the employees that utilize them. Co-Manufacturing and New Economic Paradigms provides innovative insights into shared workspaces as independent socio-economic environments. The content within this publication explores the ideas of knowledge sharing, work culture, and economic planning. It is a vital reference source for entrepreneurs, business professionals, and researchers, and it covers topics centered on the importance of workspace design and organization. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECollaborative Spaces ¡ECommunity Economy ¡ECrowdsourcing ¡EEconomic Planning ¡EGovernance ¡EKnowledge Sharing ¡EMulti-Factory Model ¡EWork Culture
   
VC02-716 Sentiment Analysis and Knowledge Discovery in Contemporary Business
  Dharmendra Singh Rajput/ 9781522549994/ Price:US$ 215.00
 
Book Cover In the era of social connectedness, people are becoming increasingly enthusiastic about interacting, sharing, and collaborating through online collaborative media. However, conducting sentiment analysis on these platforms can be challenging, especially for business professionals who are using them to collect vital data. Sentiment Analysis and Knowledge Discovery in Contemporary Business is an essential reference source that discusses applications of sentiment analysis as well as data mining, machine learning algorithms, and big data streams in business environments. Featuring research on topics such as knowledge retrieval and knowledge updating, this book is ideally designed for business managers, academicians, business professionals, researchers, graduate-level students, and technology developers seeking current research on data collection and management to drive profit. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EData Mining ¡EDeep Learning ¡EGenetic Algorithm ¡EMachine Learning ¡ENeural Networks ¡EOpinion Mining ¡ESocial Media ¡ESupervised Learning
   
VC02-715 Technological Developments in Industry 4.0 for Business Applications
  Luis Ferreira/ 9781522549369/ Price:US$ 225.00
 
Book Cover One of the most important issues businesses face is how to adapt to changing operational and administrative processes. Globalization and high competition highlight the importance of technological innovation and its contribution to the organizational performance of businesses. Technological Developments in Industry 4.0 for Business Applications is a collection of innovative research on the methods and applications of developing new services related to industrial processes in order to improve organizational well-being. It also looks at the technological, organizational, and social aspects of Industry 4.0. Highlighting a range of topics including enterprise integration, logistic models, and supply chain, this book is ideally designed for computer engineers, managers, business and IT professionals, business researchers, and post-graduate students seeking current research on the evolution and development of business applications in the modern industry era. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECyber-Physical Systems ¡EData Solutions ¡EEnterprise Integration ¡EEntrepreneurship ¡EInternet of Things ¡ELogistic Models ¡EMicrogrid ¡ESmart Networks ¡ESupply Chain ¡ESustainable Manufacturing
   
VC02-714 Institutional and Organizational Transformations in the Robotic Era: Emerging Research and Opportunities
  Albena Antonova/ 9781522562702/ Price:US$ 155.00
 
Book Cover Scholars agree that change has become a staple in organizational life and will likely remain as such beyond the twenty-first century. As the rate of change continues to accelerate, organizations must strive to develop and implement new initiatives in order to obtain significant benefits for organizational survival, economic viability, and human satisfaction. Institutional and Organizational Transformations in the Robotic Era: Emerging Research and Opportunities is an essential reference source that explores some of the common characteristics of the recent technology transformations and the characteristics of the industrial revolutions. It analyzes recent changes in the global economy, providing evidence of expanding social issues that can undermine further sustainable development. This book is ideally designed for policymakers, academics, professionals, managers, administrators, and others interested in organizational change through technological advances. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Models ¡EDigital Transformation ¡EDigitalization ¡EEmerging technologies ¡EInstitutional Framework ¡EOrganizational Change ¡ESocial Enterprises
   
VC02-712 Utilizing Big Data Paradigms for Business Intelligence
  Jerome Darmont/ 9781522549635/ Price:US$ 210.00
 
Book Cover Because efficient compilation of information allows managers and business leaders to make the best decisions for the financial solvency of their organizations, data analysis is an important part of modern business administration. Understanding the use of analytics, reporting, and data mining in everyday business environments is imperative to the success of modern businesses. Utilizing Big Data Paradigms for Business Intelligence is a pivotal reference source that provides vital research on how to address the challenges of data extraction in business intelligence using the five ¡§Vs¡¨ of big data: velocity, volume, value, variety, and veracity. This book is ideally designed for business analysts, investors, corporate managers, entrepreneurs, and researchers in the fields of computer science, data science, and business intelligence. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EData Mining ¡EData Privacy ¡EData Warehouses ¡EHeterogeneous Computing ¡EMachine Learning ¡EMobility ¡EMulti-User Communication ¡ETrajectory Clustering ¡ETrend Analysis
   
VC02-711 Burstiness Management for Smart, Sustainable and Inclusive Growth: Emerging Research and Opportunities
  Andreas Ahrens/ 9781522554424/ Price:US$ 185.00
 
Book Cover Intervals of high-activity alternating with long low-activity periods can be found in many areas of daily life, with researchers coining the phenomenon as bursts. As burstiness has become prevalent in many fields, understanding it and knowing how to manage it are crucial in order to be able to get all the benefits associated with it. Burstiness Management for Smart, Sustainable and Inclusive Growth: Emerging Research and Opportunities provides innovative insights into burstiness¡¦s role in decision-making in business and its function as a predictor of performance. The content within this publication covers topics such as burstiness in business and e-business applications, as well as consumer behavior and sustainable development. It is a vital reference source for business managers, business professionals, academicians, researchers, and graduate-level students interested in understanding how burstiness and its consequences are processed in diverse and dynamic environments. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAgent-Based Modeling ¡EBinary Customer Behavior ¡EBusiness Practices ¡ECognitive Theory ¡EConsumer Behavior ¡EModeling Traffic Flow Patterns ¡EMulti-Agent Systems ¡EOptimization of Business Processes ¡ESustainable Development
   
VC02-710 Crowdsourcing and Knowledge Management in Contemporary Business Environments
  Regina Lenart-Gansiniec/ 9781522542001/ Price:US$ 195.00
 
Book Cover In an era of an economy based on knowledge and Web 2.0 technology, knowledge is the foundation for improving the decision-making processes and relations between people both in and outside of an organization. Providing new and unique sources of knowledge outside organizations enables innovation and shapes competitive advantage. Crowdsourcing and Knowledge Management in Contemporary Business Environments is a collection of innovative research on the methods and applications of crowdsourcing in collaboration, idea implementation, and organizational development. Highlighting a range of topics including data analytics, crowd computing, and open innovation, this book is ideally designed for business managers, business professionals, business and social researchers, graduate-level students, and academicians seeking current research on the mechanisms of knowledge management in crowdsourcing. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECrowd Computing ¡EData Analytics ¡EGovernance Technologies ¡EKnowledge Acquisition ¡EKnowledge Sharing ¡EOpen Innovation ¡EOrganizational Learning ¡EPublic Management ¡ESocial Cognitive Theory ¡ESocial Media
   
VC02-709 Managerial Competencies for Multinational Businesses
  Macarena Lopez-Fernandez/ 9781522557814/ Price:US$ 215.00
 
Book Cover There is a growing interaction between companies and countries, illustrated by a constant flow of trade, capital, and work. With the rapid emergence of other countries with sufficient potential to join the globalization process, it is necessary to provide techniques for managerial planning, organization, and control in an international context. Managerial Competencies for Multinational Businesses is a collection of innovative research on the methods of leadership styles and skills required for managers to be successful in an international company. Highlighting a range of topics, including human resource management, industrial relations, and international careers, this book is ideally designed for senior managers, business professionals, team leaders, and human resource managers seeking current research on the key aspects of managing a company in a developing globalized market. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECorporate Social Responsibility ¡EDecision Making ¡EEmotional Intelligence ¡EHuman Resource Management ¡EIndustrial Relations ¡EInternational Careers ¡EInternational Projects ¡EMeeting Management ¡ENetwork Management ¡EStrategic Management ¡EStress Management
   
VC02-708 Technological Innovations in Knowledge Management and Decision Support
  Nilanjan Dey/ 9781522561644/ Price:US$ 195.00
 
Book Cover Organizations are showing a remarkable interest in realizing knowledge management technologies and processes to adopt knowledge management as part of their overall strategy. However, even with the current advancement in technology, few organizations are entirely capable of developing critical organizational knowledge to achieve improved performance. Technological Innovations in Knowledge Management and Decision Support is a vital research publication that examines different knowledge management areas for organizational competitiveness, survival, and effectiveness. It also provides cutting-edge research techniques in related optimization methods and other automated techniques in real-world processes. Featuring a broad range of topics such as enterprise resource planning, neural networks, and image segmentation, this book is a critical resource for managers, IT specialists, healthcare and social sciences professionals, engineers, academicians, and researchers seeking research on effective knowledge management systems. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAlgorithms ¡EBiologically-Inspired Metaheuristic Algorithms ¡EClinical Decision Support Systems ¡EDecision Support Systems ¡EEnterprise Resource Planning ¡EImage Segmentation ¡ENeural Networks ¡ESupply Chain Management ¡EWireless Sensor Networks
   
VC02-707 Effective Knowledge Management Systems in Modern Society
  Murray E. Jennex/ 9781522554271/ Price:US$ 195.00
 
Book Cover Within the past ten years, tremendous innovations have been brought forth in information technology and knowledge management. Some of the key technical innovations have included the introduction of social media, artificial intelligence, as well as improved network connectivity and capacity. Effective Knowledge Management Systems in Modern Society is a critical scholarly resource that presents an overview of how technical, social, and process changes are impacting the way knowledge systems are being designed. Featuring coverage on a broad range of topics such as knowledge engineering, cognitive ergonomics, and interorganizational knowledge, this book is geared toward consultants, practitioners, and researchers seeking current research on how new approaches in knowledge management impact information technology professionals. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECognitive Ergonomics ¡EEnterprise Risk Management ¡EIntegrating IS Security ¡EInterorganizational Knowledge ¡EKnowledge Engineering ¡EManagement Research
   
VC02-706 Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics
  George Leal Jamil/ 9781522562252/ Price:US$ 245.00
 
Book Cover Recent advancements in data collection will affect all aspects of businesses, improving and bringing complexity to management and demanding integration of all resources, principles, and processes. The interpretation of these new technologies is essential to the advancement of management and business. The Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics is a vital scholarly publication that examines technological advancements in data collection that will influence major change in many aspects of business through a multidisciplinary approach. Featuring coverage on a variety of topics such as market intelligence, knowledge management, and brand management, this book explores new complexities to management and other aspects of business. This publication is designed for entrepreneurs, business managers and executives, researchers, business professionals, data analysts, academicians, and graduate-level students seeking relevant research on data collection advancements. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Management ¡EInformation Strategy ¡EIntellectual Property ¡EKnowledge Management ¡ELocational Analysis ¡EMarket Intelligence ¡EOrganizational Intelligence
   
VC02-705 Smart Marketing With the Internet of Things
  Dora Simoes/ 9781522557630/ Price:US$ 205.00
 
Book Cover The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAugmented Reality ¡EBrand Management ¡ECustomer Management ¡EDigital Analytics ¡EDigital Category Management ¡EDigitalization ¡EE-Commerce ¡ESensor Networks ¡EWearable Technology
   
VC02-704 Optimizing Millennial Consumer Engagement With Mood Analysis
  Sabyasachi Dasgupta/ 9781522556909/ Price:US$ 215.00
 
Book Cover Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Quality ¡EBranding ¡EBuying Behavior ¡EConsumer Behavior ¡EConsumer Satisfaction ¡ELifestyle Branding ¡EMillennial Marketing ¡EMood Analysis ¡EProduct Presentation ¡EPurchase Intention ¡ESocial Media
   
VC02-703 Creating Business Value and Competitive Advantage With Social Entrepreneurship
  N. Oyku Iyigun/ 9781522556879/ Price:US$ 205.00
 
Book Cover The field of social entrepreneurship is attracting attention from multiple industries. Social entrepreneurs are responsible for finding ways to creatively contribute to society by providing affordable products and services. Creating Business Value and Competitive Advantage With Social Entrepreneurship is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. Focused on topics such as creating business value, promoting social entrepreneurship, and enacting programs of social change, this book provides the latest research and practical solutions concerning social entrepreneurship. The source proves valuable to academicians, researchers, entrepreneurship practitioners, and individuals interested in learning more about social entrepreneurship. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Models ¡ECompetitive Advantage ¡EHuman Resource Management ¡EMarketing ¡ENetworking ¡ESocial Innovation ¡ESustainability ¡EUpcycling ¡EValue Creation ¡EWomen Social Entrepreneurship Promotion
   
VC02-702 Corporate Social Responsibility and Strategic Market Positioning for Organizational Success
  Carlton Brown/ 9781522554097/ Price:US$ 195.00
 
Book Cover The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ethics ¡EBusiness Profitability ¡EBusiness Strategy ¡EGreenwashing ¡EMarketing Strategies ¡EOrganizational Culture ¡EPurchasing Social Responsibility ¡EShared Value ¡ESocial Media ¡ESustainability
   
VC02-701 Mission-Driven Approaches in Modern Business Education
  Brent Smith/ 9781522549727/ Price:US$ 215.00
 
Book Cover In a globalized world, it is essential for business courses to adapt to the current economic climate by integrating cross-cultural and transnational approaches while remaining focused on the mission of the curriculum. Mission-Driven Approaches in Modern Business Education provides innovative insights into the ways that mission values can be seamlessly, efficiently, and effectively integrated into the core of any business course to inspire and influence quality business education. The content within this publication represents the work of educators in finance, management, marketing, international business, and other fields. It is designed for business managers, academicians, upper-level students, researchers, administrators, and organizational developers, and covers topics centered on mission as it relates to teaching, leadership, experiential learning, mission statements, sustainability, cultural engagement, and several other topics. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Policy ¡EFinance Teaching ¡ELeadership Development ¡ELearning Assessment ¡EManagement Theory ¡EMission Values ¡EMultiple Identity Organizations ¡EService Learning ¡ESocial Entrepreneurship ¡EStrategic Decision-Making ¡ETransnational Education
   
VC02-700 Global Information Diffusion and Management in Contemporary Society
  Zuopeng (Justin) Zhang/ 9781522553939/ Price:US$ 195.00
 
Book Cover Changing business environments and information technology advancements fundamentally reshaped the traditional information landscape in our contemporary society, urging companies to seek innovative ways to diffuse and manage assets on a global scale. It is crucial for society to understand the new methodologies and common practices that organizations can utilize to leverage their knowledge into practice. Global Information Diffusion and Management in Contemporary Society is an essential reference source featuring research on the development and implementation of contemporary global information management initiatives in organizations. Including coverage on a multitude of topics such as data security, global manufacturing, and information governance, this book explores the importance of information management in a global context. This book is ideally designed for managers, information systems specialists, professionals, researchers, and administrators seeking current research on the theories and applications of global information management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EData Security ¡EE-Commerce ¡EGlobal Enterprise ¡EGlobal Manufacturing ¡EGlobal Marketing ¡EHuman Resource Management ¡EInformation Governance ¡EInformation Infrastructure ¡ELibrary Information Management ¡ETelecommunications
   
VC02-699 Digital Currency: Breakthroughs in Research and Practice
  Information Resources Management Association/ 9781522562016/ Price:US$ 345.00
 
Book Cover Digital technology has revitalized the landscape of the global economy. As digital currency, such as bitcoin and IOTA, continues to become more prominent in society, conducting further research in this area is vital to promoting economic advancements. Digital Currency: Breakthroughs in Research and Practice is a critical source of academic knowledge on the use of computers, smartphones, and the internet to purchase goods and services using virtual currency. The security and privacy aspects of using digital currency are also explored. Highlighting a range of pertinent topics such as electronic commerce, online transaction payment, and web-based electronic money, this book is an ideal reference source for business executives, financial analysts, business professionals, economists, IT professionals, and researchers interested in emerging trends in digital currency and finance. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAltcoins ¡EBitcoin ¡ECrypto-Currencies ¡EElectronic Commerce ¡EElectronic Payment Systems ¡EInternet Trade ¡EOnline Transaction Payment ¡EVirtual Currencies ¡EWeb-Based Electronic Money
   
VC02-698 Knowledge Management and Innovation in Network Organizations: Emerging Research and Opportunities
  Jerzy Kisielnicki/ 9781522559306/ Price:US$ 135.00
 
Book Cover Organizations of all types are consistently working on new initiatives, product lines, or implementation of new workflows as a way to remain competitive in the modern business environment. No matter the type of project, employing the best methods for effective execution and timely completion of the task at hand is essential to project success. The implementation of computer technology has provided further opportunities for innovation and progress in the daily operations and initiatives of corporations. Knowledge Management and Innovation in Network Organizations: Emerging Research and Opportunities is an essential scholarly resource that explores the use of information communication technologies in management models and the development of network organizations operating in various sectors of the economy. Highlighting coverage on a wide range of topics such as cloud computing, organizational development, and business management, this book is ideal for business professionals, organizational researchers, and academicians interested in the latest research on network organizations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Management ¡ECloud Computing ¡ECommunication Systems ¡EDecision-Making Tools ¡EGlobal Organizations ¡EKnowledge Management ¡EManagement Infrastructure ¡EOrganizational Development ¡ETransnational Cooperation
   
VC02-697 Machine Learning Techniques for Improved Business Analytics
  Dileep Kumar G./ 9781522535348/ Price:US$ 195.00
 
Book Cover Analytical tools and algorithms are essential in business data and information systems. Efficient economic and financial forecasting in machine learning techniques increases gains while reducing risks. Providing research on predictive models with high accuracy, stability, and ease of interpretation is important in improving data preparation, analysis, and implementation processes in business organizations. Machine Learning Techniques for Improved Business Analytics is a collection of innovative research on the methods and applications of artificial intelligence in strategic business decisions and management. Featuring coverage on a broad range of topics such as data mining, portfolio optimization, and social network analysis, this book is ideally designed for business managers and practitioners, upper-level business students, and researchers seeking current research on large-scale information control and evaluation technologies that exceed the functionality of conventional data processing techniques. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EArtificial Neural Networks ¡EBig Data Analytics ¡EData Mining ¡EModeling Techniques ¡EPortfolio Optimization ¡ERecommendation Systems ¡ERisk Behavior ¡ESocial Network Analysis ¡ESoftware Security
   
VC02-696 Strategic Optimization of Medium-Sized Enterprises in the Global Market
  Milan Vemic/ 9781522557845/ Price:US$ 215.00
 
Book Cover To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business managers, medium-sized enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises across the world and their broader supply chain. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECrowdfunding ¡EGlobalization ¡EManagement Education ¡EMarketing Optimization ¡EMarketplace Lending ¡ESocial Entrepreneurship ¡ETrade Finance ¡ETransformation Leadership
   
VC02-695 Applying Business Intelligence Initiatives in Healthcare and Organizational Settings
  Shah J. Miah/ 9781522557180/ Price:US$ 215.00
 
Book Cover Data analysis is an important part of modern business administration, as efficient compilation of information allows managers and business leaders to make the best decisions for the financial solvency of their organizations. Understanding the use of analytics, reporting, and data mining in everyday business environments is imperative to the success of modern businesses. Applying Business Intelligence Initiatives in Healthcare and Organizational Settings incorporates emerging concepts, methods, models, and relevant applications of business intelligence systems within problem contexts of healthcare and other organizational boundaries. Featuring coverage on a broad range of topics such as rise of embedded analytics, competitive advantage, and strategic capability, this book is ideally designed for business analysts, investors, corporate managers, and entrepreneurs seeking to advance their understanding and practice of business intelligence. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data ¡ECompetitive Advantage ¡EDecision Support Systems ¡EDiagnostic Analytics ¡EEmbedded Analytics ¡EKnowledge Management ¡EPerformance Management ¡EPredictive Analytics ¡EStrategic Capability
   
VC02-694 Qualitative Techniques for Workplace Data Analysis
  Manish Gupta/ 9781522553663/ Price:US$ 215.00
 
Book Cover In businesses and organizations, understanding the social reality of individuals, groups, and cultures allows for in-depth understanding and rich analysis of multiple research areas to improve practices. Qualitative research provides important insight into the interactions of the workplace. Qualitative Techniques for Workplace Data Analysis is an essential reference source that discusses the qualitative methods used to analyze workplace data, as well as what measures should be adopted to ensure the credibility and dependability of qualitative findings in the workplace. Featuring research on topics such as collection methods, content analysis, and sampling, this book is ideally designed for academicians, development practitioners, business managers, and analytic professionals seeking coverage on quality measurement techniques in the occupational settings of emerging markets. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAction Research ¡EBehavioral Event ¡ECase Studies ¡ECollection Methods ¡EConflict Research ¡EContent Analysis ¡EEthnographic Studies ¡ENarrative Analysis ¡ESampling ¡EThematic Analysis
   
VC02-693 Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522561927/ Price:US$ 2250.00
 
Book Cover The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ethics ¡ECompany Culture ¡ECorporate governance ¡ECorporate Sustainability ¡EEmployee Value ¡EGreen Business ¡EHuman Resource Management ¡EJob Enrichment ¡EKnowledge Management ¡EOrganizational Diversity ¡EOrganizational Performance
   
VC02-687 Software Engineering for Enterprise System Agility: Emerging Research and Opportunities
  Sergey V. Zykov/ 9781522555896/ Price:US$ 165.00
 
Book Cover Sustaining a competitive edge in today¡¦s business world requires innovative approaches to product, service, and management systems design and performance. Advances in computing technologies have presented managers with additional challenges as well as further opportunities to enhance their business models. Software Engineering for Enterprise System Agility: Emerging Research and Opportunities is a collection of innovative research that identifies the critical technological and management factors in ensuring the agility of business systems and investigates process improvement and optimization through software development. Featuring coverage on a broad range of topics such as business architecture, cloud computing, and agility patterns, this publication is ideally designed for business managers, business professionals, software developers, academicians, researchers, and upper-level students interested in current research on strategies for improving the flexibility and agility of businesses and their systems. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAgility Patterns ¡EBusiness Analysis ¡EBusiness Architecture ¡EBusiness Process Modeling ¡ECloud Computing ¡ERisk Analysis ¡ESocio-Cultural Systems ¡ESpiral Model
   
VC02-642 The SAGE Handbook of Service-Dominant Logic
  Stephen L. Vargo/ 9781526402837/ Price:¢G 120.00
 
Book Cover Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ¡¥goods/product¡¦ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.
   
VC02-103-2 The SAGE Handbook of Human Resource Management
  Adrian Wilkinson/ 9781526435026/ Price:¢G 120.00
 
Book Cover The new edition of this SAGE Handbook builds on the success of the first by providing a fully updated and expanded overview of the field of human resource management. Bringing together contributions from leading international scholars - and with brand new chapters on key emerging topics such as talent management, engagement , e-HRM and big data - the Handbook focuses on familiarising the reader with the fundamentals of applied human resource management, while contextualizing practice within wider theoretical considerations. Internationally minded chapters combine a critical overview with discussion of key debates and research, as well as comprehensively dealing with important emerging interests. The second edition of this Handbook remains an indispensable resource for advanced students and researchers in the field. PART 01: Context of Human Resource Management PART 02: Fundamentals of Human Resource Management PART 03: Contemporary Issues
   
SC02-485 Who Blunders and How: The Dumb Side of the Corporate World
  Robin Banerjee/ 9789353285791/ Price:¢G 16.00
 
   
SC02-485 Fundamentals of Human Resource Management - International Student Edition: Functions, Applications, Skill Development
  Robert N. Lussier/ 9781544387680/ Price:¢G 80.99
 
   
SC02-485 Contemporary Issues in Marketing: Principles and Practice
  Ayantunji Gbadamosi/ 9781526478887/ Price:¢G 39.99
 
   
SC02-485 Rage Inside the Machine
  Robert Elliott Smith/ 9781472970633/ Price:¢G 18.99
 
   
SC02-485 Change and Continuity Management in the Public Sector
  Rebecca Dalli Gonzi/ 9781789731682/ Price:¢G 60.00
 
   
SC02-485 Business Ethics
  David M. Wasieleski/ 9781789736847/ Price:¢G 65.00
 
   
SC02-485 Diversity within Diversity Management
  Andri Georgiadou/ 9781789731729/ Price:¢G 77.95
 
   
SC02-485 The Entrepreneurial Dilemma in the Life Cycle of the Small Firm
  Enno Masurel/ 9781789733167/ Price:¢G 60.00
 
   
SC02-485 Go-to-Market Strategies for Women Entrepreneurs
  Victoria L. Crittenden/ 9781789732900/ Price:¢G 60.00
 
   
SC02-485 Creating Entrepreneurial Space
  David Higgins/ 9781787695788/ Price:¢G 72.95
 
   
SC02-485 International Business Blunders
  Densil A. Williams/ 9781787692206/ Price:¢G 60.00
 
   
SC02-485 The New Silk Road leads through the Arab Peninsula
  Anna Visvizi/ 9781787566804/ Price:¢G 65.00
 
   
SC02-485 The Emergence of the Fourth Industrial Revolution: An Historical Introduction to Knowledge Management and the Innovation Economy
  Jon-Arild Johannessen/ 9781789739947/ Price:¢G 60.00
 
   
SC02-485 The Inclusive Management Strategy
  Camelia Fawzy/ 9781787541962/ Price:¢G 60.00
 
   
SC02-485 Specifics of Decision Making in Modern Business Systems
  Elena G. Popkova/ 9781787566927/ Price:¢G 65.00
 
   
SC02-485 Connecting Values to Action
  Christopher M. Hartt/ 9781789733082/ Price:¢G 60.00
 
   
SC02-485 Competencies for Effective Leadership
  Ralph A. Gigliotti/ 9781789732566/ Price:¢G 60.00
 
   
SC02-485 Emotions and Leadership
  Neal M. Ashkanasy/ 9781838672027/ Price:¢G 72.95
 
   
SC02-485 Research in Organizational Change and Development
  Abraham B. Rami Shani/ 9781789735543/ Price:¢G 66.95
 
   
SC02-485 The Production of Managerial Knowledge and Organizational Theory
  Tammar B. Zilber/ 9781787691841/ Price:¢G 72.95
 
   
SC02-485 Research in Personnel and Human Resources Management
  M. Ronald Buckley/ 9781789738520/ Price:¢G 77.95
 
   
SC02-485 Talent Management in Small Advanced Economies
  Snejina Michailova/ 9781789734508/ Price:¢G 65.00
 
   
SC02-485 The Future of HR
  Helene Satersdal/ 9781838671808/ Price:¢G 60.00
 
   
SC02-485 Diversity within Diversity Management
  Andri Georgiadou/ 9781787548213/ Price:¢G 87.95
 
   
SC02-485 Managing Technology and Middle- and Low-skilled Employees
  Claretha Hughes/ 9781789730784/ Price:¢G 60.00
 
   
SC02-485 Best Practices in Green Supply Chain Management
  Sadia Samar Ali/ 9781787562165/ Price:¢G 60.00
 
   
SC02-485 Examining the Role of Well Being in the Marketing Discipline
  Pamela L. Perrewe/ 9781789739466/ Price:¢G 70.00
 
   
SC02-485 New Insights on Trust in Business-to-Business Relationships
  Houcine Akrout/ 9781838670634/ Price:¢G 66.95
 
   
SC02-485 Routine Dynamics in Action
  Martha S. Feldman/ 9781787565869/ Price:¢G 60.50
 
   
SC02-485 Thinking Infrastructures
  Martin Kornberger/ 9781787695580/ Price:¢G 87.95
 
   
SC02-485 Rethinking Strategy: How to Anticipate The Future, Slow Down Change, and Improve Decision Making
  Steve Tighe/ 9780730368335/ Price:US$ 22.00
 
   
SC02-485 Ethically Structured Processes
  Virgil Cristian Lenoir/ 9781786301741/ Price:US$ 134.95
 
   
SC02-485 Co-innovation Dynamics: The Management of Client-Supplier Interactions for Open Innovation
  Romaric Servajean-Hilst/ 9781786303318/ Price:US$ 144.95
 
   
SC02-485 Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects
  Claudine Gay/ 9781786303172/ Price:US$ 134.95
 
   
SC02-485 Blockchain: The Advent of Disintermediation
  Matthieu Quiniou/ 9781786304032/ Price:US$ 119.95
 
   
SC02-485 Strategic Intelligence for the Future 2: A New Information Function Approach
  Henri Dou/ 9781786303905/ Price:US$ 134.95
 
   
SC02-485 Sustainable Enterprise Performance: A Comprehensive Evaluation Method
  Jean-Louis Leignel/ 9781786303714/ Price:US$ 134.95
 
   
SC02-485 Advances in the Technology of Managing People
  Pamela Ann Gordon/ 9781789730746/ Price:¢G 60.00
 
   
SC02-485 Understanding Industry 4.0
  Bruno S. Sergi/ 9781789733129/ Price:¢G 70.00
 
   
SC02-485 Leading and Managing Change in the Age of Disruption and Artificial Intelligence
  Mathew Donald/ 9781787563681/ Price:¢G 65.00
 
   
SC02-485 Strategic Responsiveness and Adaptive Organizations
  Torben Juul Andersen/ 9781789730128/ Price:¢G 60.00
 
   
SC02-485 The Next Phase of Business Ethics
  Michael Schwartz/ 9781838670054/ Price:¢G 66.95
 
   
SC02-485 Green Behavior and Corporate Social Responsibility in Asia
  Farzana Quoquab/ 9781787566842/ Price:¢G 60.00
 
   
SC02-485 Research Handbook of Finance and Sustainability
  Sabri Boubaker/ 9781789909272/ Price:¢G 45.00
 
   
SC02-485 Handbook of Research on Techno-Entrepreneurship: Ecosystems, Innovation and Development
  Francois Therin/ 9781786439062/ Price:¢G 140.00
 
   
SC02-485 Elgar Introduction to Theories of Human Resources and Employment Relations
  Keith Townsend/ 9781786439000/ Price:¢G 110.00
 
   
SC02-485 Handbook of Sustainable Innovation
  Frank Boons/ 9781788112567/ Price:¢G 170.00
 
   
SC02-485 Handbook of Research Methods on the Quality of Working Lives
  Daniel Wheatley/ 9781788118767/ Price:¢G 130.00
 
   
SC02-485 Entrepreneurial Thinking: Think Different!
  David Valliere/ 9781788974615/ Price:¢G 25.95
 
   
SC02-485 10 Steps to Successful Mentoring
  Wendy Axwlrod/ 9781949036480/ Price:US$ 21.99
 
   
SC02-484 Global Strategy and Management: Theory and Practice
  Paul N. Gooderham/ 9781788114851/ Price:¢G 42.95
 
   
SC02-484 Human Resource Management and Evolutionary Psychology: Exploring the Biological Foundations of Managing People at Work
  Andrew R. Timming/ 9781788977906/ Price:¢G 60.00
 
   
SC02-484 How to Conduct a Practice-based Study: Problems and Methods
  Silvia Gherardi/ 9781788973557/ Price:¢G 95.00
 
   
SC02-484 Multinationals, Local Capacity Building and Development: The Role of Chinese and European MNEs
  Xiaolan Fu/ 9781788113571/ Price:¢G 80.00
 
   
SC02-484 Corporate Social Responsibility, Ethics and Sustainable Prosperity
  Sabri Boubaker/ 9789811206870/ Price:US$ 148.00
 
   
SC02-484 Applied Business Ethics: Foundations for Study and Daily Practice
  Mathias Schuz/ 9789811201295/ Price:US$ 48.00
 
   
SC02-484 The Innovation Matrix: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property
  Deepika Jeyakodi/ 9789063695200/ Price:¢G 28.00
 
   
SC02-484 Digital Enablement and Innovation in China: A Casebook
  Shan Ling Pan/ 9789813276352/ Price:US$ 68.00
 
   
SC02-484 Digital Innovation: Harnessing The Value of Open Data
  Anne-Laure Mention/ 9789813271630/ Price:US$ 98.00
 
   
SC02-484 Managing Innovation: Internationalization of Innovation
  Alexander Brem/ 9781786346544/ Price:US$ 118.00
 
   
SC02-484 Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers
  Philip Kotler/ 9789813275997/ Price:US$ 28.00
 
   
SC02-484 Contemporary Issues in Management: A Critical Management Approach
  Lindsay Hamilton/ 9781788118293/ Price:¢G 80.00
 
   
SC02-484 A Research Agenda for Entrepreneurship and Innovation
  David B. Audretsch/ 9781788116008/ Price:¢G 90.00
 
   
SC02-484 Corporate Ethics for Turbulent Markets: Executive Response to Market Challenges
  Oswald Mascarenhas/ 9781787561922/ Price:¢G 20.00
 
   
SC02-484 Designing Local e-Government
  Israel Patino Galvan/ 9781789732306/ Price:¢G 40.00
 
   
SC02-484 Delivering ITSM for Business Maturity
  Beverly Weed-Schertzer/ 9781789732542/ Price:¢G 40.00
 
   
SC02-484 Emergence of Cross-innovation Systems: Audiovisual Industries Co-innovating with Education, Health Care and Tourism
  Indrek Ibrus/ 9781787699809/ Price:¢G 20.00
 
   
SC02-484 They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
  Marcus Sheridan/ 9781119610144/ Price:US$ 24.95
 
   
SC02-484 Research Handbook on Small Business Social Responsibility: Global Perspectives
  Laura J. Spence/ 9781784711832/ Price:¢G 40.00
 
   
SC02-484 Sexual Harassment, the Abuse of Power and the Crisis of Leadership: "Superstar" Harassers and how to Stop Them
  James K. Beggan/ 9781788972581/ Price:¢G 75.00
 
   
SC02-484 Commercializing Blockchain: Strategic Applications in the Real World
  Antony Welfare/ 9781119578017/ Price:US$ 33.00
 
   
SC02-484 Consumer Culture Theory
  Domen Bajde/ 9781787542860/ Price:¢G 66.95
 
   
SC02-484 Leadership: The Current State of Play
  W. B. Howieson/ 9781787697881/ Price:¢G 40.00
 
   
SC02-484 Quality Management: Tools, Methods and Standards
  Marco Sartor/ 9781787698048/ Price:¢G 39.99
 
   
SC02-484 Internalizing a Culture of Business Excellence: Perspectives from Quality Professionals
  Flevy Lasrado/ 9780815381174/ Price:¢G 46.99
 
   
SC02-484 Managing Complexity and Creating Innovation through Design
  Satu Miettinen/ 9780367077686/ Price:¢G 115.00
 
   
SC02-484 Design for a Better Future: A guide to designing in complex systems
  John Body/ 9781138059801/ Price:¢G 45.00
 
   
SC02-484 Braided Organizations: Designing Augmented Human-Centric Processes to Enhance Performance and Innovation
  Michel Zarka/ 9781641135559/ Price:US$ 45.99
 
   
SC02-484 A Modern Playbook on Digital Transformation
  Amitabh P. Mishra/ 9789353285753/ Price:¢G 16.00
 
   
SC02-484 Competency-Based Human Resource Management
  Anindya Basu Roy/ 9789353282974/ Price:¢G 30.00
 
   
SC02-484 Entrepreneurship in Developing and Emerging Economies
  Ali J. Ahmad/ 9789353285333/ Price:¢G 30.00
 
   
SC02-484 Questioning Performance Measurement: Metrics, Organizations and Power
  Guy Redden/ 9781526461858/ Price:¢G 45.00
 
   
SC02-484 Selling and Negotiation Skills: A Pragmatic Approach
  Prashant Chaudhary/ 9789353282127/ Price:¢G 30.00
 
   
SC02-484 Consumer Behavior & Culture: Consequences for Global Marketing and Advertising
  Marieke de Mooij/ 9781544318165/ Price:¢G 49.99
 
   
SC02-484 Good Values, Great Business
  Br. Prasanna Swaroopa/ 9789353284558/ Price:¢G 16.00
 
   
SC02-484 Behavioural Finance
  Sujata Kapoor/ 9789353282745/ Price:¢G 30.00
 
   
SC02-484 Management Communication: A Case Analysis Approach
  James S. O'Rourke/ 9780367178123/ Price:¢G 74.99
 
   
SC02-484 Project Management of Large Software-Intensive Systems
  Marvin Gechman/ 9780367136710/ Price:¢G 74.99
 
   
SC02-484 Unleashing the Power of Diversity: How to Open Minds for Good
  Bjorn Z. Ekelund/ 9781138602717/ Price:¢G 29.99
 
   
SC02-484 Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures
  Linda J. Tavlin/ 9781138624825/ Price:¢G 29.99
 
   
SC02-484 Customer Relationship Management: Concepts and Technologies
  Francis Buttle/ 9781138498259/ Price:¢G 49.99
 
   
SC02-484 Organization Development: Designing Interventions in Organizations
  Jan Achterbergh/ 9781138907034/ Price:¢G 29.99
 
   
SC02-484 Lean Demand-Driven Procurement: How to Apply Lean Thinking to Your Supply Management Processes
  Paul Myerson/ 9781138337169/ Price:¢G 38.99
 
   
SC02-484 Starting Lean from Scratch: A Senior Leader's Guide to Beginning and Steering an Organizational Culture Change for Continuous Improvement
  Brent D. Timmerman/ 9780367185695/ Price:¢G 38.99
 
   
SC02-484 Leaner Six Sigma: Making Lean Six Sigma Easier and Adaptable to Current Workplaces
  Terra Vanzant Stern/ 9781138387928/ Price:¢G 27.99
 
   
SC02-484 An Introduction to Human Resource Management (with Interactive eBook)
  Nick Wilton/ 9781526487933/ Price:¢G 44.99
 
   
SC02-484 Practical Applications of HR Analytics: A Step-by-Step Guide
  Pratyush Banerjee/ 9789353282967/ Price:¢G 30.00
 
   
SC02-484 Human Resource Management in Public Service: Paradoxes, Processes, and Problems
  Evan M. Berman/ 9781506382333/ Price:¢G 91.00
 
   
SC02-484 Industrial Relations and Labour Laws for Managers
  Parul Gupta/ 9789353281830/ Price:¢G 30.00
 
   
SC02-484 Global Business Environment: Shifting Paradigms in the Fourth Industrial Revolution
  Mansi Kapoor/ 9789353284541/ Price:¢G 30.00
 
   
SC02-484 A Very Short, Fairly Interesting, Reasonably Cheap Book About International Marketing
  A. J. Earley/ 9781526456878/ Price:¢G 15.99
 
   
SC02-484 What's Your Superpower?: Ultra Special Senses and You
  Anjana Sen/ 9789353286132/ Price:¢G 16.00
 
   
SC02-484 Theories of Social Innovation
  Danielle Logue/ 9781786436887/ Price:¢G 70.00
 
   
SC02-484 The Power of Data Storytelling
  Sejal Vora/ 9789353282905/ Price:¢G 16.00
 
   
SC02-484 Understanding Social Enterprise: Theory and Practice
  Rory Ridley-Duff/ 9781526457738/ Price:¢G 39.99
 
   
SC02-484 Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the Value from Service Innovation
  Per Kristensson/ 9789813273375/ Price:US$ 118.00
 
   
SC02-484 Crisis Management: Resilience and Change
  Sarah Kovoor-Misra/ 9781506328690/ Price:¢G 58.00
 
   
SC02-484 Leadership for Organizations
  David A. Waldman/ 9781544332727/ Price:¢G 72.00
 
   
SC02-484 Job and Work Analysis: Methods, Research, and Applications for Human Resource Management
  Frederick P. Morgeson/ 9781544329529/ Price:¢G 71.00
 
   
SC02-484 Consumer Behaviour
  Zubin Sethna/ 9781526450012/ Price:¢G 42.99
 
   
SC02-484 Digital Luxury: Transforming Brands and Consumer Experiences
  Wided Batat/ 9781526458940/ Price:¢G 29.99
 
   
SC02-484 Leadership: A Critical Text
  Simon Western/ 9781526459527/ Price:¢G 36.99
 
   
SC02-484 Leadership Intelligence: The 5Qs for Thriving as a Leader
  Ali Qassim Jawad/ 9781472963925/ Price:¢G 18.99
 
   
SC02-484 Digital Entrepreneurship
  Jonathan P. Allen/ 9781138583696/ Price:¢G 36.99
 
   
SC02-483 The RRI Challenge: Responsibilization in a State of Tension with Market Regulation
  Blagovesta Nikolova/ 9781786301420/ Price:US$ 144.95
 
   
SC02-483 Not Just Another Meeting: Creative Strategies for Facilitation
  Rod Napier/ 9781562866884/ Price:US$ 32.95
 
   
SC02-480 Using Computers in Retail
  / 9781984622785/ Price:US$ 75.00
 
Book Cover Computers, which have had an impact on nearly every economic sector, are especially prevalent in retail where their effect is visible at each level of the retail organization. This book is intended for management students to understand the fundamentals of computers and also its applications in the retail industry.
   
SC02-480 Using Computers in Small Business
  / 9781984622808/ Price:US$ 75.00
 
Book Cover Computers have become essential business tools. They are used in every aspect of a company's operations, including product creation, marketing and administration. Presents a thorough review of all aspects of computer systems and technology suited to small businesses. Intended to highlight the challenges faced by SMEs and how they are coping with the adverse environment through skillful use of IT and technologies.
   
SC02-480 3G Handy Guide: Project Management
  / 9781680947908/ Price:US$ 70.00
 
Book Cover This handy guide reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of the latest good practices in project management. An essential guide for learners to improve practical knowledge; provides the opportunity to strengthen your understanding of project management in real-world application, with questions and exercises.
   
SC02-480 3G Handy Guide: Sales Management
  / 9781984624642/ Price:US$ 70.00
 
Book Cover This handy guide is designed for learners who want to make a career within a sales environment. This book will help you learn the sales techniques that can cripple your management effectiveness, and replace these instincts with a more powerful leadership mindset ? true sales leadership.
   
SC02-480 Business in Modern Society
  / 9781984624864/ Price:US$ 90.00
 
Book Cover This book provides an indispensable introduction to business and organizations from a social perspective. This book provides a scholarly and yet accessible introduction to the legal framework of modern business enterprises.
   
SC02-480 3G Handy Guide: Bookkeepeing
  / 9781680948660/ Price:US$ 70.00
 
Book Cover Illustrates every aspect of financial record keeping, walking you through the basic skills you need to make numbers your minion. This handy guide covers not only bookkeeping essentials but also a range of accounting and taxation issues that bookkeepers need to be aware of when dealing with their clients and their accountants.
   
SC02-480 3G Handy Guide: Risk Management
  / 9781984623942/ Price:US$ 70.00
 
Book Cover No business can ever hope to plan for all incidents, but any business can understand the range of risks to which it is likely to be uncovered. This handy guide shows how to approach financial transactions with confidence. This book is a user-friendly guide to current and emerging issues in risk management both internal to the company, and external.
   
SC02-480 3G Handy Guide: Office Management
  / 9781984623973/ Price:US$ 70.00
 
Book Cover Covers practical up-to-date information on time management, office space and equipment, human relations, productivity, communications, information sources, and other subjects. This handy-guide has been prepared to provide learners a comprehensive coverage of this subject and certain characteristics specific to office management.
   
SC02-480 3G Handy Guide: Retail Store Management
  / 9781984624116/ Price:US$ 70.00
 
Book Cover This book is intended to teach learners or new associates how to deal with uncommon customer issues in a simple way not found in the training manual. This book is a hands-on resource that will help you learn how to overcome the common obstacles to becoming an engaged manager.
   
SC02-480 3G Handy Guide: Human Resource Management
  / 9781984624222/ Price:US$ 70.00
 
Book Cover This interactive, handy guide portrays the human resources department of a moderate size organization as seen through the eyes of the organization's HR or General Manager. Provides a bridge between theory and practice, serving as a guide both to formulating human resource strategies and to implementing them, including work exercises and real cases.
   
SC02-480 3G Handy Guide: Digital Marketing
  / 9781984624239/ Price:US$ 70.00
 
Book Cover This handy guide shows you how to develop a strategy for business growth, goal attainment, and powerful marketing, with a focus on return on investment. A step-by-step guide designed for sales and marketing learners and professionals that share with them the importance of having the right mindset to focus on technology and sales.
   
SC02-480 3G Handy Guide: Interact with Customers
  / 9781984625502/ Price:US$ 70.00
 
Book Cover With your presence as service providers, you are in the position to regularly interact with customers. You have the opportunity to see what works and what doesn't. This handy guide illustrates practical information how service providers can interact with customers to identify their needs and preferences and create innovations that meet these needs and preferences.
   
SC02-480 3G Handy Guide: Enhance customer service experiences
  / 9781984625519/ Price:US$ 70.00
 
Book Cover Frontline employees represent the bloodline of an organization. This handy guide is about simple golden rules to achieve higher customer experience and loyalty. This handy guide will show you how to form and manage customer insights. Understand implicit versus explicit outcomes. Develop the roles of control and choice among buyers.
   
SC02-480 3G Handy Guide: Develop and implement Marketing Strategies
  / 9781984625526/ Price:US$ 70.00
 
Book Cover This book will guide learners through the process of developing a successful marketing strategy. This handy guide imparts knowledge and practical skills for understanding the marketing environment and organizational players, analyzing their strategic business moves and developing appropriate marketing strategies for the clients and organizations.
   
SC02-480 3G Handy Guide: Work effectively in a business environment
  / 9781984625588/ Price:US$ 70.00
 
Book Cover This handy guide illustrates the skills and knowledge required to work effectively in a business environment. This guide includes identifying and working to organisational standards, managing workload, and working as part of a team. It applies to individuals developing basic skills and knowledge in preparation for working in a broad range of settings.
   
SC02-480 Lean Management
  / 9781984625670/ Price:US$ 70.00
 
Book Cover This book focusses on the challenges and changes organizational management faces in an era when the need to develop environmentally aware processes meets high levels of competition. Filled with examples, the reader will find a collection of management tools that will assist to implement lean principles, and to understand the components of an integrated supply chain management system. Students will find this book a timely guide.
   
SC02-480 Sustainability as a Strategic Approach in Organizational Behavior
  Elisa Gomez Gonzalez/ 9781773613406/ Price:US$ 160.00
 
Book Cover Sustainability as a Strategic Approach in Organizational Behavior examines various aspects of sustainability and challenges that are encountered by various people at their workplace all across the world. It includes definition of sustainability, talent management, sustainable remuneration and importance of communication and marketing. Provides the readers with the insights into the responsibilities that should be undertaken by the HR to encourage employees to adopt sustainable business practices, so as to ensure the reputation and accountability of the organization is intact and has not been compromised over unethical activities.
   
SC02-480 Customer Relationship Management: Strategic Approaches in Digital Era
  Joao Heitor de Avila Santos/ 9781773613437/ Price:US$ 160.00
 
Book Cover Customer relationship management: strategic approaches in digital era examines various aspects of customer relationship management including an extensive historical overview of marketing strategies and relationship marketing. It includes definitions of strategic approaches of marketing, managing business relationships and buying behavior. Provides the reader with insights into the development of its history, so as to understand the customer's mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.
   
SC02-480 Evolution Sustainability Marketing
  Elisa Gomez Gonzalez/ 9781773614892/ Price:US$ 160.00
 
Book Cover Evolution Sustainability Marketing examines various aspects of sustainability marketing including an extensive historical overview of sustainable development and related concepts. It includes definitions of sustainability, sustainable development, importance and the evolution of CSR practices. Provides the reader with insights into the development of its history, so as to understand the sustainable business practices and why it is essentially important in marketing of business.
   
SC02-480 Trade between Developing countries of world
  Jacinta Austin/ 9781773614991/ Price:US$ 160.00
 
Book Cover Trade between Developing Countries of the World, would take its reader on the tour of various agreements signed between such developing countries for trade purpose along with various challenges and policy lessons for the growth-employment-poverty nexus in developing countries. These trade agreements open doors for various unemployed people in such countries. Provides reader with an insight into the dynamics of China-Ethiopia trade relations: economic capacity, balance of trade & trade regimes and wage subsidies in developing countries as a tool to build human capital.
   
SC02-480 Software Services for e-Business
  Gerard Prudhomme/ 9781773614502/ Price:US$ 160.00
 
Book Cover Software Services for e-Business examines various aspects of software services prevalent in e-business with an extensive information on various e-business solutions. It includes the meaning of e-business software, M-commerce, communication media, description of various intangible region of e-business, procedure to use World Wide Web and advantages of e-business. Provides the reader with the insights into the world of e-commerce and m-commerce, so as to understand the advantages of Electronic Commerce and determine the Multitude of Online Shopping Sites along with various product policies.
   
SC02-480 Organizational Behavior: A Skill-Building Approach
  Christopher P. Neck/ 9781544317540/ Price:¢G 104.00
 
   
SC02-480 Strategic Management in Emerging Markets: Aligning Business and Corporate Strategy
  Krassimir Todorov/ 9781787541665/ Price:¢G 39.99
 
   
SC02-480 Business Essentials: World Edition
  / 9781680947922/ Price:US$ 95.00
 
Book Cover Covers the functions of a business or an organisation and then addressing the contemporary issues that affect them. An essential guide to the business management competencies that are essential for the success of a business. Reports on practical approaches for facilitating the process of achieving excellence in the management and leadership of organizational resources.
   
SC02-480 Management Information Systems: World Edition
  / 9781680947946/ Price:US$ 95.00
 
Book Cover Focuses on managerial decisions for which MIS are particularly useful, and which managers face on a daily basis. Offers practical guidance on how systems should be designed to support these decisions. Provides in-depth coverage of the core concepts of information systems, business information systems, and management issues in information systems.
   
SC02-480 Outsourcing: A Complete Guide
  / 9781680949575/ Price:US$ 90.00
 
Book Cover Provides a framework for a latest understanding of the outsourcing process and the key issues concerned with it. A state-of-the-art guide to the best lessons to be learned for successfully implementing and outsourcing projects; discusses reasons for outsourcing, the effects of outsourcing, and the problems, forces of resistance, creating jobs and planning for tomorrow's global economy.
   
SC02-479 3GE Collection on Business Management: Entrepreneurship and Small Business Management
  / 9781984623454/ Price:US$ 160.00
 
Book Cover This book is about the economics of small and medium-sized enterprises not only their micro-aspects but also their larger macroeconomic role, which has achieved little attention. This book focuses on small business management, drawing together strands of thinking from organisational behaviour, culture, finance, marketing, operations and strategy.
   
SC02-479 3GE Collection on Business Management: Knowledge Management
  / 9781984623461/ Price:US$ 160.00
 
Book Cover Providing an amalgamation of the conceptual and practical aspects of knowledge management, this book demonstrates how this management approach can be effectively used. Serves as a complete introduction to the subject of Knowledge Management (KM), and incorporates technical as well as social aspects, concepts as well as practical examples, and traditional KM approaches as well as emerging topics.
   
SC02-479 3GE Collection on Business Management: Innovation Management
  / 9781984623485/ Price:US$ 160.00
 
Book Cover Provides a wide range of perspectives on the nature of innovation management and its influences. Investigates a new approach to the management of business in the knowledge-based work environment and analyses empirically the relationship between fair process and innovation performance.
   
SC02-479 Core Concepts in Business and Management: Service Marketing (Book with DVD)
  / 9781984620767/ Price:US$ 75.00
 
Book Cover Service marketing has increased in importance in the 21st century thanks to growth in the service sector. This book addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.
   
SC02-479 Core Concepts in Business and Management: Advertising (Book with DVD)
  / 9781984620774/ Price:US$ 75.00
 
Book Cover Presents insight into the advertising industry, including how effective ads work, how they affect and conversely reflect society, and the ethical and legal issues concerning advertising. Introduces the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students.
   
SC02-479 Core Concepts in Business and Management: Digital Marketing (Book with DVD)
  / 9781984620781/ Price:US$ 75.00
 
Book Cover Provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. Gives insights on the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.
   
SC02-479 Core Concepts in Business and Management: Marketing (Book with DVD)
  / 9781984620798/ Price:US$ 75.00
 
Book Cover Enable you to understand that everyone in the organisation has some involvement in marketing. Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers.
   
SC02-479 Core Concepts in Business and Management: Human Resource Maanagement (Book with DVD)
  / 9781984620804/ Price:US$ 75.00
 
Book Cover Sheds light on a variety of human resources management styles and practices. This book provides a systematic analysis of the relations between technical change and human resource management. Drawing on a wide range of organizational issues, this book brings a new balance to assessing the role and impact of HRM.
   
SC02-479 Core Concepts in Business and Management: Training and Development (Book with DVD)
  / 9781984620811/ Price:US$ 75.00
 
Book Cover Training and Development is a subsystem of an organization which emphasize on the improvement of the performance of individuals and groups. For companies to keep improving, it is important for organizations to have continuous training and development programs for their employees. This book offers a vital guide to developing and honing 'people skills' in training and staff development.
   
SC02-479 Core Concepts in Business and Management: Operations Management (Book with DVD)
  / 9781984620828/ Price:US$ 75.00
 
Book Cover Describes the key concepts of operations management, covering such topics as planning and control, the role of technology, and "just-in-time" techniques. Understanding of operations management in simple context and explains how understanding of these issues relates to other areas of management.
   
SC02-479 Core Concepts in Business and Management: Organizational Behavior (Book with DVD)
  / 9781984620835/ Price:US$ 75.00
 
Book Cover Equips students with the skills and practical understanding to meet the management challenges of a new century. This book has been designed to help students develop an understanding of, and appreciation for, the various challenges, dilemmas, and constraints that decision makers face in real organizational settings.
   
SC02-479 Core Concepts in Business and Management: Production Management (Book with DVD)
  / 9781984620842/ Price:US$ 75.00
 
Book Cover Covers the emerging and important topics related to production and operations management in a systematic way. The book also covers issues related to the use of multi-servicing in the operational management of the industrial production and its scheduling systems.
   
SC02-479 Core Concepts in Business and Management: Project Management (Book with DVD)
  / 9781984620859/ Price:US$ 75.00
 
Book Cover In today's highly competitive and fast-paced environment, the rapid creation and delivery of high-quality products and services is critical to business survival. This book provides students with an accessible and essential introduction to project management.
   
SC02-479 Core Concepts in Business and Management: Quality Management (Book with DVD)
  / 9781984620873/ Price:US$ 75.00
 
Book Cover Describing the main concepts of total quality management, this book explains the difference between TQM and traditional quality control. Provides the necessary information to build and sustain an effective total quality management program in organizations.
   
SC02-479 Introduction to Business Plans (Book with DVD)
  / 9781984623928/ Price:US$ 90.00
 
Book Cover Explains the function of a business plan, demonstrates how to create one for new companies such as non-profit organizations, and shows how to prepare a marketing plan, financial documents, and tax information. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
SC02-479 Business to Business Marketing (Book with DVD)
  / 9781984624079/ Price:US$ 90.00
 
Book Cover This updated edition provides a comprehensive state-of-the-art review of business-to-business marketing. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
SC02-479 Professional Development and Career Planning (Book with DVD)
  / 9781984624086/ Price:US$ 90.00
 
Book Cover This book's aim is to help readers understand how to choose, plan, and prepare for a career and how to find and land a job in that career. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
SC02-479 e-Commerce (Book with DVD)
  / 9781984624093/ Price:US$ 90.00
 
Book Cover The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape. This work provides a solid e-commerce planning strategy, discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry.
   
SC02-479 Quantitative Techniques in Business (Book with DVD)
  / 9781984624109/ Price:US$ 90.00
 
Book Cover The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape. This book helps an understanding of model build. This updated edition is especially relevant to students studying quantitative techniques as part of business, management and/or finance on undergraduate and professional courses.
   
SC02-479 Marketing and Salesmanship (Book with DVD)
  / 9781984624192/ Price:US$ 90.00
 
Book Cover Personal selling or salesmanship is an important component of marketing. The second edition of Marketing and Salesmanship is one of his numerous achievements, which is geared towards providing relevant knowledge about sales management and general marketing. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
SC02-479 The Basic of Business for an Entreprenuer
  / 9781984620866/ Price:US$ 90.00
 
Book Cover Gives practical guidelines on how to develop business ideas and establish an enterprise. A basic level of business knowledge, assuming that the reader understands simple financial statements, has selected a specific business, and knows how to write a business plan. Will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product.
   
SC02-479 Compensation Management (Book with DVD)
  / 9781984624482/ Price:US$ 90.00
 
Book Cover The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape. Primarily intended for students in human resource management, psychology, and organizational behavior courses, this book is a practical, accessible, detailed roadmap to building a compensation system.
   
SC02-479 Illustrated Handbook of Management Information System
  / 9781680949605/ Price:US$ 180.00
 
Book Cover Designed to serve as a text for the students of management and computer applications. Updated to include the latest information technologies, practices, and trends, this book uses real-world examples, providing skills and knowledge that are easily transferable to the business world.
   
SC02-479 Illustrated Handbook of Applications of Six Sigma
  / 9781680949544/ Price:US$ 180.00
 
Book Cover This book examines the Six Sigma methodology through illustrating the most widespread tools and techniques involved in Six Sigma application. This is especially true in service industries where the variables are, well, variable and directly related to and measured by the constantly changing needs of customers.
   
SC02-479 Illustrated Handbook of Information and Knowledge Systems
  / 9781680949759/ Price:US$ 180.00
 
Book Cover This text serves as a complete introduction to the subject of knowledge management, incorporating technical, and social aspects of knowledge management, as well as practical examples, traditional approaches, and emerging topics. Demonstrates how knowledge management systems can be used as a source of power to outmaneuver business competitors.
   
SC02-479 Illustrated Handbook of Business Research Methods
  / 9781680949490/ Price:US$ 180.00
 
Book Cover This book is designed to discuss in a lucid and easy-to-understand manner, the theory as well as applied aspects of business research. Delves into the background of current practices of business research, the relevance of corporate research in the modern business scenario.
   
SC02-479 Illustrated Handbook of Advertising and Sales Management
  / 9781680949506/ Price:US$ 180.00
 
Book Cover Explores the full range of advertising principles and prepares prospective managers to understand the topic of promotion well enough to be able to design successful strategies. An up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. This book is a path-breaking effort and opens up a new dimension in the field of sales management, which is suitable to the present day needs and requirements.
   
SC02-479 Illustrated Handbook of Project Management
  / 9781680949612/ Price:US$ 180.00
 
Book Cover Provides practical guidance on all stages of people management, from preparing the plan and recruiting the team, to establishing objectives, motivating the team, monitoring progress and bring the project to a close. Examining these challenges from start to finish, the book provides practical advice on how to navigate the issues unique to global engineering project management. Primarily intended as a text for the students of management, the book will also prove very useful for the students of mechanical and civil engineering.
   
SC02-479 Illustrated Handbook of Supply Chain Management
  / 9781680949629/ Price:US$ 180.00
 
Book Cover Presents a comprehensive picture of state of the art within Supply Chain Management. It has a strategic focus and advocates a contingency approach to supply chain integration. Assists readers develop best practices for making key marketing decisions and designing efficient and effective supply chains that meet global challenges. This book provides both fundamental principles of SCM as well as a set of guidelines to assist in practical application of SCM.
   
SC02-479 Illustrated Handbook of Management of Training and Development
  / 9781680949636/ Price:US$ 180.00
 
Book Cover This lively book offers a vital guide to developing and honing 'people skills' in training and staff development. This practical and thoughtful approach provides an ideal guide for anyone who takes responsibility for leading, managing, supervising or contributing to a project in this area of work.
   
SC02-479 Strategic Management: World Edition
  / 9781680947861/ Price:US$ 95.00
 
Book Cover A textbook on strategic management which covers theoretical aspects of corporate planning and provides guidance on implementation. Focuses on conceptual approach to the subject as well as some select case studies, which make a foundation to the knowledge of strategic management. Focuses on the core concepts of strategic management, aiming to help students understand the basic ideas of the field more clearly, rather than overloading them with new, peripherally-related information.
   
SC02-479 Purchasing and Supply Chain Management: A Sustainability Perspective
  Thomas E. Johnsen/ 9781138064768/ Price:¢G 32.99
 
   
SC02-479 Spiritual Leadership
  Maleehah Gull/ 9781773613369/ Price:US$ 160.00
 
Book Cover Spiritual leadership involves many of the same principles as general leadership, spiritual leadership has certain distinctive qualities that must be understood and practiced if spiritual leaders are to be successful. This book provides an innovative framework for understanding the role of spirituality in people's lives and its relevance. It will help you know the fundamentals of spiritual leadership. Through this book, readers will be pointed toward training and educational resources.
   
SC02-479 Corporate Governance and Entrepreneurship
  Faith Ntabeni-Bhebe/ 9781773610177/ Price:US$ 160.00
 
Book Cover This book is intended to develop an awareness and understanding of the main themes, perspectives, frameworks, concepts, and issues pertaining to corporate governance and entrepreneurship from historical to current developments. It analytically reflects the relationship between directors, shareholders and auditors in the corporate governance system. This book helps organizations to exploit wealth creation, build long-term relationships with stakeholders and be a net contributor to the economies of functioned geographies.
   
SC02-479 Data Driven Marketing
  Nelly Botezatu/ 9781773610252/ Price:US$ 160.00
 
Book Cover Through exhaustive examples, this timely book shows how to apply data-driven marketing in both worlds for real results. This fundamental book explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. A comprehensive practical guide to manage and executing business marketing plans and strategies.
   
SC02-479 Islamic Marketing
  Atia Alam/ 9781773611549/ Price:US$ 160.00
 
Book Cover This book provides an essential guide to those who study and those who participate in Muslim branding and marketing, offering wide-ranging perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools. The handy book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries intended to business students and professionals in the business world.
   
SC02-479 Global Human Resources Management
  Faith Ntabeni-Bhebe/ 9781773612140/ Price:US$ 160.00
 
Book Cover Drawing on practical experiences from around the globe, this book exhibits how to design and implement a human resource strategy within the context of an overall business strategy for global expansion. It presents a detailed treatment to empirical approaches on cross cultural issues, comparative management issues arising out of cross border mergers and acquisitions as well as human resource issues emerging out of globalization. This publication, which represents the first product of our collaboration, is expected to provide a useful teaching tool for HRM educators, and secondarily is expected to be of use to HR practitioners with an interest in the globalization of HRM.
   
SC02-479 Handbook of Organizational Culture and Climate
  J Austin/ 9781682515648/ Price:US$ 155.00
 
Book Cover Organizational Culture is one of the most important construct in management research. This investigative book elaborates the impact of organizational culture on organizational performance. Providing a comprehensive overview of current research, theory and practice in this expanding field, this book reveals how examining climate and culture together can advance understanding of the behavior of individuals within organizations, as well as overall organizational performance in different areas such as financial planning, marketing, and strategy formulation.
   
SC02-479 Group Communication: Theory and Research
  Marcelo K/ 9781682515655/ Price:US$ 150.00
 
Book Cover Groups and teams are an important part of our daily lives. They are important to our personal and professional success. Group communication can have effective results in case of marketing, where the communication is vital for selling and marketing products and product launches etc. Offering a practical introduction to the theory and practice of group communication, with an emphasis on real world applications to develop awareness, understanding, and skills to effectively participate as a productive group member; this volume covers studies investigated the impact of inclusive leadership on employee voice behavior and team performance through caring ethical climate.
   
SC02-479 Information Resources Management: Technologies & Challenges
  Shin-Ichi Fu/ 9781682515662/ Price:US$ 145.00
 
Book Cover However, the acceptance of the IRM concept, and the translation of the concept into the practical reality of systems, has as much to do with individual information attitudes, expectations and abilities as it have with technology. Focusing on the implications innovative technologies have on the managerial and organizational aspects of information resource management, this book, featuring the latest research and applied IT practices, is a valuable source in support of teaching and research agendas for students and practitioners with an indispensable and informative reference source.
   
SC02-479 Enterprise Information Systems: Current Trends and Issues
  Devin M Burrill/ 9781682515679/ Price:US$ 145.00
 
Book Cover Information is essential for the endurance of a financial organization in the global and competitive market. This book will introduce information systems and different types of information systems and their roles in organizations. Contemporary information technologies make it possible for companies to create information systems for effective communication and mutual understanding among staff members, as well as to support the decision making process at all levels of management. The book contains the examples and analysis of the current practices of Enterprise Information Systems (EIS) development and implementation in companies.
   
SC02-479 Organizational Developments through Enterprise Information Systems
  Zulkiflle Belhassen/ 9781682515686/ Price:US$ 145.00
 
Book Cover This book focuses on the role of information (or data) in contemporary change efforts, and the impact that technology has had on the practice of OD over the past decade. It provides a comprehensive assessment of the latest developments in enterprise information systems research, including development, design, and emerging methodologies Addressing the field of enterprise systems, covering progressive technologies, leading theories, and advanced applications, the book serves as a valuable guide to researchers, scholars, and professionals.
   
SC02-479 Production Management and Engineering : Current Trends and Perspectives
  Chia-Lin Kang/ 9781682515693/ Price:US$ 145.00
 
Book Cover Maintaining and improving the competitive edge of an enterprise requires continuous improvement in all areas of its activities. In order that the anticipated effects are actually attained, the improvement line should be consistent with the strategy adopted by the business. This book is intended to provide theoretical and application-oriented research developments in all areas of production engineering and production management to a broad audience of academics and practitioners. In order to bridge the gap between theory and practice, applications based on advanced theory and case studies are given.
   
SC02-479 Outsourcing and Business Management: Tools and Methodologies
  Steffen Dawid/ 9781682515709/ Price:US$ 145.00
 
Book Cover Outsourcing has become an important business tool in which one organization provides services to another organization that could also be or usually have been provided in-house. This book uses tools and techniques from a variety of disciplines to show how to plan, implement and manage services outsourcing arrangements successfully. The book combines both research and practical examples to explore how this can be done successfully.
   
SC02-479 Handbook of Global Outsourcing and Offshoring
  Noelle Santos/ 9781682515716/ Price:US$ 155.00
 
Book Cover Offshoring services has as evolved from mainly IT services towards business process services and from low end to higher value added services and more knowledge based services such as research and analytics. The book is intended to analyze the basic facts and trends surrounding the offshoring and outsourcing phenomenon; contains the studies that analyze the causes and consequences of this phenomenon from the perspective of professional service firm. It attempts to understand the genesis and basic drivers behind offshoring and outsourcing, including with market trends, the prospects for growth, and the operational models followed in offshoring and outsourcing.
   
SC02-479 Offshore Business Process Outsourcing: Challenges and Risk
  Jong-Sun Li/ 9781682515723/ Price:US$ 145.00
 
Book Cover Globalization and outsourcing are words very often used in everyday language and usually associated to the communication and transport and logistics development that changes the current world into a global village. This book considers risk management models from a holistic perspective to manage offshore software development risk, integrated into early stages of development. It also sheds light on how to trace and control these risks already during early requirements engineering activities.
   
SC02-479 Data Mining Techniques: For Marketing and Sales
  N L Austin/ 9781682515730/ Price:US$ 145.00
 
Book Cover There is an increasing realization that effective marketing and sales management can be done only based on a true understanding of the data mining techniques. Under these conditions, data mining tools can help uncover the hidden knowledge and understand customer better, while a systematic knowledge management effort can channel the knowledge into effective marketing strategies. This book covers innovative applications as well as existing gap and less considered area and determines the future works for researchers.
   
SC02-479 Social Media Strategy: Tools for Professionals and Organizations
  Justin Levin/ 9781682515754/ Price:US$ 145.00
 
Book Cover Social media has enabled organisations to establish a stronger relationship with the community of reference, in order to exploit the network effect and harness collective intelligence. This book provides a systematic overview of literature regarding social media strategy, governance and policy. The goal of this book is to educate business owners, marketing practitioners, students, as well as marketing researchers in understanding the use of social media and how it is beneficial for their marketing plan.
   
SC02-479 Social Media Management: Value Chain and Business Models
  N D Morgan/ 9781682515761/ Price:US$ 145.00
 
Book Cover Social media as a medium of promotion contributes, through its immediacy, to a healthy and direct relation between brands and their public in an online environment. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands. An appealing guide to advanced graduate students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations.
   
SC02-479 Artificial Intelligence in Business
  Maleehah Gull/ 9781773615592/ Price:US$ 160.00
 
Book Cover In the present times, artificial intelligence has been adopted by the businesses as the most beneficial advancement in technology so far. Particularly, in the field of business, artificial intelligence is playing a major role. This book sheds light on all the positive and negative aspects, benefits and security threats of artificial intelligence in businesses. The past and present trends about the adoption of artificial intelligence in the business world are also highlighted through statistics and examples.
   
SC02-479 Managing Diversity at Workplace
  Radha Kanwal Sharma/ 9781773615691/ Price:US$ 160.00
 
Book Cover Organizations are accepting diversity management strategies as a response to the growing diversity of the workforce around the world. This book equips students with a systematic understanding of the advantages and challenges presented by workplace diversity, signifying techniques to manage diversity effectively and maximize its benefits. Effective workplace diversity management policies have been demonstrated to aid creative thinking processes and innovation. This book serves as a useful guide for students and academics of human resource management, organisational behaviour, and organisational psychology and organisation studies.
   
SC02-479 Business Data Processing
  Gerard Prudhomme/ 9781773614472/ Price:US$ 160.00
 
Book Cover Business Data Processing examines various aspects of data processing in business development including an extensive overview of functional approaches, key data, governance, enterprise protection, the activity of business data processing, common features of the good contributions of business data processing, the protection of personal data by the company. Provides the reader with insights into the development of its history, so as to understand the Industry Professionals, The Functioning of Data Processing, Security and Safety of the Equipment, Business Endeavors and associated risk, Business Data Processing Services, Business Data Processing Methodology.
   
SC02-479 Contemporary Conflict Resolution
  Jacinta Austin/ 9781773614960/ Price:US$ 160.00
 
Book Cover Contemporary Conflict Resolution examines various aspects of conflict resolution including an extensive overview of conflict resolution methods across regions and related concepts. It includes definitions of multi-level governance through adaptive co-management, impact of leadership role perspective on conflict resolution styles and conflict resolution in meta-organizations. Provides the reader with insights into the development of contemporary conflict resolution, so as to understand the inhibitory and attentional control, the influence of personality and ability on team and why some places are corporate social responsibility is necessary.
   
SC02-479 Contemporary Leadership Challenges
  Jacinta Austin/ 9781773614977/ Price:US$ 160.00
 
Book Cover Contemporary leadership challenges examine various aspects of leadership challenges including an extensive historical overview of leadership practices and related concepts. It includes definitions of the quintuple helix innovation model, socio-cultural challenges, and creating value for business. Provides the reader with insights into the development of its history, so as to understand the minds, motivations, arguments, backgrounds, corporate social responsibility and international business.
   
SC02-479 Competitiveness in Trade of BRICS Countries
  Jacinta Austin/ 9781773614984/ Price:US$ 160.00
 
Book Cover Competitiveness in trade of BRICS Countries examines various aspects of competitiveness including an extensive historical overview of competitiveness in trade of BRICS countries and related issues. It includes measuring the globalization of cities from the new regionalism perspective, dynamics of volatility spill over between stock market and foreign exchange market, Russia's experience of foresight implementation in global value chain research, and the Triple Helix after communism. Provides the reader with insights into the development of its history, so as to understand the decomposition analysis of earnings inequality in rural India and American emerging donors Bandung.
   
SC02-479 Sexual Orientation and Transgender Issues in Organizations: Towards an Inclusive Human Resource Practice
  Chester Alexis C. Buama/ 9781773614670/ Price:US$ 160.00
 
Book Cover Sexual Orientation and Transgender Issues in Organizations: Towards an Inclusive Human Resource Practice examines various aspects of sexual orientation and helps in understanding several issues related to transgender in an organization. The history of sexual orientation issues in organizations have been provided along with various measures required for sexuality and operations management. Provide the reader with the insights into the world of transgender, so as to understand the problems and issues related to discrimination they come across in their day to day life.
   
SC02-479 Business Communication
  Jonah C. Pardillo/ 9781773613987/ Price:US$ 160.00
 
Book Cover Business communication examines various aspects of communication in business including an extensive historical overview and introduction of business communication and overcoming barriers to communication. It includes definitions of internal communication, external communication along with oral communication that talks about the power of speech. Provides the reader with insights into the development of its history, so as to understand the business communication and the role writing skills play in an effective business communication along with various applications of business communication in cross-cultural communications.
   
SC02-479 Crisis Communication and Crisis Management
  Chester Alexis C. Buama/ 9781773613994/ Price:US$ 160.00
 
Book Cover Crisis communication and crisis management examines various aspects of crisis including an extensive overview of management and communication of crisis. It includes definitions of pre-crisis, post-crisis and fundamentals of crisis theory. Additionally, it provides knowledge about the future of crisis communication and management. Provides the reader with insights into the development of knowledge of crisis communication and management, so as to understand the people mind, motivations, arguments, backgrounds and why some places require crisis communication and management.
   
SC02-479 International Business Strategy
  Joao Heitor de Avila Santos/ 9781773614120/ Price:US$ 160.00
 
Book Cover International Business Strategy inspects several aspects of international business including an extensive theoretical overview of foundations of international business. It includes definitions of world economics, international business, strategies involved in international business and trends in the international business. Provides the reader with insights into the development of strategies of international business, so as to meet the long term goals of increasing profit and understand ethics of international business.
   
SC02-479 HR Solutions for Excellence in Training & Development
  Surbhi Jain/ 9781773614809/ Price:US$ 160.00
 
HR Solutions for Excellence in Training & Development examines various aspects of HR solutions including an extensive conceptual overview of training and development. It includes definitions of training, development, career, career management etc. Provides the reader with insights into the development of its solutions, so as to understand the employers mind, motivations, arguments, backgrounds and why some employees need training and development.
   
SC02-479 Key Trends in Corporate Training & Development
  Surbhi Jain/ 9781773614816/ Price:US$ 160.00
 
Book Cover Key Trends in Corporate Training & Development considers various aspects of Key Trends in Corporate Training & Development including an extensive overview of Corporate Training & Development and related terms. It includes Introduction to Training and Development, Key Trends in Corporate Training and Development, Motivation and Learning, Determining the Training Needs in an Organization. Provides the reader with insights into the development of its history, so as to understand Evaluating the Effectiveness of the Training and Development Programs.
   
SC02-479 Glass ceiling and Women Harassment at workplace
  Maleehah Gull/ 9781773614830/ Price:US$ 160.00
 
Book Cover Glass ceiling and Women Harassment at workplace considers various aspects of glass ceiling and women harassment including an extensive overview of women harassment and related issues. It includes definitions and characteristics of the concept of Glass Ceiling, Glass Ceiling: policies and implementation, the concept of sexual harassment. Provides the reader with insights into the development of its history, so as to understand the Top Management positions for women, the measures of Prevention.
   
SC02-479 Changing Scenario of Business and E-Commerce: Trends and Issues
  Abhishek Singh/ 9781773613420/ Price:US$ 160.00
 
Book Cover Changing Scenario of Business and E-Commerce Trends and Issues examines various aspects of business and e-commerce including an extensive historical overview and related issues. It includes definitions of evolution of E-Commerce, Globalization, challenges and changes, Global Business Management and Information Technology, U-commerce. Provides the reader with insights into the development of its history, so as to understand the role of e-commerce in this changing market scenario. As this is the changing phase in marketing world, there are lot of trends and issues taking place and are discussed in detail.
   
SC02-479 Keeping Your Business Organized: Time Management & Workflow (Book with DVD)
  3G Editorial Board/ 9781984624055/ Price:US$ 90.00
 
Book Cover The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape. The edition is about adopting key time management strategies to success for entrepreneurs and small business owners alike. You'll learn how to keep on schedule, and how you can keep your business running smoothly.
   
SC02-479 3GE Collection on Business Management: Business Process Management
  / 9781984623478/ Price:US$ 160.00
 
Book Cover Introduces students to business process management, an approach that aims to align the organization?s business processes with the demands of the marketplace. Provides a practical framework, complete with a set of tools and techniques, to successfully implement Business Process Management projects.
   
SC02-479 Portfolio Management and Security Analysis (Book with DVD)
  / 9781984624499/ Price:US$ 90.00
 
Book Cover The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape. Covers all the areas relevant to the theme of investment in securities, captures the developments in capital market and investment in securities and also provides a simple way to understand the complex world of investment.
   
SC02-479 Industrial Marketing
  / 9781984624505/ Price:US$ 90.00
 
Book Cover The last decade has seen industrial marketing recognized as vital to national and individual company interests where markets lie in the commercial or business area. This book critically reassesses this field, noting that it increasingly overlaps with other management functions. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
SC02-479 Consumer Behaviour and Marketing Research (Book with DVD)
  / 9781984624512/ Price:US$ 90.00
 
Book Cover Consumer Behaviour is more relevant than ever for today's business and marketing students, balancing theoretical and practical elements of marketing research, this updated edition shows students how to implement research themselves. The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
SC02-479 Rural Marketing (Book with DVD)
  / 9781984624529/ Price:US$ 90.00
 
Book Cover The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape. A guide to strategic marketing and management decisions, this book will be of interest to students of marketing and management as well as professionals in the field.
   
SC02-479 Sales and Retail Management
  / 9781984624536/ Price:US$ 90.00
 
Book Cover The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety, The edition is revised and updated with the latest information and new chapters are added. This updated edition offers students real advice in navigating the ever-changing academic landscape.
   
SC02-478 Green Supply Chain Management
  Charisios Achillas/ 9781138644618/ Price:¢G 29.99
 
   
SC02-478 The Challenges of Corporate Entrepreneurship in the Disruptive Age
  Donald F. Kuratko/ 9781787544444/ Price:¢G 66.95
 
   
SC02-476 The Practical Guide to Managing Event Venues
  Philip Berners/ 9781138486409/ Price:¢G 31.99
 
   
SC02-476 Extra-Dependent Teams: Realising the Power of Similarity
  David Kesby/ 9781138106536/ Price:¢G 34.99
 
   
SC02-470 Entrepreneurship.
  Radha Kanwal Sharma/ 9781773610245/ Price:US$ 150.00
 
Book Cover The concept of entrepreneurship revolves around the vision and its implementation by an entrepreneur. Entrepreneurship is a creative and innovative response to the environment. This book will serves as reference guide on entrepreneurship, small business management and women's/gender studies - it will prove particularly useful to women moving towards starting their own business as well as developing the business. This text is designed to instruct students on how to formulate, plan and implement a start-up.
   
GC02-81 Encyclopedia of Major Marketing Strategies
  / 9781410389343/ Price:US$ 717.00
 
Book Cover The fourth edition of the Encyclopedia of Major Marketing Strategies (EMMS) builds on the foundation of the first three volumes, covering 100 marketing campaigns by some of the top global brands and high-profile social movements of the last few years. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies can easily be utilized in an academic setting as case studies, or illustrative examples often described as ¡§war stories¡¨ by professors. The essays in EMMS are presented alphabetically by brand or company in a single volume. Essays on organizations such as Bonds, Ikea, Kenzo, and Sanlam explore strategies outside of the United States and touch on some of the different methods an overseas marketing effort might employ. EMMS also examines green marketing in essays such as Patagonia¡¦s ¡§The Refuge¡¨ and Scott¡¦s ¡§Green Screen.¡¨
   
GC02-62-8 Encyclopedia of Management, 2-Vols/Set.
  / 9781410389367/ Price:US$ 893.00
 
Book Cover Offering a unique starting point for individuals seeking comprehensive information that can¡¦t be adequately conveyed through brief definitions, this 8th edition of Encyclopedia of Management features more than 300 detailed essays covering concepts, issues and terms dealing with the evolving field of management.
   
Career Guide: Manager
  / 9781984624451/ Price:US$ 65.00
 
Book Cover Guide for pursuing a career in the management field; takes the reader from critical management frameworks needed for management interviews to what managers and other marketing professionals really do on the job and how to deal with. With new and updated content, our Career Guide shows middle-school and high-school students how they can make the world a better place through a career as Manager.
   
Administrative Secretary
  / 9781984625731/ Price:US$ 70.00
 
Book Cover Administrative jobs are constantly changing, this book as a practical guide, will enable students to approach in professional work with increased confidence. Prepares students for administrative support positions such as secretary, executive secretary, administrative assistant, executive assistant, and sales assistant.
   
Improving Quality Management with Six Sigma
  Vishram Thosar/ 9781773612331/ Price:US$ 165.00
 
Book Cover This book takes the novel approach that decisions can be treated as products u and one improves decisions by improving the processes that produce them. The book examines profitability as it relates to product cost?including the initial work determining investment paybacks. This book provides a fundamental introduction to the concepts of lean enterprise and Six Sigma to executives, personnel new to quality, or organizations interested in introductory information on quality and process improvement.
   
Stages of Six Sigma Deployment
  Vishram Thosar/ 9781773610030/ Price:US$ 160.00
 
In the past two decades, Six Sigma methodology has been widely adopted by industries and non-profit organizations throughout the world. This book demonstrates the development of Six Sigma program, and discusses the features and the stages of the improvements, including the use of Six Sigma with the various quality standards that are being implemented today, the implementation of Six Sigma in supply chain management, and the analysis of different business perspectives of Six Sigma. This book is a must read for change agents, business leaders, and lean six sigma process experts.
   
Handbook of Research on Crowdfunding
  Hans Landstrom/ 9781788117203/ Price:¢G 145.00
 
   
Managing People at Work: A New Paradigm for the 21st Century
  Murali Chemuturi/ 9788770221085/ Price:EUR 95.00
 
Book Cover The organizational environment in the 21st century is not what it was in the 20th Century. It metamorphosed with bulk outsourcing and computer-based decision support tools, and easily coupled with low-cost PC hardware which has created improvements in the productivity of the people, resulting in the reduced numbers. Managers of today manage the results expected of the position rather than managing to get things done as it was expected. In the physical sciences, academia leads the industry whilst in social sciences like management, marketing and economics, industry leads academia. To bridge the knowledge gap that exists between theory and practice, two practitioners from the industry have authored Managing People at Work - A New Paradigm for the 21st Century.
   
Sustainable Human Resource Management: Policies and Practices
  Carolina Machado/ 9788770221207/ Price:EUR 90.00
 
Book Cover Sustainable Human Resource Management: Policies and Practices covers issues related to sustainable human resource management in a context where organizations are continually facing significant challenges related to the continuous change in the market, as well as in the environment. Organized in different chapters, the book includes contributions from renowned international researchers in the field of sustainability and organizations, and human resource management. providing recent research advances on Sustainable Human Resource Management, it can be used in an undergraduate management and engineering course (for example, management, human resource management, industrial, manufacturing, economics, etc.), or as a subject on human resource management and industrial engineering at the postgraduate level. Also, this book can serve as a useful reference for academics, researchers, managers and manufacture and industrial engineers, as well as all professionals who work in fields related to management and human resource management, sustainability and industrial engineering
   
VSC02-1 The Routledge Companion to International Human Resource Management
  David Collings/ 9781138386198/ Price:¢G 39.99
 
Book Cover International human resource management (IHRM) is a key area of research in the sphere of international business and management. Described as a field in its infancy in the 1980s, IHRM has quickly advanced through adolescence and into maturity. Today, it is a vibrant and diverse discipline which boasts a large and active body of researchers across the globe. This volume examines cutting-edge themes, with the input of contributions from both established and emerging scholars. The Routledge Companion to International Human Resource Management gives a state-of-the-art overview of the key themes, topics and debates in the discipline, with valuable insights into directions for future research. Drawing on a large and respected international contributor base and with its focus on mature and emerging markets, this book is an essential resource for researchers, students and IHRM professionals alike.
   
VSC02-003 The Routledge Companion to Risk, Crisis and Security in Business
  Kurt J. Engemann/ 9781138643109/ Price:¢G 175.00
 
Book Cover Developments in risk security and management knowledge offer a path towards resilience and recovery through effective leadership in crisis situations. The growing body of knowledge in research and methodologies is a basis for decisions to safeguard people and assets, and to ensure the survivability of an organization from a crisis. Not only can businesses become more secure through risk management, but an effective program can also facilitate innovation and afford new opportunities. With chapters written by an international selection of leading experts, this book fills a crucial gap in our current knowledge of risk, crisis and security in business by exploring a broad spectrum of topics in the field. Edited by a globally-recognized expert on risk, this book is a vital reference for researchers, professionals and students with an interest in current scholarship in this expanding discipline.
   
VSC02-003 The Routledge Companion to Trust
  Searle, Rosalind H./ 9781138817593/ Price:¢G 170.00
 
Book Cover In recent years, trust has enjoyed increasing interest from a wide range of parties, including organizations, policymakers, and the media. Perennially linked to turbulence and scandals, the damaging and rebuilding of trust is a contemporary concern affecting all areas of society. Comprising six thematic sections, The Routledge Companion to Trust provides a comprehensive survey of trust research. With contributions from international experts, this volume examines the major topics and emerging areas within the field, including essays on the foundations, levels and theories of trust. It also examines trust repair and explores trust in settings such as healthcare, finance, food supply chains, and the internet. The Routledge Companion to Trust is an extensive reference work which will be a vital resource to researchers and practitioners across the fields of management and organizational studies, behavioural economics, psychology, cultural anthropology, political science and sociology.
   
VSC02-003 The Routledge Companion to Business Ethics
  Heath, Eugene/ 9781138789562/ Price:¢G 180.00
 
Book Cover The field of business ethics continues to expand intellectually and geographically. During the past five decades, scholars have developed and deepened their inquiries into the ethics of commercial and corporate conduct. This Companion provides a novel overview of the discipline of business ethics, covering the major areas of the field as well as new and emerging topics. The eight thematic units range over an extraordinary set of subjects and include chapters on the history and pedagogy of business ethics, moral philosophy, the nature of business, responsibilities within the firm, economic institutions, the 2008 financial crisis, globalization, and business ethics in different regions of the world. Led by a well-respected editorial team, this unique volume gathers an international array of experts whose various critical approaches yield insights from areas such as public policy, economics, law, and history, in addition to business and philosophy. With its fresh analyses, wide scope, and clarity of approach, this volume will be an essential addition to library collections in business, management, and applied ethics.
   
VSC02-003 The Routledge Companion to the Geography of International Business
  Cook, Gary/ 9781138953345/ Price:¢G 175.00
 
Book Cover The fields of Economic Geography and International Business share an interest in the same phenomena, whilst each provides both a differing perspective and different research methods in attempting to understand those phenomena. The Routledge Companion to the Geography of International Business explores the nature and scope of inter-disciplinary work between Economic Geography and International Business in explaining the central issues in the international economy. Contributions written by leading specialists in each field (including some chapters written by inter-disciplinary teams) focus on the nature of multinational firms and their strategies, where they choose to locate their activities, how they create and manage international networks and the key relationships between multinationals and the places where they place their operations. Topics covered include the internationalisation of service industries, the influence of location on the competitiveness of firms and the economic dynamism of regions and where economic activity takes place and how knowledge, goods and services flow between locations. The book examines the areas for fruitful inter-disciplinary work between International Business and Economic Geography and sets out a road map for future joint research, and is an essential resource for students and practitioners of International Business and Economic Development.
   
VSC02-003 The Routledge Companion to Employment Relations
  Adrian Wilkinson/ 9781138911178/ Price:¢G 175.00
 
Book Cover Comprising five thematic sections, this volume provides a critical, international and interdisciplinary exploration of employment relations. It examines the major subjects and emerging areas within the field, including essays on institutional theory, voice, new actors, precarious work and employment. Led by a well-respected team of editors, the contributors examine current knowledge and debates within each topic, offering cutting-edge analysis and reflection. The Routledge Companion to Employment Relations is an extensive reference work that offers students and researchers an introduction to current scholarship in the longstanding discipline of employment relations. It will be an essential addition to library collections in business and management, law, economics, sociology and political economy.
   
VSC02-002 The Routledge Companion to Consumer Behavior
  Solomon, Michael R./ 9781138695160/ Price:¢G 160.00
 
Book Cover The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
   
VSC02-002 The Routledge Companion to Tax Avoidance Research
  Hashimzade, Nigar/ 9781138941342/ Price:¢G 175.00
 
Book Cover An inherently interdisciplinary subject, tax avoidance has attracted growing interest of scholars in many fields. No longer limited to law and accounting, research increasingly has been conducted from other perspectives, such as anthropology, business ethics, corporate social responsibility, and economic psychology. This was ¡Vrecently stimulated by politicians, mass media, and the public focussing on tax avoidance after the global financial and economic crisis put a squeeze on private and public finances. New challenges were posed by changing definitions and controversies in the interpretation of tax avoidance concept, as well as a host of new rules and policies that need to be fully understood. This collection provides a comprehensive guide to students and academics on the subjects of tax avoidance from an interdisciplinary perspective, exploring the areas of accounting, law, economics, psychology, and sociology. It covers global as well as regional issues, presents a discussion of the definition, legality, morality, and psychology of tax avoidance, and provides guidance on measurement of economic effect of tax avoidance activities. With a truly international selection of authors from the UK, North America, Africa, Asia, Australasia, Middle East, and continental Europe, with well-known experts and rising stars of the field, the contributors cover the entire terrain of this important topic. The Routledge Companion to Tax Avoidance Research is a ground-breaking attempt to bring together scholarly research in tax avoidance, offering rigorous academic analysis of an important and hotly debated issue in a structured and balanced way.
   
VSC02-002 Routledge Handbook of Human Resource Management in Asia
  Cooke, Fang Lee/ 9781138917477/ Price:¢G 175.00
 
Book Cover Human Resource Management (HRM) is fundamentally shaped by institutional and cultural factors, such as the different political environments and social philosophies of particular countries and regions. By examining the various organizational aspects of business life and systems of people management in Asia, the study of HRM across the continent can, therefore, give us a greater understanding of Asian societies, as well as the contemporary world of work more generally. This handbook provides an up-to-date and intellectually engaging overview of HRM in the Asian context. Distinctive in its comprehensive coverage of traditional as well as emerging topics of HRM, it analyzes important themes, such as the regulatory framework for work and employment, religiosity, family business, and gender. Using a comparative approach, it also effectively highlights the unique features of each country¡¦s attitudes towards HRM. Covering a range of themes and case studies, sections include: ¡E Institutional and cultural contexts, ¡E Labour regulation and industrial relations, ¡E Thematic and functional HRM, ¡E HRM in selected Asian countries, such as China, Japan, Vietnam, India, and Singapore. Written in a highly accessible style, this book will be useful to students and scholars of Human Resource Management, Asian Business, Economics, and Sociology.
   
VSC02-002 The Routledge Companion to Management Information Systems
  Galliers, Robert D./ 9781138666450/ Price:¢G 180.00
 
Book Cover The field of Information Systems has been evolving since the first application of computers in organizations in the early 1950s. Focusing on information systems analysis and design up to and including the 1980s, the field has expanded enormously, with our assumptions about information and knowledge being challenged, along with both intended and unintended consequences of information technology. This prestige reference work offers students and researchers a critical reflection on major topics and current scholarship in the evolving field of Information Systems. This single-volume survey of the field is organized into four parts. The first section deals with Disciplinary and Methodological Foundations. The second section deals with Development, Adoption and Use of MIS ¡V topics that formed the centrepiece of the field of IS in the last century. The third section deals with Managing Organizational IS, Knowledge and Innovation, while the final section considers emerging and continuing issues and controversies in the field ¡V IS in Society and a Global Context. Each chapter provides a balanced overview of current knowledge, identifying issues and discussing relevant debates. This prestigious book is required reading for any student or researcher in Management Information Systems, academics and students covering the breadth of the field, and established researchers seeking a single-volume repository on the current state of knowledge, current debates and relevant literature.
   
VSC02-002 The Routledge Companion to Qualitative Research in Organization Studies
  Mir, Raza/ 9781138921948/ Price:¢G 160.00
 
Book Cover This comprehensive bookcollects contributions from leading international scholars to highlight the diverse qualitative approaches available to organizational researchers, each grounded in its own philosophy. The editors provide a cutting edge, globally oriented resource on the state of qualitative research methodologies, helping readers to grasp the theories, practices, and future of the field. Beginning with an overview of qualitative methodologies, the book examines ways in which research employing these techniques is conducted in a variety of disciplines, including entrepreneurship, innovation, strategy, information systems, and organizational behavior. It offers timely updates on how traditions like case studies, ethnographies, historical methods, narrative approaches, and critical research are practiced today and how emerging trends, including increasing legitimacy and feminization, are impacting the domain. The final chapters provide templates for engaging with the future as well as essays that critically assess how qualitative inquiry has evolved within organization studies. Readers will become acquainted with contemporary tools for conducting qualitative studies, learning to appreciate the emerging domains of qualitative inquiry within a dynamic and complex organizational world. Doctoral students and early-career researchers in organizational studies, especially those engaged with general management, organizational behavior, human resource management, innovation, entrepreneurship, and strategy, will benefit from reading this relevant and inclusive handbook.
   
VSC02 The Routledge Companion to Non-Market Strategy
  Thomas C. Lawton/ 9781138363236/ Price:¢G 41.99
 
Book Cover It is commonplace for today¡¦s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm¡¦s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
   
VSC02 The Routledge Companion to Business in Africa
  Sonny Nwankwo/ 9781138363045/ Price:¢G 41.99
 
Book Cover Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books focusing on business opportunities in Asia, Eastern Europe and Latin America, Africa has been poorly served by academic publishing. This compendium of scholarship offers cutting-edge knowledge relating to business in Africa. The objectives of this collection include: ¡ETo shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region ¡ETo consider the important constraints on business activities in Africa, and the emerging 'best practice' for redressing their real and potential impacts ¡ETo facilitate a better understanding of contemporary business practice in Africa through the application of relevant theories and models, including emergent ones. The Routledge Companion to Business in Africa is a comprehensive reference resource that provides the perfect platform for embarking on research and study into Africa from the business perspective.
   
VSC02 The Routledge Companion to Critical Management Studies
  Anshuman Prasad/ 9781138386204/ Price:¢G 39.99
 
Book Cover The scholarly field of Critical Management Studies (CMS) is in a state of flux. Against a backdrop of dramatic global shifts, CMS scholarship has lately taken a number of new and exciting directions and, at times, challenged older critical voices. Novel theoretical frameworks and diverse research interests mark the CMS field as never before. Interrogating conventional critiques of management and arguing for fresh approaches, The Routledge Companion to Critical Management Studies captures this intellectual ferment and new spirit of inquiry within CMS, and showcases the pluralistic generation of CMS scholars that has emerged in recent years. Setting the scene for a crucial period for the discipline, this insightful volume covers new ground and essential areas grouped under the following themes: ¡ECritique and its (dis-)contents ¡EDifference, otherness, marginality ¡EKnowledge at the crossroads ¡EHistory and discourse ¡EGlobal predicaments. Drawing on the expertise of an international team of contributing scholars, The Routledge Companion to Critical Management Studies is a rich resource and the perfect reference tool for students and researchers of management and organization.
   
VSC02 The Routledge Companion to Cross-Cultural Management
  Nigel Holden/ 9781138363274/ Price:¢G 41.99
 
Book Cover This Routledge Companion provides a timely and authoritative overview of cross-cultural management as an academic domain and field of practice for academics and students. With contributions from over 60 authors from 20 countries, the book is organised in to five thematic areas: ¡EReview, survey and critique ¡ELanguage and languages: moving from the periphery to the core ¡ECross-cultural management research and education ¡EThe new international business landscape ¡ERethinking a multidisciplinary paradigm. Edited by an international team of scholars and featuring contributions from a range of leading cross-cultural management experts, this prestigious volume represents the most comprehensive guide to the development and scope of cross-cultural management as an academic discipline.
   
VSC02 The Routledge Companion to Entrepreneurship
  Ted Baker/ 9781138363182/ Price:¢G 41.99
 
Book Cover Research in entrepreneurship has been booming, with perspectives from a range of disciplines and numerous developing schools of thought. It can be difficult for young scholars and even long-time researchers to find their way through the lush garden of ideas we see before us. ¡@ The purpose of this book is to map the research terrain of entrepreneurship, providing the perfect starting point for new and existing researchers looking to explore. Topics covered range from emerging perspective, through issues at the core of the field to innovative methodologies. Starting off with a preface by Bill Gartner, each section of the book brings together a world class set of established leading researchers and rising stars.¡@ This considered, comprehensive and conclusive companion integrates the recent debates in entrepreneurship research under one cover, to provide a resource which will be useful across disciplinary boundaries and for a whole range of students and researchers.
   
VC02-713 Cases on Quality Initiatives for Organizational Longevity
  Archana Krishnan/ 9781522552888/ Price:US$ 195.00
 
Book Cover Over the past decade, increasing competition has created immense opportunities for businesses globally. As such, it important to research new methods and systems for creating optimal business cultures. Cases on Quality Initiatives for Organizational Longevity is a scholarly publication that examines cases on practices in organizations and how they have facilitated transformation over the years. Featuring coverage on a broad range of topics such as customer loyalty, benchmarking, and employee training, this book is geared toward business owners, managers, entrepreneurs, professionals, researchers, and students seeking current and relevant research on contemporary cases in the field of business quality management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBenchmarking ¡ECustomer Loyalty ¡EEmployee Training ¡ELeadership Development ¡EOrganizational Performance ¡EPerformance Indicators ¡EQuality Management
   
VC02-692 Examining the Role of Women Entrepreneurs in Emerging Economies
  David Chitakunye/ 9781522551126/ Price:US$ 235.00
 
Book Cover Entrepreneurship has seen an influx of industry-leading women. With this shift, women are now impacting a mainly male-dominated field and face ongoing challenges within this domain. Examining the Role of Women Entrepreneurs in Emerging Economies is a critical scholarly resource that examines the influence and impact of women entrepreneurs in emerging economies. Featuring coverage on a broad range of topics such as women empowerment, financial management strategies, and discriminatory practices, this book is a vital resource for business managers, organizational leaders, professionals, and researchers seeking current research on women-related issues in different types of work communities and environments. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetency Training ¡EDiscriminatory Practices ¡EEntrepreneurship Education ¡EFinancial Management Strategies ¡EGender Gap ¡ENew Venture Creation ¡EWomen Empowerment
   
VC02-691 Information Technology as a Facilitator of Social Processes in Project Management and Collaborative Work
  Timothy C. Bagwell/ 9781522534716/ Price:US$ 185.00
 
Book Cover Project management (PM), as a discipline, has been undergoing an incremental inclusion of theories, techniques, and processes fromfields related to organizational behavior. Parallel to this has been the dominance of Information Technology (IT) projects within the field of Project Management. Information Technology as a Facilitator of Social Processes in Project Management and Collaborative Work provides emerging research that bridges the gap between IT and project management. While highlighting the importance of Information Technology and the social process of work, the readers will learn how project management applies techniques to achieve objectives through IT projects. This book is an important resource for project managers, executives, IT managers, consultants, students, and educators. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EElectronic Mediation of Work ¡EInformation Technology ¡EIT and the Social Process ¡EIT Project Management and Education ¡EProject Management
   
VC02-689 Disruptive Technologies for Business Development and Strategic Advantage
  Anatoly V. Zhuplev/ 9781522541486/ Price:US$ 195.00
 
Book Cover The proliferation of entrepreneurship, technological and business innovations, emerging social trends and lifestyles, employment patterns, and other developments in the global context involve creative destruction that transcends geographic and political boundaries and economic sectors and industries. This creates a need for an interdisciplinary exploration of disruptive technologies, their impacts, and their implications for various stakeholders widely ranging from government agencies to major corporations to consumer groups and individuals. Disruptive Technologies for Business Development and Strategic Advantage is a critical scholarly resource that explores innovation, imitation, and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. Featuring coverage on a broad range of topics such as predictive value, business strategy, and sustainability, this book is geared towards entrepreneurs, business executives, business professionals, academicians, and researchers interested in strategic decision making using innovations and competitiveness. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Models ¡EBusiness Strategy ¡EDisruptive Innovations Theory ¡EPeer-to-Peer Lending ¡EPredictive Value ¡EProduct Scope ¡EStrategic Planning ¡ESustainability
   
VC02-688 Organizational Culture and Behavioral Shifts in the Green Economy
  Violeta Sima/ 9781522529651/ Price:US$ 205.00
 
Book Cover Business development in the contemporary world takes place in an economically, politically, and socially complex environment. Today, it is necessary to recognize the tremendous cultural diversity of the world and it is essential to consider the specific cultural values in managerial strategy and business practice worldwide. Organizational Culture and Behavioral Shifts in the Green Economy provides emerging research on the relationships between organizations in the context of culture and diversity within a sustainable economy. This book provides important insights into topics such as circular economy, green advertising, and sustainable development. Additionally, it addresses the significance of concepts such as culture, organizational culture, individual culture, and the style of leadership, which have been the concern of many management professionals and scholars. This publication is a vital resource for business managers, professionals, practitioners, students, and researchers seeking current research on the impact of organizational culture and behavioral shifts on sustaining a green economy. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECircular Economy ¡EEcological Responsibility ¡EGreen Advertising ¡EGreen Behavior ¡EGreenwashing ¡EOrganic Markets ¡ERural Tourism ¡ESustainable Development ¡ESustainable Food
   
VC02-686 Handbook of Research on Cross-Cultural Business Education
  Chandan Maheshkar/ 9781522537762/ Price:US$ 235.00
 
Book Cover Due to the impact of globalization, business practices have been constantly evolving throughout the twenty-first century. Teachers and instructors are faced with the challenges of educating future business leaders on evolving concepts such as diversity, cultural environments, and the integration of countries and economies. Through these challenges, it is critical for educators to understand teaching tools and pedagogical practices that bring this globalized outlook into the classroom. The Handbook of Research on Cross-Cultural Business Education is an important research publication that explores the role of teaching tools used in business education to increase competitive business skills and make them applicable in cross-cultural business environments. It also provides business and management educators with teaching practices that promote learning via exposure to global cultures. Featuring a broad array of topics such as pedagogical modeling, cross-cultural learning, and social responsibility, this is an important resource for business and management educators, business managers, policy makers, researchers, business professionals, and graduate students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECross-Cultural Learning ¡ECross-Cultural Management ¡ECultural Intelligence ¡EGlobal Enterprises and Markets ¡EGlobal Leadership Development ¡ELinguistic Competency ¡EPedagogical Modeling ¡ESocial Responsibility
   
VC02-685 Attracting and Retaining Millennial Workers in the Modern Business Era
  Meng-Shan Tsai/ 9781522562641/ Price:US$ 185.00
 
Book Cover The millennial generation is rapidly progressing in the workforce. As it does, it brings with it new ways of working and managing efficiency in the workplace. The challenge faced by managers and businesses is how to provide a space that encourages the new ideals of millennials while also balancing the needs and desires of other generational employees. Attracting and Retaining Millennial Workers in the Modern Business Era offers an in-depth discussion on pivotal issues surrounding generational differences and management in the workplace. Featuring extensive coverage on relevant topics such as training and development, promotions, salaries, and career progressions, this book is a vital resource of academic material for business practitioners, managers, professionals, human resources mangers, and researchers who are seeking more information on the emergence of millennial employees. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECareer Development ¡EEmployee Management ¡EGeneration Gap ¡ERecruiting ¡ESalary ¡ETraining and Development ¡EWorkplace Benefits
   
VC02-684 Enhancing Competitive Advantage With Dynamic Management and Engineering
  Carolina Machado/ 9781522553601/ Price:US$ 195.00
 
Book Cover While many advances have been made in understanding the complexity of manufacturing and production engineering, the social and organizational context remains problematic due to the abstract nature of leadership and diverse personnel. Interdisciplinary perspectives to increase knowledge and understanding of engineering management and related processes are necessary in the industry. Enhancing Competitive Advantage With Dynamic Management and Engineering is an essential reference source containing scholarly research on the relevant theoretical frameworks and the latest empirical research findings of strategic administration in engineering. It also explores how to better merge, interrelationship organizations, management, and employee needs in order to increase efficiency, productivity, and profitability. Featuring coverage on a broad range of topics such as business process orientation, diversity management, and enterprise architecture, this book provides vital research for managers, researchers, engineers, and other professionals within engineering and production management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Model Innovation ¡EBusiness Process Orientation ¡EConflict Resolution ¡EDiversity Management ¡EEnterprise Architecture ¡EInternational Markets ¡EInternationalization ¡EOrganizational Dynamism ¡ESustainable Business ¡EWorkforce Management
   
VC02-683 Microfinance and Its Impact on Entrepreneurial Development, Sustainability, and Inclusive Growth
  Ramesh Chandra Das/ 9781522552130/ Price:US$ 245.00
 
Book Cover Microfinance is a broad variety of services, such as microcredit, for entrepreneurs and small businesses lacking access to banking and other financial services. As many smaller businesses and entrepreneurs may not be able to secure credit services, many microfinance promoters believe that it encourages entrepreneurial activities and inclusive growth. Microfinance and Its Impact on Entrepreneurial Development, Sustainability, and Inclusive Growth is an essential resource that empirically explores the role of microfinance in entrepreneurship development and the operational sustainability of microfinance institutions. It also highlights the impact of microfinance on entrepreneurship development in different countries and regions. Featuring coverage on a broad range of topics such as risk management, women entrepreneurship, and strategic management, this book provides essential research for entrepreneurs, business managers, policy makers, researchers in the field of finance, and business professionals seeking relevant research on microfinance systems. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEconomic Imbalances ¡EFinancial Inclusion ¡EGovernance Practices ¡ERisk Management ¡EStrategic Management ¡ESustainability ¡EWomen Entrepreneurship
   
VC02-682 Entrepreneurship, Collaboration, and Innovation in the Modern Business Era
  Mehdi Khosrow-Pour, D.B.A./ 9781522550143/ Price:US$ 215.00
 
Book Cover As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Entrepreneurship, Collaboration, and Innovation in the Modern Business Era provides emerging research on business practices and business advancement in the current technological environment. While highlighting topics such as enterprise social systems, idea generation, and online recruitment, this publication reveals the various techniques and methods to modernize and revolutionize business organizations. This book is an important resource for business leaders, economists, entrepreneurs, practitioners, researchers, and students seeking current research on the research and discoveries in the field of business expansion. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDigital Marketing ¡EE-Commerce ¡EE-Retail Adoption ¡EEnterprise Social Systems ¡EEntrepreneurship Education ¡EIdea Generation ¡EOnline Business ¡EOnline Recruitment ¡EStrategic Innovation
   
VC02-681 Online Collaboration and Communication in Contemporary Organizations
  Ditte Kolbaek/ 9781522540946/ Price:US$ 225.00
 
Book Cover The digital age has introduced a deeper sense of connectivity in business environments. By relying more heavily on current technologies, organizations now experience more effective communication and collaboration opportunities. Online Collaboration and Communication in Contemporary Organizations is a critical scholarly resource that identifies the new practices and techniques for leading, knowledge sharing, and learning through the use of online collaboration. Featuring coverage on a broad range of topics such as online leadership, intercultural competence, and e-ethics, this book is geared toward professionals, managers, and researchers seeking current research on new practices for online collaboration and communication. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECollaboration Model ¡EConnectivism ¡EE-Ethics ¡EIntercultural Competence ¡EOnline Leadership ¡EOnline Presence ¡ERemote Working ¡EVirtual Teams
   
VC02-680 Systems Research for Real-World Challenges
  Frank Stowell/ 9781522559962/ Price:US$ 195.00
 
Book Cover In a complex and changing world, current scientific approaches to problem solving have drastically evolved to include complexity models and emerging systems. Breaking problems into the smallest component and examining its position inside a system allows for a more regulated and measured technique in investigation, discovery, and providing solutions. Systems Research for Real-World Challenges is an essential reference source that explores the development of systems philosophy, theory, practice, its models, concepts, and methodologies developed as an aid for improving decision making and problem solving for the benefit of organizations and society as a whole. Featuring coverage on a broad range of topics such as complexity models, management systems, and economic policy, this book is ideally designed for scientists, policy makers, researchers, managers, and systematists seeking current research on the benefits and approaches of problem solving within the realm of systems thinking and practice. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EComplexity Models ¡EEconomic Policy ¡EEnterprise Systems ¡EKnowledge Sharing ¡EManagement Systems ¡EOrganizational Systems ¡ESocioeconomic Systems ¡ESustainable Development
   
VC02-679 Innovative Applications of Knowledge Discovery and Information Resources Management
  Susan Swayze/ 9781522558293/ Price:US$ 195.00
 
Book Cover Technological advancements have become an integral part of life, impacting the way we work, communicate, make decisions, learn, and play. As technology continually progresses, humans are being outpaced by its capabilities, and it is important for businesses, organizations, and individuals to understand how to optimize data and to implement new methods for more efficient knowledge discovery and information management and retrieval. Innovative Applications of Knowledge Discovery and Information Resources Management offers in-depth coverage on the pervasiveness of technological change with a collection of material on topics such as the impact of permeable work-life boundaries, burnout and turnover, big data usage, and computer-based learning. It proves a worthy source for academicians, practitioners, IT leaders, IT professionals, and advanced-level students interested in examining the ways in which technology is changing the world. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data ¡EBusiness Process Modeling ¡EEnterprise Resource Planning ¡EInformation Technology ¡EOrganizational Change ¡EPre-Risk Governance ¡ESocial Media ¡ETechnological Advancement ¡ETechnology Security
   
VC02-678 Utilizing Consumer Psychology in Business Strategy
  Tevfik Dalgic/ 9781522534488/ Price:US$ 215.00
 
Book Cover Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAttitude Characteristics ¡EBrand Personality ¡EConsumer Learning ¡EConsumer Perception ¡EConsumption Emotions ¡EMarketing Strategy ¡ESensory Systems ¡ETrait Theory ¡ETable of Contents and List of Contributors
   
VC02-677 Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage, 2-Vols/Set.
  George Leal Jamil/ 9781522530121/ Price:US$ 465.00
 
Book Cover Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDesign Thinking ¡EFinancial Analysis ¡EInformation Systems ¡EInnovation Positioning ¡EInnovative Entrepreneurship ¡EOrganizational Structures ¡EPolicy Planning ¡ESocial Media ¡ETechnology Development
   
VC02-676 Diverse Methods in Customer Relationship Marketing and Management
  In Lee/ 9781522556190/ Price:US$ 215.00
 
Book Cover Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers¡¦ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAdvertising ¡EConsumer Buying Behavior ¡ERelational Marketing ¡ESocial Customer ¡ESocial Listening ¡ESocial Media ¡ETechnology Acceptance Model ¡EValue Co-Creation
   
VC02-675 Advances in Data Communications and Networking for Digital Business Transformation
  Debashis Saha/ 9781522553236/ Price:US$ 225.00
 
Book Cover Sustaining a competitive edge in today¡¦s business world requires innovative approaches to product, service, and management systems design and performance. Advances in computing technologies have presented managers with additional challenges as well as further opportunities to enhance their business models. Advances in Data Communications and Networking for Digital Business Transformation is a critical scholarly resource that examines transformative technologies from the perspective of data communication and networking and research challenges faced by the industry and research and development laboratories. Featuring coverage on a broad range of topics such as routing protocols, network visualization, and corporate social responsibility, this book is geared towards executives, managers, academicians, researchers, and students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECloud Computing ¡ECorporate Social Responsibility ¡EDigital Communications ¡EEnergy Minimization ¡EHeterogeneous Multi-Access ¡ENetwork Visualization ¡ERouting Protocols ¡EVirtual Machine Migration
   
VC02-674 Handbook of Research on Knowledge Management for Contemporary Business Environments
  Armando Malheiro/ 9781522537250/ Price:US$ 295.00
 
Book Cover Information is considered essential in every business model, which is why staying abreast of the latest resources can help combat many challenges and aid businesses in creating a synthesis between people and information, keeping up with evolving technologies, and keeping data accurate and secure. The Handbook of Research on Knowledge Management for Contemporary Business Environments is a critical scholarly publication that examines the management of knowledge resources in modern business contexts. Including a wide range of topics such as information systems, sustainable competitive advantage, and knowledge sharing, this publication is a vital reference source for managers, academicians, researchers, and students seeking current research on strategies that are able to manage the information in more than one context for present and future generations. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EData Flow ¡EData Mining ¡EInformation Systems ¡EKnowledge Sharing ¡EOrganizational Learning ¡ESocial Media ¡ESustainable Competitive Advantage ¡ETacit Knowledge
   
VC02-673 Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities
  N. Raghavendra Rao/ 9781522557210/ Price:US$ 145.00
 
Book Cover Globalization has created an increase in the number of business opportunities presented to enterprises. A competitive market places demands on businesses to think differently and follow new approaches to managing their business goals and remaining acceptable to suppliers and service providers. Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities is a comprehensive resource that focuses on the importance of interdisciplinary concepts in open innovation projects. Using case illustrations, the book examines concepts such as virtual reality, knowledge harvesting, and business process reengineering in relation to open innovation initiatives. As a publication exploring the areas of management and information technology disciplines, this resource is useful for corporate executives, business managers, entrepreneurs, business professionals, and graduate-level students seeking current research on business innovation techniques and approaches. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Reengineering ¡ECommunication Technology ¡EFinancial Investment ¡EIntellectual Capital ¡EInterdisciplinary Development Process ¡EKnowledge Harvesting ¡EKnowledge Management ¡EOpen Innovation ¡ESocial Media
   
VC02-672 Analyzing the Impacts of Industry 4.0 in Modern Business Environments
  Richard Brunet-Thornton/ 9781522534686/ Price:US$ 215.00
 
Book Cover In order to improve competitiveness and performance, corporations must embrace advancements in digitalization. Successful implementation of knowledge management is a huge factor in corporate success. Analyzing the Impacts of Industry 4.0 in Modern Business Environments is a critical scholarly publication that explores digital transformation in business environments and the requirement for not only a substantial management change plan but equally the two essential components of knowledge management: knowledge sharing and knowledge transfer. Featuring a broad range of topics such as strategic planning, knowledge transfer, and cybersecurity risk management, this book is geared toward researchers, academicians, and students seeking current and relevant research on organizational knowledge intensity and monitoring of knowledge management development. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetitive Advantage ¡ECorporate Strategy ¡ECustomer Development ¡ECustomer Service ¡ECybersecurity Risk Management ¡EKnowledge Transfer ¡ELogistics Management ¡EQuality Management System ¡EStrategic Planning
   
VC02-671 Handbook of Research on Supply Chain Management for Sustainable Development
  Ulas Akkucuk/ 9781522557579/ Price:US$ 265.00
 
Book Cover The issue of sustainability has become a vital discussion in many industries within the public and private sectors. In the business realm, incorporating such practices allows organizations to redesign their operations more effectively. The Handbook of Research on Supply Chain Management for Sustainable Development is a critical scholarly resource that examines academic and corporate interest in sustainability in all facets of business management. Featuring coverage on a wide range of topics such as green supply chains, environmental standards, and production planning, this book is geared toward professionals, researchers, and managers seeking current and relevant research on optimizing supply chains to ensure fair labor practices, lower emissions, and a cleaner environment. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEnvironmental Standards ¡EEnvironmentally Conscious Manufacturing ¡EGreen Supply Chains ¡ELife Cycle Costing ¡EMulti-Criteria Decision Making ¡EProduction Planning ¡ERenewable Energy Sources ¡ETax Efficient Supply Chains
   
VC02-670 Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs
  Perez-Uribe, Rafael/ 9781522535430/ Price:US$ 295.00
 
Book Cover Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers benefits to the consumers and the economy. The Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs is a critical scholarly resource that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. Featuring coverage on a broad range of topics such as financial management, corporate sustainability, and organizational culture, this publication is geared towards business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECorporate Sustainability ¡EFinancial Management ¡EFlexible Corporate Structure ¡EManagerial Support ¡EMicrofinance ¡EOrganizational Culture ¡EProject Management ¡EStrategic Planning
   
VC02-669 Social Media Marketing: Breakthroughs in Research and Practice, 2-Vols/Set.
  Information Resources Management Association/ 9781522556374/ Price:US$ 695.00
 
Book Cover In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEmail Usage ¡EEmployee Use of Social Media ¡EInternet Privacy ¡EOnline Engagement ¡ESmartphone Applications ¡ESocial Collaboration ¡ESocial Interaction Technologies ¡ESocial Networking
   
VC02-668 Global Business Expansion: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522554813/ Price:US$ 2650.00
 
Book Cover As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Global Business Expansion: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to be successful. Highlighting a range of pertinent topics such as market entry strategies, transnational organizations, and competitive advantage, this multi-volume book is ideally designed for researchers, scholars, business executives and professionals, and graduate-level business students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetitive Advantage ¡ECulturally Diverse Markets ¡EFinancial Reporting ¡EMarket Entry Strategies ¡ERisk Management ¡EStrategic Planning ¡ETransnational Organizations ¡EVenture Capital Relationship
   
VC02-667 Social Network Analytics for Contemporary Business Organizations
  Bansal, Himani/ 9781522550976/ Price:US$ 215.00
 
Book Cover Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. Its use must be further examined in order to determine the role of social media technology in organizational settings to promote business development and growth. Social Network Analytics for Contemporary Business Organizations is a critical scholarly resource that analyzes the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is geared towards professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Intelligence ¡EBusiness Management ¡ECognitive Radio Networks ¡EDynamic Networks ¡EInformation Diffusion ¡ENatural Language Processing ¡EOnline Interaction ¡ESocial Data
   
VC02-666 Analyzing Workplace Arrogance and Organizational Effectiveness: Emerging Research and Opportunities
  Tamzini, Khaled/ 9781522555254/ Price:US$ 165.00
 
Book Cover Arrogance plays a problematic role in organizations, and it is a unique and difficult challenge to address. Taking proper steps towards recognizing and measuring the effect of arrogance in job performance becomes an important step in improving workplace environments. Analyzing Workplace Arrogance and Organizational Effectiveness: Emerging Research and Opportunities provides emerging research on the effects entitlement and superiority have in the workplace, particularly from those in managerial and administrative positions. Highlighting a range of pertinent topics, such as contextual performance, strategic scope, and workplace arrogance scale, this book is an important resource for academics, researchers, students, and managers seeking current research on the relationship between performance and arrogance in the workplace. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompetence ¡EContextual Performance ¡EEpistemological Position ¡EJob Satisfaction ¡EOrganizational Functioning ¡EStrategic Scope ¡EWorkplace Arrogance Scale
   
VC02-665 Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities
  Yablonsky, Sergey/ 9781522554578/ Price:US$ 165.00
 
Book Cover Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: Emerging Research and Opportunities is a critical scholarly resource that examines platform strategies and business models with a focus on multi-sided platform business models. Featuring coverage on a broad range of topics, such as digital collaboration, business ecosystem, and platform value chain, this book is an ideal resource for managers, researchers, academics, practitioners, and students interested in recent trends in business models in the digital age. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ecosystem ¡ECost Model ¡ECrowdsourcing ¡EDigital Collaboration ¡EPlatform Life Cycle ¡EPlatform Value Chain ¡ESearch Platforms
   
VC02-664 Legends in Marketing: Gerald Zaltman, 5-Vols/Set.
  Jagdish N. Sheth/ 9789352806645/ Price:¢G 550.00
 
Book Cover Professor Zaltman is the Joseph C. Wilson Professor Emeritus at the Harvard Business School, Massachusetts, and a founding partner in Olson Zaltman Associates, a market research and marketing consulting firm with clients around the globe. Professor Zaltman received his AB degree from Bates College, Maine, his MBA degree from The University of Chicago, and his PhD in Sociology from the Johns Hopkins University, Maryland. He has taught at the University of Alaska, Northwestern University (Illinois), the University of Pittsburgh, and Harvard University. At Harvard University, he was a member of Harvard¡¦s interdisciplinary Mind, Brain, Behavior Initiative which sought to integrate advances in scientific thinking across the university. He also served on its steering committee. Additionally, he was the co-director, with Professor Stephen M. Kosslyn, of the Harvard Business School¡¦s Mind of the Market Laboratory where pioneering work was done on the Zaltman Metaphor Elicitation Technique and on the application of cognitive neuroscience in marketing including brain imaging and implicit association testing. The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is a past president of the Association for Consumer Research (ACR), as well as Division 23 (Consumer Psychology) of the American Psychological Association (APA). He is also a Fellow of the APA. Professor Sheth is the coauthor of the Howard¡VSheth Theory of Buyer Behavior, a classic in consumer behavior published in 1969. Volumes in this set: Volume 1: Planned Social Change and the Diffusion of Innovation Volume 2: Zaltman Metaphor Elicitation Technique Volume 3: Consumer Behavior Research Volume 4: Marketing Management Volume 5: Marketing Theory
   
VC02-663 Harnessing Human Capital Analytics for Competitive Advantage
  Yadav, Mohit/ 9781522540380/ Price:US$ 215.00
 
Book Cover The workforce is considered to be the lifeblood within many major corporations. The ability of management to effectively utilize the knowledge and skills of their workforce is essential in ensuring the success of their corporations. Harnessing Human Capital Analytics for Competitive Advantage is a critical scholarly publication that explores the influence that workforce knowledge and skills can have on the performance of corporations and how such skills can be used to promote the success of corporations. Featuring coverage on a wide range of topics including employee happiness, mind genomics, and e-commerce adoption, this book is geared toward managers, professionals, and practitioners seeking current research on the advantage of utilizing workforce knowledge and skills to promote corporate success. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EE-Commerce Adoption ¡EEmployee Happiness ¡ELocus of Control ¡EMind Genomics ¡EQuality Management Practices ¡ERisk Management ¡EService Innovation
   
VC02-662 Internet Taxation and E-Retailing Law in the Global Context
  Moid, Sana/ 9781522537878/ Price:US$ 195.00
 
Book Cover As business becomes more globalized and developed within the era of the internet, marketing activities are affected by evolving technologies. Challenges arise in addressing the issues of cross-policy and cross-border business in the digital age. Internet Taxation and E-Retailing Law in the Global Context provides emerging research on the methods and approaches to determine the appropriate tax policies for e-retailers within the global framework. While highlighting topics such as cross-border taxation, digital economy, and online management, this publication explores the developing avenues of online financial analysis and taxation. This book is an important resource for business leaders, financial managers, investors, consumers, researchers, and professionals seeking current research on the different issues surrounding online business and e-commerce from an international standpoint. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBase Erosion ¡ECross Border Taxation ¡EDigital economy ¡EE-Commerce ¡EOnline Management ¡EOnline Taxation ¡EProfit Shifting ¡ERegulatory Framework ¡EWeb-Based Business ¡EWeb-Derived Income
   
VC02-661 E-Manufacturing and E-Service Strategies in Contemporary Organizations
  Gwangwava, Norman/ 9781522536284/ Price:US$ 205.00
 
Book Cover Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it also increases the overall success of businesses. E-Manufacturing and E-Service Strategies in Contemporary Organizations is a critical scholarly resource that explores the advances in cloud-based solutions in the service and manufacturing realms of corporations and promotes communication between customers and service providers and manufacturers. Featuring coverage on a wide range of topics including smart manufacturing, internet banking, database system adoption, this book is geared towards researchers, professionals, managers, and academicians seeking current and relevant research on the improvement of cloud-based systems for manufacturing and service. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECloud Computing ¡EDatabase System Adoption ¡EE-Servicing ¡EEnterprise Information Systems ¡EInformation Technology ¡EInternet Banking ¡EMaturity Models ¡ESmart Manufacturing
   
VC02-660 Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
  Bogueva, Diana/ 9781522547570/ Price:US$ 325.00
 
Book Cover As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience¡¦s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECarnism ¡EConsumer Concerns ¡EEnvironmental Sustainability ¡EFood Safety ¡EFood Waste ¡EHealthy Eating ¡EMeat Reduction ¡EMeat Substitutes ¡EPsychology of Meat Consumption
   
VC02-659 Developing Organizational Maturity for Effective Project Management
  Silvius, Gilbert/ 9781522531975/ Price:US$ 225.00
 
Book Cover Despite criticism for their serious shortcomings, maturity models are widely used within organizations. The appropriate applications of these models can lead to organizational and corporate success. Developing Organizational Maturity for Effective Project Management is a critical scholarly publication that explores the successes and failures of maturity models and how they can be applied competently to leadership within corporations. Featuring coverage on a wide array of topics such as project management maturity, agile maturity, and organizational performance, this publication is geared toward professionals, managers, and students seeking current research on the application of maturity models to corporate success. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAgile Maturity ¡EHuman Resources Management ¡EOrganizational Maturity Beyond Risk Assessment ¡EOrganizational Performance ¡EProcess Control ¡EProgram and Portfolio Success ¡EProject Management Maturity ¡ERole of Project Culture
   
VC02-658 Contemporary Knowledge and Systems Science
  Lee, W. B./ 9781522556558/ Price:US$ 185.00
 
Book Cover As branches of research and knowledge continue to expand, platforms for gathering and understanding new information become important aspects of organizational improvement. Contemporary Knowledge and Systems Science provides emerging research on the methods and applications of knowledge systems in social science, economics, and technological developments. While highlighting topics such as knowledge retention, organizational information, and evolutionary algorithms, this publication explores the different types of new knowledge from a systems perspective. This book is an important resource for researchers, academics, practitioners, and graduate-level students seeking current research on the connections between technology and information in order to manage new data. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EEvolutionary Algorithms ¡EKnowledge Creation Model ¡EKnowledge Management Performance ¡EKnowledge Retention ¡EOrganizational Information ¡ESocial Service Systems ¡ESociomaterial Practices ¡ESystems Theory ¡ETotal Quality Management
   
VC02-657 Handbook of Research on Promoting Business Process Improvement Through Inventory Control Techniques
  Shah, Nita H./ 9781522532323/ Price:US$ 345.00
 
Book Cover Stock management and control is a critical element to the success and overall financial well-being of an organization. Through the application of innovative practices and technology, businesses are now able to effectively monitor their operations and manage their inventory by evaluating sales patterns and customer preferences. The Handbook of Research on Promoting Business Process Improvement Through Inventory Control Techniques is a critical scholarly resource that examines optimization techniques, data mining concepts, and genetic algorithms to manage inventory control. Featuring coverage on a broad range of topics such as logistics and supply chain management, stochastic inventory modelling, and inventory management in healthcare, this book is geared towards academicians, practitioners, and researchers seeking various research methods to get optimal ordering policy. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data Inventory Management ¡EData Mining ¡EGenetic Algorithm ¡EInventory Management in Healthcare ¡ELogistics and Supply Chain Management ¡EManagement Science ¡EOptimization ¡EStochastic Inventory Modeling
   
VC02-656 Applications of Conscious Innovation in Organizations
  Pizana, Jesus Enrique Portillo/ 9781522540236/ Price:US$ 205.00
 
Book Cover The ability to generate innovation and an entrepreneurial ecosystem is a vital part of any organization¡¦s survival and durability. By approaching decisions and projects through the lens of conscious evolution, institutions are able to reach maintainable solutions. Applications of Conscious Innovation in Organizations provides emerging research on the advancement of innovation and collaboration in organizational institutions. Highlighting a range of pertinent topics, such as software design, mobile applications, and web applications, this book is a vital resource for managers, professionals, students, researchers, and academics interested in the current methods and theories of coordination and policy regarding innovation. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECollaborative Approach ¡EConscious Evolution ¡EInnovation Cycles ¡ELean Operation ¡EPersonal Responsibility ¡ESleek Thinking ¡ESocial Consciousness ¡ESocial Crisis ¡ETalent Integration
   
VC02-655 Management Techniques for a Diverse and Cross-Cultural Workforce
  Sharma, Naman/ 9781522549338/ Price:US$ 225.00
 
Book Cover Workforce diversity refers to a strategy that promotes and supports the integration of human diversification in business. By utilizing focused inclusion policies and practices, businesses can guide work environments and create an optimal business culture. Management Techniques for a Diverse and Cross-Cultural Workforce is a critical scholarly resource that examines the emerging work culture to understand the underlying human processes prevalent in modern organizations. Featuring coverage on a broad range of topics, such as gender diversity, workforce trends, and inclusion management, this book is geared towards business owners, managers, entrepreneurs, professionals, researchers, and students seeking current research on diversity management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDiversity Training ¡EGender Diversity ¡EHuman Resource Management ¡EInclusion Management ¡EOrganizational Dynamics ¡EStrategic Leadership ¡EWorkforce Trends ¡EWorkplace Discrimination
   
VC02-654 Organizational Leadership for the Fourth Industrial Revolution: Emerging Research and Opportunities
  Smith, Peter A.C./ 9781522553908/ Price:US$ 165.00
 
Book Cover Digital technology has transformed business and management methodology in the modern era. As technologies continue to evolve and change, designing a platform for business architecture requires flexibility and practicality. Organizational Leadership for the Fourth Industrial Revolution: Emerging Research and Opportunities provides the latest research on the approaches to dealing successfully with newly emerging digital technologies and the dynamic complexity leaders are facing now and in the future. While highlighting topics such as business architecture, interactive planning, and strategic capital, this book explores the implications of technologies on business and leadership as well as the development of leadership methods and applications. This book is an important resource for professionals, practitioners, upper-level students, and managers seeking current research on leadership and business advancement in the digital era. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Architecture ¡EComplex Environments ¡EDigital Technologies ¡EHuman-Centered Environment ¡EInteractive Planning ¡ELeadership Development ¡ERetrospective and Prospective Reflections ¡EStrategic Capital
   
VC02-653 Corporate Social Responsibility for Valorization of Cultural Organizations
  Maria del Pilar Munoz Duenas/ 9781522535515/ Price:US$ 215.00
 
Book Cover The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility for Valorization of Cultural Organizations is a critical scholarly resource that examines organizational management through a new perspective that considers corporate social responsibility within the relationship between companies and society. Featuring coverage on a broad range of topics, such as organizational innovation, corporate strategy, and cultural enterprises, this book is geared towards professionals, economists, students of business and finance, policy makers, and government agencies. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECorporate Social Responsibility ¡ECorporate Strategy ¡ECorporate Welfare ¡ECultural Enterprises ¡ECustomer Value ¡EOrganizational Innovation ¡EValorization of Cultural Product
   
VC02-652 Green Computing Strategies for Competitive Advantage and Business Sustainability
  Khosrow-Pour, Mehdi/ 9781522550174/ Price:US$ 185.00
 
Book Cover In the age of corporate responsibility, green technology and sustainability continue to grip the consciousness of businesses. However, the development of appropriate business-driven green computing applications requires an awareness of the best practices of the green agenda. Green Computing Strategies for Competitive Advantage and Business Sustainability provides emerging research on maintaining an eco-friendly environment regarding cloud computing and promoting reusability. While highlighting competitive advantages, power consumption, and project evaluation, readers will learn about various techniques for reducing energy consumption in cloud performance and information technology systems. This book is a vital resource for academics, researchers, students, professionals, and managers interested in novel trends in green computing applications and technology. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECloud Architecture ¡ECompetitive Advantage ¡EEnergy Efficiency ¡EGreen Marketing ¡EOrganizational Management ¡EPower Consumption ¡EProject Evaluation ¡ETask Consolidation
   
VC02-651 Improving E-Commerce Web Applications Through Business Intelligence Techniques
  Sreedhar, G./ 9781522536468/ Price:US$ 225.00
 
Book Cover As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBotnet ¡ECloud Computing ¡EData Mining ¡EMulti-Criteria Reporting ¡EOnline Marketing ¡EPhishing ¡ESearch Engine Optimization
   
VC02-650 Lean Six Sigma for Optimal System Performance in Manufacturing and Service Organizations: Emerging Research and Opportunities
  Tetteh, Edem G./ 9781522540625/ Price:US$ 165.00
 
Book Cover Businesses utilize various managerial processes focused on reducing waste, errors, and variability in products to maintain and improve business quality. By keeping a clean workspace and organized workforce, business processes aim for an efficient, continuous flow of production while still supporting iterative improvements in quality and output. Lean Six Sigma for Optimal System Performance in Manufacturing and Service Organizations: Emerging Research and Opportunities provides upcoming research on the strategies to improve processes in business while using Lean Six Sigma principals and applications. Featuring coverage on a broad range of topics, such as direct model technology, performance rework, and quality management methods, this book is geared towards professionals, academicians, students, and researchers interested in detailed research on recent advancements in the management of risk in all fields. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECivil Engineering ¡EDirect Model Technology ¡EEducational Simulation ¡EOnline Course Design ¡EPerformance Rework ¡EQuality Management Methods ¡ESupply Waste Reduction ¡ETotal Productive Maintenance
   
VC02-649 Improving Business Performance Through Effective Managerial Training Initiatives
  Luisa dall'Acqua/ 9781522539063/ Price:US$ 215.00
 
Book Cover The success of any corporate enterprise is reliant upon the effectiveness of its leadership. The methods used to prepare corporate leaders can have a significant impact on the success of the employees and the company. Improving Business Performance Through Effective Managerial Training Initiatives is a critical scholarly publication that explores leadership within corporations and how proper education can lead to positive outcomes within corporations. Featuring coverage on a wide range of topics, including managerial mindsets, learning-performance relationship, and strategic risk management, this book is geared toward academicians, researchers, students, and policy makers seeking relevant research on the importance of quality leadership education within corporations to promote success. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EE-Commerce ¡EEnterprise Agility ¡ELearning-Performance Relationship ¡EManagerial Mindsets ¡ERisk Taxonomy ¡EStrategic Risk Management ¡EWorkplace Skills Plan
   
VC02-648 Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
  Ekhlassi, Amir/ 9781522551430/ Price:US$ 145.00
 
Book Cover To survive in today¡¦s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today¡¦s marketing environments. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Identity ¡EBrand Loyalty ¡EConsumer Brand Engagement ¡EEmployer Branding ¡ESocial Media Branding ¡EStrategy in Social Media
   
VC02-647 Regulation and Structure in Economic Virtualization: Emerging Research and Opportunities
  Ushakov, Denis/ 9781522549666/ Price:US$ 145.00
 
Book Cover Since the popularization of Internet access and use, businesses have moved to create and include electronic markets to reach a larger customer base. These electronic markets can exacerbate already existing socioeconomic problems as well as limit the effect of regulation from national states. Regulation and Structure in Economic Virtualization: Emerging Research and Opportunities is a critical academic publication that discusses and explores the relationship between the Internet and business networks, especially the development of web markets and their relation to regulation in global societies. Covering a wide range of topics, such as business virtualization, global outsourcing, and innovations in public governance, this book is geared toward academicians, researchers, and students seeking relevant research on the interaction between the internet and business as well as the development of internet markets. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Virtualization ¡ECorporate Distribution of Labor ¡EGlobal Outsourcing ¡EGlobalization ¡EInnovations in Public Governance ¡EMobilization Perspectives ¡ENetwork Economies
   
VC02-646 Contemporary Identity and Access Management Architectures: Emerging Research and Opportunities
  Alex Chi Keung Ng/ 9781522548287/ Price:US$ 175.00
 
Book Cover Due to the proliferation of distributed mobile technologies and heavy usage of social media, identity and access management has become a very challenging area. Businesses are facing new demands in implementing solutions, however, there is a lack of information and direction. Contemporary Identity and Access Management Architectures: Emerging Research and Opportunities is a critical scholarly resource that explores management of an organization¡¦s identities, credentials, and attributes which assures the identity of a user in an extensible manner set for identity and access administration. Featuring coverage on a broad range of topics, such as biometric application programming interfaces, telecommunication security, and role-based access control, this book is geared towards academicians, practitioners, and researchers seeking current research on identity and access management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAttribute-Based Access Control ¡EBiometric Application Programming Interfaces ¡ECloud Computing ¡ECredential Management ¡EMobility Management ¡EOpen Authorization ¡ERole-Based Access Control ¡ETelecommunication Security
   
VC02-645 Reputation Management Techniques in Public Relations
  Erdemir, Ayse/ 9781522536192/ Price:US$ 225.00
 
Book Cover Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company¡¦s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAssurance and Audit ¡EBrand and Customer Communication ¡ECorporate Social Responsibility ¡EInternational Communications ¡EKnowledge Management ¡ELeadership ¡EMarketing ¡EOnline Brand Management
   
VC02-644 Contemporary Approaches and Strategies for Applied Logistics
  Wood, Lincoln C./ 9781522552734/ Price:US$ 215.00
 
Book Cover Evaluating the role of logistics and supply chain management skills or applications is necessary for the success of any organization or business. As market competition becomes more aggressive, it is crucial to evaluate ways in which a business can maintain a strategic edge over competitors. Contemporary Approaches and Strategies for Applied Logistics is a critical scholarly resource that examines applied research and development in logistics and supply chain management. Featuring coverage on a broad range of topics, such as computational logistics, inventory management, and partnership formation, this book is geared towards academicians, researchers, and practitioners seeking current research on enabling an efficient and sustainable economy. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBanking and Financing ¡EBusiness Process Automation ¡EComputational Logistics ¡EFacility Logistics ¡EInventory Management ¡EPartnership Formation ¡EProject Management ¡ESupply Chain Management ¡ESustainability
   
VC02-643 Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
  Pedeliento, Giuseppe/ 9781522549840/ Price:US$ 185.00
 
Book Cover In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAttachment Theory ¡EBrand Authenticity ¡EBrand Evaluation ¡ECorporate Values ¡ECustomer Satisfaction ¡EProduct Attachment ¡EProduct Involvement
   
VC02-641 Legends in Strategic Marketing: Rajan Varadarajan, 5-Vols/Set.
  Sheth, Jagdish N./ 9789352805952/ Price:¢G 450.00
 
Book Cover The first set in the series consisting of five volumes is a tribute to Rajan Varadarajan, Distinguished University Professor of Marketing at Texas A&M University. Professor Varadarajan is one of the early pioneers in Strategic Marketing and especially on the impact of external factors such as competition, industry structure, globalization, and technology. He has equally focused on internal cooperation and conflict across functions, both within marketing and between marketing and other functions. One specific area of his research is on innovation and how it impacts marketing as well as corporate performance. His most recent focus on environmental sustainability, especially with the rise of emerging markets, is simply outstanding. Professor Varadarajan is also a great conceptualizer. He has several thought-provoking conceptual papers and most of them have won awards for their contributions to the field of Strategic Marketing. Volume 1: Strategic Marketing and Strategic Management Volume 2: Strategic Marketing and Innovation Volume 3: Strategy and Performance Volume 4: Inter-organizational Cooperation and Interactive Marketing Volume 5: Environmental Sustainability, Innovations for Emerging Markets and Marketing in Emerging Markets
   
VC02-640 Optimizing Current Practices in E-Services and Mobile Applications
  Khosrow-Pour, Mehdi/ 9781522550266/ Price:US$ 210.00
 
Book Cover In the modern world of mobile applications, the expansion of e-services, self-services, and mobile communication constantly allows for new multidisciplinary developments in academia and industry. Optimizing Current Practices in E-Services and Mobile Applications is a critical scholarly resource that examines issues in the production management, delivery, and consumption of e-services. Featuring coverage on a broad range of topics, such as marketing, management, social media, and entrepreneurship, this book is an ideal resource for professionals, researchers, academicians, and industry consultants with an interest in the emergence of e-services. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAdoption and Diffusion of E-Services ¡EE-Banking ¡EE-Government ¡EE-Health ¡EE-Libraries ¡EEntrepreneurship ¡EMarketing ¡ESecurity ¡EServitization ¡ESocial Media ¡EWeb-Based Portals
   
VC02-639 Statistical Tools and Analysis in Human Resources Management
  Bhattacharyya, Dipak Kumar/ 9781522549475/ Price:US$ 175.00
 
Book Cover Recently, the use of statistical tools, methodologies, and models in human resource management (HRM) has increased because of human resources (HR) analytics and predictive HR decision making. To utilize these technological tools, HR managers and students must increase their knowledge of the resources¡¦ optimum application. Statistical Tools and Analysis in Human Resources Management is a critical scholarly resource that presents in-depth details on the application of statistics in every sphere of HR functions for optimal decision-making and analytical solutions. Featuring coverage on a broad range of topics such as leadership, industrial relations, training and development, and diversity management, this book is geared towards managers, professionals, upper-level students, administrators, and researchers seeking current information on the integration of HRM technologies. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompensation and Benefits ¡EDiversity Management ¡EEmployee Relations ¡EHuman Resource Planning ¡EIndustrial Relations ¡ELeadership ¡EPerformance Management ¡ERecruitment and Selection ¡EStatistical Analysis ¡ETraining and Development
   
VC02-638 Research, Practices, and Innovations in Global Risk and Contingency Management
  Strang, Kenneth David/ 9781522547549/ Price:US$ 245.00
 
Book Cover Risk management is a vital concern in any organization. In order to succeed in the competitive modern business environment, the decision-making process must be effectively governed and managed. Research, Practices, and Innovations in Global Risk and Contingency Management is a critical scholarly resource that provides an all-encompassing holistic discussion of risk management and perception, while giving readers innovations on empirical risk-contingency management research and case studies. Featuring coverage on a broad range of topics, such as contingency planning, project management, and risk mitigation, this book is geared towards academicians, practitioners, and researchers seeking current research on risk and contingency management issues. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAsset Management ¡EBig Data Analytics ¡EContingency Planning ¡EEnterprise Risk Management ¡EProject Management ¡EQuality Control ¡ERisk Mitigation ¡EStrategic Risk
   
VC02-637 Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
  Joana Coutinho de Sousa/ 9781522548348/ Price:US$ 165.00
 
Book Cover A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBig Data Management ¡EBiometrics ¡EBranding, Products, and Services Marketing Industries ¡ECloud Services ¡EHealthcare and Accessibility Industry ¡EMilitary and Security Systems Manufacturers ¡EMultimedia Technology ¡ENeuromarketing Technology Manufacturers ¡ENeuroscience
   
VC02-636 Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522551874/ Price:US$ 2450.00
 
Book Cover Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Communication ¡EBusiness Models ¡EConsumer Behavior ¡ECrowdsourcing ¡ECustomer Retention ¡EMobile Commerce ¡ESearch Engine Optimization (SEO) ¡ESocial Media
   
VC02-635 Business Strategies and Advanced Techniques for Entrepreneurship 4.0
  Saiz-Alvarez, Jose Manuel/ 9781522549789/ Price:US$ 195.00
 
Book Cover The world is rapidly changing with the arrival of a new international economic order. In this changing sphere, technology-based production processes are giving way to the so-called "Fourth Industrial Revolution", which has led to the emergence of Industry 4.0. Business Strategies and Advanced Techniques for Entrepreneurship 4.0 is a critical scholarly resource that examines trends, challenges, and methods involved in business under Industry 4.0, a smart manufacturing strategy. Featuring coverage on a broad range of topics, such as data security, innovation techniques, enterprise integration, and network interoperability, this book is geared towards entrepreneurs, organizations, and researchers seeking current information on emerging smart industry technologies. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EComputer Network Interoperability ¡ECyber-Physical Systems ¡EData Security ¡EEnterprise Architecture and Integration ¡EInformation and Communication Technologies ¡EInnovation Techniques ¡EInternet of Things ¡ESmart Technologies and Factories
   
VC02-634 Modeling and Simulation Techniques for Improved Business Processes
  Ebrahimi, Maryam/ 9781522532262/ Price:US$ 185.00
 
Book Cover Companies are constantly faced with the need to grow and advance in order to compete with other corporations. The implementation of computer innovations allows for smoother transitions to adaptive changes through the use and understanding of analytical tools. Modeling and Simulation Techniques for Improved Business Processes is a critical scholarly resource that examines the systems currently implemented in companies and how they can be upgraded and advanced through various computer design methods. Featuring coverage of a broad range of topics including scenario planning, casual modeling, and system dynamics, this publication is targeted toward researchers, professionals, and engineers searching for current research on corporate innovations created through computer design methods. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Development Index ¡ECasual Modeling ¡EHuman Resource Management ¡EScenario Planning ¡ESingle Agent Building ¡ESizing Using Simulation ¡ESystem Dynamics
   
VC02-633 Social Issues in the Workplace: Breakthroughs in Research and Practice, 2-Vols/Set.
  Information Resources Management Association (USA)/ 9781522539179/ Price:US$ 500.00
 
Book Cover Corporations have a social responsibility to assist in the overall well-being of their employees through the compliance of moral business standards and practices. However, many societies still face serious issues related to unethical business practices. Social Issues in the Workplace: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the components and impacts of social issues on the workplace. Highlighting a range of pertinent topics such as business communication, psychological health, and work-life balance, this multi-volume book is ideally designed for managers, professionals, researchers, students, and academics interested in social issues in the workplace. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Communication ¡EHuman Resources Management ¡EJob Satisfaction ¡EOrganizational Culture ¡EPsychological Health ¡EWork-Life Balance ¡EWorkplace Bullying
   
VC02-632 Operations and Service Management: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association./ 9781522539094/ Price:US$ 2350.00
 
Book Cover Organizations of all types are consistently working on new initiatives, product lines, and workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task is essential to business success. Operations and Service Management: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest research on business operations and production processes. It examines the need for a customer focus and highlights a range of pertinent topics such as financial performance measures, human resource development, and business analytics, this multi-volume book is ideally designed for managers, professionals, students, researchers, and academics interested in operations and service management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Analytics ¡EBusiness Ethics ¡EBusiness Information Systems ¡EFinancial Performance Measures ¡EHuman Resource Development ¡EManagement Models ¡EManagerial Communications
   
VC02-631 Management Strategies and Technology Fluidity in the Asian Business Sector
  Patricia Ordonez de Pablos/ 9781522540564/ Price:US$ 225.00
 
Book Cover The ultimate success or failure of a business, in modern society, depends on a variety of factors across all levels of the organization. By utilizing dynamic technology and management techniques, businesses can more efficiently reach their goals and become successful in the growing market. Management Strategies and Technology Fluidity in the Asian Business Sector is a critical scholarly resource that examines the collaboration in business, management, and technology in Asia. Featuring coverage on a broad range of topics such as business ethics, entrepreneurship, and international trade, this book is geared towards academicians, students, and managers seeking current research on business in Southeast Asia. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ethics ¡EEntrepreneurship ¡EGlobalization ¡EInformational Technologies ¡EInternational Trade ¡EResource Allocation ¡ESustained Development
   
VC02-630 Ethics and Decision-Making for Sustainable Business Practices
  Oncioiu, Ionica/ 9781522537731/ Price:US$ 215.00
 
Book Cover Alongside increasing demands for transparency and accountability, business governance is transforming due to decades of economic turmoil, regulatory reform, and technological change. There is now a holistic approach to this concept, as it is no longer just about running companies and organization efficiently. Ethics and Decision-Making for Sustainable Business Practices is a critical scholarly resource that examines issues of sustainability, ethics, governance, and cultural influence in the business world. Featuring coverage on a broad range of topics such as entrepreneurship, cost management, environmental business, and cultural diversity, this book is geared towards managers, leaders, researchers, and organizations interested in the integration of sustainable business practices. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECost Management ¡ECultural Diversity ¡EEntrepreneurship ¡EEnvironmental Business ¡EEthical Behavior ¡EInnovation and Economic Development ¡EStrategic Management ¡ESustainable Business ¡ETourism and Economic Growth
   
VC02-629 Holistic Approaches to Brand Culture and Communication Across Industries
  Dasgupta, Sabyasachi/ 9781522531500/ Price:US$ 225.00
 
Book Cover The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Equity ¡ECelebrity Endorsement ¡EConsumer Behavior ¡ECross-Cultural Branding ¡EMarketing ¡EObservational Research ¡EPublic Relations ¡ESocial Media
   
VC02-628 Supply Chain Management Strategies and Risk Assessment in Retail Environments
  Kumar, Akhilesh/ 9781522530565/ Price:US$ 225.00
 
Book Cover The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development and execution are monitored to avoid poor project results from meager economics, overspending, and reputation. Supply Chain Management Strategies and Risk Assessment in Retail Environments is a comprehensive reference source for the latest scholarly material on effectively managing risk factors and implementing the latest supply management strategies in retail environments. Featuring coverage on relevant topics such as omni-channel retail, green supply chain, and customer loyalty, this book is geared toward academicians, researchers, and students seeking current research on the challenges and opportunities available in the realm of retail and the flow of materials, information, and finances between companies and consumers. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EClosed-Loop Supply Chain ¡ECustomer Loyalty ¡EElectronic Retailing ¡EGreen Supply Chain ¡EOmni-Channel Retail ¡EOnline Returns ¡ERisk Management ¡ESupply Chain Visibility
   
VC02-627 Green Production Strategies for Sustainability
  Tsai, Sang-Binge/ 9781522535379/ Price:US$ 235.00
 
Book Cover When generating electronic products, manufacturing enterprises are producing pollution and waste that is harmful to the environment. As a result of this increasing event, green production has become a valuable research topic. Green Production Strategies for Sustainability is an essential reference source for the latest empirical research and relevant theoretical frameworks on creating profit through environmentally friendly operating processes. Including coverage on a range of topics such as corporate social responsibility, environmental performance, and green supply chain, this book is ideally designed for managers, professionals, and researchers seeking current research on green production use in sustainability. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EClean Production ¡ECommercial Trade ¡ECorporate Social Responsibility ¡EEcology ¡EEnvironmental Performance ¡EGreen Evaluation Index ¡EGreen Supply Chain
   
VC02-626 Handbook of Research on Entrepreneurial Ecosystems and Social Dynamics in a Globalized World
  Carvalho, Luisa Cagica/ 9781522535256/ Price:US$ 345.00
 
Book Cover Globalization demands the construction of new business methods to enable companies to remain highly competitive. Due to this demand, cultural differences are now being implemented into policies and procedures as companies expand and seek to collaborate with international entrepreneurs. The Handbook of Research on Entrepreneurial Ecosystems and Social Dynamics in a Globalized World is a pivotal reference source for emergent aspects of internationalization and regional development in an entrepreneurial context. Featuring extensive coverage on relevant areas such as digital entrepreneurship, sustainability, and financial performance, this publication is an ideal resource for academics, public and private institutions, developers, professors, researchers, and post-graduate students seeking current research on globalized entrepreneurship. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EDigital Entrepreneurship ¡EDiversification ¡EFinancial Performance ¡EMunicipalities ¡ESocial Innovation ¡EStandardization ¡ESustainability
   
VC02-625 Risk and Contingency Management: Breakthroughs in Research and Practice
  Information Resources Management Association/ 9781522539322/ Price:US$ 345.00
 
Book Cover In business, mistakes and errors will inevitably occur. As such, organizations must be constantly alert and ready to meet challenges head-on. Risk and Contingency Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends and techniques for the prediction and evaluation of financial risks and how to diminish their effect. Highlighting a range of pertinent topics such as project management, risk auditing and reporting, and resource management, this multi-volume book is ideally designed for researchers, academics, professionals, managers, students, and practitioners interested in risk and contingency management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Ethics ¡EDecision Making ¡EGroup Dynamics ¡EProject Management ¡EResource Management ¡ERisk Auditing and Reporting ¡ESustainability
   
VC02-624 Arab Women and Their Evolving Roles in the Global Business Landscape
  Al-A'ali, Ebtihaj/ 9781522537106/ Price:US$ 200.00
 
Book Cover Occupational segregation is a pressing issue in business and can be detrimental to women in the workforce. With the this segregation growing, there is now an urgent need to increase the presence of women in the business market. Arab Women and Their Evolving Roles in the Global Business Landscape is a pivotal reference source for the latest research findings on the Arab culture and how the global culture impacts Arab women in the business market. Featuring extensive coverage on relevant areas such as work and family balance, gender stereotypes, and the glass ceiling, this publication is an ideal resource for legislators and policymakers, economic developers, corporate practitioners, educational faculties, and students of all disciplines who are looking to change the way gender is viewed in the workforce. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECareer Advancement ¡EEmpowerment Strategies ¡EEntrepreneurship ¡EGender Stereotypes ¡EGlass Ceiling ¡EWomen¡¦s Economic Empowerment ¡EWork and Family Balance
   
VC02-623 Always-On Enterprise Information Systems for Modern Organizations
  Bajgoric, Nijaz/ 9781522537045/ Price:US$ 215.00
 
Book Cover Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it increases the overall success of businesses. Always-On Enterprise Information Systems for Modern Organizations is a critical scholarly resource that examines how EIS implementations support business processes and facilitate this in today¡¦s e-business environment. Featuring coverage on a broad range of topics such as customer relations management, supply chain management, and business intelligence, this book is geared towards professionals, researchers, managers, consultants, and university students interested in emerging developments for business process management. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Continuity ¡EBusiness Intelligence ¡ECustomer Relations Management ¡EEnterprise Risk Management ¡ERisk Management ¡ESupply Chain Management
   
VC02-622 Supporting Innovation Through National R&D Programs: Emerging Research and Opportunities
  Porath, Amiram/ 9781522536529/ Price:US$ 145.00
 
Book Cover With the importance of knowledge as the basis for economic development, the issue of Research & Development (R&D) as a source of knowledge and of innovation is under discussion. One of the major activities in support of economic development includes setting a network of national support R&D programs. Supporting Innovation Through National R&D Programs: Emerging Research and Opportunities is a critical scholarly resource that examines the basic rational for national support programs and the financial, legal, and strategic aspects that are involved. Featuring coverage on a broad range of topics such as origins of conflict, translational research, and competing trends, this book is geared towards professors, students, researchers, developers, and other industry experts. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECompeting Trends ¡ECopyrights ¡EIndividual Entrepreneurs ¡EOrigins of Conflict ¡EResearch and Development Support ¡ETranslational Research
   
VC02-621 Management Control Systems in Complex Settings: Emerging Research and Opportunities
  Zanin, Filippo/ 9781522539872/ Price:US$ 145.00
 
Book Cover Organizations are constantly creating original initiatives, product lines, or implementing new workflows to remain competitive in the contemporary business world. Employing optimum methods for efficient performance and timely completion of tasks is vital to the success of a business. Management Control Systems in Complex Settings: Emerging Research and Opportunities is a noteworthy reference work for the latest academic research on business management and the complexity involved in decision-making, direction, measurement, and the evaluation of a company. Containing broad commentary on an assortment of relevant views and issues, such as customer loyalty and reputation, effective manufacturing processes, and strategic issues in complex firms, this book is optimally intended for business professionals, managers, and aspiring entrepreneurs as well as students and academics looking for groundbreaking analysis on the Three Vs model of inventory management and value creation. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EComplexity Theory ¡ECustomer Loyalty and Reputation ¡EEffective Manufacturing Processes ¡EPerformance Management System ¡EStrategic Issues in Complex Firms ¡EThe Three V Model of Inventory Management ¡EValue Creation
   
VC02-620 Value Sharing for Sustainable and Inclusive Development
  Risso, Mario/ 9781522531470/ Price:US$ 245.00
 
Book Cover Business retains a large influence over the progression of society. Thus, shared goals among corporations could lead to a larger positive impact on the resilience of social and economic expansions. Value Sharing for Sustainable and Inclusive Development is a critical academic resource that explores the opportunities through which businesses can contribute to sustainable and inclusive development. Featuring coverage on a broad range of topics such as the value sharing model, corporate social responsibility, and multi-sided markets, this book is geared toward academicians, researchers, policy makers, and students seeking current research on the importance of collaborative efforts on the part of businesses and entities to achieve functional progression. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Modelling ¡ECorporate Social Responsibility ¡EEntrepreneurship ¡EMulti-Sided Markets ¡EProduction Value Chain ¡ESmart Cities ¡EValue Sharing Model
   
VC02-619 Multi-Platform Advertising Strategies in the Global Marketplace
  Yang, Kenneth C. C./ 9781522531142/ Price:US$ 205.00
 
Book Cover In today¡¦s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAdvertising ¡EBig Data ¡EConsumer Behavior ¡ECross-Media ¡ECross-Platform Advertising ¡EDigital Marketing ¡EMulti-Platform Advertising ¡ESocial Media ¡EStorytelling ¡EVirtual Reality.
   
VC02-618 Radical Reorganization of Existing Work Structures Through Digitalization
  Duhan, Punita/ 9781522531913/ Price:US$ 235.00
 
Book Cover Technological advancements are occurring in many areas of life and society, especially in the field of business. With the increase in advancement, digital technologies are assisting workers and making them more viable in the labor market. Radical Reorganization of Existing Work Structures Through Digitalization is a critical scholarly resource that examines the endeavors of the digitalization of skill development initiatives for sustainable and inclusive growth and development of organizations and economies worldwide. Featuring coverage on a broad range of topics such as social media, online teaching, and e-learning, this book is geared towards academicians, researchers, and students seeking current research on the advantages of a relationship between the digital world and the workforce. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECrowd Funding ¡EE-Learning ¡EHigher Education ¡EHuman Capital ¡ELiquid Workforce ¡EOnline Teaching ¡EPrivate Market ¡ESocial Media ¡EWork Culture
   
VC02-617 Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
  Rajagopal/ 9781522548317/ Price:US$ 235.00
 
Book Cover In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECollaborator Empowerment ¡ECorporate Social Responsibility ¡ECustomer Loyalty ¡EFinancial Performance Analysis ¡EJob Satisfaction ¡ERelationship Lending ¡EStart-Up Enterprise Ecosystems
   
VC02-616 Driving Green Consumerism Through Strategic Sustainability Marketing
  Quoquab, Farzana/ 9781522529125/ Price:US$ 215.00
 
Book Cover The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EAnimal Products ¡EDeveloping Countries ¡EGreen Brands ¡EGreen Marketing ¡EHospitality Industry ¡ENutricosmetic Products
   
VC02-615 Knowledge Integration Strategies for Entrepreneurship and Sustainability
  Baporikar,Neeta/ 9781522551157/ Price:US$ 265.00
 
Book Cover Information is considered essential in every business model. Effective usage of this information to direct goals and drive missions can lead to successful enterprises. Knowledge Integration Strategies for Entrepreneurship and Sustainability is a critical reference source that expounds upon the critical methods in which new information is integrated into existing models for starting new companies and the ways in which these models interact and affect each other. Featuring coverage on a broad range of topics, such as tacit knowledge utilization, knowledge retention in small and medium-sized enterprises (SMEs), and knowledge dynamics in supply chain management, this book is geared toward academicians, researchers, and students seeking current research on the effect of information management in the interdisciplinary world of business creation as well as enterprise stability and longevity. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Innovation in Software Industries ¡EEntrepreneurial Orientation ¡EInnovation and Inclusiveness ¡EKnowledge Dynamics in Supply Chain Management ¡EKnowledge Management in Advertising ¡EKnowledge Retention in SMEs ¡ETacit Knowledge Utilization
   
VC02-614 Digital Marketing Strategies for Fashion and Luxury Brands
  Ozuem, Wilson/ 9781522526971/ Price:US$ 210.00
 
Book Cover Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBrand Communication ¡EConsumer Brand Engagement ¡EGender Fluidity ¡EMobile Commerce ¡EMultichannel Retailing ¡EOmnichannel Strategy ¡ESocial Identity ¡ESocial Media ¡EUser-Generated Content
   
VC02-613 Creativity in Workforce Development and Innovation: Emerging Research and Opportunities
  Blake, Sally/ 9781522549529/ Price:US$ 145.00
 
Book Cover hough creativity is considered an asset in the modern business world, it is currently not being promoted in educational programs. Developing, supporting, and sustaining creativity in individuals will shape the future of business and enrich the incoming workforce. Creativity in Workforce Development and Innovation: Emerging Research and Opportunities presents the latest scholarly research on the importance of creativity in this era of growing complexity and rapid change. Including relevant research on development and sustainability of creativity within businesses, this unique source provides coverage in areas such as teacher preparation, global workforce, and cognitive studies. This book is an important resource for educators, professionals, and students seeking current research on the best options for promoting creativity in education and the modern workforce. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECognitive Studies ¡ECreativity and Innovation ¡EDemographic Factors ¡EGlobal Workforce ¡EMetacognition ¡ENeuroscience ¡ETeacher Preparation ¡EWorkplace Creativity
   
VC02-612 Global Practices in Knowledge Management for Societal and Organizational Development
  Baporikar, Neeta/ 9781522530091/ Price:US$ 240.00
 
Book Cover As entrepreneurs seek to gain an advantage against their competitors, understanding how to share information throughout their organization will be vital in their success. Accordingly, it is critical for researchers, managers, and consultants to strengthen their own systems to facilitate knowledge management and implement strategies that will launch them into the future. Global Practices in Knowledge Management for Societal and Organizational Development is an integral reference volume featuring leading academic research on the management and creation of knowledge and organizational development theories and models. Including coverage on a variety of related perspectives and subjects, such as infrastructure and services for knowledge organizations, ethics and the impact on knowledge management, and the future of knowledge workers, this book is an ideal reference source for organizational development specialists, consultants, policy makers, researchers, and graduate business students looking for advanced research on cultural aspects of knowledge management and creativity, innovation, and technology in learning communities. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡ECultural Aspects of Knowledge Management ¡EEthics and Impact on Knowledge Management ¡EEthics in Knowledge Dissemination ¡EFuture of Knowledge Workers ¡EKnowledge Management and Organizational Performance ¡EKnowledge Management and Values Creation ¡EOrganizational Learning Dimensions ¡ESustainable Knowledge Management Strategies ¡ESustainable Organizational Development
   
VC02-611 Business Architectures for Risk Assessment and Strategic Planning: Emerging Research and Opportunities
  McKee, James/ 9781522533924/ Price:US$ 155.00
 
Book Cover The integration of recent technological advances into modern business processes has allowed for greater efficiency and productivity. However, while such improvements are immensely beneficial, the modeling and coordination of these activities offers a unique set of challenges that must be addressed. Business Architectures for Risk Assessment and Strategic Planning: Emerging Research and Opportunities is a pivotal reference source for the latest research findings on the utilization of business models and value propositions in modern enterprises. Featuring extensive coverage on relevant areas such as management information systems, business planning, and value analysis, this publication is an ideal resource for information system practitioners, universities and colleges, business managers, and advanced-level students seeking the latest research on achievements in this field. Topics Covered The many academic areas covered in this publication include, but are not limited to: ¡EBusiness Models ¡EBusiness Planning ¡ECommunication Objectives ¡EIntelligent Documentation ¡EManagement Information Systems ¡ETransactional Data ¡EValue Analysis
   
VC02-610 Exploring the Rise of Fandom in Contemporary Consumer Culture
  Wang, Cheng Lu/ 9781522532200/ Price:US$ 225.00
 
Book Cover Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment. Topics Covered ¡EAnime Fandoms ¡EBrand Communities ¡EBrand Loyalty ¡EFan Labor ¡EFan Perceptions ¡ESocial Media ¡ESports Fans ¡EVirtual Realities
   
VC02-609 User Innovation and the Entrepreneurship Phenomenon in the Digital Economy
  Isaias, Pedro/ 9781522528265/ Price:US$ 235.00
 
Book Cover The digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success. User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy. Topics Covered ¡EBrand Promotion ¡ECustomer Loyalty ¡EDigital Storytelling ¡EE-Learning ¡EElectronic Commerce ¡EMassive Open Online Courses (MOOCs) ¡ETaxation
   
VC02-608 Cloud Computing Technologies for Green Enterprises
  Munir, Kashif/ 9781522530381/ Price:US$ 215.00
 
Book Cover Emerging developments in cloud computing have created novel opportunities and applications for businesses. These innovations not only have organizational benefits, but can be advantageous for green enterprises as well. Cloud Computing Technologies for Green Enterprises is a pivotal reference source for the latest scholarly research on the advancements, benefits, and challenges of cloud computing for green enterprise endeavors. Highlighting pertinent topics such as resource allocation, energy efficiency, and mobile computing, this book is a premier resource for academics, researchers, students, professionals, and managers interested in novel trends in cloud computing applications. Topics Covered ¡EBig Data ¡ECloud Architecture ¡EEnergy efficiency ¡EEvolutionary Algorithms ¡EMobile Computing ¡EResource Allocation ¡ESecurity and Privacy
   
VC02-607 Driving Customer Appeal Through the Use of Emotional Branding
  Garg, Ruchi/ 9781522529217/ Price:US$ 235.00
 
Book Cover The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business. Topics Covered ¡EBrand Anthropomorphism ¡EBrand Hate ¡EBrand Revitalization ¡ECelebrity Endorsement ¡ECustomer Experience Management ¡ECustomer Loyalty ¡EDoppelganger Brand Image ¡EMarketing Mix Decisions ¡EMultisensory Experiences ¡EProduct Innovation
   
VC02-606 Teaching Human Resources and Organizational Behavior at the College Level
  Mendy, John/ 9781522528203/ Price:US$ 195.00
 
Book Cover New aspects of human resource management and organizational behavior have emerged in recent years. As such, it has become imperative to facilitate proper educational initiatives for professionals entering these fields. Teaching Human Resources and Organizational Behavior at the College Level is an essential reference source for the latest empirical research on emerging teaching strategies for business-oriented frameworks. Featuring coverage on a broad range of topics and perspectives such as talent development, curriculum development, and career competencies, this book is ideally designed for students, practitioners, and managers seeking current research on learning methodologies and conceptual developments in human resources management. Topics Covered ¡EBusiness Leadership ¡ECareer Competencies ¡ECurriculum Development ¡EHuman Resource Analytics ¡EOrganizational Performance ¡ETalent Development ¡ETeamwork
   
VC02-605 Nascent Entrepreneurship and Successful New Venture Creation
  Moreira, Antonio Carrizo/ 9781522529361/ Price:US$ 235.00
 
Book Cover Entrepreneurship is the backbone of a strong economy. Necessity-driven entrepreneurs make up a large portion of the employed population and analyzing their methods and habits offers numerous benefits for future workers. Nascent Entrepreneurship and Successful New Venture Creation is a valuable resource that delves into the current trends and methodologies of recent entrepreneurs and entrepreneurial activities. Highlighting relevant topics that include non-cognitive skills, intellectual capital protection, regional development, and technology-based firms, this scholarly reference source is an ideal publication for business managers, organizational leaders, professionals, and researchers that would like to discover new insights into the world of entrepreneurship. Topics Covered ¡EEducational Strategies ¡EIntellectual Capital Protection ¡ENon-Cognitive Skills ¡EPsycho-Sociocultural Analysis ¡ERegional Development ¡EStartup Businesses ¡ESustainability ¡ETechnology-Based Firms ¡ETrade Unions
   
VC02-604 Fashion and Textiles: Breakthroughs in Research and Practice
  Information Resources Management Association/ 9781522534327/ Price:US$ 345.00
 
Book Cover Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management. Topics Covered ¡EConsumer Behavior ¡EE-commerce ¡ELuxury Markets ¡EMarketing ¡EOperations management ¡ESocial Media ¡EValue Creation
   
VC02-603 Motivationally Intelligent Leadership: Emerging Research and Opportunities
  Michael A. Brown Sr./ 9781522537465/ Price:US$ 155.00
 
Book Cover Emotional intelligence serves as a valuable tool and knowledge base in the workplace. By creating empathic and trusting relationships, business environments can be not only more productive, but also positive and engaging. Motivationally Intelligent Leadership: Emerging Research and Opportunities is a valuable reference source that examines the necessary leadership traits to create positive partnerships and work ethic in business environments. Highlighting pertinent topics such as engaged interaction, team communication, and work motivation, this book is ideally designed for managers, professionals, researchers, students, and practitioners interested in the role of emotional intelligence in business leadership. Topics Covered ¡EConflict Resolution ¡EEngaged Interaction ¡ELeadership Styles ¡EOrganizational Success ¡EStress Management ¡ETeam Communication ¡EWork Motivation
   
VC02-602 Evaluating Media Richness in Organizational Learning
  Gyamfi, Albert/ 9781522529569/ Price:US$ 185.00
 
Book Cover The application of emerging multimedia innovations can significantly benefit organizations across different sectors. These tools aid in increasing competitive advantage and optimizing knowledge management. Evaluating Media Richness in Organizational Learning is an essential reference source for the latest scholarly research on the application of computational tools for knowledge management frameworks and strategies in organizations. Featuring a broad range of coverage on topics and perspectives such as web semantics, product innovation, and knowledge sharing, this book is ideally designed for researchers, consultants, practitioners, professionals, and upper-level students seeking current information on ways to facilitate business innovation and achieve competitive advantage. Topics Covered ¡EEnterprise Social Collaboration ¡EInternet Technologies ¡EKnowledge Sharing ¡EKnowledge Transfer ¡EProduct Innovation ¡ESocial Media ¡EWeb Semantics
   
VC02-601 Business Education and Ethics: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522531531/ Price:US$ 2250.00
 
Book Cover In the increasingly competitive corporate sector, organizational leaders must examine their current practices to ensure business success. This can be accomplished by implementing effective educational initiatives and upholding proper ethical behavior. Business Education and Ethics: Concepts, Methodologies, Tools, and Applications is a comprehensive source of academic knowledge that contains coverage on the latest learning and educational strategies for corporate environments, as well as the role of ethics and integrity in day-to-day business endeavors. Including a broad range of perspectives on topics such as globalization, organizational justice, and cyber ethics, this multi-volume book is ideally designed for managers, practitioners, students, professionals, and researchers actively involved in the corporate sector. Topics Covered ¡EBusiness Law ¡EBusiness Process Management ¡ECyber Ethics ¡EEducational Models ¡EEducational Technologies ¡EGlobalization ¡EGraduate Competency ¡EOrganizational Justice ¡EWorkplace Equality
   
VC02-600 Social Media for Knowledge Management Applications in Modern Organizations
  Virgilio, Francesca Di/ 9781522528975/ Price:US$ 215.00
 
Book Cover In the digital age, numerous technological tools are available to enhance business processes. When used effectively, knowledge sharing and organizational success are significantly increased. Social Media for Knowledge Management Applications in Modern Organizations is a pivotal reference source for the latest research findings on the role of social media, information technology, and knowledge management in business today. Featuring extensive coverage on relevant areas such as digital business, resource management, and consumer behavior, this publication is an ideal resource for managers, corporate trainers, researchers, academics, and students interested in emerging perspectives on social media for knowledge management applications. Topics Covered ¡EConsumer Behavior ¡EConsumer Engagement ¡EDigital Business ¡EHigher Education ¡EKnowledge Transfer ¡EResource Management ¡ESkills Assessment
   
VC02-599 Global Entrepreneurship and New Venture Creation in the Sharing Economy
  Zakaria, Norhayati/ 9781522528357/ Price:US$ 225.00
 
Book Cover Technological advances have resulted in higher development of online businesses. As such, new entrepreneurs need to develop a different set of skills and strategies to be successful in the realm of digital business. Global Entrepreneurship and New Venture Creation in the Sharing Economy is a pivotal reference source for the latest scholarly research on knowledge and skills essential to entrepreneurs for new business start-ups in the globalized and digital age. Featuring extensive coverage on a broad range of topics such as branding, social capital, and e-commerce, this publication is ideally designed for professionals, researchers, and academicians seeking current research on developing the right mindset, culture, and behaviors for business success in the digital age. Topics Covered ¡EBranding ¡ECorporate Entrepreneurship Capability ¡EE-commerce ¡EEntrepreneurship Education ¡EHuman Capital ¡ESmall and Medium Enterprises (SMEs) ¡ESocial Capital ¡EVenture Capital Landscape
   
VC02-598 Transformative Practice and Research in Organizational Communication
  Salem, Philip J./ 9781522528234/ Price:US$ 215.00
 
Book Cover Communication creates organizations, and the ways individuals communicate determines the functions and processes of organizations. Understanding communication challenges is necessary in order to understand organizational successes and organizational change. Transformative Practice and Research in Organizational Communication is an essential reference publication featuring the latest scholarly research on the practice of organizational communication. The chapters cover a range of topics such as business expertise, social media, and capitalism. This book is ideally designed for academicians, students, professionals, and managers seeking current research on organizational communication practices. Topics Covered ¡EBusiness Expertise ¡ECapitalism ¡EComputational Social Science ¡ENon-Governmental Organizations ¡EOrganizational change ¡ESocial Justice ¡ESocial Media ¡ETeamwork and Collaboration
   
VC02-597 Global Observations of the Influence of Culture on Consumer Buying Behavior
  Sarma, Sarmistha/ 9781522527275/ Price:US$ 225.00
 
Book Cover Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field. Topics Covered ¡EBrand Loyalty ¡EConsumption Patterns ¡ECultural Stereotyping ¡EGlobal Cultural Trends ¡EMarketing Semiotics ¡ESocietal Environments ¡ESub-Cultural Influence ¡EThe Bandwagon Effect
   
VC02-596 Managerial Strategies for Business Sustainability During Turbulent Times
  Leon, Ramona-Diana/ 9781522527169/ Price:US$ 225.00
 
Book Cover As the economy fluctuates, so does the need for resilient business practices. If organizations can remain strong and steady during difficult times, they will be more fruitful during successful periods as well. Managerial Strategies for Business Sustainability During Turbulent Times is a crucial resource that discusses successful methods and techniques for building sturdy company practices. Featuring pertinent topics such as sustainable supply chains, knowledge management, information sharing, and performance evaluations, this is an ideal scholarly reference source for CEOs, managers, business students, and researchers that would like to discover more unique and engaging ways to build a strong business foundation. Topics Covered ¡EGlobal Corporate Citizenship ¡EInformation Sharing ¡EKnowledge management ¡EMicrofinance Institutions ¡EPerformance Evaluations ¡EProfitability ¡ESocial Responsibility ¡EStrategic Management ¡ESustainable Supply Chains
   
VC02-595 Novel Six Sigma Approaches to Risk Assessment and Management
  Bubevski,Vojo/ 9781522527039/ Price:US$ 200.00
 
Book Cover The progression of risk management techniques provides the crucial applications and benefits to all of society. By analyzing the current trends and techniques used to assess and mitigate risks, safer processes can be used for all professional fields, as well as society as a whole. Novel Six Sigma Approaches to Risk Assessment and Management is a vital scholarly resource that provides an in-depth examination on innovative Six Sigma methods for risk mitigation initiatives. Featuring an array of relevant topics such as project management, production scheduling, information systems security, and agricultural planning, this is an ideal reference book for professionals, academicians, students, and researchers interested in detailed research on recent advancements in the management of risk in all fields. Topics Covered ¡EAgricultural Planning ¡EInformation Systems Security ¡EInvestment Management ¡EPetroleum Exploration ¡EProduction Scheduling ¡EProject Management ¡EResearch and Development ¡ERetail Ordering Policies
   
VC02-594 Building Brand Equity and Consumer Trust Through Radical Transparency Practices
  Veselinova, Elena/ 9781522524175/ Price:US$ 225.00
 
Book Cover The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers¡¦ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business. Topics Covered ¡EBrand Awareness ¡ECorporate governance ¡EEmployee Engagement ¡EProduct Innovation ¡ERisk Management ¡ESupply Chain Management ¡EWorkforce Quality
   
VC02-593 Green Initiatives for Business Sustainability and Value Creation
  Paul, Arun Kumar/ 9781522526629/ Price:US$ 225.00
 
Book Cover Sustainability has become an unavoidable topic in modern society. In order for sustainable development to be fully achieved, it must be integrated into the planning and measurement systems of business enterprises. Green Initiatives for Business Sustainability and Value Creation is an essential reference source including the most recent scholarly research on the development and application of green business models for contemporary organizations, with a focus on possible contexts and constructs of closed loop supply chain management. Featuring extensive coverage on topics such as consumption behavior, political economy, and structural modeling, this book is ideally designed for academicians, researchers, and professionals seeking current research on the importance of strategic green business practices. Topics Covered ¡EBiofuel Policy ¡EBusiness Intelligence ¡EBusiness Practices ¡EConsumption behavior ¡EPolitical Economy ¡ESmall and Medium Enterprises ¡EUrban Logistics
   
VC02-592 Driving Traffic and Customer Activity Through Affiliate Marketing
  Singh, Surabhi/ 9781522526568/ Price:US$ 175.00
 
Book Cover Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity. Topics Covered ¡EBusiness Development ¡EContent Marketing ¡ECustomer satisfaction ¡EGlobal Marketing ¡ENetworking ¡EProgram Management ¡ESuccess Factors
   
VC02-591 Enterprise Resiliency in the Continuum of Change: Emerging Research and Opportunities
  Bhattarai, Raj Kumar/ 9781522526278/ Price:US$ 150.00
 
Book Cover There can be no growth in a business without change. Learning how to cope with change and capitalize on new developments is pivotal to organizational growth. Enterprise Resiliency in the Continuum of Change: Emerging Research and Opportunities is a critical reference source that discusses the components of business-related change and how organizational leaders can progress their company through such alterations rather than fail during turbulent times. Highlighting important topics such as enterprise schemata, change triggers, company resiliency, and intervention theories, this scholarly publication is designed for business owners, enterprise leaders, professionals, and researchers interested in learning more about how to make an organization resilient during times of change. Topics Covered ¡EBusiness Ethics ¡EChange Triggers ¡EEnterprise Schemata ¡EEnterprising Epistemology ¡EFunctional Variability ¡EIntervention Theories ¡EManagerial Aesthetics ¡EOrganizational Ontology ¡EOrganizational Politics
   
VC02-590 Information Technology Risk Management and Compliance in Modern Organizations
  Gupta, Manish/ 9781522526049/ Price:US$ 225.00
 
Book Cover Attacks on information systems and applications have become more prevalent with new advances in technology. Management of security and quick threat identification have become imperative aspects of technological applications. Information Technology Risk Management and Compliance in Modern Organizations is a pivotal reference source featuring the latest scholarly research on the need for an effective chain of information management and clear principles of information technology governance. Including extensive coverage on a broad range of topics such as compliance programs, data leak prevention, and security architecture, this book is ideally designed for IT professionals, scholars, researchers, and academicians seeking current research on risk management and compliance. Topics Covered ¡ECompliance Programs ¡EData Leak Prevention ¡EEmployee Surveillance ¡EForensics ¡EInformation management ¡EInformation Technology Governance ¡ESecurity Architecture
   
VC02-589 Mobile Commerce: Concepts, Methodologies, Tools, and Applications, 3-Vols/Set.
  Information Resources Management Association/ 9781522525998/ Price:US$ 2250.00
 
Book Cover In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students. Topics Covered ¡EInformation technology ¡EMarketing ¡EMobile applications ¡EMobile Commerce Security ¡EMobile Enterprise ¡EMobile Payment ¡EWireless Handheld Devices
   
VC02-569 The SAGE Handbook of Consumer Culture.
  Kravets, Olga/ 9781473929517/ Price:¢G 120.00
 
Book Cover The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture
   
VC02-567 The SAGE Handbook of Small Business and Entrepreneurship.
  Blackburn, Robert/ 9781473925236/ Price:¢G 125.00
 
Book Cover The SAGE Handbook of Small Business and Entrepreneurship offers state-of-the-art chapters on all aspects of this rapidly-evolving discipline. Original contributions from the best international scholars map the development of Entrepreneurship as an academic field, explore its key current debates and research methods, and also consider its future directions. ¡EPart One: The People and the Entrepreneurial Processes ¡EPart Two: Entrepreneurship and Small Business Management and Organization ¡EPart Three: Entrepreneurial Milieu ¡EPart Four: Researching Small Business Entrepreneurship This handbook will be the leading reference book for Entrepreneurship academics and researchers, as well as those from other associated disciplines including business and management, psychology, marketing, sociology and anthropology.
   
VC02-566-2 The SAGE Handbook of Qualitative Business and Management Research Methods: Methods and Challenges
  Cassell, Catherine/ 9781526429278/ Price:¢G 125.00
 
Book Cover Part One: Contemporary methods: interviews, archival analysis, autoethnography, rhetoric, historical, stories and narratives, discourse analysis, group methods, sociomateriality, fiction, metaphors, dramaturgy, diary, shadowing and thematic analysis. Part Two: Visual methods: photographs, drawing, video, web images, semiotics and symbols, collages, documentaries. Part Three: Methodological developments: aesthetics and smell, fuzzy set comparative analysis, sewing quilts, netnography, ethnomusicality, software, ANTI-history, emotion, and pattern matching.
   
VC02-566-1 The SAGE Handbook of Qualitative Business and Management Research Methods: History and Traditions
  Cassell, Catherine/ 9781526429261/ Price:¢G 125.00
 
Book Cover Part One: Influential Traditions: underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches. Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies. Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance. Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research.
   
VC02-566 The SAGE Handbook of Qualitative Business and Management Research Methods, 2-Vols/Set.
  Cassell, Catherine/ 9781473926622/ Price:¢G 250.00
 
Book Cover The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of¡Vthe-art overview of qualitative research methods in the business and management field. The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers engaged in studying a variety of topics through multiple qualitative methods. The chapters address the philosophical underpinnings of particular approaches to research, contemporary illustrations, references, and practical guidelines for their use. The two volumes therefore provide a useful resource for Ph.D. students and early career researchers interested in developing and expanding their knowledge and practice of qualitative research. In covering established and emerging methods, it also provides an invaluable source of information for faculty teaching qualitative research methods. The contents of the Handbook are arranged into two volumes covering seven key themes: Volume One: History and Tradition Part One: Influential Traditions Part Two: Research Designs Part Three: The Researcher Part Four: Challenges Volume Two: Methods and Challenges Part One: Contemporary methods Part Two: Visual methods Part Three: Methodological developments
   
SC02-484 Pitching Ideas: Make People Fall in Love with Your Ideas
  Jeroen van Geel/ 9789063695293/ Price:¢G 14.99
 
   
SC02-484 The 5Gs of Family Business
  Walter Vieira/ 9789352808656/ Price:¢G 14.00
 
   
SC02-481 Collective Innovation Processes: Principles and Practices
  Dimitri Uzunidis/ 9781786303776/ Price:US$ 134.95
 
   
SC02-481 Corporate Talent Detection and Development
  Yves Richez/ 9781786303578/ Price:US$ 164.95
 
   
SC02-481 Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force.
  Byron Matthews/ 9781119440277/ Price:US$ 24.95
 
   
SC02-481 New Technologies and Branding
  Philippe Sachetti/ 9781786301970/ Price:US$ 124.95
 
   
SC02-480 The Politics of Management Knowledge in Times of Austerity
  Ewan Ferlie/ 9780198777212/ Price:¢G 60.00
 
   
SC02-479 The Business of Managing Emotions: A Three-Dimensional Approach
  Manjiri Gokhale Joshi/ 9789352807987/ Price:¢G 15.99
 
   
SC02-479 The Power of Positivity: Optimism and the Seventh Sense
  Padmakali Banerjee/ 9789352807017/ Price:¢G 15.99
 
   
SC02-479 Training Instruments in HRD and OD
  Late Udai Pareek/ 9789352806904/ Price:¢G 32.99
 
   
SC02-479 HR Here and Now: The Making of the Quintessential People Champion
  Ganesh Chella/ 9789352806935/ Price:¢G 21.99
 
   
SC02-479 Sustainability, Stakeholder Governance, and Corporate Social Responsibility
  Sinziana Dorobantu/ 9781787563162/ Price:¢G 87.95
 
   
SC02-479 The Ethical Leader: Why Doing the Right Thing Can Be the Key to Competitive Advantage
  Morgen Witzel/ 9781472965714/ Price:¢G 18.99
 
   
SC02-479 The Multi Business Model Innovation Approach: Part 1
  Peter Lindgren/ 9788793609662/ Price:EUR 90.00
 
Book Cover The book addresses and documents a gap in BM research and the BM community - but also proposes a generic definition and language of a BM and BMI layers. The significance and importance of this work is related to significant and unexplored possibilities that BMI offers today, and can offer tomorrow. When we thoroughly understand all levels, dimensions and components of the business and its business models, and we are able to communicate, work and innovate with business models at all levels together, then a next step in BM and BMI research and practice can be taken. It is proposed that any BMs are related to seven dimensions- value proposition, user and/or customer, value chain functions (internal), competence, network, relations and value formulae. It is further proposed that seven different levels of a BMI from the most detailed level - the BM dimension component - to the BM dimension, BM, BM portfolio, business, and the vertical and horizontal business model ecosystem layer - and these can be objects to BMI. Conceptually, the Business Model Cube was formed using the seven dimensions which could be used both in a 2D and a 3D version.
   
SC02-478 Building Intelligent Tutoring Systems for Teams: What Matters
  Joan Johnston/ 9781787544741/ Price:¢G 77.95
 
   
SC02-478 Visual Ethics
  Michael Schwartz/ 9781787561663/ Price:¢G 66.95
 
   
SC02-478 The Critical State of Corporate Social Responsibility in Europe
  Ralph Tench/ 9781787561502/ Price:¢G 77.95
 
   
SC02-478 Research in Personnel and Human Resources Management
  M. Ronald Buckley/ 9781787563223/ Price:¢G 72.95
 
   
SC02-478 Applications of Management Science
  Gary Kleinman/ 9781787566521/ Price:¢G 66.95
 
   
SC02-478 Innovation and Strategy
  Rajan Varadarajan/ 9781787548299/ Price:¢G 77.95
 
   
SC02-478 Exploring the Culture of Open Innovation: Towards an Altruistic Model of Economy
  Piero Formica/ 9781787437906/ Price:¢G 65.00
 
   
SC02-478 Behavioral Strategy in Perspective
  Mie Augier/ 9781787563483/ Price:¢G 72.95
 
   
SC02-478 Nonprofit Management: Principles and Practice
  Michael J. Worth/ 9781506396866/ Price:¢G 90.00
 
   
SC02-478 Poverty and Entrepreneurship in Developed Economies
  Michael H. Morris/ 9781788111539/ Price:¢G 85.00
 
   
SC02-478 Comparative Capitalism and the Transitional Periphery: Firm Centred Perspectives
  Mehmet Demirbag/ 9781786430885/ Price:¢G 90.00
 
   
SC02-478 From Engineer to Manager: Mastering the Transition
  B. Michael Aucoin/ 9781630815431/ Price:¢G 94.00
 
   
SC02-478 Inspiration for Innovation: 101 Lessons for Innovators
  Gijs van Wulfen/ 9789063694968/ Price:¢G 13.95
 
   
SC02-477 Developing Leadership Excellence: A Practice Guide for the New Professional Supervisor
  Tracey Harris/ 9780815346364/ Price:¢G 30.99
 
   
SC02-477 Products That Flow: Circular Business Models and Design Strategies for Fast Moving Consumer Goods
  Siem Haffmans/ 9789063694982/ Price:¢G 28.00
 
   
SC02-477 Creativity Works!: Unchain your Creativity, Beat the Robots and Work Happily Ever After
  Coen Luijten/ 9789063695064/ Price:¢G 13.95
 
   
SC02-477 Entrepreneurship, Innovation and Education: Frontiers in European Entrepreneurship Research
  Ulla Hytti/ 9781788972291/ Price:¢G 85.00
 
   
SC02-477 Applied Psychology in Talent Management
  Wayne F. Cascio/ 9781506375915/ Price:¢G 120.00
 
   
SC02-477 Making Mergers and Acquisitions Work: From Strategy and Target Selection to Post Merger Integration
  Markus Venzin/ 9781787433502/ Price:¢G 29.99
 
   
SC02-476 Corporate Governance in Action: Regulators, Market Actors and Scrutinizers.
  Lars Engwall/ 9781138285668/ Price:¢G 110.00
 
   
SC02-476 Professions and Professional Service Firms: Private and Public Sector Enterprises in the Global Economy.
  Mike Saks/ 9781138675957/ Price:¢G 120.00
 
   
SC02-476 Philosophical Reflexivity and Entrepreneurship Research
  Alain Fayolle/ 9781138650299/ Price:¢G 115.00
 
   
SC02-476 Trust Building and Boundary Spanning in Cross-Border Management
  Michael Zhang/ 9780415347563/ Price:¢G 120.00
 
   
SC02-476 Organization Design: Simplifying complex systems
  Nicolay Worren/ 9781138502864/ Price:¢G 46.99
 
   
SC02-476 The Internet of People, Things and Services: Workplace Transformations.
  Claire A Simmers/ 9781138742321/ Price:¢G 120.00
 
   
SC02-476 Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory
  Chris Miles/ 9781138667273/ Price:¢G 115.00
 
   
SC02-476 Managing Human Resources in the Shipping Industry
  Jiangang Fei/ 9781138825406/ Price:¢G 29.99
 
   
SC02-476 Employee Voice and Participation: Contested Past, Troubled Present, Uncertain Future
  Jeff Hyman/ 9781138043787/ Price:¢G 29.99
 
   
SC02-476 Job Aids Basics
  Joe Willmore/ 9781562866365/ Price:US$ 29.95
 
   
SC02-476 Blended Learning
  Jennifer Hofmann/ 9781562860981/ Price:US$ 34.95
 
   
SC02-476 Supply Ecosystems: Interconnected, Interdependent and Cooperative Operations, Supply and Contract Management
  Douglas Kinnis Macbeth/ 9789813223073/ Price:US$ 88.00
 
   
SC02-476 Disclosing Entrepreneurship as Practice: The Enactive Approach
  Bengt Johannisson/ 9781785361364/ Price:¢G 80.00
 
   
SC02-476 Entrepreneurial Ecosystems and the Diffusion of Startups
  Elias G. Carayannis/ 9781784710057/ Price:¢G 80.00
 
   
SC02-476 Handbook of Research Methods in Diversity Management, Equality and Inclusion at Work
  Lize A.E. Booysen/ 9781783476077/ Price:¢G 170.00
 
   
SC02-476 Continuous Improvement Strategies: How to Manage, Motivate, and Retain Staff.
  Anthony Matthew Hopper/ 9781498769815/ Price:¢G 55.99
 
   
SC02-476 The Problem-Solving, Problem-Prevention, and Decision-Making Guide: Organized and Systematic Roadmaps for Managers
  Bob Sproull/ 9780815361404/ Price:¢G 31.99
 
   
SC02-476 Research Handbook of Investing in the Triple Bottom Line: Finance, Society and the Environment
  Sabri Boubaker/ 9781786439994/ Price:¢G 160.00
 
   
SC02-476 Corporate Social Responsibility in Management and Engineering
  Carolina Machado/ 9788793609617/ Price:EUR 90.00
 
Book Cover Referring to an organizations responsibility for their impact on society, corporate social responsibility (CSR) is greatly relevant for the competitiveness, sustainability and innovation in the management and engineering arena of organizations, and the economy worldwide. Taking in account its these concerns, Corporate Social Responsibility in Management and Engineering covers the issues related to corporate social responsibility in management and engineering in a context where organizations are facing, day after day, high challenges for what concerns issues related to their social responsibility. The book looks to contribute to the exchange of experiences and perspectives about the state of the research related to CSR, as well as the future direction of this field of research. It looks to provide a support to academics and researchers, as well as those that operating in the management field need to deal with policies and strategies related to CSR.
   
SC02-476 Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy.
  Dr. Keith Glanfield/ 9781138064300/ Price:¢G 35.99
 
   
SC02-476 Leadership Development: A Complexity Approach.
  Kevin Flinn/ 9781138934030/ Price:¢G 30.99
 
   
SC02-475 International Entrepreneurship
  Antonella Zucchella/ 9781785365461/ Price:¢G 25.95
 
   
SC02-475 Human Resource Management: Concepts, Practices, and New Paradigms
  Amitabha Sengupta/ 9789352805112/ Price:¢G 30.00
 
   
SC02-474 Improving Performance Appraisal at Work: Evolution and Change
  Aharon Tziner/ 9781788115209/ Price:¢G 80.00
 
   
SC02-472 Illustrated Dictionary of Managament.
  / 9781984615886/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of management terms together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. Packed with special full-page features on this subject and developed in close consultation with team of experts, this is the ultimate reference tool for Higher Secondary to Undergraduate students.
   
SC02-472 Business Analysis.
  / 9781682513989/ Price:US$ 75.00
 
   
SC02-472 Project and Programme Management.
  / 9781682514030/ Price:US$ 75.00
 
   
SC02-472 Knowledge Based Systems.
  / 9781682514146/ Price:US$ 75.00
 
   
SC02-472 Management Information Systems.
  / 9781682514160/ Price:US$ 75.00
 
   
SC02-472 Illustrated Dictionary of Public Relations.
  / 9781984600295/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of public relations related terms together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. Contains vocabulary from many areas of theory and practice including law, economics, management, politics, and psychology.
   
SC02-472 Illustrated Dictionary of Business and Marketing Management.
  / 9781984600424/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of business and marketing related terms together with state-of-the-art practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. A comprehensive guide to the numerous terms associated with, and used within, the field of business and marketing.
   
SC02-472 Illustrated Dictionary of Communication and Soft Skills.
  / 9781984600509/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of soft skills related terms together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. Packed with special full-page features on this subject and developed in close consultation with team of experts, this is the ultimate reference tool for students.
   
SC02-472 Illustrated Dictionary of Digital Marketing.
  / 9781984600530/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of digital marketing terms together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. A perfect tool for understanding of digital marketing terms for Higher Secondary to Undergraduate students and improving their spelling and grammar.
   
SC02-472 Illustrated Dictionary of Entrepreneurship.
  / 9781984600592/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of entrepreneurship terminology together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. Packed with special full-page features on this subject and developed in close consultation with team of experts, this is the ultimate reference tool for students.
   
SC02-472 Illustrated Dictionary of Human Resource Management.
  / 9781984600714/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of human resource management subject terms together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. It is a perfect tool for understanding of human resource management subject terms for Higher Secondary to Undergraduate students and improving their spelling and grammar.
   
SC02-472 Illustrated Dictionary of Project Management.
  / 9781984600844/ Price:US$ 95.00
 
Book Cover This illustrated dictionary provides concise definitions and explanations of project management related terms together with state-of-the-art scientific and practical terms, presented in an easy-to-use, A-Z order with pictures and figures as well as examples are given to clarify the terms. A perfect tool for understanding of psychological terms for Higher Secondary to Undergraduate students and improving their spelling and grammar.
   
SC02-472 Social Media and Internet for Small Business.
  / 9781680946048/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Entrepreneurs.
  / 9781680946314/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Freelancers.
  / 9781680959291/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Retail Stores.
  / 9781680959093/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Human Resources and Recruiting.
  / 9781680958041/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Tech Companies.
  / 9781680958058/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Transportation Business.
  / 9781680956801/ Price:US$ 75.00
 
   
SC02-472 Social Media and Internet for Public Relations and Branding.
  / 9781680957136/ Price:US$ 75.00
 
   
SC02-470 Illustrated Handbook of Business Principles and Management.
  3G Editorial Board/ 9781680949483/ Price:US$ 180.00
 
Book Cover Provides a comprehensive introduction to the fundamentals of business management. illustrates good business practices and management to help the reader run a successful business. It covers safe working and fair employment practices. This is an essential guide to the business management students and professionals the success of a business.
   
SC02-470 Illustrated Handbook of Managerial Communication.
  3G Editorial Board/ 9781680949513/ Price:US$ 180.00
 
Book Cover This book provides a comprehensive and holistic approach to business and managerial communication. Raise awareness relative to oral, written, and interpersonal communication skills so that individuals can become better managerial leaders. Illustrates the extremely close connection between communication and the traditional functions of management.
   
SC02-470 Illustrated Handbook of Customer Relationship Management.
  3G Editorial Board/ 9781680949551/ Price:US$ 180.00
 
Book Cover The book is a comprehensive and fully developed textbook on customer relationship management. Explores a wide-ranging treatment of the strategic and tactical aspects of customer relationship management as we know it today. It will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. This book is designed for students and business executives and managers interested in gaining advantage by using advanced customer information and marketingprocess techniques.
   
SC02-470 Illustrated Handbook of e-Commerece.
  3G Editorial Board/ 9781680949568/ Price:US$ 180.00
 
Book Cover Discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Illustrates the issues and brings together different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society. This book is useful for undergraduate and graduate students, professionals or anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.
   
SC02-470 Illustrated Handbook of Knowledge Management.
  3G Editorial Board/ 9781680949599/ Price:US$ 180.00
 
Book Cover Presents conceptual and practical aspects of knowledge management, this book demonstrate how this management approach can be effectively used. Illustrates the concept of knowledge management (KM) from a leadership and strategic management perspective. Presented perspectives and pitfalls will be valuable for both academics and practitioners seeking to structure and understand the many perspectives and problems embedded in managing knowledge.
   
SC02-470 Illustrated Handbook of Retail Operations Management.
  3G Editorial Board/ 9781680949643/ Price:US$ 180.00
 
Book Cover Covers the concept and role of retailing marketing management, organized retailing, the retail customer and market segmentation, product and brand management strategies. This illustrated text is essential reading for retail and logistics managers, academics, students and consultants. This text provides strong practical emphasis and upto-date coverage of recent concepts in the area of retail management.
   
SC02-470 3GE Collection on Business Management: Human Capital Management.
  3G Editorial Board/ 9781680959697/ Price:US$ 160.00
 
Book Cover This book describes how Human Capital Management provides a bridge between human resource management and business strategy. The text includes case studies from leading private and public sector organizations and commentary from HR practitioners and academics. This book emphasizes the operational realities of HRM within the wider business context, demonstrating the practical application of key HRM concepts.
   
SC02-470 3GE Collection on Business Management: Critical Issues in Human Resource Management.
  3G Editorial Board/ 9781680959703/ Price:US$ 160.00
 
Book Cover Current challenges, emerging issues, and HRM innovations that managers at all levels must understand and apply to help their organizations succeed in a rapidly changing work environment. Understand the issues of knowledge management and human resource management. This book is designed for management students across the country and line managers who have to deal with HR issues.
   
SC02-470 3GE Collection on Business Management: Organizational Development.
  3G Editorial Board/ 9781680959710/ Price:US$ 160.00
 
Book Cover This book presents a comprehensive toolkit of the most important topics facing organizations today including managing change, launching organizational initiatives, facilitating teams, goal setting and planning, and creative problem solving. The melody of the book is to discourse the fundamental imperatives of management and organization development, in order to develop vibrant, efficient and successful organizations. A valuable resource for students of organizational development, organizational behavior, change management, and leadership.
   
SC02-470 3GE Collection on Business Management: Business Technologies.
  3G Editorial Board/ 9781680959727/ Price:US$ 160.00
 
Book Cover Examines strategic, organizational and managerial impacts of technology on business firms that demonstrates means to gain competitive advantage. Provides a consistent integration of business technologies in an organized environment, thus enabling simplified data delivery. Covers a broad range of applications of computer science methods and algorithms in business practice.
   
SC02-470 3GE Collection on Business Management: Consumer Management.
  3G Editorial Board/ 9781680959734/ Price:US$ 160.00
 
Book Cover This book demonstrates how today leading management experts has put the consumer first. Presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. Designed for students and business executives interested in gaining advantage by using advanced customer information and marketing process techniques.
   
SC02-470 3GE Collection on Business Management: Decision Support Systems.
  3G Editorial Board/ 9781680959741/ Price:US$ 160.00
 
Book Cover A comprehensive, readable, understandable guide to the concepts and applications of decision support systems. Discusses the significance of business reengineering, the role of client-server technology, Internet and Intranet, and analyzes the concepts of Database Management Systems (DBMS), model management and various GUIs. This book presents the latest innovations and advances in decision support systems with a special focus on the fusion view.
   
SC02-470 Globalization and Development.
  Joao Heitor De Avila Santos/ 9781773610054/ Price:US$ 155.00
 
Book Cover The ideal strategies for addressing these major issues have been significantly captured in this book. Much emphasis is put on the nature of globalization and its influence on the social welfare. The wide coverage on the issues relating to globalization and development is meant to shade more light on the prerequisites and influence of globalization on human development index, (HDI). This book is written with a mission to bring out the true picture of the impacts globalization has on the development aspect, more so in less developed countries of Africa, Middle East and Asia. The book provides a systematic review of various literatures on development, social welfare, education, trade and globalization.
   
SC02-470 Human Resource Management in Emerging Markets.
  Sumbul Tahir/ 9781773610092/ Price:US$ 155.00
 
Book Cover Much has been written on HR management in the global context, HR management in emerging markets and unique challenges/opportunities has received little consideration. Taking a multi-level outlook this book emphasizes critically on contentious themes such as high performance work systems, organizational design options, cross-boundary working, leadership styles and learning at work. Investigating talent management in firms from emerging economies, this book discusses strategies and practices of managing employees in the context of developing countries.
   
SC02-470 Supply Chain Management: A Way to Sustainable Competitive Advantage.
  Vishram Thosar/ 9781773610115/ Price:US$ 150.00
 
Book Cover With markets changing continuously, supply chains have to adapt and change. Traditional supply chain management cannot be enough in today?s competitive world. This book is put together to make industry managers, students and readers to further improve their understanding on how recent systems and techniques are exploited for sustainable competitive advantage. This book discusses topics like resource based theory, dynamic capabilities, sustainable supply chain management, green supply chain, supply chain integration and supplier and supply chain relationships role in gaining of sustainable competitive advantage.
   
SC02-470 Research on Emerging Markets.
  Surbhi Jain/ 9781773610122/ Price:US$ 160.00
 
Book Cover Investors and multinational companies from across the world are looking ways to enter into emerging markets. This book will help in understanding what the emerging markets really are and why there is so much hype about it. Also many key aspects like the future of the emerging markets and the various risks associated with it is discussed very clearly along with the mitigations. It will also help in identifying the strength of each of the emerging markets and their performance before and after the financial crisis.
   
SC02-470 Managing Virtual Teams.
  Joao Heitor De Avila Santos/ 9781773610139/ Price:US$ 150.00
 
Book Cover This book is packed with practical advice for managers of distributed teams who must design the internal systems and meet deadlines with a different team, and for team members who want to advance and preserve professional relationships. It discovers the key elements that must be considered in supervision virtual teams in organizations ? from structural, managerial, and process aspects. This book is an essential reading for managers who want to be effective in an increasingly complex society.
   
SC02-470 Women in E-Entrepreneurship.
  Maleehah Gull/ 9781773610146/ Price:US$ 150.00
 
Book Cover With the passage of time, the use of technology has blessed mankind with countless benefits. It has brought benefits to all gender, races and ethnics. This book presents the strength of the E-entrepreneurship, which has specially made the women influential in the current technological advanced era. This book has considered different aspects of e-entrepreneurship as the strengths, its overall influence, people?s perception and the challenges along the way, containing the fundamentals, advancements, global perspectives, women trends, country wise distribution, motivational factors needed in e-entrepreneurship and the strengths it served to women.
   
SC02-470 Innovation in Marketing.
  Jonah C. Pardillo/ 9781773610160/ Price:US$ 150.00
 
Book Cover The focus of this book is to equip prospective, budding, and existing marketers with all the necessary knowledge on how they can marry innovation and marketing in order to improve results. We appreciate the fact that most marketers out there are in the hunt for information on innovation. It is for this reason that this book came to existence. All content found here is beneficial to marketers in the sense that it directs them towards the modern trends of innovation. The author of this book has a rich background in marketing. This means that all content in the book is justified from a professional point of view.
   
SC02-470 Public Relations.
  Ms. Adila Kokab/ 9781773610207/ Price:US$ 150.00
 
Book Cover The main focus of the book is to introduce you the concept of public relations and its importance. Whether this book is being used for discovering new fields or it is a part of educational program or course, this book will help you with your cause. Therefore, this book is written in very straightforward writing style. The chapters are written with most of the information available you may need regarding this topic that is included. Complicated examples, charts, and figures are avoided for easy reading.
   
SC02-470 Human Resource Management for Small Businesses.
  Daizy Kaur/ 9781773610221/ Price:US$ 150.00
 
Book Cover The core purpose of this textbook is to introduce students to the vast world of human resource management in different-different sorts of SMEs and other small organizations. It opens the door to newer domains in the field of human resource management, which have been explored rarely. It offers to awaken the consciousness of students and guides them to develop their own perspective and their own view of approaching the topic. This textbook not only talks about the theory of human resource management but also promises to present various kinds of practical approaches and models by famous and profound pioneers on the subject matter.
   
SC02-470 Fundamental Analysis.
  Daizy Kaur/ 9781773610238/ Price:US$ 150.00
 
Book Cover This book is not only a prologue to a scope of investigative devices aggregately called central investigation?it is much more. It is intended to offer assistance to you to set those apparatuses to work in distinguishing hazard levels, making substantial and dependable correlations, and at last in picking stocks for your portfolio. This book gives essential and fundamental data on the intricate point of basic examination in a way planned to enable anybody to experience the ideas and definitions without inconvenience.
   
SC02-470 Business Mathematics.
  Maria Catherine Borres/ 9781773610269/ Price:US$ 155.00
 
The book provides a thorough grounding in basic mathematical and statistical techniques for business students, and students on a professional course such as accounting. The techniques of business mathematics are scientific approaches to managerial decision-making. They help the organization solve complex problems on time, with greater accuracy and in the most economical way. This introductory business math book takes care to present each topic in a vibrant and rational style?with comprehensive explanations of all steps and succinct discussions describing the business applications of each topic.
   
SC02-470 Business Analysis.
  Daizy Kaur/ 9781773610276/ Price:US$ 150.00
 
Book Cover This book is packed with the strategic ways of providing information technology analysis and maximizing the use of technology itself. Having an effective business analysis will not only affect the external aspects of the organization, but also the way it operates and functions as an organization. This book covers gathering information from different sources and analyzing the information itself to create a forecast that can help the business in coping with the future trends. These aspects help a business to progress in order to reach its goals and objectives.
   
SC02-470 Operations, Information and Technology.
  Veronica Cinti/ 9781773611372/ Price:US$ 150.00
 
Book Cover Draws at issues in technology from the operations function rather than an IT perspective. It explores the use of technology for processing, provision of client services, risk management and business management principles that guide the development of a powerful operations organization, and describes how a company's operating and technological resources can be applied to create a sustainable competitive advantage in the world of globalization. The book is designed to develop students' skills in both strategic and operational issues pertaining to services.
   
SC02-470 Marketing Applications.
  Veronica Cinti/ 9781773611389/ Price:US$ 150.00
 
Book Cover This book reveals the theories, the strategies, and real-life case studies of marketing practices, explaining core principles in the context of organizations, business management practice and the changing business environment, this book could prove equally useful for the undergraduate and postgraduate students of management, this is an essential read for all marketing and business administration students.
   
SC02-470 Logistics and Supply Chain Management: Moving towards Integration.
  Vishram Thosar/ 9781773611532/ Price:US$ 160.00
 
Book Cover In order to understand logistics and supply chain management in a context of current market conditions and current trends a solid foundation of logistics and supply chain management is essential. This book is an attempt to highlight the changes in comparison with traditional methods. We have listed and explained basic concepts in logistics and supply chain management. It can be used as a guide to understand role and importance of logistics and supply chain management in an organization. The book focuses on basics of logistical and supply chain concepts, recent advancements and new philosophies used. The book?s language has been kept simple to make sure understanding of concepts is easy.
   
SC02-470 E-Entrepreneurship.
  Maleehah Gull/ 9781773611563/ Price:US$ 150.00
 
Book Cover E-entrepreneurship has granted opportunities to every individual without any discrimination of race, ethnic, religion and gender but this process has some complexities as well which requires skills and abilities to get through it. E-entrepreneurship has been presented in this book as strength to common individual. It is also important to know the process of being and E-entrepreneur. This book discusses in detail the different aspects of E-entrepreneurship, what it takes and how it works? It also discusses the challenges faced by such businesses and the entrepreneurs who adopt the concept of E-entrepreneurship.
   
SC02-470 Dynamic Performance Management.
  Faith Ntabeni-Bhebe/ 9781773611570/ Price:US$ 150.00
 
Book Cover This work introduces performance management by discussing the underlying theories, tracing the development of the concept from the period of scientific management and traditional methods of managing performance to the new methods that include management by objectives; results based management, strategic performance management and dynamic performance management.
   
SC02-470 Change Management in Organizations: A Comprehensive Guide to Effective Implementation.
  Surbhi Jain/ 9781773612133/ Price:US$ 155.00
 
Book Cover This publication explains the process of change management as a whole. The core purpose of this textbook is to introduce students to the vast world of change management in different-different sorts of organizations. The writing of this textbook has been truly a collective effort. It has been benefitted and blessed from the inputs received from various field experts and laureates in various sorts of forms, from university professors and schoolteachers and many other forces. It is our hope that students who go through this textbook will develop a proper scientific attitude and perspective for analyzing the change management in the organizations.
   
SC02-470 SME Management.
  Joao Heitor De Avila Santos/ 9781773612157/ Price:US$ 155.00
 
Book Cover A small business manager or owner doesn't need a Ph. D. in credit management, risk control or theoretical accounting. He does, however, need to understand enough about these issues in order to function effectively. This book aims to correct this state of affairs to some extent, being focused not on any particular aspect of what a manager in a small business will be expected to know, but giving a broad overview of all the facets that contribute to financial control, profitability and the many other things that go into making a business a success.
   
SC02-470 Research Methods for Modern Business Environment.
  Surbhi Jain/ 9781773613000/ Price:US$ 160.00
 
Book Cover This text offers a comprehensive, accessible, engaging introduction to the environment of business with a unique, integrated focus on ethical theory and decision -making and on the global context in which modern businesses operate, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. The book is a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.
   
SC02-470 Product and Brand Management.
  Daniel Slone/ 9781773613024/ Price:US$ 155.00
 
Book Cover This book aims to equip the reader with knowledge regarding the modern concepts of product and brand management and their applications in real life and the impact they have in our day-to-day living. Each chapter in the book presents a wealth of knowledge regarding the various definitions and sub-divisions of product and brand management, their importance and how they are used effectively in the business world. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies.
   
SC02-470 Management Information Systems.
  Isaack Onyango/ 9781773613031/ Price:US$ 155.00
 
Book Cover Packed with cutting edge information technologies, practices, and trends, this book This Handbook provides the theory and methodology, practical applications, and broader context of Management Information Systems, providing skills and knowledge that are easily transferable to the business world. This book on Management Information Systems (MIS) is designed to serve as a text for the students of management and computer applications.
   
SC02-470 Project Management.
  Joao Heitor De Avila Santos/ 9781773613048/ Price:US$ 155.00
 
Book Cover The purpose of this book is to give a depiction of present day project management practices with novel methodologies and controls, which are extensively playing a pivotal role in the industrial development and modernization. This book introduces a snapshot of the all-around prospecting projects world alongside the most recent market issues and how they are being tended to. This book is of interest for graduate level audience who are keen to get in touch with project management systems, methodologies and technologies. This book is also of interest for managers and technical staff working in today?s innovative projects corporate world.
   
SC02-470 Management of Training and Development.
  Surbhi Jain/ 9781773613079/ Price:US$ 155.00
 
Book Cover Training and Development of Employees have always been a top priority for organizations throughout the world for a long time. Organizations realize that the employees forming the human capital of the organization are their real assets. This practical and thoughtful approach provides a significant guidance for anyone who takes responsibility for leading, managing, supervising or contributing to a project in this area of work. An invaluable aid for today's training professional as they face up to the organizational challenges presented to them.
   
SC02-470 Business Intelligence.
  Isaack Onyango/ 9781773613192/ Price:US$ 160.00
 
Book Cover This book targets three principle groups of people. The first are students considering toward a graduate degree in financial aspects, business administration or other logical disciplines, and going to a college course on business intelligence philosophies, decision support networks, and numerical models for decision-making. The second are students on doctoral projects in controls of a monetary and administration nature. At long last, the book may likewise demonstrate helpful to experts wishing to refresh their insight and make utilization of a methodological what's more, handy reference course reading.
   
SC02-470 Knowledge Based Marketing in 21st Century.
  Jonah C. Pardillo/ 9781773613246/ Price:US$ 160.00
 
Book Cover Knowledge based marketing is a key tool used as competitive advantage by most of the Multinational Corporations in today's global context. This book provides an insight to the most prevalent question of knowledge-based marketing of how companies or organizations are able to extract maximum information from the process of knowledge creation and using this information aptly to add value to organizations and overcoming all the challenges in this field.
   
SC02-470 Mathematics with Business Applications.
  Ivan Stanimirovic/ 9781773610719/ Price:US$ 180.00
 
Book Cover This is an essential book, which shows that the fundamentals of industrial economy and information economy are the same. This important text reviews concepts and approaches for industrial economy and shows its relevance for different types of companies in the information economy. Through these cases, the text shows that there is are range of businesses from those that continue to generate physical products without any component of information to companies that only produce information. This is an important distinction as technological and informational products become a more and more important aspect of the economy. This text presents a set of guidelines on how businesses should be designed in such economy, giving readers information that will surely help them as technology increases.
   
SC02-470 The Psychology of Entrepreneurship.
  Christopher R. Mugimu/ 9781682504871/ Price:US$ 145.00
 
Book Cover This book offers a chronicle review of psychology of entrepreneurship research published in leading psychology journals, broadly corresponding with basic psychological domains, namely personal differences; careers; health and well-being; cognition and behavior; and leadership; as well as gender issues; genetic and biological foundations; and context. The studies of psychology over entrepreneurship have played an important role for a detailed consideration of the concept and in giving the concept the broader meaning that is used now. This book will be of interest for students, researchers, as well as entrepreneurs.
   
SC02-470 Business Research Methods: Theory and Practice.
  Wai-Ching Poon/ 9781682513576/ Price:US$ 145.00
 
Book Cover Business Research is not tied to any particular subfield, type of analysis, or national context. It describes the goal of providing an innovative cultural/ scientific e-product related to astrophysical knowledge from an e-business point of view in order to take advantage of this perspective to obtain a successful result. This book covers both traditional fields of business administration and cross-functional, multidisciplinary research that reflects the complex character of business problems. It draws on the scientific and business research literature to identify the types of research necessary to further knowledge and promotes the combined use of both inductive and deductive research methods.
   
SC02-470 Effective Human Resource Management for Organizational Success.
  Maria Pitto/ 9781682513668/ Price:US$ 145.00
 
Book Cover Today in the world, global competition is the basic element to define firms¡¦ strategies as a result industrial economy has been experienced to pass toward to knowledge economy. Human resource management department has a very important role for supply of the human being to main resources of companies. This book will present a great understanding of human resource management, scope and affecting factors on human resource management, human resource management functions and relationship between organizational effectiveness and human resources management. It reveals that the engagement strategies deployed by the organization has achieved level of satisfactory.
   
SC02-470 Ethics in Human Resource Management.
  John Anderson/ 9781682513651/ Price:US$ 145.00
 
Book Cover Ethics and fair treatment play important roles in managing employees at work. Moral awareness, the managers themselves, moral engagement, morality, unmet goals, and rewards all influence ethical behavior. This collection explores some of the ethical dilemmas encountered in the workplace, discussing ethical behavior and values that relate to HR. It looks at relevant ethical tools, such as utilitarianism and relativism in order to examine current practices in the workplace and their links to corporate social responsibility.
   
SC02-470 Methodologies in Technical Communicat